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Media Monitoring Newsletter Archives

How to Control Media Quotes without Breaking the Rules

November 2014 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
November 2014 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings


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Featured Article
CyberAlert / Microsoft
How to Control Media Quotes without Breaking the Rules
Courtesy of chanpipat
Never ask a reporter if you can review his/her notes or article before its publication. It's insulting, and most important of all, publications prohibit the practice. Instead, use these interview techniques to ensure your quotes are accurate and reflect your organization's message. Read More »
Public Relations
MediaSource
How Brand Journalism Can Boost PR Success
Courtesy of Num Skyman
Newspaper editorial budgets and journalism staff won't be increasing anytime soon. Rather than expecting journalists to fact-check every sentence, many PR professionals now function as brand journalists — developing fully-vetted news and features containing all the hallmarks of first-rate journalism. Read More »
Mr. Media Training
Is the I Didnt Mean It Apology Still Effective?
Courtesy of David Shankbone
It's an apology used frequently by celebrities and authority figures that goes something along the lines of: "The words I used do not reflect my beliefs/character." Such statements carry no credibility, according to crisis expert Brad Phillips. They come across as less of an apology, and more of an excuse for misguided actions. There is a better way, as demonstrated by Michael Richards who played Kramer on Seinfeld. Read More »
Dawn Ellis
Is All Social Media Publicity Good Publicity?
Courtesy of Jason Scragz
Bad reviews and social media crises are opportunities to showcase customer service skills. Organizations that handle bad social media publicity with grace, maturity and (when appropriate) humor are more likely to retain the confidence of the public. Read More »
Reynolds Journalism Institute / PRSA
The Native Advertising Starter Kit: A Brands Guide
Courtesy of hinnamsaisuy
Native advertising is a proven revenue-generator. But before brands implement native advertising, it's important to understand its types, what makes it effective, and the guidelines that regulate it. Read More »
Marketing& Social Media
CyberAlert Blog
The Best Halloween Real-Time Marketing Campaigns
From haunted car washes to costume contests to free bacon, we've shared a list of our favorite Halloween marketing campaigns put out by brands. Multimedia and user-generated content tend to be reoccurring elements of the most effective campaigns. Read More »
Inc.com / GreenBiz
5 Scientific Reasons Why Consumers Say Yes
Courtesy of Greeblie
Understanding what motivates customers to say "Yes" can greatly enhance the effectiveness of PR and marketing campaigns. For example, making simple requests that seem easily achievable are more likely to generate direct action from consumers, according to a study. We examine the results of studies that illuminate what steers customers to make the buy. Read More »
CyberAlert
Paid, Organic and Sponsored: The Social Media Marketing Trifecta
Courtesy of Stuart Miles via FreeDigitalPhotos.net
Paid, organic and sponsored content on social media are all important in the marketing mix, and each has its own rules and best practices. Not every organic post builds the brand enough to warrant paid support, and not every paid post is engaging enough to be organic content. Read More »
Buffer
Social Media Users Engage More with Positive Posts, Avoid Following Negative People
Courtesy of Dan Zarella
Dozens of mobile apps enable marketers to view and schedule content, manage projects and stay connected to important stakeholders. Hootsuite, Buffer, and Vine are some of the favorite social media marketing apps, but these lesser-known apps deserve a test drive. Read More »
Authority Labs
Did Google Change Your Title Tag? Heres Why
Write a title tag longer than 70 characters, and Google will shorten it. Write a title tag that doesn't match the content, and Google will change it completely. According to Brian LaFrance's research, if you want complete control over your title tag's appearance in search results, keep the title in the 50 to 59 character limit and make sure it accurately reflects content. Read More »
More Articles We Like
The Wall Street Journal
Inc.com
Target Marketing
Conferences and Webinars
Webinar: Masters of Customer Experience, Session 1, presented by Lee Odden, Jay Baer, Stefan Tournquist and Ted Rubin, will be held Nov. 5.
Webinar: Search and Success: How to Make Your Website, Content and SEO Pay Off, hosted by Target Marketing, will be held Nov. 11.
Inbound Marketing Summit will be held Nov. 11 in Boston, MA. The cost to attend is $299.
WOMMA Summit 2014 will be held Nov. 17 in Hollywood, CA. The cost to attend is $1,395 for members and $1,695 for non-members.
Webinar: Data-Driven Timing for Social Content Publishing: Reaching Audiences in the Age of Declining Organic Reach, hosted by Business Development Institute and SocialFlow, will be held Nov. 20.
Webinar: The Next Web will be held Dec. 10 in New York, NY. The cost to attend is $495.
White Papers and eBooks
The Amazing Opportunities of Email Acquisition Marketing. UnsubCentral. Email is now the No. 3 source of customer acquisition. Need more reasons to put affiliate email in your game plan? Here are ten, broken down into four core categories.
Mobile Content Revolution in B2B Organizations. The Association of Strategic Marketing. Improve your understanding of how your team uses content, how to proliferate the findings and enable your mobile workforce to be more productive.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
CyberAlert Job Opportunity: PR, Marketing & Social Media Assistant
CyberAlert is seeking a communications professional to develop a full spectrum of marketing, PR and social media materials. Responsibilities include writing daily articles for the blog on topics involving content marketing, PR, SEO and social media; managing the weekly newsletter and writing and publishing social media campaigns. The professional will also assist with website updates and enhancements, search engine optimization and other marketing activities. Click to Apply »

Public Relations Positions
Public Relations Manager - Hewlett Packard Company
Public Relations Specialist - Lennar Corporation
Communications Consultant - Humana
Vice President, Public Relations - 451 Marketing
Media Specialist - ESPN
Public Relations Account Coordinator - LaneTerralever
Director of Public Relations - CommunicCare Health Services
Marketing Positions
Marketing Communications Consultant - Caterpillar
Corporate Marketing Manager - NANA Management Services
SEO Specialist - IGM Creative Group
Regional Marketing Specialist - Pacific Dental Services
Sr. Marketing Data Analyst - Pursuit
Product Manager, Localization - Etsy
Associate Brand Manager - Newell Rubbermaid
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Quote of the Week
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"Part of social progress is understanding that a person is not defined only by one's sexuality, race or gender."
Tim Cook, Apple CEO
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Quote of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
Factoids of the Week
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Ads seen multiple times are 40% more likely to be received positively — but only if they're served on a website related to the ad's content. (InSkin and Rapp Media)Tweet this!
When an ad appears together with a top-five ranked organic result, 96% of the ad clicks are incremental. (Google)Tweet this!
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Best of Previous Issues
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Best of Previous Issues
Gizmo of the Week
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The PokenTAG is an electronic sticker that stores digital documents and multimedia files that people can access with their smartphones while near the sticker to get in-depth information about places and things Read More »
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Gizmo of the Week
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CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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