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CyberAlert: Nobody Monitors and Measures the Media Better
December 2013 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

Real-Time Marketing: How Brands Can Create 'Improv' Campaigns

Ishmael's Corner / Social.Ogilvy / MarketingLand
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Courtesy of
The keys to a successful real-time marketing campaign: be authentic, be clever and be cautious of the hashtags used. Brands like Oreo and Zappos have generated successful campaigns in response to breaking news, but real-time marketing can be used in a variety of ways. Rebecca Lieb shares additional case scenarios in which brands can benefit from real-time marketing — including brand events, customer interactions and location-based messages. Read More >
Public Relations

Winning PR Pitches & the Death of the News Release

Forbes / Ragan
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Courtesy of Nina Matthews
The golden rules that distinguish a winning pitch: pitch a story, not a company; get straight to the point; and read the writer's prior work thoroughly. Some PR writers may want to reconsider attaching news releases to their pitches — brands like Coca-Cola are investing in more effective PR and marketing resources rather than rely on news releases for publicity. Read More >

A Reporter's Ode to PR: Learn How the Media Works
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Courtesy of FindYourSearch
Tired of hearing "Journalists are biased" and "Can we review the story before it's published?" Amy Westervelt urges PR pros to better understand a reporter's roles and responsibilities. One unconventional tip: focus on relationships with freelancers, not editors. Beat reporters and editors cover topics once, but freelance writers continue to look for new angles. Read More >

Clever PR & Marketing Techniques to Convince Customers the Price is Right

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Courtesy of FireballK2588
Brands should position their products with great features, benefits and undeniable social proof. Joanna Wiebe shares clever ways for PR and marketing pros to work around pricing, including the "contrast effect," which involves making prices seem smaller by positioning a similar — but more expensive — product next to it. Read More >
Marketing& Social Media

Marketing in 2014: Crucial Trends to Consider

1to1 Media / Pam Dyer
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If they haven't already, marketers should integrate several of this year's emerging trends into their 2014 marketing strategy. Major shifts marketers should take into account include measuring visual content, social collaboration and second-screen marketing. Read More >

Faking Twitter: Why Buying Followers Will Ultimately Backfire

Wall Street Journal / BuzzWebMedia
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Courtesy of Dyanna Hyde
Fake social media accounts are so prevalent that users found ways to make a business around them. But buying social media followers is a dangerous game. When brands buy robot accounts or pay real people to follow them, they risk taking a big hit once users discover the brand paid for popularity. Read More >

3 Reasons Brands Should Repost Content on Social Media

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What are the odds all members of your target audience are online at the precise moment you post content? More marketing experts have caught on to Guy Kawasaki's method of reposting the same content multiple times. The method gains traffic, hits consumers in multiple time zones and reaches new followers. Read More >

Secrets to Better Blogging: Monitor for Ideas and Measure Progress

Jeff Bullas / Marketing Think
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Courtesy of cambodia4kidsorg
The fail-proof formula for an effective blog strategy: produce high-quality content and measure performance. To determine if the content is working, bloggers should ask what goals they're trying to achieve through the blog, and measure performance against the goals. This will reveal the appropriate metrics to measure. Read More >
More Articles We Like

Why Willpower Fails You — and What to Do about It

David DiSalvo offers 19 reasons as to why willpower alone isn't enough, and shares suggestions on how to stay focused to accomplish goals.

5 Not-Too-Sexy Brands Killing It in Social Media
How brands like Allstate, Staples and Sharpie develop a persona and engage with consumers despite offering less-than-glamorous products and service.

Think Fast: 10 Ways to Be Prepared for Any Question

OPEN forum
The next time someone asks you a question that throws you for a loop, use one of these 10 strategies to help you think on your feet.

How Major Brands Use 3D Printing

iMedia Connection
Disney and Coke are among the brands experimenting with 3D printers to personalize marketing programs. The hot new technology offers much creative potential for developing innovative marketing and PR programs.
Conferences and Webinars
Marketing Automation - Beyond Customer Acquisition, hosted by Act-On, will be held Dec. 4. The webinar is free to attend.
Gary Vaynerchuk - Jab, Jab, Jab, Right Hook, hosted by the Marketing Cloud, will be held Dec. 5. The webinar is free to attend.
B2B Marketing: A Direct Marketing News Virtual Event, hosted by Direct Marketing News, will be held Dec. 11. The virtual conference is free to attend.
SIPA Marketing Conference, hosted by the Software & Information Industry Association, will be held Dec. 11 in Las Vegas, NV. The cost to attend is $995 for members and $1,395 for non-members.
Adding Google+ into Your Marketing Mix, hosted by The Association of Strategic Marketing, will be held Dec. 13. The cost to attend the webinar is $99.
PR & Social Media Measurement Conference, hosted by Ragan Communications and PRSA, will be held Feb. 18 in Washington, DC. The cost to attend is $745 for members and $895 for non-members.
White Papers and eBooks
The Science of Twitter. An excerpt chapter from Dan Zarrella's book, The Science of Marketing, on how to get more followers, data behind retweets, behaviors that get more clicks, and how to set up your profile for success.
Social Media Education: The New Edge for Success. Learn about the importance of implementing and scaling social media education across your organization by exploring the ROI of social media education and social media's impact beyond the marketing function.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Positions
Quote of the Week
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"Substitute 'damn' every time you're inclined to write 'very'; your editor will delete it and the writing will be just as it should be."
Charles Darwin
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Quotes of the Week
Factoids of the Week
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73% of reporters think press releases should contain more than just text. (Mynewsdesk and Precious Communications)Tweet this
When reposting the same content on social media, each subsequent tweet drives up to 75% more retweets than the post before it. (Tom Tunguz)Tweet this
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Factoids of the Week
Two Best Values
Omnibus News Feed
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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