Media Monitoring News Archives
Creativity in PR
The Holmes Report
Billed as the first in-depth study of creativity within the public relations industry, Creativity in PR - A Global Study, sponsored by Ketchum, offers 27 pages of analysis and insight on attitudes of PR professionals towards creativity; tools and skills; opportunities and challenges; and suggestions and advice. Here are the key - and shocking - findings: 1. A lack of big ideas. 2. The gap between aspirations and working practices. 3. Resourcing seen as key barrier to creativity. 4. An ambivalent view of creative quality in PR, yet respondents overwhelmingly describe themselves as 'creative'. 5. Creativity in PR remains difficult to define.
Media Monitoring Program Helps Calm Americans' Nuclear Energy Fears
Ragan's PR Daily
Nuclear power freaks out many people. After the earthquake and tsunami struck Japan's Fukushima Daiichi nuclear power plant, there were more than 170,000 posts each day in social media about nuclear energy. Media Monitoring Program Helps Calm Americans' Nuclear Energy Fears examines how Burson-Marsteller carried out an aggressive, 24/7 media listening campaign on behalf of The Nuclear Energy Institute in order to conduct public relations activities to alleviate concerns about nuclear safety. It's a superb example of the value of monitoring for issues as well as corporate and brand names - and how media monitoring can and should be used to guide PR strategy.
Most Unhappy with Social Media Measurement, Survey Says
Ragan's PR Daily
Social media measurement has made enormous progress in the past two years, but it's still problematic according to Most Unhappy with Social Media Measurement. The study results report that "some 69 percent are dissatisfied or only 'somewhat satisfied' with how they measure all that work posting on Pinterest and soothing Facebook flamers. Only 31 percent are 'satisfied' or 'very satisfied,' and many said they lack the time to track such data or are generally uncertain about metrics. One survey participant summed up the frustration: "I'm not sure what to measure, or how," he said. The article contains comprehensive survey data.
PR Myth of the Month: CPM Does Not Apply to Public Relations
Does cost-per-thousand, a standard measure of advertising, apply to public relations? PR Myth of the Month: CPM Does Not Apply to Public Relations maintains that CPM can be a useful measure of efficiency for PR. The "cost" in the formula means out-of-pocket cost of planning and implementing a project and "thousand" can represent the audience reach.
The Changing Role of PR in the Era of 'Pageview Journalism'
The move from paper to digital has changed things in journalism. Now, publishers know exactly how many individuals have viewed a specific article. Some online publications have begun to evaluate and compensate their journalists and writers on the number of page views for each article. Referencing an article by Ryan Holiday in The New York Observer, The Changing Role of PR in the Era of 'Pageview Journalism' maintains that changes in media necessitate changes in the practice of public relations. PR people who drive traffic to an article are golden with reporters.
WOMMA's Proposed Authenticity Guidelines
Word-of-Mouth Marketing Association
The Word-of-Mouth Marketing Association's Proposed Authenticity Guidelines has introduced a proposed set of guiding principles designed to help safeguard the authenticity of consumer ratings and reviews. The association is seeking public comment before adopting the guidelines.
Commenting Online? Call Your Lawyer
Some online postings, usually written in anger, cross the line from criticism to defamation. Such online comments and reviews can lead to lawsuits. Commenting Online? Call Your Lawyer reports on actual cases in which individuals posting online comments and reviews are sued by their targets - some of whom have won large judgments.
Why We Blab Our Intimate Secrets on Facebook
Harvard Business School
You have probably wondered what motivates some people who tell all in social media. Sometimes, it's just bizarre. Now, an assistant professor at Harvard Business School has done a study that explains quite a bit about Why We Blab Our Intimate Secrets on Facebook. The study goal: to determine when we're most likely to divulge intimate facts and when we're apt to keep our lives to ourselves. The study focuses on contradictory attitudes toward privacy on the Internet: wariness when companies request information, yet willingness to post the most intimate details on Facebook. The study conclusions may well influence marketing programs. Further explanation of the dicotomy between beliefs and actions can be found in On Privacy, Consumers' Concerns and Actions Diverge in eMarketer.
