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Media Monitoring Newsletter Archives

10 Ways Social Media Listening Can Benefit Your Business

November 2015 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
November 2015 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
10 Ways Social Media Listening Can Benefit Your Business
Photo credit: Sebastiaan ter Burg
Social media listening provides organizations multiple benefits across the entire enterprise. Companies can find new customers, improve products, research their markets, and improve their PR campaigns. In one instance, Twitter users noted the striking resemblance between Arby's logo and singer-songwriter Pharrell Williams's hat during the 2014 Grammy's. With its active social media monitoring program, Arby's was able to seize the opportunity and gain millions of dollars in free publicity. Read More »
Public Relations
Starbucks Wins PR Windfall with Holiday Cup Controversy
It may be just a cup, but Starbuck's minimalist-design red holiday cups became both a public relations controversy and publicity windfall for the brand. Many customers are steaming over the lack of holiday motifs on the cups; others say their anger is misplaced. The hullabaloo has created massive amounts of PR for the brand and delivers a worthwhile lesson on using a measured approach to a "pr crisis." Read More »
StumbleUpon: Still a Superb Tool for Attracting Viewers
Dismissing StumbleUpon would be a mistake, advise communications experts. Once a premier social website, StumbleUpon can still be an important tool for attracting new readers, gaining backlinks and increasing website traffic. Read More »
The New Blogging Era: More Substance, Less Frequency
Blogging, one of the best established and most popular content marketing and PR strategies, is changing. Blog posts are becoming longer and more comprehensive. Elite bloggers are publishing longer posts in order to win higher search engine rankings that displace so-so content. Some top bloggers even contend that blogging has entered a new era that heralds the demise of the listicle and click-bait post. Read More »
Marketing & Social Media
Digital Marketing Skills to Accelerate Career Growth
A comprehensive analysis of job listings reveals the most desirable digital skills for PR and marketing professionals. The study shows that marketing and PR executives who have command of both creative concepts and technical skills will achieve greater success for their employers and themselves. Read More »
Benefits of Predictive Analytics Attract Marketers
The power of predictive analytics has attracted the attention of data-driven organizations. Those who have adopted predictive analytics already are claiming significant benefits. But it's not easy. Companies face many technical and organizational challenges in implementing predictive analytics initiatives. Read More »
New Research: Earlier Holiday Season Promotions & Content Marketing Produce Better Results
The time for creating holiday-related content marketing and promotions is now - if not earlier. In an ongoing trend, consumers desire holiday-related content earlier and earlier. Planning, organization and quick reactions are keys to surviving and thriving during the holiday season. Read More »
Are Acceptable Ads an Acceptable Compromise to Ad Blocking Software?
As online ad blocking software becomes more popular and easier to install, publishers worry that ad blockers threaten the viability of the online publishing model. An initiative for "acceptable ads" may be a step in the right direction to reach a compromise between publishers, digital advertisers and website viewers. However, issues about governance, transparency and privacy remain unresolved. Read More »
Most Viewed from Previous Issues
How PR Agencies Can Win More & Better Clients
Photo credit: RIA Novosti/Anton Denisov
Obtaining new business is more challenging than ever for PR agencies. What you do during the "pitch" period will unquestionably sway the client's assignment decision. Step #1: Identifying the prospective client's needs through careful research of news, social media, and financial filings makes a good start. The best pitch strategy? Differentiate your agency, make a personal connection and use PR measurement results to prove your agency's value. Avoid presenting capabilities. Instead, focus on the prospective client's needs and the results you've produced for existing clients. Read More »
The New Facebook Search Function: What PR & Marketing Pros Need to Know
Facebook's new and improved search capability opens a new avenue for marketing and PR to distribute educational, corporate and product information. Given Facebook's huge user base, it's essential to understand the search functionality in order to use it effectively. Read More »
Other Articles to Help You
Harvard Business Review
Fast Company
The Washington Post
Public Relations Tactics
The Atlantic
Patheos / Dave Willis
The New York Times
Conferences and Webinars
Webinar: What's the Big Deal about Big Data, Nov. 18 at 12 p.m. Eastern time. Presented by Logi Analytics. Free.
Conference: PR Measurement Conference, Nov. 18 at the National Press Club in Washington, D.C. Presented by PR News. Regular corporate/agency rate $1,195.
Webinar: How to Uncover New Opportunities Using Social Data, Nov. 18 at 2 p.m. Eastern time. Sponsored by Tracx. Free.
Webinar: Video Marketing Strategy, Nov. 19 at 1 p.m. Eastern time. Sponsored by Ustream. Free.
Webinar: Pinterest for Business: Everything You Need to Know, Nov. 24 at 2 p.m. Presented by SEMrush. Free
Conference: Gilbane Conference. Sessions on content, technology and the customer experience. Dec. 1 to 3 at the Fairmont Copley Plaza in Boston. Organized and presented by Information Today Inc. $1,295 by Oct. 30.
Conference: Introduction to Effective Crisis Response, Dec. 1 from 9 a.m. to 5 p.m. at the PRSA Professional Development Center, New York, NY. Sponsored by the PRSA. $615 for members.
Webinar: How to Develop a Strategic Mindset, Dec. 3 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Content Marketing that Sells, Dec. 3 at 10:30 Eastern time. Sponsored by Act-On. Free.
Conference: Media Relations Next Practices Conference, Dec. 11 at the National Press Club in Washington, D.C. Presented by PR News. Agency corporate rate $1095 by Nov. 20.
Conference: Connect, Feb. 4-5 at the Ritz-Carlton Key Biscayne in Miami, FL. Presented by Search Engine Watch. All access registration: $895 before Dec. 4.
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
eBook: Business Wire's Complete Guide to Modern PR, Business Wire, Free Download.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Corporate Communications - BIC
Marketing Director - Wesleyan University
Public Relations Manager - Phi Beta Kappa Society
Chief Communications Officer - Orange County Public Schools
Press & Community Manager - Fundrise
Public Relations Specialist - Wounded Warrior Project
Marketing Positions
Marketing Strategist - Generation Opportunity
Membership & Marketing Manager - Tourism Cares, Inc.
Community Outreach Director - Halifax Humane Society
Marketing Manager/Senior Marketing Manager - University of San Diego
Marketing Manager - Milwaukee Journal Sentinel
Marketing Manager - American Chemical Society
Quote of the Week
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"In life, we need to be a little like the farmer who puts back into the soil what he takes out."
Paul Newman, Actor
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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53% of bloggers publish at least weekly. (Orbital Media Studios)Tweet this!
84% of marketing leaders plan to increase spending on marketing technology & initiatives. (Forbes Insight)Tweet this!
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Ted Talks of the Week
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Sheena Iyengar
How to Make Choosing Easier

Pico Iyer
Travel Writer
The Art of Stillness
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Media Monitoring Winner! 14-day free trial
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Questions, suggestions, or comments about this newsletter? Email us here.
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