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Media Monitoring Newsletter Archives

Why Key Messages are Essential for PR - and How to Create Them

October 2016 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
October 2016 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Why Key Messages are Essential for PR - and How to Create Them
Key messages build the foundation of public relations. They help PR prioritize efforts, ensure consistency, and stay focused when speaking to the media, employees and other stakeholders. Following a proven process will help you develop key messages that encourage your audiences to remember your brand and take desired actions. Read More »
Google Limits Keyword Data - How Marketing, PR & SEO Can Respond
Google's recent decision to limit data in its keyword planner tool creates difficulties for businesses with dormant or low-spending Adwords accounts. Fortunately, other keyword research tools and social media monitoring and measurement services offer alternatives that just might provide the required insights. Read More »
Donald Trumps 7 Major Public Relations Mistakes
Image source: Gage Skidmore via Flickr
In analyzing how Donald Trump has addressed the public and the media, PR experts say his recent actions exemplify how PR should not be done. Read More »
Are Press Releases a Waste of Time or Effective PR?
Some PR pros argue that press releases offer no value. Most press releases are badly written, disseminated like spam, and are deservedly ignored, they say. Most PR pros recognize, however, that press releases can provide great impact and powerful results when written and distributed properly. Well-crafted and targeted news releases can lead to valuable media mentions. Read More »
Why PR Must Push for Corporate Social Responsibility
Research reveals a clear connection between corporate giving and above-average financial performance. Corporations with strong records of social responsibility tend to perform better. Corollary: PR teams can and should capitalize on the good will generated by their organization's corporate giving programs. Read More »
7 PR Crisis Management Lessons from the Wells Fargo Scandal
Image source: Mike Mozart
PR crisis management experts cite many shortcomings in Wells Fargo's response to news that employees had created millions of banking and credit card accounts without customers' approval. The bank's handling of the crisis exacerbated the scandal, they say. Better implementation of a standardized crisis management protocol could have mitigated the financial repercussions and damage to the bank's image. Read More »
12 Tips for Accomplishing More at PR & Marketing Conferences
Conferences offer a wealth of professional, educational and networking opportunities. However, it's essential to understand your goals and plan carefully to make the most of those opportunities. Read More »
New Customer Behavior Calls for New PR & Marketing Tactics
Because of changing customer behavior, traditional sales tactics have become increasingly ineffective and closing deals has become more difficult. With that revolution in customer behavior, businesses and brands must now place priority on educating customers with online content and engaging with them on social media. Read More »
Most Viewed from Previous Issues
8 Metrics to Better Measure Videos for PR & Marketing
Although video can be a powerful marketing and public relation strategy, many communications professionals are unsatisfied with or unsure of its measurement. Number of video views, the prevailing metric, is a vanity metric that doesn't indicate if your videos are effective in promoting your company or brand message. Instead, marketers suggest tracking more telling metrics to improve video marketing strategies. Read More »
Essential Questions to Ask when Vetting SEO Pros
Selecting the wrong SEO consultants can lead to ruinous results. Low-cost SEO consultants who promise fast results risk search engine penalties, while some agencies charge exorbitant amounts for basic work. Getting answers to some key questions can help you avoid those problems. Read More »
Other Articles to Help You
Scientific American
The New York Times
LinkedIn Pulse
Harvard Business Review
Harvard Business Review
The New York Times
CBS: 60 Minutes
Conferences and Webinars
Webinar: How to Use Instagram Stories to Get Closer to Your Audience, Oct. 27 at 1:30 Eastern time. Presented by PRNews. $399.
Conference: Public Relations Leadership Forum, Nov. 2-3, Burson-Marsteller, 230 Park Ave. South, New York, NY. Sponsored by the Institute for Public Relations. $1950.
Conference: Strategic and Competitive Intelligence Professionals Conference, Nov. 7 to 9 at the Prague Marriott Hotel in Prague, Czech Republic. Presented by the Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals. Regular rate: 1,513 euros for SCIP members.
Virtual Conference: Marketing Strategy, Nov. 11. Presented by Marketing Profs. Free
Conference: Influencer Marketing Days, Nov. 14-15 at the TKP Conference Center, New York, NY. Organized by Rising Media Inc. $1,297 for a two-day onsite pass.
Conference: PRNews' PR Measurement Conference, Nov. 16 at the Yale Club, New York, NY. $700.
Conference: FIBEP World Media Intelligence Conference, Nov. 17 to 18 at the DuPont Circle Hotel, Washington, DC. € 980 for FIBEP members.
Webinar: The Digital PR Strategist's Toolkit, Nov. 18 at the PRSA Professional Development Center, New York, N.Y. Sponsored by the PRSA. $615 for members.
Seminar: The Power of Live Video for Public Relations, Dec. 2 at the PRSA Professional Development Center, New York, NY. Sponsored by the PRSA. $615 for members.
Conference: PR Daily World Conference at the Associated Press, Dec. 5-6 in New York. $795.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Assistant - American Academy of Orthopedic Surgeons
Vice President for Communications - University of Michigan
Director of Market Research - American Association for the Advancement of Science
Communications Manager - Las Vegas Convention and Visitors Authority
Director, Communications & Media Relations - Tepper School of Business
Public Relations Assistant Account Manager - HKA Inc.
Marketing Positions
Director of Development & Communications - Chrysalis Center Inc.
Social Media Manager - Union Square Hospitality Group
Social Media Manager - Alorica
Junior Marketing Analyst - VS Media, Inc.
Digital Marketing Analyst - Reed Brennan Media Associates
Marketing Analyst - Pepperdine University
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Quote of the Week
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"It takes humility to seek feedback. It takes wisdom to understand it, analyze it and appropriately act on it."
Stephen Covey
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Quote of the Week
Factoids of the Week
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92% of millennials are more likely to purchase from an ethical company. (Aflac)Tweet this!
Podcast listening grew 23% between 2015 and 2016. (Infinite Dial)Tweet this!
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CyberAlert Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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