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Media Monitoring Newsletter Archives

Social Media Listening: Essential Tool for Both PR & Marketing (and Competitive Intelligence Too)

October 2015 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
October 2015 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Social Media Listening: Essential Tool for Both PR & Marketing (and Competitive Intelligence Too)
Photo credit: Geoff Livingston
Social media listening has become an indispensable research tool for marketing and competitive intelligence, enabling better understanding of consumer perception of a company, its products, its marketing and its competitors. Increasingly, social media monitoring has also become essential for public relations. Because social media including blogs account for many of today's earned media placements, monitoring social media is now mandatory to measure the effectiveness of PR campaigns. Read More »
Public Relations
Cell Phone Etiquette for Public Relations Professionals
Cell phones are vital to PR folks; many in PR just about live on their mobiles. But, using cell phones at the wrong time or place may offend others and reflect badly on the person doing it. "Reading under the table" during a client meeting, for example, could be disastrous. Adhering to cell phone etiquette guidelines can help avoid a serious faux pas. Read More »
Crisis Management Lessons from the General Mills Cheerios Recall
Photo credit: Gluten Dude
The General Mills reaction to wheat being found in Cheerios boxes labeled as gluten-free exemplifies a proper PR crisis management response. But the results aren't perfect. Although the company acted quickly and followed the crisis management playbook, it still has to work to win the trust of influencers in the affected communities of disease sufferers. Read More »
Case Studies Demonstrate Success of Content Marketing in Reputation Management, Generating Sales Leads, and Public Safety
Photo credit: Digital Ralph
Content marketing has proven to be a highly productive and cost-effective strategy to propel sales growth or educate consumers. Case studies from McDonald's Canada, U.S-based ShipServ, and Australia's MetroTrains demonstrate how organizations can use content marketing to attain key corporate goals such as defending brand reputation, increasing website visits, and improving public safety. Read More »
Marketing & Social Media
Why Brands Targeting Seniors Should Use Social Media
Seniors may be an undervalued market and one of the few remaining growth demographics for social media marketers. Interest in social media among older Americans continues to grow, even while the overall number of social media users is leveling off. That means brands targeting senior citizens can consider social media marketing as a viable and cost-efficient option. Read More »
Social Media Influencers: Why Brands Should Connect & How Best to Gain Their Attention
Influencer marketing can be a powerful PR and marketing tool. By producing substantive content with original ideas, influencers attract large numbers of loyal followers and accrue a great deal of authority within a niche or industry. Getting influencers' endorsements or affirmation can be a major plus for a company or brand. Developing productive relationships with influencers requires a multi-step process - and patience. Read More »
How Analytics & Measurement Can Improve Fundraising, Marketing and Mission-Critical Results of Nonprofits
Photo credit:
Norwood Charity
Nonprofits can grow faster, solicit donations more successfully and better accomplish their missions through greater use of data analytics. By measuring data from all communications programs including email and social media efforts, nonprofit communicators can improve their connections to and engagement with important stakeholders to better fulfill the organization's mission. Read More »
Real-Time Halloween Marketing Ideas
Photo credit: Norwood Charity
Halloween may be one of the most popular annual events for marketers as well as children. By examining successful Halloween marketing campaigns from major brands, marketers can learn how to increase sales by entertaining, engaging and maybe even scaring customers during the Halloween sales period. Read More »
Most Viewed from Previous Issues
Ad Blockers Unlock Opportunities for PR & Content Marketing
Photo credit: Shawan Zain
The growing use of ad blockers is likely to prompt companies to rediscover the benefits of public relations and content marketing. A greater investment in creative PR activities to promote products in both traditional and social media may well turn out to be as effective as and less costly than online advertising. Corporate PR departments and agencies that seize the opportunity will benefit from the online ad blocking trend. Read More »
Who Should be in Charge of Corporate Reputation Management?
There's a big problem with reputation management in corporate America. Rarely is there one person responsible for managing a company's reputational risk. Responsibility and authority are typically spread across multiple personnel. No one is accountable; no one has the authority to identify reputational risks and instigate change. Most larger corporations and not-for-profit organizations would benefit by installing a chief reputation officer to oversee reputational risk throughout the organization, offline as well as online, and to implement changes to reduce risk. Read More »
Other Articles to Help You
Fast Company
MIT Sloan Management Review
USA Today
Fast Company
Jeff Bullas
iMedia Connection
Conferences and Webinars
Webinar: 10 Future Trends Corporate Communicators Need to Know NOW, Oct. 29 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: The Role of Branded Online Newsrooms in the News Reporting Process, Oct. 29 at 1 p.m. Presented by BusinessWire. Free.
Conference: Word of Mouth Marketing Association Summit, Nov. 2-4 at Fontainebleau Miami Beach, FL. General admission $1,495 by Nov. 1 for members.
Conference: Brand Journalism and Content Marketing Summit, Nov. 2 at the Conference Center at Children's Hospital Colorado in Aurora, CO. Sponsored by Ragan. Standard price $895.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. Regular PRSA rate $1,495
Conference: Content Marketing Summit, Nov. 16 and 17 at the Chicago Hilton. Presented by the Incite Group. Standard brand/corporate pass $1,495. Standard vendor/agency pass $2,295
Conference: Gilbane Conference. Sessions on content, technology and the customer experience. Dec. 1 to 3 at the Fairmont Copley Plaza in Boston. Organized and presented by Information Today Inc. $1,295 by Oct. 30.
Conference: PR Measurement Conference, Nov. 18 at the National Press Club in Washington, D.C. Presented by PR News. Regular corporate/agency rate $1,195.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Specialist - Bethesda Lutheran Communities
Communications and Outreach Director - Friends of the Public Garden
Government Relations Director - American Heart Association
External Relations Manager, Local Government - CPS Energy
Events Coordinator - Oregon Historical Society
Strategy-Marketing Coordinator - Aultman College
Assistant Director for Communication - Ohio University
Marketing Positions
Marketing Coordinator - Downtown Detroit Partnership
Assistant Director of Outreach - Massachusetts Institute of Technology
Events and Communications Coordinator - Democracy at Work Institute
Marketing Coordinator - Subway
Marketing, Communication and New Media Manager - Medical Specialty Society
Manager, Marketing and Communications - Zedi
Quote of the Week
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"Many problems can be solved approximately right."
Ashifi Gogo
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Quote of the Week
Factoids of the Week
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Only 56% of seniors with an Internet connection use Facebook. (Pew Research Center)Tweet this!
One influencer sharing a post can prompt a 31.8% increase in social shares on average. (BuzzSumo)Tweet this!
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Gizmo of the Week
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Chelfie: The Changing Room Selfie

Take a photo of yourself in the garment you're trying on. Send it to friends for their opinion or post it on Twitter. Await friends' critique. Read More »
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