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Media Monitoring Newsletter Archives

Experts Predict Greater Use of Social Media Listening by Marketing & PR in 2016

December 2015 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
December 2015 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Happy Holidays 2015
There will be no issue of Media Measurement News next week.
We wish everyone a Happy Holiday Season and
a Successful New Year.
Media Measurement News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement company, as a service to professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Experts Predict Greater Use of Social Media Listening by Marketing & PR in 2016
Growing use of social media monitoring and measurement will be one the major marketing trends of 2016, most experts agree. More widespread use of social media marketing by brands together with the availability of more powerful, easier-to-use listening and data analytics tools will drive the trend. Read More »
Analyzing Chipotles Challenging PR Crisis
Photo credit: Mike Mozart
PR crisis experts debate how well Chipotle is handling its PR crisis caused by salmonella and norovirus outbreaks. Some say the company's response could have been much better - and explain how. Can Chipotle recover its image and restore customer trust? Read More »
What Corporate Blogs Can Learn from Newsroom Data Analytics
Large media outlets are increasingly taking advantage of data analytics to guide their marketing and editorial decisions. Corporate blogs can learn from their methods. Read More »
Surprise: Newspapers May be Rebounding
Newspapers may not be headed to an early grave after all. That's important news for public relations, especially PR seeking local and regional coverage. PR should cheer the revival of print media - and aim to assure its survival. Read More »
3 Reasons Why PR and PR Measurement Will Be More Important in 2016
Public relations will become more important to corporate America in 2016 as sophisticated PR measurement tools become more prevalent and corporate leaders develop greater appreciation for the value of earned media. Read More »
Backlinks: Key Performance Metric for PR & Marketing
Incoming links are among the most important metrics for PR and search engine marketing. Links remain crucial for improving search engine ranking and drawing website traffic. That means PR and marketing must develop content marketing and social media activities that generate backlinks — and then track those links to measure success. Read More »
Creative Content Marketing & Advertising (with Disappearing Visuals) on Snapchat
Snapchat's astounding growth and innovative new features are drawing new users and brand promotion. Snapchat's special features offer marketers the opportunity to create unique marketing approaches to strengthen their brand image and engage with young customers. Read More »
5 Paths to Content Marketing Success
A well-developed content marketing plan goes a long way in establishing your company as market leader in your niche. Take a look at the content marketing strategies experts use repeatedly to attract a solid base of loyal customers. Read More »
Most Viewed from Previous Issues
CyberAlerts New Dashboard Named Best New Measurement Technology of the Year
The Measurement Advisor, a newsletter from Paine Publishing LLC, edited by Katie Paine, has named the new CyberAlert Media Monitoring and PR Measurement dashboard as the Best New Measurement Technology of the Year. Paine, a leading PR measurement expert, praised the dashboard's ability to be customized to clients' specific needs and preferences, its capability to integrate numerous data streams, and its ability to connect PR and marketing success to corporate goals. Read More »
On Exploiting the News Cycle to Win Media Coverage
Taking advantage of the news cycle can produce enormous amounts of favorable publicity for your brand and provide a significant advantage over competitors. Understanding the news cycle and providing knowledgeable experts at the right time can trigger success. Read More »
Other Articles to Help You
The Social Ms
Social Media & Digital Marketing Blog
LinkedIn Pulse
Conferences and Webinars
Webinar: Digital Media and Today's Digital News Release, Jan. 21 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Influencing Your Audience, Jan. 26 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: Connect, Feb. 4-5 at the Ritz-Carlton Key Biscayne in Miami, FL. Presented by Search Engine Watch. All access registration: $895 before Dec. 4.
Conference: The Visual Communications and Infographics Summit for Corporate Communications, Feb. 25-26 in Washington, DC. Presented by Ragan and the PRSA. $945 for members.
Conference: Social Media Summit, Feb. 26 at the Hyatt Regency in Huntington Beach, CA. Presented by PR News. Regular agency/corporate rate: $1,990
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of News and Editorial Development - Brown University
Communications Director - Alliance for Children's Rights
Content Strategist & Web Manager - The Nature Conservancy
Digital Communications Specialist - National Council on the Aging
Event Coordinator - University of Minnesota
Media & Communications Specialist - Macfadden
Marketing Positions
Marketing Communications Manager - Kellen Company
Digital Marketing Coordinator - Year Up
Associate Director, Institutional Relations, Foundation Partnerships - AmeriCares
Marketing Manager - University of Michigan
Marketing Manager - BDI
Social Media Manager - AdSource
Quote of the Week
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"When you like your work, every day is a holiday."
Frank Tyger
Editorial Cartoonist
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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Tweets with less than 100 characters get 17% more engagement. (Hubspot)Tweet this!
47% of adult Internet users have reposted photos or images they found online. (Pew Research)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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