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Media Monitoring Newsletter Archives

Non-Profit Organizations to Benefit from Free Media Monitoring Service

December 2014 Issue #2

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
December 2014 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
Non-Profit Organizations to Benefit from Free Media Monitoring Service
CyberAlert LLC is now accepting applications for its 2015 PR Grants Program that awards selected non-profit organizations free media monitoring services. The non-profits receive one year of free CyberAlert 5.0 online news monitoring, which monitors more than 55,000 online news sources in more than 250 languages from 191 countries. Grant recipients can opt to also receive either social media monitoring or U.S. TV news monitoring. Interested non-profit organizations should apply before Dec. 31 using the online application form on CyberAlert's website.
Public Relations
PRSA / Full Circle PR / PR News
Top Words to Avoid in Corporate Speeches and Releases
Photo credit:
Clichés, overused words and corporate jargon have blighted corporate statements and executive speeches for years. Public relations experts and other language commentators have long urged PR pros and their clients to eradicate those hackneyed and often meaningless words and phrases. Avoiding overused words, clichés and corporate jargon when writing press releases and corporate statements will actually strengthen the communications - and likely garner more earned media placements. Read More »
Shift Communications / Three Girls Media
Public Relations Lessons from Black Friday
Photo credit: Powhusku
While consumers are gift wrapping presents they purchased on Black Friday, public relations experts were analyzing the best practices for promoting the annual shopping indulgence. Successes and shortcomings leading up to Black Friday can be applied in future campaigns. The next one is close: The week leading up to Christmas Day offers an opportunity to recover from any mistakes and capitalize on successes of Black Friday. Read More »
Crenshaw Communications / CBC News / Mashable
Do Publicity Coups Justify Deceptive PR & Marketing Tactics?
Photo credit: Michael Smith
While some publicity-generating practices are unethical, some stunts are misleading but harmless. Crossing the line into deceptive practices will likely attract negative publicity - and will almost certainly damage corporate reputation. Publicity gained from a deceptive campaign almost never outweighs the consequences of being labeled dishonest or unethical. We examine the publicity practices that skirt the edge and those that fall into the pit. Read More »
Marketing& Social Media
Offerpop / Business 2 Community
Tips for Holiday Social Media Marketing Campaigns
Photo credit: Phillip Taylor
'Tis the season for holiday marketing campaigns, and advice about social media marketing is as common as Christmas trees. Social marketing may be the differentiator this holiday season as consumers increasingly turn to social media to decide what to buy and to complete purchases. Embracing proven social media marketing and PR practices will help you close out the year with strong sales. Read More » / Xerox / Conversica
Emerging Applications of Artificial Intelligence in Marketing, Sales and Customer Service
Photo credit: Pyri Herrera
Adherents have long predicted that artificial intelligence will revolutionize marketing and sales. So far, AI hasn't fulfilled the lofty promises. That may be about to change, as AI is finally gaining the traction to deliver game-changing results, experts say. The new iterations of AI technology can understand consumers' online questions and input, deliver appropriate answers, and track consumers' online behavior to suggest products to purchase. Companies can use AI combined with voice recognition technology to respond to consumers' phone calls. As the technology improves and gains acceptance, more customer service agents may be machines - and consumers may prefer it that way. Read More »
The New York Times / Marketing Land
Native Advertising Raises Qualms among Marketing Pros
Although successful, native advertising troubles many marketing and communications professionals because of the risk that it will be deemed deceptive. That risk can be overcome with thoughtful design and implementation. The ads must deliver genuine benefits to both the reader and the sponsor. If content creators fail to deliver consumer benefits, the currently outstanding performance of native ads may falter, experts warn. A post in The New York Times proves an outstanding example of how to create successful native advertising. Read More »
Veritasium / BBC
Is Facebook Advertising a Waste of Money?
Photo credit: Sean MacEntee
Purchasing Facebook likes may be a waste of money — or worse. Website tests question the effectiveness of Facebook advertising and raise the possibility of pervasive fraudulent likes. A BBC correspondent found that people who liked his test page were suspicious and concluded that Facebook advertising is unlikely to deliver useful customers to businesses. Read More »
Silverpop / Big Scary Cranium
Digital Marketing Assessment Common Mistakes
Photo credit: Sean MacEntee
Digital marketers are so focused on churning out campaigns they often neglect to assess how their digital marketing programs have performed. If marketers don't take the time to conduct careful assessments of digital campaigns, they may never know how well — or even if — their campaigns are working. Minding and avoiding the most common assessment mistakes will help assure improved marketing results. Read More »
More Articles We Like
The PR News Blog
The Measurement Advisor - Paine Publishing
Seth Godin
Conferences and Webinars
PR News' Media Relations Next Practices Conference, Dec. 11 at the National Press Club in Washington, D.C. Regular rate $995.
Webinar: How to Drive Webinar Registration and Attendance, Dec. 11, 1 p.m. Sponsored by Chief Marketer. Free.
Webinar: Key Digital Trends - 15 Things to Know in 2015, Dec. 11, 1 p .m. EST. Sponsored by eMarketer. Free.
Webinar: Aligning Your Social Media with Your Other Channels, Dec. 16, 12:30 EST, Sponsored by Act-On. Free.
Public Relations Strategic Planning, Feb. 5, 9 a.m. to 5 p.m. PRSA Professional Development Center, New York. Sponsored by the PRSA, $615 for members.
ClickZ Live New York, March 30 to April 1 at the Marriott Marquis, New York. Cost: $995 to $2295 for a full-access pass. Sponsored by ClickZ.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Media Relations Officer - Arizona State University
Communications Manager - Las Vegas Convention & Visitors Authority
Manager of Government Relations - Publicolor
Media & Communications Specialist - Church of the Beatitudes
Public Relations Account Executive - KNB Communications
Senior Communications Specialist - Moroch
Marketing Positions
Field Sales and Marketing Manager - Simplicity Consulting
Manager of Marketing & Social Media - Association of Women's Health, Obstetric & Neonatal Nurses
Director of Marketing & Communications - KIPP New Jersey
Pro Bono Brand Strategist - SCH Academy
Brand Assistant - Rich Dad Education
Marketing & Recruitment Manager, Midwest - Leukemia & Lymphoma Society
Quotes of the Week
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"The cave you fear holds the treasure you seek."
Joseph Campbell
"If we don't risk anything, we risk even more."
Erica Jong
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Quote of the Week
CyberAlert 2015 PR Grants Program
Factoids of the Week
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Digital marketing budgets will increase 8% in 2015. (Gartner)Tweet this!
E-commerce revenue was up 15.4% on Cyber Monday compared to Cyber Monday 2013, making it the biggest day in US online shopping history. (Custora)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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