Media Monitoring News Archives
Social Media Listening to Spot Trends
The most successful companies consistently stay ahead of the curve in understanding the wants and needs of their customers - and what's attracting their attention and dollars. 6 Ways of Listening to Culture That Will Change Your Business makes a strong case that it's no longer enough to monitor media for keywords associated with your organization and its competitors. It's also crucial to monitor media for cultural changes. Author Sam Ford explains how to listen in social media for those trends that can herald business opportunities. P.S. News monitoring is also valuable in trend-spotting.
12 Critical Keywords You Should Be Monitoring
Most companies monitor news and social media for their corporate and brand names. 12 Critical keywords You Should Be Monitoring recommends a more wide-ranging strategy that includes monitoring competitors, brand partners, marketing messages, known weaknesses/issues and intellectual property. Since most media monitoring services no longer charge per clip fees, monitoring media for a wider range of keywords seldom costs more.
Social Media Monitoring vs. Customer Intelligence Analytics
Media monitoring can be used for many different corporate applications including PR assessment and competitive intelligence. Social Media Monitoring vs. Customer Intelligence Analytics explains the demarcation between the approaches, and suggests the best applications for each.
7 Metrics PR Should Track to Gain Respect
Spin Sucks (Gini Dietrich)
Even as PR moves toward measurement standardization, new perspectives add grist to the evaluation process. 7 Metrics PR Should Track to Gain Respect includes media measurement (e.g.: media relations) together with business measures (e.g.: increased revenue).
Why Social Media Listening Research Hasn't Lived Up to the Hype
The LoveStats Blog
Unlike Fox News or MSNBC where the "other side" almost never gets play, dissenters definitely get "ink" here in Media Monitoring News. Criticism is helpful. Why Social Media Listening Research Hasn't Lived Up to the Hype complains that media listening and analysis vendors overpromise and under deliver. There's some validity to the complaint and the recommendation is sound: buyers should be skeptical of vendor claims and dig deep before committing to purchase.
Social Media Statistics 2012 [Infographic]
Business 2 Community
To plan social media marketing programs, it's important to know the size and growth rates of the different social media networks. Social Media Statistics 2012 offers a plethora of useful stats on the leaders (Facebook, Twitter, Google+), the rising stars (Foursquare, Instagram, Tumblr), the steady Freddies (Flickr, Linked-In, Xing, Yelp), the child prodigies (Path, Pinterest, Soundcloud) and the networks that are being eclipsed (Friendster, MySpace, Orkut).
15 Considerations before Engaging an Agency
Designed for vetting advertising and marketing agencies, but equally applicable for PR agencies, 15 Considerations before Engaging an Agency offers a sound approach to selecting and vetting most any type of creative services agency for your organization. Key recommendations: understand your needs first, establish your budget, and broadcast an RFP.
10 Questions to Ask Social Media Candidates
Social Media Headhunter
Whether searching for staff to manage social media or a social media agency, you'll make a better decision if you hit them with these 10 Questions to Ask Social Media Candidates. The questions get to the strategic and tactical core of planning and implementing a social media program.
40 Tips on How to Be a Social Media Rockstar
Hubspot assembled The 40 Tips on How to Be a Social Media Rockstar by asking real-life social media thought leaders (e.g. "rockstars") their single best idea to increase influence in social media. While wildly disparate, the tips in aggregate constitute a best practices guide to achieve social media success.
30 Ways to Promote Your Blog Posts
Launch Grow Joy
Promoting your blog posts is just as important as writing interesting content. 30 Ways to Promote Your Blog Posts explains how to increase traffic to your corporate or individual blog by promoting individual posts through social networks, other blogs, bookmarking sites, and syndication.
20 Ways to Tweet like a Pro
Public Relations Institute of Australia
The more you tweet, the more you need to vary your approach and keep your content fresh. 20 Ways to Tweet like a Pro suggests a wide range of tweet styles and content possibilities.
12 Guidelines of When to Persist and When to Quit
Harvard Business Review
It's among the hardest of business decisions when things haven't gone as planned: do you keep going or do you quit? How long do you keep at it before you quit? Often the decision is made based on inflicted pain or gut instinct. 12 Guidelines of When to Persist and When to Quit by Rosabeth Ross Kanter provides a more rational methodology to reach the persist/quit decision. The concept of the "messy middle" is as worthwhile as the 12 guidelines.
Zig Ziglar: 10 Quotes that Can Change Your Life
Zig Ziglar, who passed away in November at age 86, was among the most popular professional speakers at corporate events. I was among the tens of thousands who attended at least one of his lectures. He was entertaining, but most importantly, each lecture contained memorable pearls on how to attain success. Zig Ziglar: 10 Quotes that Can Change Your Life contains just a bit of the wisdom he delivered. The article doesn't include one of his pearls that stuck with me. When negotiating for most anything, Zig said, "Want it, but not too much."
PR Meetings, Seminars, White Papers
Meeting — Social Media Icon Awards, sponsored by PR News, will be held Spring 2013 in New York City. The price of your primary entry is $300. Each additional entry after your first will cost $199. A late entry surcharge of $199 per entry will be added for entries submitted between December 7 and December 14, 2012.
Meeting — Content Strategies Summit, will be held December 5-7 in Miami, FL. The cost to attend is $2,699.
Meeting — PR Measurement Workshop, sponsored by PR News, will be held December 13 in New York, NY. The cost to attend is $795.
Meeting — 6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort, sponsored by Ragans, will be held February 6-8 in Orlando, FL. The cost to attend is $1,095.
Meeting — PR Measurement Summit, sponsored by Ragan Communications, will be held March 19-20 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
White Paper — "Structuring a Social Media Team," How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?
White Paper — "Changing Behavior Through PR," PRIME Research, Porter Novelli, Winning Case Study.
White Paper — New Media Relations Strategies for 2013, Visual storytelling has become the norm for news websites.
Webinar — How to Measure Your Marketing: Evaluate 2012 performance to look like a genius in 2013!, sponsored by Target Marketing, will be held December 5 at 2pm ET.
PR & Marketing Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to email@example.com.
Best of Previous IssuesDetermining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
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