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CyberAlert: Nobody Monitors and Measures the Media Better
November 2013 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

Utilizing Media Monitoring & Measurement for PR Initiatives

Social Media Today / PR Daily / KD Paine
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Today, most corporate PR initiatives require leveraging social media and big data to be successful. Using media monitoring and measurement to identify PR placement opportunities can help produce better results. Media monitoring discloses how your customers and the media react to your efforts. Media measurement and analytics offer a bigger-picture report, as they lay out how PR efforts contribute to sales and company goals. Read More >
Public Relations

Main Ingredient of an Effective Pitch: A Newsworthy Topic

HeartSab / Lois Paul / Muck Rack
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Courtesy of News Oresund
Lois Paul set out to determine what prompts journalists to bite on a company's announcement or press release. Paul's PR team collected feedback from media contacts in hopes of answering, "What constitutes news?" Some answers: breaking corporate news on financial earnings, a fresh perspective on existing trends, and new angles that might interest readers. Read More >

Give Marketing & PR Content Structure and Make It Easy to Scan to Increase Readership

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Courtesy of KatieB50
Writers of PR and marketing content must accept that readers now scan pages rather than read word-for-word. To construct more engaging content, writers should structure paragraphs in inverted pyramid-style; highlight important points via numbers, bullet points and bold text; and break up content so it has more white space. Read More >

Guest Posting: The Digital Reincarnation of Op-Ed

Blogworld / ProfKRG
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Courtesy of Alexander van Dijk
Guest posts build PR "street cred" by providing a writer with a portfolio to showcase. Guest posts carry more weight when they have high reader engagement. To generate reader discussion, try using commenting tools, asking open-ended questions at the end of posts, and make commenting a simple process for readers. Read More >

Crisis Communications: The Importance of Real-Time Monitoring

Melissa Agnes / SmartBlogs
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Courtesy of Leticia Chamorro
Consequences escalate when brands fail to respond to an issue within an hour, according to Melissa Agnes. The solution is to select a social media monitoring service that offers real-time results so you can detect the early warning signs of a crisis. Warning signs can include a sudden spike in mentions on your sentiment analysis report, circulating rumors, or a crisis that inflicted a competitor or brand in your industry. Read More >

Building a Brand Ambassador Program in Social Media: Methods & Benefits

Bulldog Reporter / Mack Collier
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Courtesy of Garry Knight
Today's most successful PR campaigns cultivate brand advocates to elevate their brand's image. Influencers work hard to gain the trust of their readers, so your message and incentives must be strong enough that the advocate is willing to risk that trust when promoting your brand. The key: recruit writers who will benefit from your brand's products or services. Read More >

How to Become a Google Power Searcher

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Google, and most other search engines, allow searchers to use specific commands and symbols to get more refined results. Search symbols like quotation marks, minus signs, and asterisks can save significant time when conducting research or looking for news, sources or content. Read More

Hiring Freelance Writers: Conduct Thorough Initial Briefing

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Courtesy of Garry Knight
The biggest mistake PR and marketing managers make when working with freelancers is lack of proper communication and instruction at the outset of the project. Success is more likely when you invest time up-front to give freelancers a thorough briefing on your expectations, your company's products and background, and other information that will facilitate the writing and editing process. Read More >
Marketing& Social Media

Social Media Monitoring for Lead Generation

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Courtesy of Wonderlane
Social media monitoring offers an array of company benefits, but brands often overlook one important application of social media monitoring: generation of sales leads. Joel Windels explains that to utilize media monitoring for lead generation, brands should track online channels to identify the locations, conversations and needs of their target audience. Read More >

The 4 Elements of Successful Video Marketing: Comedy, Emotion, Exclusivity and Star Power

My Web Presenters
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Courtesy of
Get the gag right, and people will remember it. Successful video marketing campaigns incorporate at least one of four elements: comedy, emotion, exclusivity and star power, according to Michael Johnston. View how other brands have effectively implemented each factor into their marketing videos. Read More >

How Digital Marketing Metrics Contribute to Marketing Success

SlideShare - 50 Digital Marketing Metrics
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Courtesy of Vala Afshar
Measuring digital marketing outcomes assures more effective use of marketing expenditures — though it can be difficult to assemble all metrics into one place to determine which ones best contribute to the company's goals. Vala Afshar solves this problem by presenting "50 Digital Marketing Metrics," a SlideShare that defines and explains the potential benefits of various marketing metrics. Read More >

10 Key Insights from 'The 80 Rules of Social Media' by Jeremy Waite

Jeremy Waite
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Courtesy of Jeremy Waite
Earlier this year, Jeremy Waite constructed "The 80 Rules of Social Media," a detailed infographic complete with candid rules all companies should consider for their social media initiatives. From the infographic, we've highlighted key takeaways and added some notes of our own. Read More >

Content & Design Secrets for Successful Infographics

Top Rank Blog
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Courtesy of Rilind Hoxha
Infographics lacking either content or visual impact usually fail. Well-designed visual elements help readers lock the data in their mind. A major memorability factor is to integrate recognizable objects into images, according to a Harvard research study. Other interesting findings: clutter can actually enhance infographics; roundness and curves are catchier than corners; and designs with more than 6 colors are most effective. Read More >
More Articles We Like

Inspiration: 22 Quotes that Will Make You a Better Marketer

Explore B2B

9 Tips for More Powerful Business Presentations

Solid advice on structuring Powerpoint presentations.

10 Case Studies: Social Media Backfires

iMedia Connection
Many lessons can be gleaned from studying social media programs that failed.

Scientific Guide to Writing Headlines that Stand Out

Heidi Cohen

8 Best Questions to Ask During a Job Interview

Business Insider
Conferences and Webinars
Building Your Reputation Task Force: Empowering Employees On-Site and Online, hosted by PRSA NY, will be held on Nov. 21. The cost to attend the webinar is $40 for non-members and $25 for members.
Content Summit for PR, Social Media and Marketing Professionals, hosted by Ragan Communications, will be held Dec. 3 in New York, NY. The cost to attend is $945 for members and $1,195 for non-members.
10 Most Common Webinar Mistakes…and How to Avoid Them, hosted by Mark Bornstein, will be held Dec. 4. The webinar is free to attend.
Preparing for the Mobile Majority: How to Win When Mobile Matters Most, hosted by Paul Biggs, will be held Dec. 4. The webinar is free to attend.
NMX: The Media Revolution, hosted by New Media Expo, will be held Jan. 4 in Las Vegas, NV. The cost to attend is $1,097.
White Papers and eBooks
Customer Analytics for Dummies. A look at the specific techniques you can employ to enhance relationships with customers, increase revenue and, ultimately, make your organization more competitive.
Revenue Attribution: How to Measure the Impact of Your Marketing Efforts. Learn how you can get your business ready to track revenue, build an attribution model that captures the information important to your company, and use this data to optimize future marketing efforts.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Positions
Quote of the Week
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"If you show people the problems and you show them the solutions, they will be moved to act."
Bill Gates
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Quotes of the Week
Factoids of the Week
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79% of web users scan any new page they come across; only 16% read word-for-word. (Nielsen Norman Group)Tweet this
Engagement rates for Twitter ads are between 1% and 3% — much higher than Facebook's average click-through rate of 0.119%. (WordStream)Tweet this
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Factoids of the Week
Two Best Values
Omnibus News Feed
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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