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Media Monitoring Newsletter Archives

15 PR Resolutions for 2015

December 2014 Issue #4

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
December 2014 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Quick Thought
In the wake of the assassination of two New York City police officers in Brooklyn, police departments are now more aggressively monitoring social media for threats to public safety. National security agencies have for years conducted similar threat monitoring on social media to identify and track potential terrorists - probably since shortly after 9/11. Corporations may also need to consider the value and benefits of social media monitoring for threat identification and assessment - if only to bring it to the attention of local police. The key word queries for threat assessment are significantly different from typical corporate media monitoring queries. Here's the biggest rub: while media monitoring can help identify threats, only quick and aggressive action by police will prevent tragedy. The American public may now be ready to accept and enable aggressive police procedures to prevent those who threaten others from actually harming others. That includes threats to domestic partners.
Featured Article
15 PR Resolutions for 2015
It's approaching that time of year - time to reflect on the past year's accomplishments and shortcomings and to resolve how we'll change for the better this coming year. Now is a good time to make resolutions for professional changes that will improve your PR results. Based on our posts during 2014, we've gathered 15 professional resolutions for 2015 that PR practitioners may want to consider. We hope our suggestions will help you develop your own PR resolutions for 2015. Happy New Year. Read More »
Happy New Year
Public Relations
Convince & Convert / The Wall Street Journal / Adweek
FTC Twitter Settlement Sends Warning to Digital Marketing and PR Firms
Digital marketing and PR agencies should re-evaluate their social media practices in light of a FTC settlement over a marketing agency's employees using their personal Twitter accounts to promote clients and their products. The FTC's action against a marketing agency sent a clear message that it will take action against companies it believes are engaging in deceptive marketing practices on social media networks. Marketers not complying with the agency's disclosure guidelines may find themselves in a good deal of legal trouble. Read More »
AP Stylebook
8 Great Visual Tools for PR Pros
Following AP style is a critical factor in the writing and placement of corporate news. Practically all news publications, both print and online, follow the AP Stylebook. If you don't adhere to AP style, reporters and editors will hold your press releases in disdain and may be less likely to publish them. If you do follow the style, you'll win their appreciation. Beware of the most common AP style mistakes. Read More »
ZogDigital / Search Engine Land
Combine SEO with Public Relations to Boost Search Engine Rankings
Photo credit: SEO Planter
Integrating search engine optimization (SEO) techniques with traditional public relations strategies can greatly increase PR value and improve search engine results. Small tweaks to current PR practices in press releases, events and media appearances of company executives can greatly improve search engine rankings. Those higher search rankings can directly impact the bottom line. Read More »
Fridge Magazine / Everything PR
The Truth about Calculating the Value of Earned Media Placements
Photo credit: 401(K) 2012
Calculating the ROI of media placements is one of the most difficult exercises for public relations. Establishing a direct link between sales and PR can be problematic, and the impact on sales might not be immediately apparent, especially in B2B sectors. Plus, some business may not take advantage of successful publicity campaigns because of shortcomings at the point of sale. Read More »
Search Engine Land / Buffer
How to Create Evergreen Content
Photo credit: Justin Baeder
Creating evergreen content adds significant value to PR and marketing campaigns. Adopting these tips will help you create content that attracts more links, higher search engine rankings, and more readers for many months or even years. Unlike so much other website content, evergreen content remains high among readers' information needs and in search engine results long after it's posted. The best-conceived and well-developed evergreen content maintains its usefulness for years. That persistence or online "staying power" confers exceptional PR and marketing value, especially if the content includes positive product messages. Read More »
Marketing& Social Media
Offerpop / Mashable
10 Great Social Media Marketing Campaign Ideas
Photo credit: Andrew Mitchell
