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Media Monitoring Newsletter Archives

New Media Pitching Technique - Targeted Facebook & Twitter Ads

November 2015 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
November 2015 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
New Media Pitching Technique - Targeted Facebook & Twitter Ads
Photo credit: Sebastiaan ter Burg
Granular advertising options on Facebook and Twitter enable PR to directly target individual journalists for media relations pitches. Although long-term relationships remain paramount, the social media advertising approach can attract the attention of journalists who can't be reached using more traditional pitching methods. Here's a look at how to use targeted social media advertising for pitching journalists and bloggers. Read More »
Now is the time to reevaluate your media monitoring and PR measurement services for 2016. And here's why you'll want to include CyberAlert's new measurement dashboard in your evaluation.

The new CyberAlert Media Monitoring and PR Measurement Dashboard has all the media coverage, PR analytics, ease-of-use and customization features you've always wanted - and couldn't get.

  • Integrated monitoring of all media — print, online, broadcast, social, owned websites
  • Comprehensive and fully-verified data on all news sources and social media networks
  • Unmatched selection of advanced metrics with in-depth analytics
  • Eye-catching charts in every format
  • Enterprise-wide PR measurement for multiple divisions, brands, countries and users
  • Customization features to meet your specific needs and preferences
  • Significant cost savings for most all organizations
It's the measurement dashboard you've always dreamed of. After you see it, you'll want to switch - even if you hadn't previously planned to.

Contact CyberAlert TODAY to chat about your 2016 PR monitoring and measurement needs. We'll schedule a customized-for-you online demo and tour of the new dashboard.   
800-461-7353    203-375-7200
The Perception Gap between PR Leaders and Employees on Management Performance
Photo credit:
A wide gulf exists between how PR leaders grade themselves and how their employees view them. Leaders rate their performance, trust, work engagement and organizational culture significantly higher than their employees do. To improve how employees feel about their company leaders and their jobs, it's essential for leaders to improve power sharing and communications. Read More »
Executives Favor PR for Managing Social Media
Who should manage a company's social media efforts? It remains an unresolved and sometimes controversial question. In the clash between marketing, public relations, advertising and customer service over social media, opinion appears to be turning in favor of PR. More marketing and advertising executives believe PR is best suited to manage social media. More organizations are realizing that managing social media is a natural extension of PR professionals' traditional media relations role. Read More »
When Is It Acceptable to Pay Influencers?
If and when brands should pay influencers remains an unresolved issue. Marketing and PR often wonder if consumers will distrust the message if they pay influencers to post content about their brand. A survey of influencers reveals how they feel about the issues and offers insights into how brands can maintain trust, authenticity and credibility when working with influencers. Read More »
How Brands Make a Bang with Instagram Marketing
Instagram has become a social media network heavyweight. Social media marketers have taken notice of Instagram, and brands' activity on Instagram has skyrocketed. Following these tips can help marketers conduct successful campaigns on the growing social media network. Read More »
Facebook Improves Nonprofit Fundraising Tools
New Facebook tools will almost certainly help improve the fundraising of nonprofits. Nonprofits can best capitalize on the new tools and boost their fundraising power with more intensive social media campaigns to raise awareness of their causes. Read More »
Most Viewed from Previous Issues
10 Ways Social Media Listening Can Benefit Your Business
Photo credit: Sebastiaan ter Burg
Social media listening provides organizations multiple benefits across the entire enterprise. Companies can find new customers, improve products, research their markets, and improve their PR campaigns. In one instance, Twitter users noted the striking resemblance between Arby's logo and singer-songwriter Pharrell Williams's hat during the 2014 Grammy's. With its active social media monitoring program, Arby's was able to seize the opportunity and gain millions of dollars in free publicity. Read More »
Starbucks Wins PR Windfall with Holiday Cup Controversy
It may be just a cup, but Starbuck's minimalist-design red holiday cups became both a public relations controversy and publicity windfall. Many customers are steaming over the lack of holiday motifs on the cups; others say their anger is misplaced. The hullabaloo has created massive amounts of PR for the brand and delivers a worthwhile lesson on using a measured approach to a "PR crisis." Read More »
Other Articles to Help You
Minnesota Public Radio
Harvard Business Review
Nieman Storyboard
Huffington Post
The Washington Post
Fast Company
Open Forum
Conferences and Webinars
Webinar: The Path from Data to Action for Marketers, Dec. 1 at1 p.m. Eastern time. Sponsored by RedPoint. Free.
Conference: Gilbane Conference. Sessions on content, technology and the customer experience. Dec. 1 to 3 at the Fairmont Copley Plaza in Boston. Organized and presented by Information Today Inc. $1,295 by Oct. 30.
Conference: Introduction to Effective Crisis Response, Dec. 1 from 9 a.m. to 5 p.m. at the PRSA Professional Development Center, New York, NY. Sponsored by the PRSA. $615 for members.
Webinar: Strategy and Campaign Assessment: Re-upping Your Marketing Game, Dec. 1 at p.m. Eastern time. Presented by Lorman. Free.
Webinar: Ask Me Anything: Content Marketing with Jeff Bullas and Ann Handley, Dec. 1 at 1 p.m. Pacific. Presented by KissMetrics. Free.
Webinar: How to Develop a Strategic Mindset, Dec. 3 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Content Marketing that Sells, Dec. 3 at 10:30 Eastern time. Sponsored by Act-On. Free.
Webinar: Bringing Your A Game, How PR Suits Up and Takes a Lesson Out of Sports and Social Media's Playbook, Dec. 13 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Media Relations Next Practices Conference, Dec. 11 at the National Press Club in Washington, D.C. Presented by PR News. Agency corporate rate $1095 by Nov. 20.
Conference: Predictions for 2016, Dec. 15 at 12 p.m. Eastern time. Sponsored by Act-On. Free.
Conference: Connect, Feb. 4-5 at the Ritz-Carlton Key Biscayne in Miami, FL. Presented by Search Engine Watch. All access registration: $895 before Dec. 4.
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Political Director - United Healthcare Workers East
Senior Public Relations Strategist - Carroll University
Public Relations and Digital Marketing Manager - National Museum of American Jewish History
Communications Manager - Inner City Law Center
Communications Manager - Society of American Foresters
Marketing Communications Specialist - Penn State University
Marketing Positions
Marketing and Communications Specialist - Sickle Cell Disease Association of America Inc.
Brand & Marketing Coordinator -
Marketing Communications Manager - Industrial Fabrics Association International
Social Media Manager - West Designs
Manager, Social Media - W.W. Grainger Inc.
Marketing Director - Arizona Broadway Theatre
Quote of the Week
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"One person's flip-flopping is another person's enlightenment."
Adam Grant
Professor, Wharton School at the University of Pennsylvania
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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51% of marketing & PR executives say PR should manage social media. (The Creative Group)Tweet this!
44.4% of influencers believe brands do not fairly compensate them. (GroupHigh)Tweet this!
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Ted Talks of the Week
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Jason Fried
Software Entrepreneur
Why Work Doesn't Happen at Work

Dan Pink
Career Analyst
The Puzzle of Motivation
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Media Monitoring Winner! 14-day free trial
Gizmo of the Week
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Next Gen Baby Monitor: Sproutling

Wearable band continuously monitors baby's physiology and can even predict when baby will wake up. Read More »
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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