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Media Monitoring Newsletter Archives

Ad Blockers Unlock Opportunities for PR & Content Marketing

October 2015 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
October 2015 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Ad Blockers Unlock Opportunities for PR & Content Marketing
Photo credit: Shawan Zain
The growing use of ad blockers is likely to prompt companies to rediscover the benefits of public relations and content marketing. A greater investment in creative PR activities to promote products in both traditional and social media may well turn out to be as effective as and less costly than online advertising. Corporate PR departments and agencies that seize the opportunity will benefit from the online ad blocking trend. Read More »
Public Relations
Who Should be in Charge of Corporate Reputation Management?
There's a big problem with reputation management in corporate America. Rarely is there one person responsible for managing a company's reputational risk. Responsibility and authority are typically spread across multiple personnel. No one is accountable; no one has the authority to identify reputational risks and instigate change. Most larger corporations and not-for-profit organizations would benefit by installing a chief reputation officer to oversee reputational risk throughout the organization, offline as well as online, and to implement changes to reduce risk. Read More »
Why PR Must Verify User-Generated Social Media Information for Crisis Communications (and All Other Times Too)
Photo courtesy of ChemInfo
Monitoring social media helps PR understand what's happening during a corporate crisis. PR can obtain important and timely information from social media, including breaking news. The problem is that much of the information on social media is inaccurate or outright lies. Hoaxers can easily doctor photos and videos. It's therefore essential for both journalists and PR to verify all social media information before reporting it or passing it on. Read More »
Solo PR Pros Report Rising Pay
Photo credit: 401kcalculator.org
Most solo PR professionals are earning more and are satisfied with their work. However, a new survey of PR consultants reveals some key differences between those who are happy and those earning the most. Read More »
Understanding Your C-Suite Executives through What They Read and Share
Photo credit: SmithGreg
Wouldn't you like to get inside the minds of your CEO and other C-suite executives? Knowing what corporate leaders like to read and share can help PR and marketing professionals build their own reading lists as well as better understand the current thinking of their C-suite executives. Read More »
Marketing & Social Media
The Best Words for Email Subject Lines
An analysis of more than 3 billion emails from 125,000 global campaigns in four industries reveals the best and worst words for email subject lines. That's vital information for marketers who understand that a single word can make the difference between success and failure in email marketing campaigns. Read More »
5 Strategies of Successful B2B Content Marketers
New research from the Content Marketing Institute on B2B content marketing defines key attributes of successful content marketers and marketing. The research results can guide marketers, including those in B2C, on methods to improve the content marketing effectiveness. Read More »
Clever Ways to Promote Events with Social Media
Photo credit: Norwood Charity
Social media can be a powerful ally in promoting and measuring corporate events such as conferences, webinars and fundraisers. Social media monitoring can also help marketers during and after their events. Astute use of social media can make the event more fun for attendees and increase its online visibility. Read More »
Most Viewed from Previous Issues
How to Prepare a Great Request for Proposal (RFP) for Media Monitoring & PR Measurement Services
Photo credit: Shawn Collins
Though time-consuming to develop, a formal RFP process can help an organization determine its business-wide media monitoring and PR measurement requirements and identify the vendor best-suited to meet those needs. It can also assure that the organization pays a competitive price for monitoring and measurement services. This in-depth article recommends methods to develop unambiguous requirements and specifications to purchase outsourced media monitoring and measurement services. Read More »
New Look at Key SEO Elements: Role of Media Mentions
Backlinks from news sites are instrumental in raising a web page's search engine rankings. That's one of the conclusive findings from the Search Marketing Expo, or SMX Advanced, gathering. Because of the effect of publicity on SEO, SEO teams should work side-by-side with PR professionals to improve the organization's search engine results. Read More »
Other Articles to Help You
Forbes
Medium
Harvard Business Review
Target Marketing
Business 2 Community
CNET
Harvard Business Review
Medium
Inc.
EContent Magazine
Conferences and Webinars
Webinar: Winning Over Consumers: 4 Essential Content Considerations, Oct. 14 at 2 p.m. Eastern time. Sponsored by Bazaarvoice. Free.
Webinar: Why Everything You Thought You Knew about Mobile Marketing Is About to Change, Oct. 15 at 2 p.m. Eastern time. Sponsored by Silverpop. Free.
Webinar: Collaborate With Corporate Brands, Strategic Leveraging for Fundraising Success, Oct. 13 at 3 p.m. Sponsored by the PRSA. Free for members
Webinar: How to Use Snapchat to Enhance your Brand's Messaging, Oct. 21 at 1:30 Eastern time. Presented by PRNews. $375
Webinar: 10 Future Trends Corporate Communicators Need to Know NOW, Oct. 29 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Word of Mouth Marketing Association Summit, Nov. 2-4 at Fontainebleau Miami Beach, FL. General admission $1,495 by Nov. 1 for members
Conference: Brand Journalism and Content Marketing Summit, Nov. 2 at the Conference Center at Children's Hospital Colorado in Aurora, CO. Sponsored by Ragan. Standard price $895.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. Regular PRSA rate $1,495
Conference: Gilbane Conference. Sessions on content, technology and the customer experience. Dec. 1 to 3 at the Fairmont Copley Plaza in Boston. Organized and presented by Information Today Inc. $1,295 by Oct. 30.
Conference: PR Measurement Conference, Nov. 18 at the National Press Club in Washington, D.C. Presented by PR News. Regular corporate/agency rate $1,195.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations Specialist - Bethesda Lutheran Communities
Director, Communications/Magazine Editor - American Society of Interior Designers
Director of Public Affairs - Ductile Iron Pipe Research Association
Manager, Media Relations - IMG World
Corporate Communications and Investor Relations Specialist - ISIS Pharmaceuticals Inc.
Media Relations Coordinator - Villanova University
Assistant Director for Communication - Ohio University
Assistant Director, News and Information - Emerson College
Assistant Director, News and Media Relations - Penn State
Marketing Positions
Director of Marketing - Appalachian Mountain Club
Marketing and Communications Specialist - YMCA of Orange County
Digital Marketing Project Manager - Ironpaper
Marketing Manager - Conferences - LRP Publications
Marketing & Media Manager - Secure
Social Media Account Manager - Horizon Media Inc.
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Quote of the Week
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"Great minds discuss ideas; average minds discuss events; small minds discuss people."
Eleanor Roosevelt
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Quote of the Week
Factoids of the Week
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Only 30% of B2B marketers say their organizations are effective at content marketing. (Content Marketing Institute)Tweet this!
91% of independent PR consultants are very satisfied or somewhat satisfied with their careers. (Solo PR Pro)Tweet this!
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Gizmo of the Week
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Chelfie: The Changing Room Selfie

Take a photo of yourself in the garment you're trying on. Send it to friends for their opinion or post it on Twitter. Await friends' critique. Read More »
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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