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Media Monitoring Newsletter Archives

Optimizing the Value of Social Media Monitoring

December 2014 Issue #1

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
December 2014 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
PR News / Amdocs
Optimizing the Value of Social Media Monitoring
Businesses must do more to take advantage of social media monitoring, recent studies conclude. As customers increasingly use social media to contact companies, most businesses can improve customer service and satisfaction through timely social media monitoring. To achieve the optimum value, results of social media monitoring must be shared across all involved departments including public relations, marketing, product management, product development, human resources, customer service, sales…and, last but not least, c-level executives including finance. Read More »
Public Relations
HubSpot / eReleases
PR Tactics Journalists Really Hate
Some PR tactics exasperate reporters who call the methods unprofessional, disrespectful, outrageous and downright stupid. While public relations professionals are under pressure to place their company's news in media outlets, journalists feel more harangued than ever since fewer reporters are targets of pitches from more PR people. Avoid the practices that especially irritate reporters. Be direct, clear and respectful of their time. Read More »
The Cutler Group / Belle Communications / Snackbox
How to Conduct a Full-Scale Evaluation Before Retaining a PR Firm
Selecting the right PR agency to represent your organization can be challenging. Many organizations realize too late that they picked the wrong agency, and are stuck with a long-term, costly contract and difficult partnership plagued by misunderstood expectations, ill feelings, and especially disappointing results. Conducting a thorough evaluation of your organization's needs and assessing the capabilities of multiple agencies could avoid those problems. Likewise, PR agencies seeking work should be prepared to evaluate client needs and their fit with agency capabilities and experience. Read More » / Entrepreneur
The Power of Podcasts for Public Relations & Marketing
Photo credit: Patrick Breitenbach
Podcasts can be an excellent tool for public relations. They can show customers how to use products, can provide virtual tours of companies, and can showcase companies' accomplishments and opinions on issues. Many brands distribute podcasts to entertain and educate consumers, establish themselves as authorities and distinguish themselves from the competition. To succeed with podcasts requires planning, top-notch content, good production values, and a consistent schedule of releases. Read More »
Marketing& Social Media / KISSMetrics / Content Marketing Institute
Why Many Content Marketing Campaigns Fail
Photo credit: stockmonkeys
Businesses have embraced content marketing, not just because it's the latest, hottest marketing trend, but because it's effective and more cost efficient than most traditional marketing methods. Successful content marketing is not easy; it requires solid planning, adequate funding, developing content that's compelling or at least interesting or entertaining, properly promoting the content - and persevering to make it all work over the long term. Read More »
Entrepreneur / MarketingStick / Barizi Web Solutions
Is Social Media Marketing The Answer?
Photo credit: Automotive Social
Social media marketing has many advantages. It's cost effective and can reach large audiences. It's also deceptively easy to get started. Done well, social media marketing improves brand recognition, drives customers to the company's website, provides outlets for the company's PR and content marketing campaigns, fosters customer relationships, builds search engine optimization and provides customer feedback. With all these advantages, social media has evolved into a necessary component of most marketing programs. What's not to like? Plenty it turns out. Read More »
Act-On Software / Facebook
Follow Facebooks Policies — Or Else
Photo credit: Dimitris Kalogeropoylos
If you want to make your brand's content sharable and searchable on Facebook, you need to follow Facebook's rules on content and behavior. If you disregard the rules, Facebook can disable your apps, leaving you with nothing but a pretty page. In flagrant cases, Facebook can shut down a brand's page altogether. Getting your app cleared from the Facebook spam list is an arduous process that's best avoided. Here's how to market effectively and still stay on the good side of Facebook. Read More »
Social Media Examiner / Klout
16 Tips for Writing Better Tweets and Improving Engagement
Photo credit: mkhmarketing
Social media marketers naturally want to attract lots of Twitter followers and to do it quickly. Success in growing Twitter followers requires producing content that potential customers find helpful, thought-provoking or entertaining…and that can be challenging. As in all social media, providing education and entertainment is the best strategy to build a following on Twitter. Keep marketing and selling to a small fraction of your total output on Twitter. Read More »
More Articles We Like
Fast Company
iMedia Connection
IT Business Edge
Conferences and Webinars
Webinar: Integrating Email and Social Media, Dec. 3, 1 to 2 p.m. EST. Sponsored by The Association for Strategic Marketing, $99 for the live webinar.
Webinar: Marketing 2015: Emerging trends, tips and tactics, Dec. 9, 2 to 3 p.m. EST. Sponsored by Marketo. Free.
Webinar: How to Test your Search Marketing Campaign to Increase ROI, Dec. 9, Dec. 9, 1 p.m. EST. Sponsored by Covario. Free.
PR News' Media Relations Next Practices Conference, Dec. 11 at the National Press Club in Washington, D.C. Regular rate $995.
Webinar: How to Drive Webinar Registration and Attendance, Dec. 11, 1 p.m. Sponsored by Chief Marketer. Free.
Webinar: Top Tactics for Crisis Communications, Dec. 9, 12:30 to 2 p.m. EST. Sponsored by PRWeek, $199.
Webinar: Public Relations Strategic Planning, Feb. 5, 9 a.m. to 5 p.m. PRSA Professional Development Center, New York. Sponsored by the PRSA, $615 for members.
Webinar: ClickZ Live New York, March 30 to April 1 at the Marriott Marquis, New York. Cost: $995 to $2295 for a full-access pass. Sponsored by ClickZ.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Manager - Boy Scouts of America
Media/Public Relations Intern - The Commonwealth Club of California
Chief Operating Officer - Guardian Angel Community Services
Public Relations Manager - Veracode
Public Relations Specialist - Esurance
Marketing Positions
Vice President Commercial Marketing, Solar - Clean Energy Collective
Non-Profit Marketing, Grant Writing and Fund Raising Director - Reflections for Youth Inc.
Special Events Associate - Learning Ally
Pro Bono Brand Strategist - Ladies on the Verge of Excellence Inc.
Planned Giving Promotions Coordinator - The Salvation Army
Public Relations Manager - Independence Blue Cross
Campaign Director - Dimock
Quote of the Week
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"The advertisers who believe in the selling power of jingles have never had to sell anything."
David Ogilvy
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Quote of the Week
CyberAlert 2015 PR Grants Program
Factoids of the Week
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Online-only stores will be the shopping choice of 71% of U.S. internet users with household incomes of $75,000 or more. (Shullman Research Center)Tweet this!
Shopping searches from smartphones have increased 3.5X since last year. (Google)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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