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Media Monitoring Newsletter Archives

Are Print Clips More Valuable Than Digital Clips for PR?

December 2014 Issue #3

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
December 2014 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
Marketing magazine / CyberAlert
Are Print Clips More Valuable Than Digital Clips for PR?
Photo credit: Jon S.
Many public relations agencies and their clients believe print clips are worth more than digital clips. That view is mistaken and outdated, according to some PR experts. Neither print nor digital articles are superior to the other; each has pros and cons. Public relations should ignore neither and use both media in concert. Read More »
Public Relations
Non-Profit Organizations to Benefit from Free Media Monitoring Service
CyberAlert has named the first three not-for-profit organizations to receive a 2015 PR Grant. The grant recipients are: Women for Women International, Canines for Service, and the Ontario Nonprofit Network. The non-profit organizations will receive one year of free media monitoring service, with the option of either social media or TV news monitoring. Nonprofit organizations can still apply for PR Grants by using the Online Application Form at Application deadline is December 31. All non-profits except previous recipients are eligible to receive a 2015 PR Grant. Read More »
Huntsworth Group / Muck Rack
The New PR Landscape: Fast-Paced, Chaotic and Uncontrollable
Photo credit: Tracy Shaun
The media landscape is faster, more chaotic, and more complex than ever. That makes public relations more important as well as more challenging, according to PR experts. PR people are losing control of their time, privacy, reputation, the conversation topic, and the corporate communications narrative. With the rise of new types of media, the news cycle has become more compressed than ever. Breaking news can quickly spread through social media even before mainstream news coverage gains traction. Read More »
Social Media Examiner / Wordsworth Communications
8 Great Visual Tools for PR Pros
Photo credit: See-ming Lee
The growing recognition of the extraordinary power of graphics and video in public relations stories has persuaded most PR professionals to imagine and create captivating visuals. Visual design may not be the most-developed talent of PR pros, who are more likely to have writing than graphic arts backgrounds. The good news is that online design tools now make it relatively easy for design novices to create compelling images to illustrate news releases, social media posts and other PR output. Read More » / List25 / Ragan's PR Daily
Best Public Relations Stunts
Photo credit: See-ming Lee
Creative public relations stunts can draw outsized publicity. PR agencies and their clients have used crashes, races, surprise giveaways and off-beat creative gimmicks to get over-the-top publicity. Examples of these successful PR stunts can spark your creativity and help you develop ideas for your own PR campaigns. Read More »
The Daily Dot / The New York Times / San Francisco Chronicle
Verizons SugarString Shows Risks of Captive Websites
Photo credit: G. Schwitzer, et al
The recent demise of Verizon's branded website shows the dangers corporations face when they produce a website that covers news in competition with independent media. Corporations can expect severe criticism when they publish purportedly independent, objective news. Websites are either independent or captive; it's nealy impossible to be both. Read More »
Marketing& Social Media
Social Media Examiner / Forbes / ClickZ
Top Social Media Marketing Trends in 2015
Photo credit: Andrew Mitchell
2015 may be a digital inflection point - a breakout year for new forms of media that bring new opportunities for social media marketers. Expect videos, social media, and mobile devices to become more important in 2015. Innovations may bring new experiences, especially in online video. At the very least, 2015 will bring more social media, more mobile, and more video. Read More »
How to Handle Native Advertising Disclosures
White papers from industry associations provide helpful advice on how to create disclosures for native advertising. Regardless of context, a reasonable consumer should be able to distinguish between what is sponsored content vs. what is editorial content from the publisher. Marketers must assume responsibility for making sure disclosures are done properly. Read More »
Spin Sucks / Business 2 Community
How to Tell a Great Brand Story
Photo credit: Frits Ahlefeldt-Laurvig
Everyone loves a story. Wonderful stories transfix audiences, whether it's consumers, corporate decision-makers, investors or your relatives. That makes storytelling a powerful tool for PR and marketing. Regrettably, most content marketing and PR-created articles don't meet the requisites for wonderful storytelling. The key is to include the main ingredients that make stories engaging. Read More »
Chunking Up Webinars: A Simple Way to Achieve Greater Reach
Photo credit: Stephan Ridgway
Webinars are a popular and effective way to market, especially for B2B products and services. Done well, webinars can bring customers close to the point of closing the sale. However, webinars can be time-consuming to produce, have limited reach and are relatively short lived. The solution to these issues is to "chunk up" webinar content - that is, to split the live webinar into short segments for distribution in various formats. Read More »
More Articles We Like
The New York Times
iMedia Connection
Small Business Trends
Venture Beat
Conferences and Webinars
Webinar: Aligning Your Social Media with Your Other Channels, Dec. 16, 12:30 EST, Sponsored by Act-On. Free.
Webinar: Everything You Need to Know about B2B Blogging in 45 Minutes, Dec. 18, 10 a.m. PST. Sponsored by KISSmetrics. Free.
Webinar: Public Relations Strategic Planning, Feb. 5, 9 a.m. to 5 p.m. PRSA Professional Development Center, New York. Sponsored by the PRSA, $615 for members.
Conference: ClickZ Live New York, March 30 to April 1 at the Marriott Marquis, New York. Cost: $995 to $2295 for a full-access pass. Sponsored by ClickZ.
Conference: MarTech, The Marketing and Technology Conference, March 31 to April 1, Hilton San Francisco Union Square. $49 for an expo pass. $1,295 for an all-access pass.
Conference: The Marketing Nation Summit, April 13-15, Moscone Center - West, San Francisco. Sponsored by Marketo, $995 by Jan. 31.
Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by PRSA. $710 for members by March 16.
Conference: PRSA 2015 International Conference, Nov. 8-10, Atlanta. Members' regular rate: $1,495.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
PR & Community Relations Manager - Raley's Family of Fine Stores
Volunteer & Community Relations Coordinator - Educational Resources for Children Inc.
Strategic Marketing Manager - Texas Health Resources
Public Relations Associate - The Salvation Army
Senior Public Relations Manager - mART to Consulting
Creative Content Manager - SmithBucklin
Marketing Positions
Online Marketing Campaign Manager - Institute for Women in Trades, Technology and Science
Associate, Business and Program Development - Milken Institute
Creative Marketing Strategist - Thinkso Creative LLC
Community Development Representative - Wright-Patt Credit Union
Director of Marketing & Communications - Xprize
Social Media Program Manager - Indiana University Health
Quotes of the Week
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"Be so good, they can't ignore you."
Steve Martin, Actor
"Nobody notices when you do an easy job well. It's far better to challenge yourself by raising your hand for the toughest assignment."
Indra Nooyi, CEO, Pepsico
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Quote of the Week
CyberAlert 2015 PR Grants Program
Factoids of the Week
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56.1% of all impressions on Google and DoubleClick study were not seen in a recent Google study. The average publisher's viewability rate was 50.2%. (Search Marketing Daily)Tweet this!
Three billion people, or about 42 percent of the world's population, now have access to the Internet. (Econsultancy)Tweet this!
91% of people have unsubscribed from company emails they previously opted into. (NewsCred)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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