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Media Monitoring Newsletter Archives

How to Prepare a Great Request for Proposal (RFP) for Media Monitoring & PR Measurement Services

October 2015 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
October 2015 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
How to Prepare a Great Request for Proposal (RFP) for Media Monitoring & PR Measurement Services
Photo credit: Shawn Collins
Though time-consuming to develop, a formal RFP process can help an organization determine its business-wide media monitoring and PR measurement requirements and identify the vendor best-suited to meet those needs. It can also assure that the organization pays a competitive price for monitoring and measurement services. This in-depth article recommends methods to develop unambiguous requirements and specifications to purchase outsourced media monitoring and measurement services. Read More »
Public Relations
Search Engine Journal / Forbes
New Look at Key SEO Elements: Role of Media Mentions
Backlinks from news sites are instrumental in raising a web page's search engine rankings. That's one of the conclusive findings from the Search Marketing Expo, or SMX Advanced, gathering. Because of the effect of publicity on SEO, SEO teams should work side-by-side with PR professionals to improve the organization's search engine results. Read More »
Just Capital
Research Reveals Importance of Corporate Behavior on Public Perception
New research highlights the importance of public relations and public affairs in improving the public's perception of corporations. According to a new survey, most Americans would change their behavior in seeking employment, buying products, and investing in companies based on their understanding of how just a corporation is. In addition, most people are willing to give companies credit for working to improve how it affects people and the environment. Public relations and public affairs activities are crucial in framing that public perception of an organization. Read More »
Jeff Bullas / / Flying Solo
14 Top Media Pitching Tips for Public Relations Pros
Despite the popularity of social media and digital tools, pitching to journalists and bloggers is still an indispensable skill for public relations professionals. Media pitching is an essential component of an overall public relations and content marketing strategy. Highlighted are some of the best pitching ideas from PR experts. Read More »
Ragan Communications / Content Marketing Institute
5 Tips for Effective Newsjacking
Photo credit: Hot Potato
Newsjacking, the technique of injecting your brand into a breaking news story, is touted as one of the hottest trends in public relations and marketing. Done correctly, it can generate extensive media coverage and social media engagement. PR and marketing pros well versed in newsjacking offer these valuable tips to aspiring newsjackers.Read More »
Marketing & Social Media
The Key to Mobile Marketing Success: Seizing the Micro-Moment
Micro-moments, when smartphone users turn to their phones for help and information, are the new battleground in mobile marketing. Brands that seize those micro-moments and provide a frictionless customer experience will win the mobile marketing battle. Here we glean the most helpful tips from Google's report and case studies on micro-moments. Read More »
Magalytic / ClickNewz
Beware Dangers of URL Shorteners
Link shortening services have become a popular way to reduce long, clunky strings into more manageable links. However, some digital experts warn about the dangers of the shortened links. Here's how to avoid the potential pitfalls of link shortening services. Read More »
Fortune / New York Times
Ad Blockers Pose Serious Problems for Digital Marketing and E-commerce
Ad blockers threaten to disrupt the holiday shopping season and make life miserable for digital marketers and publishers. All brands using digital advertising and companies with e-commerce sites must be aware of the potential problems and test their sites to identify and resolve problems before the holiday shopping season. Read More »
Most Viewed from Previous Issues
Should VW Follow the Standard PR/Legal Crisis Management Playbook?
Photo credit: Mariordo via Wikimedia Commons
PR and legal counsel often have quite different agendas in responding to a PR crisis like Volkswagen is now facing over using software to falsify emissions tests. PR wants to preserve reputation; legal wants to minimize liability. The PR playbook for crisis management says to apologize for mistakes; the legal playbook says apologizing is legal suicide. VW's primary goal must be to regain trust. Denying, stonewalling or litigating are unlikely to reduce fines or reparations, and certainly won't earn trust of regulators or consumers. VW's decision-makers seem to be doing the right things to achieve their primary goal of regaining trust. Read More »
Institute for Public Relations
PR Crisis Management: Understanding the Legal Effects of Apologies
PR practitioners must understand laws covering apology statements in order to properly respond to crises and to work effectively with legal counsel. While statements of remorse and sympathy are an important part of PR crisis management, the statements can expose the organization to legal liability if PR does not craft them carefully and take into account "I'm sorry laws" in the specific jurisdiction. Read More »
Other Articles to Help You
Business 2 Community
Harvard Business Review
PR News Blog
Chalk & Ward
Open Forum
1st Web Designer
The Wall Street Journal
Conferences and Webinars
Webinar: Accelerating Growth in the Digital Marketing Era, Oct. 7 at 10 a.m. Pacific time. Presented by Captora Inc. Free.
Webinar: Breaking Social out of Its Silo, Oct. 8 at 12 p.m. Eastern time. Sponsored by Social Media Today. Free.
Webinar: The Marketing Tactics PR Pros Need to Know, Oct. 8 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: How to Leverage Data to Drive Event Marketing Decisions, Oct. 8 at 10 am. Pacific time. Sponsored by Kissmetrics. Free.
Conference: Measurement Summit and 5th Annual Conclave for Social Media Measurement, Oct. 12 to 13 at the Shankhassick Farm in Durham, NH. Organized by the Institute for Public Relations (IPR) Measurement Commission.
Conference: Why Everything You Thought You Knew about Mobile Marketing Is About to Change, Oct. 15 at 2 p.m. Eastern time. Sponsored by Silverpop. Free.
Webinar: Collaborate With Corporate Brands, Strategic Leveraging for Fundraising Success, Oct. 13 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Word of Mouth Marketing Association Summit, Nov. 2-4 at Fontainebleau Miami Beach, FL. General admission $1,495 by Nov. 1 for members.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,495 for PRSA members.
Conference: Content Marketing Summit, Nov. 16 and 17 at the Chicago Hilton. Presented by the Incite Group. Standard brand/corporate pass: $1,495. Standard vendor/agency pass: $2,295.
Conference: Gilbane Conference. Sessions on content, technology and the customer experience. Dec. 1 to 3 at the Fairmont Copley Plaza in Boston. Organized and presented by Information Today Inc. $1,295 by Oct. 30.
Conference: PR Measurement Conference, Nov. 18 at the National Press Club in Washington, D.C. Presented by PR News. Regular corporate/agency rate $1,195.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Director, Communications - Creighton University
Communications Manager - Ball State University
Vice President Communications - Common Sense Media
Communications Manager - Population Council
Social Media Marketing Manager - National University
Public Relations Specialist - Fresno Economic Opportunities Commission
Marketing Positions
Director of Marketing - Visit Temecula Valley (Convention and Visitors Bureau)
Marketing Specialist - Apex K Home Care
Marketing Coordinator - Erb Memorial Union
Marketing Manager - My Patriot Supply
Digital Marketing Manager - Switch Communications
Marketing Manager - Briarwood and Applewood Care Centers
Quote of the Week
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"The most important thing in communication is hearing what isn't said."
Peter Drucker
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Quote of the Week
The 2015 PR Measurement Handbook
Factoids of the Week
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82% of smartphone users say they consult their phones on purchases in a store. (Google)Tweet this!
91% of Americans believe it is important to measure how just corporate behavior is. (Just Capital)Tweet this!
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Measurement Summit
Omnibus News Feed
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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