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Media Monitoring Newsletter Archives

7 Steps to Develop Successful Influencer Marketing Campaigns

November 2016 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
November 2016 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
7 Steps to Develop Successful Influencer Marketing Campaigns
Image source: Digital Influencer
Influencer marketing can supercharge your PR and marketing campaigns. Successful influencer marketing requires more than simply spotting and contacting people with large social media followings. Here's a methodology that works well. Read More »
The Problem of Fake News Stories and How to Contain Them
The spread of fake news that gained traction during the campaign shows no sign of slowing. As a result, corporations and nonprofits may become increasingly susceptible to bogus news reports. Constant vigilance can help organizations spot fake news stories at the onset of publication and before they spread on social media. Read More »
Storytelling: Proven Methods to Make Your Point
Storytelling has become a popular technique for writers and public speakers. Regretably, many would-be storytellers fail to capture interest from their audiences. Following the practices of seasoned storytellers can help you craft stories that keep audiences captivated and also educate them. Read More »
Washington Lobbyists Recognizing the Benefits of PR
Lobbying groups in the nation's capital increasingly understand the value of public relations and are reallocating resources to PR. Lobbying organizations hire PR talent or merge with PR outfits in order to bring their skills in-house rather than outsource. The trend is blurring the lines between traditional government relations and PR. Read More »
Instagram Captions: An Effective Blogging, PR & Marketing Tool
Although most people consider Instagram a visual platform, brands can increase reach and engagement with compelling captions. In fact, the permitted length of captions practically transforms Instagram into a blogging platform. Marketers can tell stories, inform and educate, and effectively spread their brand's message through the captions. Read More »
LinkedIn Expands Marketing Opportunities for Brands
Image source: Wikipedia
While the introduction of sponsored direct messages may be the most noteworthy enhancement for marketers and PR pros, LinkedIn under its new ownership by Microsoft has introduced and updated other features that may benefit both brands and its users. PR and marketing pros may wish to keep a close eye on the network as it continues to evolve and improve features. Read More »
How to Better Manage Virtual Meetings
Without the benefits of meeting in the same conference room, a virtual team can lose its shared identity, leading to lagging effectiveness. While far-flung teams can offer advantages, virtual meetings require an adept leader who makes sure that everyone attending understands the meeting goals and what was discussed and decided. Read More »
11 Tips for Conducting Stellar PR Interviews
Conducting interviews is a valuable but under-appreciated skill for PR and other communication professionals. With these tips from experts, you can complete interviews that elicit fascinating answers and lead to outstanding content. Read More »
Most Viewed from Previous Issues
How to Obtain Maximum Benefits from Marketing Analytics
Data-driven marketing analytics fall short of expectations due to lack of human-based qualitative analysis. Numbers report what happened but not why. Review of social media comments by human analysts can deliver deeper understanding and realize the full benefit of social media analytics by answering why. Read More »
How Nonprofits Can Reap Powerful Benefits from Media Monitoring & Measurement
Nonprofit organizations can gain substantial benefits from monitoring traditional and social media. However, comprehensive media measurement delivers even more powerful benefits. With automated and human analysis of media data, nonprofits can uncover the best strategies for encouraging people to donate and volunteer. Read More »
Other Articles to Help You
Fast Company
Leadership & Change Magazine
The New York Times
Business 2 Community
The Hill
New York Times
New York Times
Conferences and Webinars
Webinar: 10 Tips for Sharing News and Social Content in an Online Newsroom, Nov. 16 at 1 p.m. Presented by CommPro. Free.
Conference: PRNews' PR Measurement Conference, Nov. 16 at the Yale Club, New York, NY. $700.
Webinar: Overcoming 5 Universal Challenges Every Marketer Faces, Nov. 16 at 1 p.m. Eastern. Sponsored by Workfront. Free.
Seminar: Visual Content and Media Relations, Nov. 17 from 9 a.m. to 5 p.m. at the Summit Executive Conference Center, Chicago, IL. Sponsored by the PRSA. $615 for members.
Webinar: Video Marketing Myth Busting: Starting is Easier than You Think, Nov. 17 at 2 p.m. Eastern. Sponsored by Vidyard. Free
Webinar: Harness the Power of Social Media to Drive Business Results, Nov. 29 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: How to Effectively Leverage the Power of Mom Influencers, Nov. 30 at 12 p.m. Sponsored by WOMMA.
Conference: PR Daily World Conference at The Associated Press, Dec 5-6. Presented by Ragan's PR Daily. Standard price $995.
Conference: Mobile Innovation Summit, Dec. 5-6 at the Venue hotel in San Francisco. Full-access pass, $2,595. Presented by Innovation Enterprise
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Associate Director, Media Relations - University of California, Los Angeles, CA
Associate Director of Public Relations - San Francisco Symphony, San Francisco, CA
Director Member & Marketing Communications - Kaiser Permanente, Honolulu, HI
Senior Director of Public Relations - National Pork Producers Council, Washington, DC
Director of Communications - Mayor's Office, South Bend, IN
Assistant Director, Public Relations - St. Louis College of Pharmacy, St. Louis, MO
Strategic Communications Director - ACLU, Washington, DC
Marketing Positions
Digital Marketing Analyst - Stony Brook University, Stony Brook, NY
Marketing & Communications Coordinator - The Common Market, Philadelphia, PA
Digital Analyst - International Mission Board, Richmond, VA
Digital Marketing Analyst - PHD Network, Chicago, IL
Social Media Manager - Vibrant Health, Shelton, CT
Marketing & Social Media Strategist - Prima Marketing Inc., Chino, CA
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Quote of the Week
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"Metrics don't matter if they don't affect decisions."
Stefan Tornquist
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Quote of the Week
Factoids of the Week
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85% of B2B decision-makers rely on trusted online communities when buying. (Forrester Research)Tweet this!
Instagram adds 100 million users every 9 months. (Instagram)Tweet this!
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CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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