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Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
December 2012: Issue 3
Most any job or work day can be divided into two key segments: thinking (which includes researching and planning) and doing (which includes most everything else).

This week's issue of Media Monitoring News covers topics from both work spheres - and includes articles from publications not normally associated with public relations, marketing or communications.

An article in CIO, a publication for technology types (otherwise known as geeks), tenders lessons on media monitoring that can be applied to public relations as well as customer service.

An interview with Tim Cook, CEO of Apple, in Business Week offers key insights on innovation, creativity and other attributes that distinguish successful leaders and organizations.

Internet Trends Reports by Mary Meeker provides detailed insight into the state of the Internet and technologies that affect every profession.

Balancing the "thinking" sector are multiple "how to" articles to make "doing" better or easier.

Writing is among the most important "doing" things for PR - and we have included two really interesting articles on business writing.

There's also an article on best practices for using video for marketing and PR.

And there are some really useful "cheat sheets" on how to best use key features of social media networks.

In all, it's an issue overflowing with useful ideas.

Happy reading!

William J. Comcowich
CyberAlert, Inc.

Media Monitoring Giveaway

One more thing (as Steve Jobs used to say). Because of storm Sandy, CyberAlert is late in soliciting applications for its annual media monitoring giveaway. The PR grants program gives free media monitoring for one year to not-for-profit organizations. More information is available at The application form is available at We'd greatly appreciate your help in spreading the word about the media monitoring giveaway through tweets, blogs or any other method.

Table of Contents
Best Recent PR & Marketing Articles
  4 CRM Lessons Learned from the Great Social Customer Service Race
  Why Is Business Writing So Awful?
  8 Reasons Not to Hire a PR Firm
  12 Attributes of a Content Curation Strategy
  777 Business & Marketing Ideas
  Using PR to Build Trust
  The 5 Most Persuasive Words in the English Language
  Tuesday Mornings Is the Best Time to Send a News Release
  20 Great Infographics of 2012
  The Best Quotes from Tim Cook's Incredible Business Week Interview
  The Ultimate Guide to Video Marketing on YouTube
  12 Essential Social Media Cheat Sheets
  6 Content Marketing Lessons from Victoria's Secret Fashion Show
  Mary Meeker's Internet Trends Report
  FTC Settlement Stops Consumer Data Collection by Advertiser
  The Hundred Funniest People on Twitter
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring

4 CRM Lessons Learned from the Great Social Customer Service Race

You'd think from the publication and title that this is a geeky article on customer relationship management. Well, no. OK, sort of. In recounting the results of a research project on social media customer experience, 4 CRM Lessons Learned from the Great Social Customer Service Race includes important lessons on social media monitoring and engagement applicable to all corporate functions, not just customer service.

Why Is Business Writing So Awful?

Inc. Magazine
Quote: "If you could taste words, most corporate websites, brochures, and sales materials would remind you of stale, soggy rice cakes: nearly calorie free, devoid of nutrition, and completely unsatisfying." Let's guess why that is. Is it because "legal" and "compliance" do the final copy review? Or because the bean-counters redline any creativity? Or is it because creativity has been beaten out of the professional writers? Or maybe it's because the executives simply don't understand the power of good writing and don't expect it. Why is Business Writing So Awful? examines why most every piece of business writing seems to sound alike - and why that's bad for business. Solution: develop a distinctive corporate personality and point of view.

8 Reasons Not to Hire a PR Firm

Inc. Magazine
It's a catchy title - and more than a bit misleading. 8 Reasons Not to Hire a PR Firm contains nothing negative about PR firms or what they do. Rather, it explains how a client company must analyze their needs and expectations before hiring a PR firm. All in all, it's sound advice on how to prepare to hire a PR agency. Not nearly as catchy, though.

12 Attributes of a Content Curation Strategy

Heidi Cohen
If you didn't catch last week's issue of Media Monitoring News on "content marketing", then you can get most all the wisdom of those articles from 12 Attributes of a Content Curation Strategy. To judge the effectiveness of your content marketing efforts, simply measure them against Heidi Cohen's 12 attributes.

777 Business & Marketing Ideas

Rosh Shillers
If you're in the idea-generating stage of developing or promoting a new project or product, 777 Business & Marketing Ideas can be a valuable resource. Most everything you'll want to do is right there. Blow it up. Print it out. Highlight it. Cut it up. And use the pieces to select and organize your strategies and tactics.

Using PR to Build Trust

The process of generating the annual PR budget should generate some deep thinking about your PR goals for the year. Using PR to Build Trust and credibility may be the most important goal - constructing new reservoirs that can be tapped in a crisis.

The 5 Most Persuasive Words in the English Language

Think before reading. Write down what you think are The 5 Most Persuasive Words in the English Language. Most PR professionals will get a grade of B or better, I would think. The article explains why each of the words is so powerful - and that's what makes it interesting.

Tuesday Mornings Is the Best Time to Send a News Release

Business Wired
From the Business Wire blog come the results of a poll on timing of press releases. It turns out that PR professionals believe Tuesday Mornings Is the Best Time to Send a News Release. Now - if everyone in PR accepts and adheres to that guideline - then most any other time will become a better time to send a news release.

Try Our No-Risk F.r.e.e Trial

20 Great Infographics of 2012 Blog
Over the past year, the quality of infographics has improved greatly in both design and content. If you're contemplating an infographic for 2013, you'll need to keep 20 Great Infographics of 2012 as a quality reference. As things are evolving, a mediocre infographic would hurt more than help. Be prepared for an intensive and, likely, expensive design effort.

