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Media Monitoring Newsletter Archives

How PR Agencies Win More & Better Clients

November 2015 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
November 2015 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
How PR Agencies Can Win More & Better Clients
Photo credit: RIA Novosti/Anton Denisov
Obtaining new business is more challenging than ever for PR agencies. What you do during the "pitch" period will unquestionably sway the client's assignment decision. Step #1: Identifying the prospective client's needs through careful research of news, social media, and financial filings makes a good start. The best pitch strategy? Differentiate your agency, make a personal connection and use PR measurement results to prove your agency's value. Avoid presenting your capabilities. Instead, focus on the prospective client's needs and the results you've produced for existing clients. Read More »
Public Relations
The New Facebook Search Function: What PR & Marketing Pros Need to Know
Facebook's new and improved search capability opens a new avenue for marketing and PR pros to distribute educational, corporate and product information. Given Facebook's huge user base, it's essential to understand the search functionality in order to use it effectively. Read More »
The Need for Diversity in PR
The public relations profession may have the same problem as major league baseball - not enough black executives. Black PR professionals have made progress but face challenges in breaking into executive positions. Diversity is a business necessity and the PR industry must make the effort to stimulate increased hiring and promotion of minority PR professionals. Read More »
The Value of Measuring Employee Communications More Carefully & More Often
Measuring the use and effectiveness of employee communications can reveal insights on how to improve the traditional methods of communication and point to methods that employees prefer. Measuring internal communications is no longer a nice-to-have; it's an essential. Read More »
Impact of Internet of Things (IoT) on Marketing and PR
The Internet of Things (IoT) is changing how we connect to devices as well as how products are designed and developed. It's impacting major economic trends that forward-thinking PR pros must monitor. With in-depth knowledge of the IoT, PR and marketing executives will be better able to position their clients properly, obtain better media placements, and create more convincing marketing materials. Read More »
Marketing & Social Media
8 Steps to Producing Successful Webinars
Webinars are a proven method for education and marketing. They can teach your audience about your niche, attract sales leads and bring prospects closer to closing. Successful webinars require extensive preparation, aggressive promotion and flawless implementation. Experts advise following a rigorous set of key steps to develop compelling content and prevent technical snafus. Read More »
New Twitter Polling Feature Offers Marketing Benefits
The new poll feature on Twitter offers marketers a fresh way to research audiences and increase engagement. Polls on Twitter can help marketers increase engagement with followers in several ways. It remains to be seen whether the tweeting public continues to participate in polls in significant numbers after the novelty wears off. Read More »
Instagram: Will Clutter Ruin the Experience as Advertisers Rush In?
Photo credit: José Moutinho
Instagram, the photo-centric social network, has attracted an alluring audience of 400 million teenagers and 20 somethings. Advertisers are now flooding onto Instagram after the Facebook-owned network opened its advertising to all marketers. Some observers worry that advertising quality may deteriorate and users may feel overwhelmed by the quantity of ads, leading to an erosion of user experience and, ultimately, user defections. Read More »
Most Viewed from Previous Issues
Best Practices for Corporate Newsrooms
Photo credit: RIA Novosti/Anton Denisov
Online corporate newsrooms have become an essential tool for providing journalists, bloggers and other visitors to the corporate website with information they need in organized, interesting formats. With staff reductions requiring journalists to do more work more quickly, corporate newsrooms enable journalists to obtain fully-vetted information. By following best practices for online newsrooms, PR can create quality media centers that help reporters and other visitors quickly and easily find the information they seek. Read More »
Twitter Battles Facebook for Social Media News Distribution: PR Implications
As more people obtain their news through social media, the major social media networks continue to create new features for news curation and distribution. As social media networks replace local newspaper stands as news distribution channels, savvy PR pros will find ways to make story placements in publications that are distributed on social media networks. They'll also figure out ways to boost the placement of their articles on the social networks. Read More »
Other Articles to Help You
The New York Times
Vertical Response
Fast Company
Business Insider
Fast Company
Public Relations Tactics
Fast Company
Huffington Post
Business Wire
Conferences and Webinars
Webinar: 6 Marketing Must-Dos to Drive Stronger Customer Relationships, Nov. 11 at 2 p.m. Eastern time. Sponsored by Aimia. Free.
Conference: Content Marketing Summit, Nov. 16 and 17 at the Chicago Hilton. Presented by the Incite Group. Standard brand/corporate pass $1,495. Standard vendor/agency pass $2,295
Webinar: Get Clicked, Read, Shared and Liked, Nov. 17 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: PR Measurement Conference, Nov. 18 at the National Press Club in Washington, D.C. Presented by PR News. Regular corporate/agency rate $1,195.
Conference: How to Uncover New Opportunities Using Social Data, Nov. 18 at 2 p.m. Eastern time. Sponsored by Tracx. Free.
Conference: Gilbane Conference. Sessions on content, technology and the customer experience. Dec. 1 to 3 at the Fairmont Copley Plaza in Boston. Organized and presented by Information Today Inc. $1,295 by Oct. 30.
Webinar: Content Marketing that Sells, Dec. 3 at 10:30 Eastern time. Sponsored by Act-On. Free.
Conference: Media Relations Next Practices Conference, Dec. 11 at the National Press Club in Washington, D.C. Presented by PR News. Agency corporate rate $1095 by Nov. 20
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Associate Director, Media Relations - University of North Carolina
Public Relations Manager - Atlanta Community Food Bank
Executive Assistant / Communications Manager - The Epiphany Center
Government Relations Director - American Heart Association
Assistant Director of Communications - Wesley College
Account Coordinator - Commonwealth Public Relations
Marketing Positions
Director of Membership and Resource Development - National Wellness Institute
Marketing Specialist - Medical Services - Pulmonary Hypertension Association
Digital Marketing Strategist - Ironpaper
Manager of Special Events & Facility Rentals - Memphis Brooks Museum of Art
Corporate Social Media Manager - Red Hat Inc.
Marketing Coordinator - Garden State Marketing Group
Quote of the Week
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"The best time to plant a tree was 20 years ago.
The second best time is now."
Chinese Proverb
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Quote of the Week
Factoids of the Week
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71% of black PR professionals are females. (NBPRS)Tweet this!
The Facebook Search algorithm uses about 200 factors to personalize results. (TechCrunch)Tweet this!
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Gizmo of the Week
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Travelers have affordable, premium essentials delivered to their hotel. US-based unPack lets travelers have essentials delivered to their destination, so they take the hassle out of packing or travel light and go luggage-free. Read More »
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Omnibus News Feed
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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