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Media Monitoring Newsletter Archives

Best Practices for Corporate Newsrooms

November 2015 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
November 2015 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Best Practices for Corporate Newsrooms
Photo credit: RIA Novosti/Anton Denisov
Online corporate newsrooms have become an essential tool for providing journalists, bloggers and other visitors to the corporate website with information they need in organized, interesting formats. With staff reductions in newspapers, trade journals and broadcasters requiring journalists to do more work more quickly, corporate newsrooms enable journalists to obtain fully-vetted information more quickly. By following best practices for online newsrooms, PR can create quality media centers that help reporters and other visitors quickly and easily find the information they seek. Read More »
Public Relations
Twitter Battles Facebook for Social Media News Distribution: PR Implications
As more people obtain their news through social media, the major social media networks continue to create new features for news curation and distribution. As social media networks replace local newspaper stands as news distribution channels, savvy PR pros will find ways to make story placements in publications that are distributed on social media networks. They'll also figure out ways to boost the placement of their articles on the social networks. Read More »
Value of Dark Social: How Text Message (SMS) Sharing Promotes Content Distribution
Text messaging may be the most undervalued and underused social sharing channel. Publishers, PR and marketing professionals may be underestimating how much of their content is shared via text messaging, also known as Short Message Service (SMS). Adding SMS sharing buttons to website pages may substantially increase reach of editorial and promotional content. Read More »
Theranos Takes Risky PR Strategy in Response to Wall Street Journal Expose
Although some public relations experts commended blood-testing startup Theranos for its quick reaction, others questioned its forceful PR strategy in responding to a critical Wall Street Journal article on the company's business practices. Battling the media remains a controversial PR strategy. Attacking a major news publication may invite further scrutiny and prompt other media outlets to repeat the original charges. Read More »
Is Facebooks New Search FYI a Major PR & Content Marketing Opportunity?
Facebook's new Search FYI might offer a bonanza for PR and content marketing. The new search feature enables users to find content published by brands. Marketers could increase referral traffic and increase visits from consumers who are not already following their pages. Read More »
The Benefits from Data Analysis for PR
Data analysis can provide substantial benefits for public relations. PR departments and agencies that embrace data analysis are likely to forge ahead with greater success. Those that forego data analysis risk stagnating. Implementing effective data analysis, however, requires a willingness to dedicate substantial staff time and other resources to collect the data and uncover the insights hiding behind the numbers. Read More »
Marketing & Social Media
7 Tips for Handling Social Media Mishaps
Making a mistake on social media is remarkably easy. Not even the best marketing and PR professionals are immune from commiting bloopers on social media. Fixing those social media gaffes can be tricky. We offer tips on how to handle a social media mishap. Read More »
The Battle over Fake Online Customer Reviews & Astroturfing
Amazon's lawsuit against writers posting fake positive reviews may be a turning point in the battle against phony online reviews. PR and marketing professionals need to take note of the actions of web services and regulatory agencies against fake reviews. Pushing company employees, contractors or others to write positive reviews without identifying their relationship can land PR pros and their organizations in very hot legal water that can result is significant fines. Read More »
Most Viewed from Previous Issues
Data Analytics: Imperative New PR Skill
Because of the growing use of PR measurement to validate PR's contribution to corporate goals, understanding data analytics concepts and being able to work with "data geeks" are now must-have skills for PR and other communications professionals who want to advance their careers. Read More »
Listen Harder to Turn Social Media Listening into Sales
Businesses that "listen harder" to customers through social media monitoring will uncover valuable sales leads and market research, experts say. Social media monitoring can also better retain existing customers through improved customer service. The secret is to find the right listening tools, develop good search queries, and implement procedures and staff training to put the social media data to good use. Read More »
Other Articles to Help You
The New York Times
iMedia Connection
LinkedIn Pulse
Harvard Business Review
James Altucher Podcast
Wall Street Journal
Conferences and Webinars
Webinar: #BeyondMarketing with Twitter, Nov. 4 at 1 p.m. Eastern time. Presented by HubSpot. Free.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. Regular PRSA rate $1,495
Webinar: 6 Marketing Must-Dos to Drive Stronger Customer Relationships, Nov. 11 at 2 p.m. Eastern time. Sponsored by Aimia. Free.
Conference: Content Marketing Summit, Nov. 16 and 17 at the Chicago Hilton. Presented by the Incite Group. Standard brand/corporate pass $1,495. Standard vendor/agency pass $2,295
Conference: PR Measurement Conference, Nov. 18 at the National Press Club in Washington, D.C. Presented by PR News. Regular corporate/agency rate $1,195.
Conference: Gilbane Conference. Sessions on content, technology and the customer experience. Dec. 1 to 3 at the Fairmont Copley Plaza in Boston. Organized and presented by Information Today Inc. $1,295 by Oct. 30.
Webinar: Content Marketing that Sells, Dec. 3 at 10:30 Eastern time. Sponsored by Act-On. Free.
Conference: Media Relations Next Practices Conference, Dec. 11 at the National Press Club in Washington, D.C. Presented by PR News. Agency corporate rate $1095 by Nov. 20
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director, Media Relations - Lehigh University
Corporate Communications Manager - SunPower Corp.
Public Relations Specialist - Kennesaw State University
Corporate Communications Specialist - Yuma Regional Medical Center
Communications Coordinator - Lutheran Indian Ministries
Account Coordinator - Matter Communications
Public Relations Content Manager - E. & J. Gallo Winery
Marketing Positions
Director of Marketing/PR - Telfair Museums
Senior Associate, Event Marketing - Milken Institute
Social Media Manager - Beachbody
Director of Marketing and Communications - The Council on Recovery
Social Media/Content Marketing Specialist - ServerPoint
Social Media Manager - Crawford Group
Quote of the Week
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"I'm not upset that you lied to me, I'm upset that from now on I can't believe you."
Friedrich Nietzsche
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Quote of the Week
Factoids of the Week
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15% to 30% of online reviews are fake. (Harvard)Tweet this!
Facebook users complete over 1.5 billion searches a day. (Facebook)Tweet this!
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Ted Talks of the Week
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Nilofer Merchant
Corporate Director, Author
Got a Meeting? Take a Walk
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Omnibus News Feed
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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