spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin December 2011: Issue 2
spacer
News monitoring and the value of listening to social media are two key topics in this week's issue of Media Monitoring News. This issue also includes two articles on qualities that distinguish a superior corporate blog and another article offers a checklist for an effective corporate or brand page on Facebook. There's also some end of the year fun with articles that look at funny customer service stories and cell phone autocorrect gaffs.

top edge
left edge left margin middle margin right margin left edge
left edge left margin CyberAlert Offers F.r*e.e Media Monitoring to Not-for-Profits
spacer
    In the 8th year of it's PR grants program, the CyberAlert media monitoring service is offering f.r*e.e. media monitoring service for one year to not-for-profit organizations.
    The application deadline for the public relations grants is December 31, 2011. The Company will award news and social media monitoring grants to a minimum of 15 not-for-profit organizations.
    More information is available at http://www.cyberalert.com/prgrants.html
right margin left edge
left edge left margin middle margin right margin left edge
bottom edge

Table of Contents
Best Recent PR & Marketing Articles
  Are You Listening?
  How Social Media Monitoring Can Grow Your Company's Online Reputation
  22 Social Media Alerts Your Company Should Be Using
  Setting Priorities in Measurement
  How Sony Connects Social Media Monitoring to ROI (and You Can Too!)
  Which is Best? Vocus vs. Cision
  How 3 Companies Built Their Twitter Strategies
  20 Social Media Marketing Do's & Don'ts
  The Top 50 Marketing Blogs for 2012
  The Best Social Media Campaigns of 2011
  10 Digital Marketing Trends for 2012
  Yahoo Study Seeks Algorithmic Answer to "Six Degrees of Separation"
  9 Habits of Extraordinary Blogs
  The Checklist All Facebook Pages Absolutely Must Have
  The 20 Funniest Customer Service Stories of 2011
  Damn You Autocorrect Reveals 9 Funniest Texts of the Year
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

spacer
Two Best Values in Media Monitoring
spacer

spacer

Are You Listening?

Journalistics spacer
Are You Listening examines the approaches to listening to customers on social media. The article makes a key point: the key purpose of listening is NOT to measure; listening is to gain insights and fix problems.

How Social Media Monitoring Can Grow Your Company's Online Reputation

Input | Output (HP) spacer
By communicating with customers through social media — by actually listening to their comments and then responding in kind — companies can grow incredible goodwill and impress upon their customers that they actually care about the issues people are talking about. That's the thesis of How Social Media Monitoring Can Grow Your Company's Online Reputation. "It's impossible to do business effectively, especially in competitive markets, if you don't have your ear to the electronic ground. You can't manage what you can't measure and you can't measure what you can't see," maintains Michael Dortch, principal analyst of Dortch on IT.

22 Social Media Alerts Your Company Should Be Using

Social Fresh spacer
22 Social Media Alerts Your Company Should Be Using describes the types of key words and phrases companies should monitor in three distinct categories: company, industry, and competitors. Monitoring services allow quite a few keyword queries for each subscription. Many client companies don't use anywhere near their full allotment. This list will expand and enhance your thinking and the market intelligence you can gain from media monitoring.

Setting Priorities in Measurement

Institute for Public Relations spacer
Setting Priorities in Measurement compiles an email exchange between members of the IPR Commission on Measurement and Evaluation. The email dialogue among leaders in PR measurement offers numerous "pearls" on evaluation and measurement of outputs and outcomes in PR.

How Sony Connects Social Media Monitoring to ROI (and You Can Too!)

Raven Blog spacer
Identifying social media monitoring word trends can help guide your decision-making process and execution of email campaigns, content creation, content marketing and even search engine optimization. They can validate your product decisions. They can even draw a direct line from social media to ROI. How Sony Connects Social Media Monitoring to ROI suggests an effective approach, pioneered by Sony, to do all that — and more.

Which is Best? Vocus vs. Cision

Webbiquity spacer
It's a frequent question in PR circles. Which is Best? Vocus vs. Cision. The review and analysis article leads off with the following: Vocus and Cision are both powerful and popular PR monitoring and management systems. The article then grades each of the functions in both platforms — sometimes not too kindly. It's a useful starting point for anyone planning on making a 2012 purchase of one of the platforms. Another alternative: assess the niche specialists in each of the different PR functions including media selection (MyMediaInfo), media distribution (Business Wire), media monitoring (CyberAlert) and media measurement (K.D. Paine, Carma International, Cymfony, Symscio, MediaProof).

How 3 Companies Built Their Twitter Strategies

Wall Street Journal spacer
Even the stodgiest of companies have found their way onto Twitter, according to the Wall Street Journal. But most are badly mangling their presence and customer interactions. How 3 Companies Built Their Twitter Strategies examines how Southwest Airlines, Best Buy, and Whole Foods are utilizing Twitter effectively for promotion and customer service.

