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Media Monitoring Newsletter Archives

Lessons from Uber's Public Relations Fiasco

November 2014 Issue #4

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
November 2014 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
Fortune / / Marketing magazine
Lessons from Ubers Public Relations Fiasco
Photo credit: Michael Coghlan
Ride-sharing service Uber has been run over in the media for recent public relations blunders. While most pundits lambasted the company, others took the opportunity to point out important public relations lessons, portraying Uber's actions as examples of what not to do. The mistakes made by Uber's executives should be a caution flag to all corporate executives. Read More »
Public Relations
PR News / Shell LiveWIRE / Tech Image Public Relations
10 Ways PR Pros Can Improve Media Pitches
Photo credit: Paul L. Dineen
Leading public relations professionals largely agree on how to best pitch stories to the media. Experts agree that doing the reporter's groundwork, researching publications and reporters, and focusing on a handful of news outlets are among the ways to assure better media placements. These approaches together with some other useful techniques we outline here will almost certainly improve your media pitches and encourage journalists to use your stories. Read More »
Clarion Communications / Media Fusion
Eight Stories that Get Journalists' Attention (and How to Pitch Them)
Photo credit: Yan Arief Purwanto
Public relations professionals can improve their media pitches if they know what story ideas journalists prefer. Journalists love to cover controversies, scandals and crime. But what other topics can public relations professionals most successfully pitch to journalists? Read More »
Email Pitches: The Critical Importance of Subject Line
Photo credit: Jon Gosler
Research shows that the subject line is the most important factor in prompting editors and reporters to open your email pitch. PR pros must write subject lines that stand out if they hope to have journalists open their messages. Some editors, such as those in the lifestyle, entertainment and technology sectors, receive more than 300 pitches a day. A subject line with the right length, style and content is the key to persuading editors and reporters to open email pitches. Read More »
Marketing& Social Media
E2M Solutions
The Surprising Impact of Web Forms on Leads, Sales & the Bottom Line
A web form is one key element of the many little things that contribute to a website that converts. To take advantage of the full power of web forms, digital marketers and their companies must design forms that deliver the best user experience possible, a fast check-out process, low abandonment rates, and strong security measures. Read More »
eMarketer / Animoto
Videos: The Marketing Opportunity Many Businesses Miss
Photo credit: Bill Rice
Video should be an integral part of a digital marketing plan. Consumers love videos and want to see more of them, but most digital marketers are not delivering what consumers want. Although research shows that consumers like to watch branded videos, especially tutorials about products, marketers prefer to produce other types of videos. Digital marketers neglecting video may be missing a major opportunity. Read More »
Shareaholic / CyberAlert / Social Media Today
Organic Search Still Beats Social Media
Social media marketing is grabbing most of the media attention these days. While it's true that social media networks are sending more referral traffic to websites than ever, organic search engine results greatly outperform social media in referral traffic. Digital marketers should examine available research before deciding on their preferred channel. Read More »
Inc. /
What NOT to Post on Social Media
Photo credit: Yoel Bev-Avraham
As businesses aggressively employ social media marketing, some are getting themselves into scalding water due to inappropriate social media posts. While social media platforms open new ways for companies to promote themselves and their products, they also open new channels to offend large groups of people and seriously damage the corporation's reputation. To avoid pitfalls, businesses must handle some subjects with extreme care or shun them altogether. Read More »
More Articles We Like
Social Media Today
Solo PR
Fast Company
Conferences and Webinars
Webinar: Marketing 2015: Emerging trends, tips and tactics, Dec. 9, 2 to 3 p.m. EST. Sponsored by Marketo. Free.
Webinar: How to Test your Search Marketing Campaign to Increase ROI, Dec. 9 , Dec. 9, 1 p.m. EST. Sponsored by Covario. Free.
Webinar: PR News' Media Relations Next Practices Conference, Dec. 11 at the National Press Club in Washington, D.C. Regular rate $995
Webinar: Integrating Email and Social Media, Dec. 3, 1 to 2 p.m. EST. Sponsored by The Association for Strategic Marketing, $99 for the live webinar.
ClickZ Live New York, March 30 to April 1 at the Marriott Marquis, New York. Cost: $995 to $2295 for a full-access pass. Sponsored by ClickZ.
Webinar: How to Drive Webinar Registration and Attendance, Dec. 11, 1 p.m. Sponsored by Chief Marketer. Free.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Manager, Corporate Communications - Skyworks
Public Affairs Specialist - THOR Solutions
Public Relations Manager - Blackbaud
Public Relations Manager - Seattle Symphony Orchestra
Director of Communications Services - American Red Cross
Communications Manager - University of Albany
Marketing Positions
Part-Time Marketing & Communications Manager - Westport Arts Center
Membership and Fundraising Coordinator - Americans for the Arts Action Funds
Marketing Manager - Foundation Center
Content Marketing Manager -
Marketing and Communications Manager - Build It Green
Social Media Director - Provide Commerce
Quote of the Week
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"If you're the smartest person in the room, you're in the wrong room"
Roger Thenhouse Innovators Alliance
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Quote of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
Factoids of the Week
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Americans now spend more time in front of screens of mobile devices than TV sets. (Flurry)Tweet this!
Alibaba sold 96 percent of consumers find videos helpful when making purchase decisions online. . (Animoto)Tweet this!
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Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
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