There is No Such Thing as Off the Record
There's one unambiguous message in There is No Such Thing as Off the Record. If you don't want it to be published or broadcast, then don't say it! Simple. If you need more rationale, take a look at Eight Reasons You Shouldn't Go Off the Record by Mr. Media Training.
A 50-Point Checklist for Creating the Ultimate Landing Page
The home or landing page of a corporate or brand website is among today's most important marketing and public relations tools. A 50-Point Checklist for Creating the Ultimate Landing Page provides a comprehensive tool to evaluate your corporate website pages for messaging, credibility, design, call to action and much more.
The 7 Essential Elements of Compelling Content
The @Stevology Blog
If you want to write really good stuff, you need to know The 7 Essential Elements of Compelling Content that gets - and keeps - the reader or viewer engaged. Include as many of the attributes as possible in every piece. Evaluate your work against the template of essential elements.
Look Back Article
Nine Things Successful People Do Differently
Harvard Business Review
Except for sometimes acknowledging God-given or parent-endowed capabilities, successful people are notorious for not understanding why they are successful. Research demonstrates that success does not necessarily depend on genes but on "what you do." Nine Things Successful People Do Differently elucidates the specific work habits that differentiate successful people. The first two are the real differentiators: set specific goals and seize the moment to act.
Fiscal Cliff: A Lesson in How Not to Negotiate
PR and marketing professionals negotiate most every day - with vendors, clients, and colleagues. Most everyone agrees that our Washington politicians are inept when it comes to negotiating solutions to national problems. Fiscal Cliff: A Lesson in How Not to Negotiate uses the politicians' tactics to illustrate faulty negotiating methods. Guarantee: you'll learn quite a lot about better negotiating methods from this article.
30 Essential Business Apps for Your Smart Phone
Apps have become crucial tools for business professionals. 30 Essential Business Apps for Your Smart Phone offers thumbnail reviews of leading smart phone apps in categories including productivity, travel, collaboration, payments, virtual notepads and contact management.
10 Terrible Holiday Gifts from Bosses
Of course, the bosses among us would never, ever think of giving employees anything similar to the 10 Terrible Holiday Gifts from Bosses. But it might just be worth checking out. Some gifts are both laughable and sad at the same time.
Humor: "Homicide Victims Rarely Talk to Police" and Other Horrible Headlines
One of the funnier 7 minutes on TV each week is the Jay Leno bit on headlines after his monologue. "Homicide Victims Rarely Talk to Police" and Other Horrible Headlines collects newspaper headlines that don't quite say what's intended. Any PR professional who has inadvertently written an "oops" headline will sympathize - and laugh at these malapropisms.
PR Meetings, Seminars, White Papers
Meeting — 2013 Bulldog Media Relations Awards, sponsored by Bulldog, you can enter the Bulldog Media Relations Awards up until the extended deadline of January 11 or the last-chance deadline of January 25 (each with a nominal late fee).
Meeting — Digital PR Next Practices Summit, sponsored by PR News, will be held February 27 in San Francisco, Ca. The early bird rate of $895 ends February 6, and the regular rate is $995.
Meeting — Information Industry Summit, IIS 2013: Breakthrough, sponsored by the Software & Information Industry Association, will be held January 30 & 31 in New York, NY. The cost to attend is $1,395 for members and $2,095 for non-members.
Meeting — 6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort, sponsored by Ragans, will be held February 6-8 in Orlando, FL. The cost to attend is $1,095.
Meeting — Content Marketing Boot Camp, sponsored by Ragan Communications, will be held February 12 in New York, NY. The cost to attend is $495 for members and $645 for non-members.
Meeting — PR Measurement Summit, sponsored by Ragan Communications, will be held March 19-20 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
White Paper — "Structuring a Social Media Team," How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?
White Paper — "Changing Behavior Through PR," PRIME Research, Porter Novelli, Winning Case Study.
White Paper — New Media Relations Strategies for 2013, Visual storytelling has become the norm for news websites.
White Paper — An Introductory Guide: How to Use Twitter for Business, Master the essentials to better share, engage, & market on Twitter.
PR & Marketing Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to firstname.lastname@example.org.
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Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
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