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Media Monitoring Newsletter Archives

10 Challenges Facing Public Relations Right Now

December 2014 Issue #5

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CyberAlert: Nobody Monitors and Measures the Media Better
December 2014 Issue #5
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings


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Media Monitoring News is an educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications. In 2014, we published nearly 500 articles, mostly focused on skills and techniques. The following are the year's most read articles in public relations and marketing, based on Google Analytics statistics.
Featured Articles
The Holmes Report
10 Challenges Facing Public Relations Right Now
Like all specialists in their respective professions, PR people want to be ahead of the curve on the "next big thing." Rather than look for the hot topic or innovative tool of the month, public relations specialists should focus on the long-term and fundamental game-changers that challenge the PR profession. In an article for The Holmes Report titled The Winds of Change, Boris Beker identifies ten challenges for defining the future of PR. Read More »
CyberAlert
15 PR Resolutions for 2015
It's approaching that time of year - time to reflect on the past year's accomplishments and shortcomings and to resolve what we'll change next year. Now is also a good time to make resolutions for professional changes that will improve your PR results. Here are 15 professional resolutions for 2015 that PR practitioners may want to consider. Read More »
Happy New Year
Public Relations
AP / CyberAlert
Does Your Press Release Follow AP Style? 9 Rules for PR
The AP Stylebook is the media's bible. It's difficult for journalists to take seriously a press release that botches the Associated Press style rules. Writing a press release in AP style wins the respect of the media and saves reporters the hassle of editing and rewriting. Mastering the 500-page AP Stylebook — which is updated every year — can take quite a bit of time and effort, so we've highlighted some important AP style issues that often appear in public relations copy. Read More »
The Buzz Factory
8 Stand-Out PR Tactics to Get Media Coverage
Public relations can deliver real business results. But if you're doing what everyone else is doing, don't expect to stand out. The Buzz Factory compiled a comprehensive PR guide titled 50 Proven PR Tactics to Generate Media Coverage for Your Business. We've handpicked the tactical advice and examples we don't see often (or have never seen before) and summarized our favorites. Read More »
Shift Communications
How to Measure Public Relations ROI and Other PR Activities
Using Advertising Value Equivalency (AVE) to measure PR might be valid…if your brand was the main topic of every single article, if you had the real advertising costs (not just the card rates) for every outlet that published an article, and if you discounted the value based on negative/neutral tones and mentions of competitors. But that never happens…and that's why the Barcelona Principles state explicitly that AVE is not a credible method to measure public relations. But what metrics are valid? Each company values different results, so there's no definitive set of PR metrics or measurement processes. Read More »
CyberAlert
3 Ways to Conquer a Crisis
When a crisis occurs, the world waits to see how the company handles it — and judges the company by its reaction. Every crisis is different and requires a unique response from the organization. Preparing a crisis management plan helps companies react quickly and effectively to mitigate damage caused by a hit to their reputation. Advanced preparation for multiple scenarios helps the company and its PR pros implement quick response messaging to address the issue and turn things around. In these case studies of crisis responses, organizations successfully transformed a crisis into positive buzz and sentiment about the brand. Read More »
CyberAlert
Which Press Release Distribution and Placement Method Works Best?
Photo credit: Kevin Dooley
In a recent LinkedIn discussion, a number of PR and communications professionals shared their input on the best methods for press release distribution. Each method delivers unique benefits. It's therefore best for PR to first leverage their own contact list of journalists, and then use a combination of paid and free distribution methods for maximum exposure and valuable links in search rankings. Read More »
Marketing& Social Media
L2 / Likeable Media
Pinterest vs. Instagram: Pros and Cons for Brands
At first glance, Instagram and Pinterest seem like similar visual content-sharing platforms. Many brands use both social media channels to showcase products and services. A deeper look reveals significant differences between the two networks. Understanding the pros and cons of each platform can help businesses determine a preferred channel. Research indicatesthat Instagram is better for building engagement, while Pinterest is better at driving sales. The additional insight into the advantages and disadvantages of each can help you make more cost-effective social media investments. Read More »
Facebook
The Worlds Best Facebook Marketing Campaigns (2014 Facebook Studio Awards)
Facebook shared the winners of the 2014 Facebook Studio Awards — a list of brands that created superb marketing campaigns on Facebook. Facebook chooses the "top minds in the industry" to judge the campaigns based on their craft and execution, scale and targeting, and business results. The winning campaigns contain dozens of ideas and new techniques for marketers to integrate into their own Facebook strategies. Here are some of the winners that impressed us. Read More »