The Best Quotes from Tim Cook's Incredible Business Week Interview

Cult of Mac
Apple is widely recognized as being among the most innovative and "together" companies. That reputation stemmed largely from Steve Jobs. The Best Quotes from Tim Cook's Incredible Business Week Interview demonstrates that Jobs left behind a culture of innovation than is likely to survive and thrive well into the future. Through selected quotes, the article offers deep insight into the motivations and mission of Apple and how a forward-leaning CEO thinks and plans. There's also a link to the entire 11-page article in Business Week.

The Ultimate Guide to Video Marketing on YouTube

iMedia Connection
2012 may well be remembered as the year of the visual on the Internet - and video became the undisputed darling of the marketing world with video making up more than half of all Internet traffic. Video provides marketers (and PR professionals) with the ultimate storytelling medium that can wrap product facts in an emotional story. The Ultimate Guide to Video Marketing on YouTube explains best practices to capitalize on the power of video communications on the Internet.

12 Essential Social Media Cheat Sheets

Cheat sheets are basically infographics that explain various features of social networks and how to use them effectively. 12 Essential Social Media Cheat Sheets assembles cheat sheets for the most popular social networking sites including Google+, Facebook and Twitter.

6 Content Marketing Lessons from Victoria's Secret Fashion Show

Raven Blog
Last week, Media Monitoring News aggregated articles on "Content Marketing." Then, during the week while channel surfing, I came upon and watched part of the Victoria's Secret Fashion Show. In spite of beautiful women parading around, I found the costumes and entire show format to be artificial and boring. Then again, I am of a certain age. As a result, I was attracted to the title of 6 Content Marketing Lessons from Victoria's Secret Fashion Show and was pretty surprised that there were indeed many valid communications lessons from such a contrived and machinated show. Lesson #1: Appeal to your audience. Clearly, I wasn't it. The other lessons are surprisingly worthwhile.

Mary Meeker's Internet Trends Report

If you want to know where technology is headed (shouldn't everyone?) — Mary Meeker's Internet Trends Report is one of the bibles. This TechCrunch article summarizes her most recent findings and predictions on mobile, tablets, and the "cloud" - and provides a link to the 88-slide PowerPoint presentation with just about all the data and insight you could wish for.

FTC Settlement Stops Consumer Data Collection by Advertiser

Business Week
As advertising and marketing moves aggressively toward collecting personal data of customers, caution is required to avoid overstepping the boundaries of privacy. The FTC has established a new boundary, as explained in FTC Settlement Stops Consumer Data Collection by Advertiser. Here's the key guideline for this case: "Consumers searching the Internet shouldn't have to worry about whether someone is going to go sniffing through the sensitive, personal details of their browsing history without their knowledge," said FTC Chairman Jon Leibowitz in a statement. The guideline also suggests the acceptable limits of collecting data about consumers. Deep trouble awaits anyone who goes over the edge.

The Hundred Funniest People on Twitter

The Poke
First, a warning: The Poke is a British humor publication and many of the 100 jokesters and jokes are decidedly British. The humor therefore may wash over folks on the other side of the pond. Nonetheless, there's enough fun in The Hundred Funniest People on Twitter to make the reading time well wasted.

Omnibus News

PR Meetings, Seminars, White Papers

MeetingSocial Media Icon Awards, sponsored by PR News, will be held Spring 2013 in New York City. The price of your primary entry is $300. Each additional entry after your first will cost $199. A late entry surcharge of $199 per entry will be added for entries submitted between December 7 and December 14, 2012.
MeetingLinkedIn 2013: 7 Clicks to Thought Leadership in the New Year, will be held December 17 in New York, NY. The cost to attend is $60 for members and $80 for non-members.
MeetingPR Measurement Workshop, sponsored by PR News, will be held December 13 in New York, NY. The cost to attend is $795.
Meeting6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort, sponsored by Ragans, will be held February 6-8 in Orlando, FL. The cost to attend is $1,095.
MeetingPR Measurement Summit, sponsored by Ragan Communications, will be held March 19-20 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
White Paper"Structuring a Social Media Team," How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?
White Paper"Changing Behavior Through PR," PRIME Research, Porter Novelli, Winning Case Study.
White PaperNew Media Relations Strategies for 2013, Visual storytelling has become the norm for news websites.
White PaperAn Introductory Guide: How to Use Twitter for Business, Master the essentials to better share, engage, & market on Twitter.

PR & Marketing Job Openings

The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager, Corporate Communications — LinkedIn
Executive Vice President — Edelman
Bilingual Communications Specialist — American Institutes for Research
Communications Specialist — Sikorsky Aircraft Corporation
Communications Associate — American Red Cross
Publicist — Disney Consumer Products
Public Relations Specialist — State of Montana
Public Relations Manager — Renaissance Learning
Public Affairs Specialist — Department Of State
Public Affairs Specialist — Department of the Air Force
Marketing Positions
Marketing Communications Specialist — TRC Companies
Marketing Manager — Netflix
Marketing Associate — University of Baltimore
Marketing Coordinator — Ingersoll Rand
Director of Marketing and Communications — Pikes Peak Regional Hospital
Marketing Communications Coordinator — Online Computer Library Center, Inc.
Marketing/Communications Copywriter — Arrow Electronics
Sr Product Marketing Manager — Rovi Corporation
Marketing Communications Manager — Bayer CropScience
Marketing Specialist — GEICO
Marketing Communications Specialist — United States Steel Corporation

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services

CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day. CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide. CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups. Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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