spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Media Monitoring Newsletter Archives

How to Best Measure the Value of Trade Shows

October 2016 Issue #2

spacer spacer spacer spacer spacer spacer spacer spacer spacer
Follow this link if this email is not displaying correctly.
CyberAlert: Nobody Monitors and Measures the Media Better
October 2016 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
cc0000 ffffff
Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
How to Best Measure the Value of Trade Shows
While trade shows often provide considerable marketing and PR benefits, measuring the results of trade shows can better justify their costs, identify the best events to attend, and find the most successful marketing strategies. Monitoring traditional and social media can reveal comments about your organization before and after the trade show, providing valuable information on the event's effectiveness. Read More »
The Risks of Building Your Brand on Rented Digital Land
Social media networks continually expand and update their services in an effort to convince businesses to build their brand presence on the network's digital land. However, relying on third-party networks, especially a single platform, poses enormous risks for public relations and marketing. These strategies can mitigate that risk. Read More »
How Maria Sharapova Served a PR Ace
Image source: cirodelia47 via Flickr
Tennis star Maria Sharapova demonstrated how a celebrity can weather a scandal through astute PR strategies and statements to media. When she was suspended for using a banned substance, quick action to apologize and assume responsibility followed by an aggressive defense of her actions were instrumental in maintaining her reputation and having her suspension reduced, and enabling her to return her to the sport soon than expected. Read More »
Be a Purple Cow and Other Media Pitching Tips
Image source: Yahoo via Flickr
Although consistently getting favorable media mentions is challenging, PR pros can win valuable earned media placements with hard work, perseverance and a creative pitch. These tips can help gain media attention and get your organization in the news. Read More »
Facebook Video Metrics Scandal Reveals Underlying Social Media Measurement Issues
News that Facebook inflated a key video metric for years reveals some continuing measurement challenges marketers face. While Facebook handled the issue admirably, the incident shows the difficulty of analyzing media data, especially across different sources and social networks. Read More »
New Facebook at Work: A Boon for PR & Internal Communications?
With the introduction of Facebook at Work, public relations teams may have a new tool to engage employees, recruit them as brand ambassadors, and measure effectiveness of employee communications. It's not clear how well the Facebook platform will compete against current services, but experts agree PR must engage employees and monitor and measure internal communications. Read More »
Chatbots: Approaches to Early Adoption of Potentially Powerful Publishing & PR Technology
Chatbots will change how businesses communicate with customers, proponents predict. The new technology is likely to substantially impact public relations because chatbots will almost certainly impact how publishers distribute news. Some even predict chatbots will assume duties now done by PR professionals. Savvy PR pros will learn how to adapt to that changing environment. Read More »
The Value of Infographics for PR and How to Create a Fabulous One
Image source: Buchanan Public Relations
PR can effectively communicate information and promote their brand's message with infographics. However, poorly conceived infographics fall flat and ultimately harm the company's image. These tips can help produce first-rate infographics that gain viewers' attention and earned media placements. Read More »
Most Viewed from Previous Issues
How to Avoid the Most Prevalent Social Media Measurement Errors that Afflict Most Everyone
Many in marketing and PR commit a range of mistakes when attempting to measure social media results. Avoiding these common social media measurement errors helps improve social media marketing efforts and business results. Read More »
6 Steps to Stop Trolls from Harming Your Brands Reputation
Trolls seek to wreak havoc with inflammatory attacks against your organization, its staff and customers. Protecting your company and customers against them requires constant vigilance through social media monitoring, clear policies and a firm stance. Read More »
Other Articles to Help You
Harvard Business Review
Vandelay Design
Seth Godin
Wall Street Journal
Harvard Business Review
Conferences and Webinars
Conference: 2016 Measurement Summit & Conclave. October 13-14. Durham, New Hampshire. Also includes annual meeting of The Conclave on Social Media Measurement. Organized by Paine Publishing.
Webinar: Financial Literacy for Communicators, Oct. 13 from 3-4 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Conference: PRSA International Conference, Oct. 23 to 25 in Indianapolis, IN. $1,495 for PRSA members regular rate.
Conference: Public Relations Leadership Forum, Nov. 2-3, Burson-Marsteller, 230 Park Ave. South, New York, NY. Sponsored by the Institute for Public Relations. $1950.
Conference: Strategic and Competitive Intelligence Professionals Conference, Nov. 7 to 9 at the Prague Marriott Hotel in Prague, Czech Republic. Presented by the Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals. Regular rate: 1,513 euros for SCIP members.
Conference: Influencer Marketing Days, Nov. 14-15 at the TKP Conference Center, New York, NY. Organized by Rising Media Inc. $1,297 for a two-day onsite pass.
Conference: PRNews' PR Measurement Conference, Nov. 16 at the Yale Club, New York, NY. $700.
Conference: FIBEP World Media Intelligence Conference, Nov. 17 to 18 at the DuPont Circle Hotel, Washington, DC. € 980 for FIBEP members.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Media Manager - U.S. Soccer Federation
Writer/Editors - University of Iowa
Assistant Director of Communications - Central Michigan University
PR and Communications Manager - Civitan International
Public Relations Coordinator - Michigan Humane Society
Communications Manager - United Way of Greater New Haven
Marketing Positions
Director of Marketing & Communications - North Carolina State University
Digital Analytics Analyst - Mayo Clinic
Marketing Data Analyst - Oxford Global Resources
Social Media Manager (Marketing) - The Learning House
Social Media Marketing Manager - Social Media Marketing Manager
Director of Marketing - The University of Alabama
click here no-risk free trial
Quote of the Week
rule spacer
"The job of leadership is to figure out where the world is going and make sure your organization is there."
Ron Shaich
CEO, Panera Bread
spacer rule
Quote of the Week
Factoids of the Week
rule spacer
44% of businesses and marketers don't measure ROI of their trade shows. (Display Wizard)Tweet this!
23% of adult Internet users are on Twitter, 20% of the total adult population. (Pew Research)Tweet this!
spacer rule
executive briefing ad
spacer cc0000
cc0000 spacer
Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
bottom edge
© Copyright 2016, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email:
spacer cc0000
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert, Inc.
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
Fax: 203-612-6942
Skype: CyberAlert.Inc

side margin side rule
side rule side margin margin side margin side rule
bottom rule
margin edge
edge margin
©Copyright 1999- CyberAlert LLC All Rights Reserved.

margin edge
bottom edge