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CyberAlert: Nobody Monitors and Measures the Media Better
November 2013 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

#SocialMediaTips Webinar: Guy Kawasaki Discusses Profile Pictures, Posting Schedules and How to Cheat for Greater Social Media Success

Guy Kawasaki / HubSpot
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Courtesy of Paola Peralta
On Friday, Guy Kawasaki shared his "10 Tips for Building a Social Media Following" in a webinar packed with insights from the guru who has amassed over 7 million followers across his social networks. Among his tips: include links in all social media content, "cheat" by posting about topics that are already popular, and re-post the same content several times so it reaches your entire target audience. He also shared his rule of thumb: don't take anything as gospel in social media. Read More
Public Relations

How to Land Placements in Top Media Outlets (and Plan B If You Don't)

Isoosi / Culpwrit / Top Rank Blog
Courtesy of Jon S., NS Newsflash
National media outlets often collect articles from local and regional affiliates to fill their quota. Message to PR pros: If a local media outlet agrees to run your story, your job isn't over. PR pros can land major news placements by pitching the story to an affiliated top-tier media outlet and explaining its relevance. Read More

Turn Issues into PR Opportunities, Not Crises

Melissa Agnes
Courtesy of
Online reputation managers have between 15 and 60 minutes to prevent an issue from turning into a crisis, according to crisis communications expert Melissa Agnes. PR pros should become familiar with a crisis' definition, trigger points, escalation processes and appropriate responses to avoid long-term brand repercussions. Read More

Two Twitter Enhancements Can Help PR Pitches

Media Bistro / HubSpot
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Courtesy of mkhmarketing
Twitter enacted two major changes over the past month that affect the way PR pros communicate with journalists. The changes are direct message (DM) capabilities and the addition of visual content on its stream. Patrick Coffee urges PR pros to follow best practices when using direct messages to pitch journalists: interact with them outside of DM first, and treat DM as a valuable tip line. If journalists like what they see, they'll follow up with you. Read More

Effective PR: Pitch Solutions, Not Products

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Courtesy of ePublicist
When you offer to help people solve problems and learn from mistakes, bloggers and journalists become a lot more interested in your pitch, Dharmesh Shah says. His tips: never claim your story is "unique," and center your pitch around readers' interests. If your brand just landed a major customer, share stories about "the customer that got away" and what you learned from those mistakes Read More
Marketing& Social Media

Twitter Reach Depends on Tweet's Length, Photo Type
and Manners

Heidi Cohen / Dan Zarrella
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Courtesy of mkhmarketing
Research conducted by Dan Zarrella of HubSpot offers insights into how Twitter content, image files and length affect retweeting behavior. Zarrella found that certain words included in a call-to-action are more effective than others: "Please Retweet" will get you three times as many tweets as "Please RT." Read More

Looking Back: Pixar Writer Shares Powerful Storytelling Lessons

Emma Coats
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Courtesy of JD Hancock
Pixar films such as Toy Story, Finding Nemo and The Incredibles became instant animated classics for a reason: the writers really know how to tell a story. Last year, Pixar writer Emma Coats tweeted a series of storytelling tips, which still offer valuable insights on characters, heroes, writer's block and morals that PR and marketing writers can use to create compelling content. Read More

Mobile Marketing Techniques to Entertain, Engage with Consumers

MarketingSherpa / Search Engine Watch / PRSA
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Courtesy of Yutaka Tsutano
With more people connecting on mobile devices, digital marketers must find ways to reach them. Marketing experts share techniques to implement within your mobile marketing strategy, including optimization for devices and operating systems, games and interactive elements, and mobile apps. Read More

Better Content Marketing = Core Components + Latest Industry Trends

Content Marketing Institute / iMedia Connection
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Courtesy of DigitalRalph
Effective content marketing requires core components within the context of the latest industry trends. According to Kevin Cain, all content marketing strategies should encompass well-defined targets, content that resonates with buyers, clear conversion goals, and an outreach plan. Tom Edwards advises marketers to adjust their strategies to fit with key trends like big data, digital curation, and social TV. Read More

SEO Techniques to Optimize Images and Video Content

Content Marketing Institute / Social Media Explorer
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Courtesy of Mjohns2839
Marketers should employ image- and video-specific SEO techniques to elevate content in search engine rankings. Images should include alt tags, image tags, file names and file size. To optimize video content, Jason Falls advises marketers to create a video sitemap so search engines can correctly index your videos and point viewers to your site. Read More

Should Companies Pay Online Influencers to Promote Brands?

Danny Brown
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Courtesy of Emily Conwell
Some maintain that paying influencers destroys the credibility of an influencer's brand support. But Danny Brown contends it's no different from any other marketing media — influencers deserve to get paid for their efforts. Brands that want to access the trust and credibility an influencer has amassed should pay for that privilege. Read More
More Articles We Like

Inspirational Photo Story Captures Acts of Kindness
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Courtesy of
With all the bad news published in the media, it's refreshing to view an article that brings out the best in people. A recent photo story shares images of people bestowing various acts of kindness. The story is sure to invoke some emotions, and also might restore your faith in humanity. Read More
Conferences and Webinars
Weathering the Storm: Moving Beyond Impressions and Tonality to Gauge Media Impacts in a Crisis, hosted by PRSA, will be held Nov. 7. The webinar is free for members and costs $200 for nonmembers.
2013 WOMMA Summit, hosted by Word of Mouth Marketing Summit, will be held Nov. 18 in Nashville, TN. The cost to attend is $1,395 for members and $1,695 for non-members.
Writing for Corporate Communicators, hosted by Ragan Communications, will be held Nov. 19 in Silver Spring, MD. The cost to attend is $545 for members and $695 for non-members.
SMX Social Media Marketing 2013, hosted by Third Door Media, Inc., will be held Nov. 20 in Las Vegas, NV. The cost to attend is $1,595.
Content Summit for PR, Social Media and Marketing Professionals, hosted by Ragan Communications, will be held Dec. 3 in New York, NY. The cost to attend is $945 for members and $1,195 for non-members.
One-Day Boot Camp for Emerging PR Stars, hosted by PR News, will be held Dec. 11 in Washington, DC. The cost to attend is $795.
White Papers and eBooks
Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. A look at how to incorporate inbound marketing into a larger group of marketing tactics that amplify the impact of inbound marketing activities.
The Newsworthy Guide to Inbound Public Relations. All the tools and tactics you need to build and inbound PR strategy and learn how to replace boring press releases with content that pops. Includes free campaign templates to integrate media into your inbound marketing assets.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Positions
Quote of the Week
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"Never trust a social media expert that has fewer followers than you."
Guy Kawasaki
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Quotes of the Week
Factoids of the Week
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Photos shared via Twitter's native image system ( are nearly twice as likely to be retweeted, while Instagram images suppress retweets by 40%. (HubSpot)Tweet this
57% of consumers say they won't recommend a business with a poorly-designed mobile site. (Constant Contact)Tweet this
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Factoids of the Week
Two Best Values
Omnibus News Feed
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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