by William Comcowich | May 1, 2019 | Marketing
Like economists and business analysts, many marketing managers expect a recession late this year or next year. Optimism among U.S. marketing leaders has fallen to the lowest level in seven years, according to the February 2019 CMO Survey. CMOs ranked their optimism on...
by William Comcowich | Apr 22, 2019 | Pinterest
Going public will likely change Pinterest – perhaps substantially. Using the ticker PINS, Pinterest began trading on the New York Stock Exchange in mid-April. Its stock price rose 28.4% the first day of trading to $24.40 per share with a market cap of nearly $13...
by Kamy Anderson | Apr 22, 2019 | Guest Post
Social media offers one of the best ways to extend one’s reach and interact with target audiences. It provides a substantial number of opportunities for growth and helps businesses raise awareness to build a stronger brand. Having said that, many PR and marketing...
by William Comcowich | Apr 19, 2019 | Influencer Marketing
Escapex intends to provide a decentralized alternative to established social media platforms. Unlike mainstream networks like Instagram, Facebook or YouTube, Escapex gives influencers control over the app. Influencers own the app itself, rights to their images, and...
by William Comcowich | Apr 18, 2019 | Influencer Marketing
Influencer marking continues to grow, evolve and mature, producing positive marketing and sales impact. It can also impact PR results. However, it’s not clear if public relations professionals are boarding the marketing influencer ship. Marketers view the strategy...