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Media Monitoring Newsletter Archives

Free vs. Subscription Media Monitoring Services? Which is Better?

November 2014 Issue #3

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
November 2014 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
Huffington Post / CyberAlert /
Free vs. Subscription Media Monitoring Services:  Which Is Better?
Media monitoring is a "must have" for most all organizations. Although free tools are available to help businesses monitor news and social media, they are insufficient for all but the smallest businesses. Instead, a paid monitoring service is a more time-efficient and cost-effective solution.Read More »
EXHIBITOR magazine
Eight Requisites for Social Media Marketing Success
Marketing experts realize that measurement is critical to success, and social media is no exception. Yet many social media marketers fall short when it comes to quantifying results. Instead of simply counting followers on social media platforms, marketers should analyze and quantify their efforts and results - connecting those results to sales or other corporate objectives. Read More »
The New York Times / The Wall Street Journal
Go Around / Come Around: Podcasts Could Be The Next Big Thing
Once-popular podcasts could be the "next big thing" for advertisers, some experts predict. Enthusiasts, including producers and advertisers, say podcasts enjoy an intimacy not achieved in print or other traditional media. The best podcasters have earned strong credibility and their listeners actually pay attention, unlike people using many other types of media. Read More »
Muck Rack / Marketing magazine
How New Media Poses Challenges, Opportunities to Public Relations
The proliferation of online publishers and bloggers and the growth of social media networks have brought both challenges and opportunities to the PR profession. New media and technology have made life easier for PR in some ways, but have also created a great deal more work. Technology can help PR better target audiences, and online measurement tools help PR and marketing to better measure and analyze campaign successes with key performance indicators. Read More »
The New York Times / The Wall Street Journal / VentureBeat
Is the Banner Ad Dead?
Some digital advertising pundits are rejoicing over the supposed decline of banner ads due to the rise of mobile devices, social media and apps. Banner ads, they say, are ineffective, an annoyance that website visitors have learned to ignore. Others counter that the banner ad is alive and well and isn't going away anytime soon. Read More »
Facebook / BuzzFeed / Buffer
Changes to Facebook News Feed Will Impact Social Media Marketers
New control features in Facebook's News Feed may mean big changes for marketers using the social media network. Marketers must follow best practices to reach the top of Facebook users' News Feeds. As Facebook strives to become more user friendly, marketers who provide high-quality content that fits users' interests will gain the upper hand. Read More »
Forbes / Business 2 Community
The Impact of Successful Influencer Campaigns
Because leading influencers have gained large numbers of followers as a result of their expertise, credibility and fame, a well-designed and implemented influencer campaign can generate a great deal of PR and marketing success. Case studies of successful influencer campaigns show digital marketers how to create their own winning campaigns. Read More »
More Articles We Like
The New York Times
Public Relations Society of America
Conferences and Webinars
Webinar: How to Create Killer Email Conversion Copy, presented by Neville Medhora, Nov. 20, 2 to 3 p.m. EST. Sponsored by Business 2 Community. No cost.
PR News' Media Relations Next Practices Conference, Dec. 11 at the National Press Club in Washington, D.C. Regular rate $995.
Webinar: Using Social Insights for Effective Storytelling, Nov. 19, 1 p.m. ET; 10 a.m. PT. Sponsored by Socialbakers.
Webinar: How to Test your Search Marketing Campaign to Increase ROI, Dec. 9 , Dec. 9, 1 p.m. EST. Sponsored by Covario. No cost.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Community Events Coordinator - Wounded Warrior Project
Senior Communications Specialist, Public Relations - Seattle Children's Hospital
Mass Communication, Public Relations/Strategic Communications, Adjunct - University of Central Oklahoma
Senior Director of Public Relations - Harper Collins
Public Relations Manager - Swift
Director, Communications and Marketing - St. Vincent de Paul of Baltimore
Senior Advisor, Global Communications - International Medical Corp
Marketing Positions
Quote of the Week
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"PR is like chess: think three steps ahead and you'll be well on your way to success."
Mickie Kennedy, PR Fuel
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Quote of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
Factoids of the Week
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Less than 20% of Internet users account for 80% of video shares. Another verification of 80/20 rule.
(ClickZ)Tweet this!
Alibaba sold $9 billion of goods on Singles Day with many purchases being extravagant gifts. One Chinese guy bought 99 iPhone 6s, (±$82,000) shaped them into a heart at the local mall and proposed to his girlfriend. She said no. People love iPhones but not even iPhones can buy love. (The Nanfang Insider)Tweet this!
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Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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