by William Comcowich | Jan 18, 2019 | Social Media Marketing
Some call TikTok the next Instagram. The app for short-form mobile videos surpassed Facebook, Instagram, Snapchat and YouTube in monthly downloads in the U.S. last November. TikTok reached 500 million monthly active users last June, according to ByteDance, the...
by William Comcowich | Jan 17, 2019 | Public Relations
Meetings often annoy communications professionals because they consume vast amounts of time. PR and marketing meetings produce plenty of talk but few valuable conclusions or action items. Some people rehash old material while others drift into a dream and pay little...
by William Comcowich | Jan 15, 2019 | Twitter
Twitter is introducing an option that allows users to return to a reverse chronological timeline and abandon the default algorithmic timeline which displays tweets by relevance to the subscriber, as determined by an algorithm. Users will be able to click on a sparkle...
by William Comcowich | Jan 11, 2019 | Facebook
A new study examined 777 million Facebook posts to find what produced the most engagement last year. Marketers, who have seen Facebook reach plummet over the recent months and years, may be very interested in the findings from Buzzsumo. Marketers have eagerly sought...
by William Comcowich | Jan 9, 2019 | Facebook
Creating a Facebook Group that’s hidden from the general public may seem counterintuitive to public relations and marketing pros intent on increasing brand or cause awareness. But many social media experts tout the benefits of Facebook secret groups. Facebook offers...