20 Social Media Marketing Do's & Don'ts

Top Rank Online Marketing Blog spacer
Ashley Zeckman offers 10 sensible Do's and 10 fearful Don'ts for social media marketing programs in 20 Social Media Marketing Do's & Don'ts. Bottom line: personality and attitude matter.

The Top 50 Marketing Blogs for 2012

The Entrepreneur Blog spacer
Some of the most successful marketers share their insights and opinions in their blogs, providing marketers with an extraordinary learning resource. Evan Carmichael gives detailed analysis of The Top 50 Marketing Blogs for 2012 — and we generally agree with his choices. Pick the ones best suited to your needs and mark them as "favorites" in your browser. For Top Blogs in Public Relations, take a look at the selections in the CyberAlert Blog. Another list of Top PR Blogs can be found at All-Top PR Blogs.

The Best Social Media Campaigns of 2011

iMedia Connection spacer
The Best Social Media Campaigns of 2011 looks at campaigns by American Express, Perrier, Ford, TJX, and others. Learn from their successful strategies and techniques.

10 Digital Marketing Trends for 2012

CMO.com spacer
Among the 10 Digital Marketing Trends for 2012 (that also apply to public relations) are allocation of spending and measurement of results, the maturation of social media, the emergence of mobile marketing, the continuing effectiveness of email marketing, the need to listen to and triage social media, and the gamification of marketing.

Yahoo Study Seeks Algorithmic Answer to "Six Degrees of Separation"

Search Engine Watch spacer
The Yahoo Small World Experiment aims to conclusively answer the much-debated question of degrees of separation. You know — the game about "Six Degrees of Separation" from Kevin Bacon. Yahoo Study Seeks Algorithmic Answer to "Six Degrees of Separation" reports that the Yahoo researchers found that the average number of acquaintances separating two people was 4.74. (CyberAlert CEO Bill Comcowich discovered that, quite remarkably, he is one degree from Kevin Bacon.)

9 Habits of Extraordinary Blogs

Pushing Social spacer
What are the qualities that make a blog successful (extraordinary)? 9 Habits of Extraordinary Blogs outlines the key features that draw readers to a blog and become regular readers. At least a couple of the qualities will surprise you. For more on this subject, take a look at 9 Must-Have Elements for Company Blogs by the Content Marketing Institute.

The Checklist All Facebook Pages Absolutely Must Have

Edelman Digital spacer
How do you develop an effective corporate or brand page on Facebook? First step is to deploy The Checklist All Facebook Pages Absolutely Must Have — a thorough and thoughtful approach to building an effective presence on Facebook.

The 20 Funniest Customer Service Stories of 2011

My Customer spacer
If you've ever handled customer (or client) complaints on the phone, you'll appreciate and get some laughs from The 20 Funniest Customer Service Stories of 2011.

Damn You Autocorrect Reveals 9 Funniest Texts of the Year

Mashable spacer
"Autocorrect" is the ability of cell phones to correct the user's typing mistakes. The problem is that autocorrect makes some whopper errors itself. Damn You Autocorrect Reveals 9 Funniest Texts of the Year shows the hilarious text conversations when autocorrect doe its work badly.


spacer
Omnibus news feed
spacer

spacer

PR Meetings, Seminars, White Papers

spacer
WebinarNew Rules for Successful Media Pitching, sponsored by Bulldog Reporter, will be held on December 16 from 1pm-5pm ET. Cost to attend is $695.

MeetingSocial Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14-16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195.

MeetingMarketing Optimization Summit, sponsored by eMetrics, will be held March 4-9 in San Francisco, Ca. Cost to attend is $3,700. Early bird rates are also available.


spacer
Try Our No-Risk F.r.e.e Trial
spacer

PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

spacer

spacer

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


spacer
rule
rule spacer rule
rule spacer spacer
NEWS MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
spacer rule spacer
CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule
rule spacer spacer
ONLINE SOCIAL MEDIA MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
spacer rule spacer
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
spacer rule spacer
Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
spacer rule
rule spacer rule spacer rule
rule
spacer

Today's Best Media Monitoring Value

spacer
No per clip fees. No annual contract required.
spacer
Get Better Results Than Doing It Yourself —
And Rid Yourself of a Tiresome Chore.
spacer
Click Here Now for Your No-Risk 14-Day Free Trial!
right margin right edge page shadow
spacer
No credit card required or requested.

©Copyright 2011, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT. 06615
Phone: 800-461-7353
spacer
spacer
spacer
Follow Us
spacer
Customer Service 1-800-461-7353

spacer
Subscribe to Media Monitoring News
rule spacer spacer
First Namespacer
Last Namespacer
Emailspacer
spacer
spacer
spacer
 Check to UNsubscribe                
spacer rule
bottom rule
spacer
Monthly newsletter is free to anyone interested in the latest news about Media Monitoring & Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert LLC
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert.Inc

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999- CyberAlert LLC All Rights Reserved.

margin edge
bottom edge