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Media Monitoring Newsletter Archives

How to Obtain Maximum Benefits from Marketing Analytics

November 2016 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
November 2016 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
How to Obtain Maximum Benefits from Marketing Analytics
Data-driven marketing analytics fall short of expectations due to lack of human-based qualitative analysis. Numbers report what happened but not why. Review of social media comments by human analysts can deliver deeper understanding and realize the full benefit of social media analytics by answering why. Read More »
How Nonprofits Can Reap Powerful Benefits from Media Monitoring & Measurement
Nonprofit organizations can gain substantial benefits from monitoring traditional and social media. However, comprehensive media measurement delivers even more powerful benefits. With automated and human analysis of media data, nonprofits can uncover the best strategies for encouraging people to donate and volunteer. Read More »
6 Vital Metrics to Measure Social Media Marketing
Image source: Jason Howie via Flickr
Implementing an effective social media measurement program with the right metrics can help prove the value of social media and assist in determining the most effective social media strategies. After you begin tracking the designated metrics, you are better able to assess all your marketing activities. Read More »
9 Tips to Promote a Professional Practice on Social Media
Image source: Greyweed via Flickr
Social media can be a boon for professional services firms. Medical, legal and financial professionals as well as other consultants can use social media to publicize their expertise, attract interest and ultimately grow the practice. Read More »
Brands Cultivate New Social Video Strategies as Vine Wilts
Image source: Esther Vargas via Flickr
The imminent demise of Vine is prompting marketers to pursue other video-sharing networks. As marketers begin to migrate to new video and social media strategies, experts urge them to evaluate the social media position and ponder the distinctive benefits of each of the other social video networks. Read More »
How to Build Trust in Data Analytics
Lack of trust in data analytics at the senior executive level poses a major obstacle to unlocking their valuable benefits. Organizations can increase confidence in data analytics by following established approaches to building a culture that values analytics. Read More »
PRs Crucial Role in Responding to DDoS Attacks that Interrupt Internet Service
Image source: Zodman via Flickr
Any event that disrupts a company's internet service can quickly and severely damage the company's reputation and image. Preparing a crisis plan that coordinates technical and communications responses can ameliorate the damage of a distributed denial of service attack. Read More »
10 Assumptions to Save Your Organization in a PR Crisis
Wrong-headed assumptions about crisis management can magnify a brand's predicament and are likely the root causes of poor or delayed reactions to PR crisis. Having a clear-headed view of crisis management requirements and a comprehensive crisis management plan will help PR and executive decision-makers avoid an outright brand reputation catastrophe. Read More »
Most Viewed from Previous Issues
Why Key Messages are Essential for PR - and How to Create Them
Key messages build the foundation of public relations. They help PR prioritize efforts, ensure consistency, and stay focused when speaking to the media, employees and other stakeholders. Following a proven process will help you develop key messages that encourage your audiences to remember your brand and take desired actions. Read More »
Google Limits Keyword Data - How Marketing, PR & SEO Can Respond
Google's recent decision to limit data in its keyword planner tool creates difficulties for businesses with dormant or low-spending Adwords accounts. Fortunately, other keyword research tools and social media monitoring and measurement services offer alternatives that just might provide the required insights. Read More »
Other Articles to Help You
New York Times
Business Insider
Harvard Business Review
Conferences and Webinars
Conference: Influencer Marketing Days, Nov. 14-15 at the TKP Conference Center, New York, NY. Organized by Rising Media Inc. $1,297 for a two-day onsite pass.
Webinar: What's the ROI of Advanced Customer Analytics? Nov. 15 at 11:30 a.m. Eastern time. Presented by IBM.
Webinar: The Future of SEO, 5 Ways to Adapt Your Content to 2017, Nov. 15 at 12 p.m. Presented by Curata.
Webinar: 10 Tips for Sharing News and Social Content in an Online Newsroom, Nov. 16 at 1 p.m. Presented by CommPro. Free.
Conference: PRNews' PR Measurement Conference, Nov. 16 at the Yale Club, New York, NY. $700.
Webinar: Overcoming 5 Universal Challenges Every Marketer Faces, Nov. 16 at 1 p.m. Eastern. Sponsored by Workfront. Free.
Seminar: Visual Content and Media Relations, Nov. 17 from 9 a.m. to 5 p.m. at the Summit Executive Conference Center, Chicago, IL. Sponsored by the PRSA. $615 for members.
Webinar: Video Marketing Myth Busting: Starting is Easier than You Think, Nov. 17 at 2 p.m. Eastern. Sponsored by Vidyard. Free
Webinar: Harness the Power of Social Media to Drive Business Results, Nov. 29 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: How to Effectively Leverage the Power of Mom Influencers, Nov. 30 at 12 p.m. Sponsored by WOMMA.
Conference: Mobile Innovation Summit, Dec. 5-6 at the Venue hotel in San Francisco. Full-access pass, $2,595. Presented by Innovation Enterprise
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Manager - Baruch College, New York, NY
Director of Communications - The University of Alabama, Tuscaloosa, AL
Communications Manager - VisitBritain, New York, NY
Assistant Director, Marketing & Public Relations - St Luke's Hospital, Columbus, NC
Director of Communications - Visit San Antonio, San Antonio, TX
Communications Officer - City of Council Bluffs, Council Bluffs, IA
Marketing Positions
Director of Marketing - Vancouver Radiologists, P.C., Vancouver, WA
Manager, Digital Marketing Analytics - Merkle Inc., Santa Monica, CA
Marketing Data Analyst - TorchLight, Arlington, VA
Social Media Manager - Stevens Institute of Technology, Hoboken, NJ
Marketing Manager - Cinemark , Plano, TX
SEO & Internet Marketing Manager - Safe Harbor Treatment Center for Women, Costa Mesa, CA
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Quote of the Week
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"People do not buy goods and services. They buy relations, stories and magic."
Seth Godin
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Quote of the Week
Factoids of the Week
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81% of successful marketers want to increase spending for data-driven marketing. (ZoomInfo)Tweet this!
60% of CEOs say they lack a high level of trust in their data and analytics accuracy. (KPMG)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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