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Media Monitoring Newsletter Archives

No Holiday for Media Pitching during the Holidays

December 2015 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
December 2015 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement company, as a service to professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
No Holiday for Media Pitching during the Holidays
Although many PR pros refrain from media pitching during the holidays, this time of the year offers special opportunities for media relations and content marketing - precisely because PR activity slows. PR pros can take advantage of the fact that print, web and broadcast sources still need to fill their pages and timeslots. Read More »
Now is the time to reevaluate your media monitoring and PR measurement services for 2016. And here's why you'll want to include CyberAlert's new measurement dashboard in your evaluation.

The new CyberAlert Media Monitoring and PR Measurement Dashboard has all the media coverage, PR analytics, ease-of-use and customization features you've always wanted - and couldn't get.

  • Integrated monitoring of all media — print, online, broadcast, social, owned websites
  • Comprehensive and fully-verified data on all news sources and social media networks
  • Unmatched selection of advanced metrics with in-depth analytics
  • Eye-catching charts in every format
  • Enterprise-wide PR measurement for multiple divisions, brands, countries and users
  • Customization features to meet your specific needs and preferences
  • Significant cost savings for most all organizations
It's the measurement dashboard you've always dreamed of. After you see it, you'll want to switch - even if you hadn't previously planned to.

Contact CyberAlert TODAY to chat about your 2016 PR monitoring and measurement needs. We'll schedule a customized-for-you online demo and tour of the new dashboard. 
800-461-7353    203-375-7200
The Vital Factor That's Missing in Most PR Stories
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Although they may use different words to identify it, public relations experts cite emotion as the one crucial element in good storytelling. Finding the passion behind the story and conveying heartfelt emotion is the not so secret but often-forgotten sauce of great PR and brand storytelling. Read More »
Press Release Tips for Promoting Books & eBooks
Well-written, well-placed press releases can be instrumental in prompting substantial media coverage and sales for book authors. Despite the abundance of new books, targeting specific publications and journalists and connecting the book to current news or trends can lead to sales-generating book reviews and publicity for authors. Read More »
Google Seeks to Resurrect Google+ with Revamped Collections & Communities Features
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A substantial redesign of Google+ indicates that the platform still warrants the attention of digital marketing and PR professionals. Even though many observers are doubtful about its ability to overtake Facebook, the restructuring and Google's strength in search queries could transform Google+ into a significant social media force. Read More »
Benefits of Holiday Social Media Listening
The holiday shopping season is an opportune time for brands to engage with consumers as they complete their Christmas shopping, seek information about purchases, and comment about products. Social media monitoring services can immediately alert brands when social media users mention their products and competing products, enabling marketers to quickly join conversations and engage with consumers. Read More »
The Most Common Social Media Measurement Mistakes to Avoid
Although most brands embrace social media, measuring the effectiveness of their social media marketing efforts remains challenging. Avoiding these common mistakes can help marketers better measure and improve their social media campaigns. Read More »
Most Viewed from Previous Issues
New Media Pitching Technique - Targeted Facebook & Twitter Ads
Photo credit: Sebastiaan ter Burg
Granular advertising options on Facebook and Twitter enable PR to directly target individual journalists for media relations pitches. Although long-term relationships remain paramount, the social media advertising approach can attract the attention of journalists who can't be reached using more traditional pitching methods. Here's a look at how to use targeted social media advertising for pitching journalists and bloggers. Read More »
The Perception Gap between PR Leaders and Employees on Management Performance
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A wide gulf exists between how PR leaders grade themselves and how their employees view them. Leaders rate their performance, trust, work engagement and organizational culture significantly higher than their employees do. To improve how employees feel about their company leaders and their jobs, it's essential for leaders to improve power sharing and communications. Read More »
Other Articles to Help You
Fast Company
The New York Times
LinkedIn Pulse
Harvard Business Review
Advertising Age
Conferences and Webinars
Webinar: The Path from Data to Action for Marketers, Dec. 1 at1 p.m. Eastern time. Sponsored by RedPoint. Free.
Conference: Gilbane Conference. Sessions on content, technology and the customer experience. Dec. 1 to 3 at the Fairmont Copley Plaza in Boston. Organized and presented by Information Today Inc. $1,295 by Oct. 30.
Conference: Introduction to Effective Crisis Response, Dec. 1 from 9 a.m. to 5 p.m. at the PRSA Professional Development Center, New York, NY. Sponsored by the PRSA. $615 for members.
Webinar: Strategy and Campaign Assessment: Re-upping Your Marketing Game, Dec. 1 at p.m. Eastern time. Presented by Lorman. Free.
Webinar: Ask Me Anything: Content Marketing with Jeff Bullas and Ann Handley, Dec. 1 at 1 p.m. Pacific. Presented by KissMetrics. Free.
Webinar: How to Develop a Strategic Mindset, Dec. 3 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Content Marketing that Sells, Dec. 3 at 10:30 Eastern time. Sponsored by Act-On. Free.
Webinar: Why Metrics Are the Key to Getting a Seat at the Revenue Table, Dec. 3 at 1 p.m. Eastern time. Presented by PRNewswire. Free
Webinar: Webinars that Rocked 2015, Dec. 9 at 2 p.m. Eastern. Sponsored by ON24. Free
Webinar: Bringing Your A Game, How PR Suits Up and Takes a Lesson Out of Sports and Social Media's Playbook, Dec. 13 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Media Relations Next Practices Conference, Dec. 11 at the National Press Club in Washington, D.C. Presented by PR News. Agency corporate rate $1095 by Nov. 20.
Webinar: Predictions for 2016, Dec. 15 at 12 p.m. Eastern time. Sponsored by Act-On. Free.
Conference: Connect, Feb. 4-5 at the Ritz-Carlton Key Biscayne in Miami, FL. Presented by Search Engine Watch. All access registration: $895 before Dec. 4.
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Assistant Director of Public Relations - Montefiore Medical Center
Digital Marketing Specialist - Members Choice Credit Union
Director of Marketing, Media and Communications - Sweet Briar College
Coordinator, Communications - District of Columbia Public Schools
Manager of Community Events - Israeli American Council
Public Affairs Specialist - State of Oregon
Marketing Positions
Webmaster & Marketing Coordinator - University of Western Florida
Marketing and Communication Coordinator - Wu Yee
Grants & Marketing Manager - Boys & Girls Clubs of the Peninsula
Marketing Specialist - Novant Health
Sports Marketing Coordinator - Black Diamond
Senior Manager, Marketing Automation - SolarWinds
Quote of the Week
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"Waiting for perfect is never as smart as making progress."
Seth Godin
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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65% of holiday shoppers use social media to find gifts. (Crowdtap)Tweet this!
42% of consumers who complain on social media expect brands to respond within one hour. (Edison Research)Tweet this!
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Ted Talks of the Week
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Chris Anderson
Drone maker
Technology's Long Tail

Regina Hartley
Human Resources Manager, UPS
Why the Best Hire Might Not Have the Perfect Resume
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Omnibus News Feed
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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