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Media Monitoring Newsletter Archives

How to Control Media Quotes without Breaking the Rules

November 2014 Issue #1

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
November 2014 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
Ragan / Nasdaq
3 Case Studies Proving the Value of Smart PR Measurement
Because impressions, likes and website visits don't relate to the company's bottom-line, using those metrics is just shouting numbers at your clients and executives. A recent white paper titled "PR Measurement That Matters" examines organizations that are successfully executing standards-approved measurement practices. Each case study examines how PR pros can do away with "stupid metrics" and focus on measurement that proves the true value of public relations in impacting company goals. Read More »
Public Relations
CyberAlert PR Grants Program for Non-Profits Now Accepting Applications for 2015
After awarding media monitoring grants worth $70,000 to non-profit organizations last year, CyberAlert has announced that applications are now open for the 2015 PR Grants Program. The annual program awards non-profit organizations free media monitoring services for an entire year. Non-profits worldwide can apply for a grant using the online application form. Read More »
Journalists Biggest Gripes about PR
Courtesy of iosphere
In case you didn't already know: PR folks often tick off journalists. The PR perspective: we're just doing our job. The journalists' perspective: you're a pest. HubSpot has created two SlideShare presentations with insights (a.k.a. rants) from journalists on PR habits and behaviors that bug them the most. We've assembled the most frequent gripes. Read More »
Despite Facebook's changes earlier this year that slashed organic reach of company pages, businesses can (and do) still use Facebook to achieve PR and marketing goals. The key is to understand how Facebook's news feed algorithm works, and how users consume and share content. Read More »
3 Ways to Conquer a Crisis
When a crisis occurs, the world waits to see how the company handles it — and judges the company by its reaction. Every corporate or brand crisis is different and requires a unique response. See how organizations successfully transformed a crisis into positive buzz and sentiment. Read More »
PR Daily / Entrepreneur
5 Rules to Be New and Cool in Public Relations
Ten or so years ago, it was perfectly normal to call a press conference or schedule a media tour. Use those terms today, and you'll be branded as an outdated PR professional. This guide examines outdated PR practices and their current reincarnations. Read More »
Marketing& Social Media
Samantha Kramer
3 Important Career Lessons Ive Learned as a Ghost Writer
The job of a ghost writer is a tricky one, but it certainly has its advantages. It can be a win-win for both the "ghost" and the "client," so long as the relationship and editing process are carried out with respect and the mutual goal of producing better content. Read More »
10 Marketing Bloggers You May Not Know, but Should Start Following
Courtesy of Stuart Miles via
Over the years, CyberAlert has assembled a sizable library of marketing content for this weekly newsletter. We reviewed some of the best articles and identified the authors behind them to put together a list of 10 marketing influencers who may be lesser known — but are original thinkers and strong writers. Read More »
Forrester / CNET / AdAge / The Wall Street Journal
Online Advertising in 5 Years: How Video, Mobile and Measurement Will Change
Courtesy of Leslie Duss
By 2019, digital ads will account for 36% of all ad spending, according to a recent report by Forrester Research. Despite online advertising's significant growth, it will still be held back by targeting and measurement issues. Marketers who find ways to get ads to qualified leads and accurately measure their performance will see the highest returns on investment. Read More »
Social Media Users Engage More with Positive Posts, Avoid Following Negative People
Courtesy of dcJohn
There are plenty of wrong ways to gain links to a corporate website. So how can marketing and PR professionals make sure they're link-building the right way? Loz James talked to 33 SEO experts and shared their best recommendations for building quality inbound links to your website. Read More »
McKinsey & Company / Entrepreneur / HubSpot / QuickSprout
Top 4 Email Marketing Blunders
Email marketing is almost 40 times more effective than Facebook and Twitter combined when it comes to acquiring new customers. Despite email's viability as a marketing tool, poor email campaigns abound. To use email marketing successfully, be sure to avoid these major mistakes. Read More »
More Articles We Like
McKinsey & Company
PR Daily
Conferences and Webinars
WOMMA Summit 2014 will be held Nov. 17 in Hollywood, CA. The cost to attend is $1,395 for members and $1,695 for non-members.
Webinar: How to Create Killer Email Conversion Copy, presented by Neville Medhora, will be held Nov. 20.
ClickZ Live Bangkok, formerly SES Conference and Expo, will be held Nov. 11-12 at the Renaissane Bangkok Ratchaprasong Hotel. The cost for an All Access Pass is $749.
White Papers and eBooks
The Amazing Opportunities of Email Acquisition Marketing. UnsubCentral. Email is now the No. 3 source of customer acquisition. Need more reasons to put affiliate email in your game plan? Here are ten, broken down into four core categories.
Mobile Content Revolution in B2B Organizations. The Association of Strategic Marketing. Improve your understanding of how your team uses content, how to proliferate the findings and enable your mobile workforce to be more productive.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director, Enterprise Marketing & Communications - PacificSource
Media & Public Affairs Coordinator - Eskenazi Health
Manager, Public Affairs - SC Johnson & Son
Director of Public Relations & Integrated Media - Oklahoma State Fair Inc.
Public Relations Associate - threadUP
Marketing Positions
Quote of the Week
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"There is only one boss: the customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else."
Sam Walton, founder of Wal-Mart and Sam's Club
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Quote of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
Factoids of the Week
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By 2019, digital ads will account for 36% of all ad spending. (Forrester)Tweet this!
30% of U.S. adults consume news on Facebook, and roughly half of those users regularly consume news on six or more different topics. (Pew Research Center)Tweet this!
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Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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