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Monitoring Library

Media Monitoring News Archives

Featured Articles

The 25 Best Media Monitoring & Measurement Articles of 2013

CyberAlert Blog
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2013 delivered a plethora of new ideas on media monitoring and measurement for PR and marketing. Digging into its archives for Media Monitoring News, CyberAlert has chosen the 25 best media monitoring and measurement articles that defined 2013. The articles contain lots of worthwhile information for choosing and implementing media monitoring and PR measurement strategies in 2014. Read More >

CyberAlert's Media Monitoring Grants Program Benefits Nonprofit Organizations

CyberAlert Blog
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CyberAlert's PR Grants Program awards not-for-profit organizations one year of free media monitoring services, helping nonprofits supply news to supporters and to stay up-to-date on the latest industry trends. All interested nonprofits can apply through Dec. 31 through CyberAlert's online PR grants application. Read More >
Public Relations

How to Get the Most from a Media Monitoring & Measurement Service

CyberAlert Blog
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Companies that utilize a media monitoring and measurement service have access to important data to drive sales, engage customers and build brand awareness. The following 3-step agenda will help assure your business monitors, analyzes and implements data correctly to take full advantage of media monitoring's capabilities. Read More >

Media Monitoring for Crisis Prevention & Control

CyberAlert Blog
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In an age where nearly 30 percent of crises spread internationally within an hour, no business can afford to ignore negative reviews and customer conversations. Organizations can't stop these crisis-causing articles from occurring, but can mitigate their potential damage through timely media monitoring. For the most effective crisis management plan, PR and reputation managers must use media monitoring as both a proactive and reactive strategy. Read More >

Experts Offer Predictions on PR's Future

Marketing Mag / Powered by Search
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Recurrent themes in PR executives' predictions for the year ahead include content marketing, reputation management and sponsored content. Among the predictions: it will be more important than ever for businesses to use media monitoring for reputation management and crisis control. Read More >

Major PR Trends & Changes that Defined 2013

Edelman / Pollack PR Marketing Group
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Courtesy of Pollack PR Marketing Group
As experts offer their predictions on the future of PR, it's also instructive to probe PR lessons from 2013. It was a year in which public relations advanced to a much more important position in the communications sector, according to Richard Edelman. Edelman ranks his observations of the past 12 months via 10 important occurrences and trends, including cause marketing, sponsored content, and the technology sector becoming the largest spender in PR. Read More >

Using the Power of Persuasion in PR

Business2Community
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Courtesy of Robert Cialdini & Steve Martin
PR practitioners can use the art of persuasion to their advantage using several proven concepts. Austin Cobb explains how account executives and PR staff can use the factors to get clients and executives to say "Yes." The factors include reciprocity, compliments, scarcity, authority, consistency and consensus. Read More >
Marketing& Social Media

Site Speed Affects Purchase Decisions:
How Marketers Can Assess & Improve Site Performance

Internet Retailer / Marketing Land
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Marketers and their IT departments often overlook a crucial factor that impacts visitors' purchasing decisions: site speed. One major cause of slow page load time is the number of tracking tools installed on the page to gather data from visitors. Google provides statistics and tools like the Page Speed test to analyze your page's current speed "score" and detail exactly what you need to change to improve it. Read More >

CMO.com Rates Performance of Major Social Networks
for Marketing Initiatives

CMO.com
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Courtesy of CMO.com
CMO.com published a "cheat sheet" rating the performance of six major social networks in the following categories: SEO, driving traffic to sites, brand exposure, and customer communication. The analysis is a useful reference when developing 2014 marketing strategies. When it comes to driving traffic to your website, better to rely on Facebook, Twitter or Pinterest instead of LinkedIn and Google+, according to the guide's assessment of each network's strengths and weaknesses. Read More >

Content Marketing 2014: The Cold, Hard Facts

iAcquire
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Courtesy of Digital Ralph
Joel Klettke presents "the cold, hard facts" of the marketing industry in 2013, and what the statistics mean for content marketers in 2014. Businesses must change five key areas of their content marketing strategy if they want to see a better ROI. These areas include: ownership and documentation, outsourcing and quality control, measurement, meta markup, and amplification. Read More >

How SEO Changed in 2013, and What Site Managers Can Do to Keep Up

Search Engine Watch
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Courtesy of Brightedge
Search engine optimization saw a variety of developments in 2013, including Google's most extensive update in years (Hummingbird). Brightedge's "Secure Search Manifesto" compiles the most common perceptions of SEO and addresses incorrect and outdated methodologies. PR and marketing professionals can take several steps to adjust to "new-school" SEO strategies, including: adopt to secure search, integrate and optimize content, keep content at center of SEO strategy, and utilize and connect data from all measurement sources. Read More >
More Articles We Like

What Types of Work Can Businesses Outsource to Save Time and Money?

Business 2 Community / Freelancer Blog
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Courtesy of Who Is Hosting This?
Outsourcing can contribute directly and indirectly to improved productivity and better customer service. By assigning a freelancer to manage email, for example, one can save up to three hours per day and dedicate that time to connecting with customers. Other office tasks that can be outsourced: content creation, media monitoring, website creation, and data entry. Read More >

A Lesson in Communication from Pope Francis:
A Message of Humility

CommPRO.biz

10 Incredibly Simple Things You Can Do to Protect Your Privacy

Forbes

Counterintuitive Things Most Successful People Do

Forbes

How to Crush a Job Interview on the Phone

iMedia Connection
Conferences and Webinars
How to Drive User Engagement by Creating Habits, hosted by Nir Eyal, will be held Jan. 2. The webinar is free to attend.
How to Handle Social Media When It Gets Messy, hosted by Amanda Changuris and Ragan Communications, will be held Jan. 9. The cost to attend the webinar is $159 for members and $199 for non-members.
Marketing & Tech Partnership Summit, hosted by Direct Marketing News, will be held Jan. 28 in New York, NY. The cost to attend is $325 per person, $295 per group.
Social Media Boot Camp, hosted by Ragan Communications, will be held Jan. 31 in Los Angeles, CA. The cost to attend is $795 for non-members and $645 for members.
Digital PR Summit, hosted by PR News, will be held Feb 4 in San Francisco, CA. The cost to attend is $1,095.
PR & Social Media Measurement Conference, hosted by Ragan Communications and PRSA, will be held Feb. 18 in Washington, DC. The cost to attend is $745 for members and $895 for non-members.
White Papers and eBooks
State of Digital Marketing Talent. The most common skills digital marketing and advertising team members lack, and the 10 things that keep you from building your digital marketing dream team.
Modern Marketing Essentials How-To Guide: Engagement. Tactics to understanding a person's interests, how they seek the data they desire, and how to serve up that content on the channel of choice.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"Even if you're one in a million, there are still 7,000 people like you"
Saul Colt, marketing consultant and professional speaker
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Quotes of the Week
Factoids of the Week
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If a website takes longer than 3 seconds to load, 40% of consumers will abandon it. (Radware Ltd.)Tweet this
62% of companies outsource their content marketing. (Mashable)Tweet this
Companies with fewer than 10 employees allocate 42% of their marketing budget to content. (Content Marketing Institute & Marketing Profs)Tweet this
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Factoids of the Week
End of Year Special
Best of Previous Issues
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Best of Previous Issues
Omnibus News Feed
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Services
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
© Copyright 2013, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email: Info@CyberAlert.com
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Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

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CyberAlert LLC
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert.Inc

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