Analyzing the elements of successful marketing campaigns can spark your creativity and help develop ideas for your own campaigns. We've assembled 10 of the most innovative and successful recent social media campaigns to supply some end-of-year inspiration. The successful campaigns used photo contests, caption contest, coupons, polls and other strategies to strengthen brand affinity, increase engagement and drive traffic to their websites. Some of them went viral; some increased their customer engagement gradually over time. Read More »
Hootsuite / American Express Open Forum / Forbes
How to Respond to Negative Online Comments
Photo credit: Sean MacEntee
Responding appropriately to negative online comments and reviews is a crucial component of social media marketing. Answering the complaints and attacks can be difficult, but well-developed responses can set the record straight about product features, demonstrate the quality of your organization's customer service, and enhance the organization's reputation. Remaining silent can damage the organization's reputation; visitors may perceive your organization as uncaring and out of touch. Read More »
CMO / The New York Times
Social Media Success Depends on Selecting the Social Media Platform Thats Right for Your Marketing Needs
Photo credit: Yoel Ben-Avraham
Selecting the social media networks that best meet your organization's needs is among the critical decisions marketers make. Each social media platform has its pros and cons, even while many platforms have overlapping audiences. Most companies don't need to be active on all platforms, and markets don't need to jump on the latest, hottest network. Select the social media platform that your customers use and that has features you can use to fulfill your marketing goals. Read More »
Georgetown Institute of Consumer Research / USA Today
Marketing Key: Understanding Consumers Problems
If companies know what problems consumers are trying to solve, they'll be better able to create products that address those specific problems. Products and services that solve problems are products that consumers will purchase. That's what the creators of the Consumer Problem Survey (CPS) at the Georgetown Institute of Consumer Research (GICR) believe. Tracking the rise and fall of consumer problems seems to provide insights into the rise and fall of consumer purchases in specific categories in the future. Read More »
More Articles We Like
ITBusiness Edge
Fast Company
Advertising Age
IT Business Edge
Conferences and Webinars
Webinar: Cross-Device Targeting - The Challenges and Near-Term Possibilities, Jan. 15, 1 p.m. EST. Sponsored by EMarketer. Free.
Webinar: The Secrets to Leveraging LinkedIn, Jan. 20, 12:30 to 2 p.m. EST. Sponsored by PRWeek. $199.
Conference: Public Relations Strategic Planning, Feb. 5, 9 a.m. to 5 p.m. PRSA Professional Development Center, New York. Sponsored by the PRSA, $615 for members.
Conference: ClickZ Live New York, March 30 to April 1 at the Marriott Marquis, New York. Cost: $995 to $2295 for a full-access pass. Sponsored by ClickZ.
Conference: MarTech, The Marketing and Technology Conference, March 31 to April 1, Hilton San Francisco Union Square. $49 for an expo pass. $1,295 for an all-access pass.
Conference: The Marketing Nation Summit, April 13-15, Moscone Center - West, San Francisco. Sponsored by Marketo, $995 by Jan. 31.
Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by PRSA. $710 for members by March 16.
Conference: PRSA 2015 International Conference, Nov. 8-10, Atlanta. Members' regular rate: $1,495.

The CyberAlert Media Monitoring Newsletter will not be published next week.

Happy Holidays

Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Executive Director - NPR
Social Media & PR Specialist - Somfy
Communications Manager - Oklahoma Blood Institute
Public Relations and Marketing Specialist - George Mason University
Public Relations Account Executive - Bader Rutter
Digital Communications and Marketing Manager - SharedGeo
Marketing Communications Manager - YMCA of Silicon Valley
Marketing Positions
Senior Project Manager - New York City Economic Development Corp
Marketing Coordinator - Genomic Health Inc.
Marketing Content Specialist - MetaCommunications
Product Marketing Specialist - Verizon
Marketing Coordinators - Royal Credit Union
Director of Sales and Event Management - Laurelhurst Club
Quote of the Week
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"The more informative your advertising, the more persuasive it will be."
David Ogilvy
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Quote of the Week
CyberAlert 2015 PR Grants Program
Factoids of the Week
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Online shopping will grow to $370 billion in 2017. (Forrester Research)Tweet this!
72% of Millennials research and shop their options online before going to a store or the mall. (Forbes)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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