Quick Thought No. 26 – Is Standard PR Advice on Pitching News Stories Wrong?

Photo credit: Eric Kilby

The standard advice on PR pitching goes something like this:

1) Make sure your story is “real news.”

2) Don’t mass pitch; don’t mass distribute news releases.

Isn’t that contradictory advice? Shouldn’t “real news” be distributed to all RELEVANT news sources at the same time? If it’s an industry-focused news story like a product introduction, shouldn’t all industry journals get the same story at the same time? If it’s a local news story, shouldn’t it be distributed to all local media at the same time?

What do you think?

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William Comcowich

William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, media measurement and analytics solutions across all types of traditional and social media.