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Media Monitoring Newsletter Archives

Data Analytics: Imperative New PR Skill

October 2015 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
October 2015 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Data Analytics: Imperative New PR Skill
Understanding data analytics concepts and being able to work with "data geeks" are now must-have skills for PR and other communications professionals who want to advance their careers. Being able to work with data is especially important because of the growing use of PR measurement to validate PR's contribution to corporate goals. Read More »
Public Relations
Listen Harder to Turn Social Media Listening into Sales
Businesses that "listen harder" to customers through social media monitoring will uncover valuable sales leads and market research, experts say. If companies listen harder, social media monitoring can also better retain existing customers through improved customer service. The secret is to find the right listening tools, develop good search queries, and implement procedures and staff training to put the social media data to good use. Read More »
The Changing Role of Corporate Communications
The role of the corporate communications officer is changing. CCOs are assuming more prominent leadership roles and wielding greater influence within major U.S. corporations, a recent survey shows. That growing responsibility and influence and new analytical tools can gain communications professionals greater respect and authority in the corporate world. Read More »
Why More PR & Content Marketing, Less Advertising Is the New Go-To Marketing Strategy
Consumers are losing trust in traditional marketing and prefer to seek their own credible sources when making buying decisions. Online reviews, third-party experts and positive media mentions are more likely to influence purchase decisions. Brands that pursue earned media mentions and influencer marketing are more likely to build consumer trust and successfully market their products. Read More »
Media Relations Practices that Attract More News Coverage
New survey results from Business Wire offer valuable insights for media relations professionals on the evolving state of digital media and journalists' press release preferences. In today's media environment with its growing number of digital outlets including blogs, distributing news releases through a newswire service and building personal relationships with reporters at important publications are both effective PR strategies. The two strategies work best when they work together. Read More »
Marketing & Social Media
8 Effective Formats to Boost Your Content Marketing Reach
The more content formats you use, the more effective your content delivery becomes. This, in turn, produces better content marketing results. Using a variety of eight eye-catching formats can help you unlock the potential of your content and advance your business to the next level. Read More »
Data-Driven Content Marketing Achieves Greatest Success, Research Reveals
New research has uncovered significant distinctions between "best-in-class" marketers and the rest of the field. The best marketers take a data-driven, scientific approach to producing content, analyze their target audiences, and strive to link content to conversions. With better use of data, they enjoy nearly five times more marketing-attributed revenue. Read More »
Are Marketers & Advertisers Ready for Black November?
Holiday shopping is occurring earlier and earlier. Black Friday will become Black November as of this year. That means marketers and advertisers who begin their campaigns earlier will gain a competitive advantage. Organization and preparation are key to winning the holiday shopping season. Read More »
Most Viewed from Previous Issues
Social Media Listening: Essential Tool for Both PR & Marketing (and Competitive Intelligence Too)
Photo credit: Geoff Livingston
Social media listening has become an indispensable research tool for marketing and competitive intelligence, enabling better understanding of consumer perception of a company, its products, its marketing and its competitors. Increasingly, social media monitoring has also become essential for public relations. Because social media including blogs account for many of today's earned media placements, monitoring social media is now mandatory to measure the effectiveness of PR campaigns. Read More »
Cell Phone Etiquette for Public Relations Professionals
Cell phones are vital to PR folks; many in PR just about live on their mobiles. But, using cell phones at the wrong time or place may offend others and reflect badly on the person doing it. "Reading under the table" during a client meeting, for example, could be disastrous. Adhering to cell phone etiquette guidelines can help avoid a serious faux pas. Read More »
Other Articles to Help You
Huffington Post
Harvard Business Review
Public Relations Tactics
Conferences and Webinars
Webinar: Data-Driven Content Marketing, Oct. 28 at 1 p.m. Eastern time. Presented by Curata. Free.
Webinar: The ROI of Non-Promotional Content and How to Track It, Oct. 29 at 1 p.m. Eastern time. Presented by KissMetrics. Free.
Webinar: 10 Future Trends Corporate Communicators Need to Know NOW, Oct. 29 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: The Role of Branded Online Newsrooms in the News Reporting Process, Oct. 29 at 1 p.m. Presented by BusinessWire. Free.
Conference: Word of Mouth Marketing Association Summit, Nov. 2-4 at Fontainebleau Miami Beach, FL. General admission $1,495 by Nov. 1 for members.
Webinar: How Science, Algorithms and Human Behavior Changes Made 2015 the Year of PR, Nov. 3 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Brand Journalism and Content Marketing Summit, Nov. 2 at the Conference Center at Children's Hospital Colorado in Aurora, CO. Sponsored by Ragan. Standard price $895.
Webinar: #BeyondMarketing with Twitter, Nov. 4 at 1 p.m. Eastern time. Presented by HubSpot. Free.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. Regular PRSA rate $1,495
Conference: Content Marketing Summit, Nov. 16 and 17 at the Chicago Hilton. Presented by the Incite Group. Standard brand/corporate pass $1,495. Standard vendor/agency pass $2,295
Conference: Gilbane Conference. Sessions on content, technology and the customer experience. Dec. 1 to 3 at the Fairmont Copley Plaza in Boston. Organized and presented by Information Today Inc. $1,295 by Oct. 30.
Conference: PR Measurement Conference, Nov. 18 at the National Press Club in Washington, D.C. Presented by PR News. Regular corporate/agency rate $1,195.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager of Public Involvement - VIA Metropolitan Transit
Director of Cancer Communications - University of Miami
Senior Editor - Public Relations - KU Endowment
University Press Directory - University of Kentucky
Manager of Marketing and Communications - Shelby Farms Park Conservancy
Communications Specialist - Population Council
Marketing Positions
Marketing Associate - TeamPersona
Marketing Associate - National Archives Foundation
Director of Marketing - Council of Foundations
Program Associate - New York Lawyers for the Public Interest
Social Media Manager - Emson Inc.
Social Media Manager - The Cambridge Institute of International Education
Quote of the Week
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"The only way to be truly satisfied is to do what you believe is great work."
Steve Jobs
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Quote of the Week
Factoids of the Week
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75% of consumers say positive articles and online reviews influence their purchase decisions. (Experticity)Tweet this!
The top marketers enjoy 5x higher revenue contribution from their content than their peers. (Aberdeen Group)Tweet this!
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Ted Talks of the Week
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Roselinde Torres
Leadership Expert
What it Takes to be a Great Leader

Wingham Rowan
Policy entrepreneur
A New Kind of Job Market
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Media Monitoring Triple Play Offer
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Questions, suggestions, or comments about this newsletter? Email us here.
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