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Media Monitoring Newsletter Archives

The Value of Social Media Listening for Colleges and Universities

December 2015 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
December 2015 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement company, as a service to professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
The Value of Social Media Listening for Colleges and Universities
With most all college and high school students active on social media, monitoring of social media is a vital tool for recruiting students, improving student life, responding to PR crisis and managing a school's reputation. It's now essential for colleges and universities to employ a social media listening service. Read More »
Now is the time to reevaluate your media monitoring and PR measurement services for 2016. And here's why you'll want to include CyberAlert's new measurement dashboard in your evaluation.

The new CyberAlert Media Monitoring and PR Measurement Dashboard has all the media coverage, PR analytics, ease-of-use and customization features you've always wanted - and couldn't get.

  • Integrated monitoring of all media — print, online, broadcast, social, owned websites
  • Comprehensive and fully-verified data on all news sources and social media networks
  • Unmatched selection of advanced metrics with in-depth analytics
  • Eye-catching charts in every format
  • Enterprise-wide PR measurement for multiple divisions, brands, countries and users
  • Customization features to meet your specific needs and preferences
  • Significant cost savings for most all organizations
It's the measurement dashboard you've always dreamed of. After you see it, you'll want to switch - even if you hadn't previously planned to.

Contact CyberAlert TODAY to chat about your 2016 PR monitoring and measurement needs. We'll schedule a customized-for-you online demo and tour of the new dashboard. 
800-461-7353    203-375-7200
Public Relations
How to Develop Surveys that Produce Outsize Publicity
Results of surveys are more popular than ever as a publicity tool. Many news outlets eagerly publish B2B or B2C survey results. Controversial survey results often attract widespread media coverage. However, to achieve optimal media exposure, organizations must be careful when creating survey questions, packaging the data, and pitching survey results to the media. Read More »
How to Ace Media Interviews
Photo credit: Kevin Cole
Media interviews of an organization's executives can greatly enhance the value of a media placement. On the flip side, corporate executives who handle media interviews poorly can cause a PR crisis. Executives and spokespersons can vastly improve their responses by applying a few simple interviewing techniques. Read More »
Facebooks New Focus on Video: A Heads-Up for PR & Marketing
Image Credit:
Facebook's emerging emphasis on video highlights the increasing importance of video for PR and marketing. Video may soon dominate Facebook and other social media as well. Content marketers, especially B2C marketers on Facebook, may wish to shift their focus from text articles with images to making video a priority. Read More »
Should Corporate Blogs Disable the Comments Function?
Although disabling comments seems sacrilegious to many bloggers, legitimate blog comments are becoming increasingly rare as readers turn to social media. More corporate and personal blogs are shutting down their comments sections. Read More »
Marketing & Social Media
Hoax Marketing: Attention-Grabbing but Dangerous PR Strategy
Hoax marketing is a potent yet controversial technique for gaining publicity and improving SEO. It can attract enormous news media and social media attention and prompt scores of backlinks. However, if not handled carefully, it can cause negative publicity and damage corporate reputation. Here are hoax marketing examples that drew praise and criticism. Read More »
Some of the Best Twitter Campaigns Ever
These are some of the most creative and successful Twitter campaigns. PR and marketing professionals can examine these highly effective Twitter campaigns to spark ideas for their own social media promotions. Successful Twitter campaigns sometimes ingeniously integrate the social media network with offline events. Read More »
Top Myths about Marketing Personas
Developing a marketing persona is a key step in developing targeted content marketing. Still, many marketers hesitate to embrace them due to prevailing misunderstandings. These are some of the main misconceptions about creating and using marketing personas. Read More »
Most Viewed from Previous Issues
No Holiday for Media Pitching during the Holidays
Although many PR pros refrain from media pitching during the holidays, this time of the year offers special opportunities for media relations and content marketing - precisely because PR activity slows. PR pros can take advantage of the fact that print, web and broadcast sources still need to fill their pages and timeslots. Read More »
The Vital Factor That's Missing in Most PR Stories
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Although they may use different words to identify it, public relations experts cite emotion as the one crucial element in good storytelling. Finding the passion behind the story and conveying heartfelt emotion is the not so secret but often-forgotten sauce of great PR and brand storytelling. Read More »
Other Articles to Help You
Washington Post
Fast Company
Search Engine Watch
Social Media Today
The Wall Street Journal
Harvard Business Review
First Round Review
The New York Times
Fast Company
Conferences and Webinars
Webinar: It's Who You Know, Influencer Marketing Now, A Case Study, Dec. 10 at 12 p.m. Eastern time. Sponsored by Little Bird. Free.
Webinar: Bringing Your A Game, How PR Suits Up and Takes a Lesson Out of Sports and Social Media's Playbook, Dec. 13 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Media Relations Next Practices Conference, Dec. 11 at the National Press Club in Washington, D.C. Presented by PR News. Agency/corporate regular rate $1,990.
Webinar: Predictions for 2016, Dec. 15 at 12 p.m. Eastern time. Sponsored by Act-On. Free.
Webinar: Digital Media and Today's Digital News Release, Jan. 21 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Influencing Your Audience, Jan. 26 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: Connect, Feb. 4-5 at the Ritz-Carlton Key Biscayne in Miami, FL. Presented by Search Engine Watch. All access registration: $895 before Dec. 4.
Conference: The Visual Communications and Infographics Summit for Corporate Communications, Feb. 25-26 in Washington, DC. Presented by Ragan and the PRSA. $945 for members.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Internal Communications Director - Colorado State University
Associate Director of International Communication - Campaign for Tobacco-Free Kids
Director of Communications - Paralyzed Veterans of America
Director of News and Editorial Development - Brown University
Communications Specialist - Denver Public Schools
Director, Media Relations - SEPTA
Marketing Positions
Marketing and PR Manager - Virginia Zoo
Social Media Strategist - Social Driver
Digital Marketing Specialist - WDG - The Web Development Group
eBusiness Marketing Manager - Found Animals Foundation
Marketing Strategy Manager - PetSmart Charities
Social Media Manager - NRPR Group
Quote of the Week
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"We must move from numbers keeping score to numbers driving actions."
David Walmsley
Director Marks and Spencer
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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Facebook now averages 8 billion video views a day, 2x as many as this past April. (Facebook)Tweet this!
75% of the most shared BuzzFeed videos were in a square format. (BuzzFeed)Tweet this!
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Gizmo of the Week
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IBM's Watson Trend app

The personal shopper app suggests gifts based on trends. It analyzes conversations on social media and review sites to forecast trends and help users choose gifts. Read More »
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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