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Media Monitoring Newsletter Archives

CyberAlert's New Dashboard Named Best New Measurement Technology of the Year

December 2015 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
December 2015 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement company, as a service to professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
CyberAlerts New Dashboard Named Best New Measurement Technology of the Year
The Measurement Advisor, a newsletter from Paine Publishing LLC, edited by Katie Paine, has named the new CyberAlert Media Monitoring and PR Measurement dashboard as the Best New Measurement Technology of the Year. Paine, a leading PR measurement expert, praised the dashboard's ability to be customized to clients' specific needs and preferences, its capability to integrate numerous data streams, and its ability to connect PR and marketing to corporate goals. Read More »
On Exploiting the News Cycle to Win Media Coverage
Taking advantage of the news cycle can produce enormous amounts of favorable publicity for your brand and provide a significant advantage over competitors. Understanding the news cycle and providing knowledgeable experts at the right time can trigger success. Read More »
The Print Media Rebound: What it Means for PR
Photo credit: Jessica Spengler
The large number of new magazines proves that print remains an important route to reach target audiences. Despite widespread proclamations on the death of print, PR professionals would be foolish to ignore print publications when developing media lists for story placements. Read More »
How to Win More & Better Media Coverage at Trade Shows
Photo credit: USDA
Gaining media coverage is one of the primary benefits of attending trade shows. Implementing a comprehensive trade show PR strategy can pay off in extraordinary media placements. Earning publicity, however, calls for proper PR planning, organization and follow through. Read More »
Important New Trends in Search Engine Optimization (SEO) for Marketing and PR
SEO has changed enormously in 2015. Social media and earned links have become more important. If PR and marketing professionals do not stay abreast of SEO trends, they may see their company's search engine ranking decline and website traffic falter. Read More »
9 Time-Saving Techniques in Social Media Marketing
Most marketers view social media as a must-have strategy. A disadvantage is that marketing on social media can quickly become extremely time consuming. These time-saving tips will produce superb results while preventing social media from becoming an enormous time sink. Read More »
2016: The Year of Video for Social Media Marketing
Social media marketing veterans have three top predictions for 2016: video, video and video. Next year will see greater emphasis on video marketing, streaming video and even virtual reality videos. Read More »
Factual, Informative Headlines Work Best. Does That Surprise You?
Factual, descriptive headline are better than common headline-writing formulas, reveals a new analysis of click-through rates. As readers become bored with click-bait and fill-in-the-blank formulas, tailoring headlines to particular posts becomes more important. That's likely happy news for creative PR and marketing professionals. Read More »
Fake Reviews Can Endanger Your Business
Fake reviews, often launched by malicious competitors or hackers on a lark, are more common than many believe and can severely damage even a large business. Recent incidents of fake reviews show that it's essential for companies to monitor social media for negative reviews and respond to them quickly. Read More »
Most Viewed from Previous Issues
The Value of Social Media Listening for Colleges and Universities
With most all college and high school students active on social media, monitoring of social media is a vital tool for recruiting students, improving student life, responding to PR crisis and managing a school's reputation. It's now essential for colleges and universities to employ a social media listening service. Read More »
How to Develop Surveys that Produce Outsize Publicity
Results of surveys are more popular than ever as a publicity tool. Many news outlets eagerly publish B2B or B2C survey results. Controversial survey results often attract widespread media coverage. To achieve optimal media exposure, organizations must be careful when creating survey questions, packaging the data, and pitching survey results to the media. Read More »
Other Articles to Help You
Harvard Business Review
The Wall Street Journal
Harvard Business Review
Conferences and Webinars
Webinar: Building 1:1 Customer Relationships at Scale with Personalized Video, Dec. 17at 1 p.m. Eastern time. Sponsored by Vidyard. Free.
Webinar: Content Marketing Mistakes Made in 2015 — and Ways to Improve Next Year, Dec. 17 at 10 a.m. Pacific time. Presented by Kissmetrics. Free.
Conference: The Data-Driven Brand: How Metrics Shape High-Growth Firms, Dec. 17 at 1 p.m. Eastern time. Sponsored by Hinge Marketing. Free.
Webinar: Predictions for 2016, Dec. 15 at 12 p.m. Eastern time. Sponsored by Act-On. Free.
Webinar: Digital Media and Today's Digital News Release, Jan. 21 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Influencing Your Audience, Jan. 26 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: Connect, Feb. 4-5 at the Ritz-Carlton Key Biscayne in Miami, FL. Presented by Search Engine Watch. All access registration: $895 before Dec. 4.
Conference: The Visual Communications and Infographics Summit for Corporate Communications, Feb. 25-26 in Washington, DC. Presented by Ragan and the PRSA. $945 for members.
Conference: Social Media Summit, Feb. 26 at the Hyatt Regency in Huntington Beach, CA. Presented by PR News. Regular agency/corporate rate: $1,990
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Associate Director of Communications and Marketing - University of California
Public Relations Assistant Director - Montefiore Medical Center
Director of Executive Communications - University of Texas
Communications Officer - Foundation for the NIH
Public Relations Manager - Empire Today
Communications Associate - Urban Institute
Marketing Positions
Director of Marketing & Communications - The Everglades Foundation
Vice President of Marketing - Livengrin Foundation, Inc.
Social Media Manager - Nulab
Digital Marketing Leader - Columbus Metropolitan Library
Director of Marketing - LiveWorld
Marketing Manager - Troon Golf
Quote of the Week
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"It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so."
attributed to Mark Twain
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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70% of web searchers ignore paid ads. (Search Engine Journal)Tweet this!
Streaming video now accounts for 70% of broadband usage. (Sandvine)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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