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Media Monitoring Newsletter Archives

Facebook Faces the Measurement Music

November 2016 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
November 2016 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Facebook Faces the Measurement Music
News that Facebook miscalculated several metrics probably raised concerns among marketers. The company's forthcoming admissions and efforts to resolve the issues likely calmed fears. Facebook's plans to increase transparency of its metrics may help increase confidence in its measurement practices over the long term. Read More »
As Fake News Creators Begin Targeting Brands, Media Monitoring Rises in Importance
With the election over, creators of fake news have begun targeting brands. False information can inflict substantial damage on an organization's reputation because false posts can spread swiftly on social media. The trend is unlikely to slow despite efforts to counter it. Businesses can protect themselves by monitoring social media and preparing to react quickly in the event of an attack. Read More »
How PR Can Gain Better Access to CEOs & Greater Influence in the C-Suite
PR and other communications professionals have achieved progress in gaining access to the C-suite. However, much work remains to be done in gaining strategic input in the board room. Following best practices can help PR and corporate communications gain greater respect and influence with the CEO, other top executives, and the board of directors. Read More »
The New Blogging Strategy: Longer & Fewer Posts. Does It Work?
Bloggers are writing fewer posts in order to spend more time on longer articles. Hopefully, that underscores a trend toward increasing quality. Although longer posts often produce improved search engine results, many marketers question the wisdom of writing longer blog posts just for the sake of length. Read More »
Should Marketers Focus on Just One Social Media Network?
Marketers have long debated if they should focus on one social media network or spread their efforts across multiple channels. Some experts predict brands will drop unproductive networks and focus on the single network that produces the most favorable results. Each organization's decision depends on its resources, its audience and the specifics of its social media strategy. Read More »
Is the Rise of Micro-Persuasion the End of Mass Communications?
As the presidential election illustrates, Americans are divided along economic, geographic, racial, and especially partisan lines. Some commentators assert that means PR will need to pitch targeted messages to a range of small media outlets. However, employing different positioning or different claims for different audiences poses risks. Moreover, major news outlets still reach large audiences. Read More »
Most Viewed from Previous Issues
What Trumps Surprise Election Victory Means for PR & Marketing
Image source: Wikipedia
Donald Trump's shocking election victory exposes the diminishing influence of traditional media and the newfound power of social media, experts say. It also reveals weaknesses of traditional market research and the accuracy of social media measurement. Read More »
Should PR & Marketing Learn to Speak Emoji?
The introduction of emoji URLs highlights the growing popularity of the symbols as more consumers and brands communicate with emoji. They are a communications tool that cannot be ignored. Shrewd organizations will either embrace the symbols or at least monitor how their audiences and competitors are using them. Read More »
Other Articles to Help You
Harvard Business Review
Wall Street Journal
The New York Times
The New York Times
PNB Butler
Conferences and Webinars
Webinar: Harness the Power of Social Media to Drive Business Results, Nov. 29 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: How to Effectively Leverage the Power of Mom Influencers, Nov. 30 at 12 p.m. Sponsored by WOMMA.
Conference: PR Daily World Conference at The Associated Press, Dec 5-6. Presented by Ragan's PR Daily. Standard price $995.
Conference: PR News' Media Relations Conference & Snapchat Boot Camp, Dec. 8 at the National Press Club in Washington D.C. $1740 for PR News Pro Subscribers.
Conference: All About Mobile Virtual Conference & Expo, Dec. 8 from 10 a.m. to 4:30 p.m. Presented by Target Marketing. Free.
Workshop: Crisis Social Media When "It" Hits the Fan, Dec. 9 at the PRSA Professional Development Center, New York, NY. Sponsored by the PRSA. $615 for members.
Conference: Marketing Nation Summit, April 23 to26 at Moscone West, San Francisco. Presented by Marketo.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of PR & Communications - Kobalt Music, New York, NY
Assistant/Associate Professor - Montclair State University, Montclair, NJ
Public Affairs Specialist - USDA, Huron, SD
Public Relations Specialist - Draper, Cambridge, MA
Public Relations Associate - HTC, San Francisco, CA
Public Communications Specialist - University of North Carolina, Chapel Hill, NC
Marketing Positions
Marketing Associate - The Dawes Arboretum, Newark, OH
Digital Marketing Data Analyst - Effective Spend, Austin, TX
Digital Marketing Specialist - LRP Publications, Palm Beach Gardens, FL
Social Media Analyst - C-4 Analytics, Saugus, MA
Social Media Marketing Manager - Jama Software, Portland, OR
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Quote of the Week
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"There's no shortage of remarkable ideas. What's missing is the will to execute them."
Seth Godin
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Quote of the Week
Factoids of the Week
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B2B tweets perform 16% better during business hours. (Quick Sprout)Tweet this!
91% of millennials are on Facebook. (American Press Institute)Tweet this!
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Gizmo of the Week
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Disposable Paper Bike Helmet

This folding paper bike helmet for use on rented or shared bicycles could save lives.

A disposable paper bike helmet could save lives by being sold when riders rent or share bicycles in cities.
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