Search Engine Watch / CyberAlert
The Guide to Creating and Optimizing Metadata for SEO
Photo credit: Aleksandar Cocek
Whether you're writing content for the company website or an article for the blog, it's crucial to optimize the content's title tags and metadata. Search engines use metadata to identify vital information including the page's title, description, the hosting website and the image associated with content. By optimizing metadata, PR and marketing professionals can influence search rankings and how their content is shown in search results and social media. Read More »
Marketing Land
Guide to Using Memes in Marketing and Social Media
When employed correctly, memes can be surprisingly effective in PR and marketing. A meme is a popular Internet trend that pairs an image with a clever phrase to create a relatable or funny situation. Memes can also include popular GIFs and videos. When marketers attach brand messages to already-trending memes, it helps audiences remember and relate to the brand. Memes can help invoke emotion, and drive greater engagement and reach for social media and blog content. Read More »
Sprout
Snapchat, Make Room for Brands
When brands discuss digital marketing channels, the usual contenders are Twitter, Facebook, LinkedIn, Instagram, YouTube, Vine, and Pinterest. Rarely is Snapchat ever included. Does that mean brands should ignore Snapchat? Not necessarily. Snapchat enables brands to connect with younger audiences in a personal way that Twitter, Facebook, Instagram and other social media networks can't offer. If your audience fits the profile, it's worth trying your creative hand in Snapchat. Read More »
Marketing Land / Click Z
Geolocation: The Newest Movement in Mobile Marketing and Measurement
Photo credit: ebatty
Geolocating - or targeting consumers by their location - is now emerging as a valuable tool to understand customer behaviors, drive traffic and increase revenue. The rise of smartphone usage and GPS-enabled mobile devices has resulted in a massive amount of geographic- and behavior-based data as consumers rely on their mobile devices for purchases, whether it's to grab a coffee or research a product in a store. Businesses that embrace geolocation can reach customers in new ways near the point of sale and use location data to improve business functions. Read More »
PointRoll
In-Stream Videos Are the Best Performing Online Ads, Study Shows
Want to create an online ad that earns high click-through rates? Go for an interactive, in-stream video. According to PointRoll's 2013 Benchmarks report, 30-second interactive videos delivered in-stream were the highest performing ad types in 2013. In the study, PointRoll examined ad formats across desktop and mobile, rich media and in-stream. The growth of non-standard ad formats means marketers have new opportunities to creatively engage with customers. Read More »
More Articles We Like
The New York Times
LinkedIn (Gary Frisch)
iMedia Connection
The Business Journals
Forbes
VentureBeat
Conferences and Webinars
Webinar: Cross-Device Targeting -The Challenges and Near-Term Possibilities, Jan. 15, 1 p.m. EST. Sponsored by eMarketer. Free.
Webinar: The Secrets to Leveraging LinkedIn, Jan. 20, 12:30 to 2 p.m. EST. Sponsored by PRWeek. $199.
Conference: Public Relations Strategic Planning, Feb. 5, 9 a.m. to 5 p.m. PRSA Professional Development Center, New York. Sponsored by the PRSA, $615 for members.
Conference: PR Measurement Conference, March 12, Washington, DC. Sponsored by PRSA. $845 for members.
Conference: ClickZ Live New York, March 30 to April 1 at the Marriott Marquis, New York. Cost: $995 to $2295 for a full-access pass. Sponsored by ClickZ.
Conference: MarTech, The Marketing and Technology Conference, March 31 to April 1, Hilton San Francisco Union Square. $49 for an expo pass. $1,295 for an all-access pass.
Conference: The Marketing Nation Summit, April 13-15, Moscone Center - West, San Francisco. Sponsored by Marketo, $995 by Jan. 31.
Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by PRSA. $710 for members by March 16.
Conference: PRSA 2015 International Conference, Nov. 8-10, Atlanta. Members' regular rate: $1,495.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Coordinator - Texas Windstorm Insurance
Manager, Public Relations - Fiserv
Manager, Public Relations - Auto Trader Group
Director of Public Relations - Lewis & Clark
Public Relations Specialist - Morgan Lewis
Communications Specialist - Theranos
Internship - Burson-Marsteller
Marketing Positions
Media & Marketing - Center for Teaching Quality
Communications Marketing Program Manager - American Red Cross.
Director of Communications and Marketing - St. Anne's
Marketing and Communications Assistant - ZERO
Copy Director - Plow and Hearth
Director, Social Media - Wyndham Hotel Group
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Quote of the Week
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"The best marketing doesn't feel like marketing."
Tom Fishburne
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Quote of the Week
CyberAlert 2015 PR Grants Program
Factoids of the Week
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Up to 60% of direct traffic is actually from organic search. (Groupon)Tweet this!
83% of B2B marketers use content for lead generation. (Search Engine Land)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
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