by William Comcowich | Sep 15, 2015 | Marketing
Although most consumers are willing to share their personal information with companies, brands are generally not taking advantage of that opportunity, a new survey reveals. Eight in 10 consumers around the world are willing to share key pieces of personal information...
by William Comcowich | Sep 15, 2015 | Measurement
Visitors and clicks have long been the accepted metrics to quantify the appeal of online content and the cost of digital ads. Attention-based metrics may now be gaining traction. At least they’re attracting more attention. Attention metrics measure how much time...
by William Comcowich | Sep 14, 2015 | Native Advertising
Native advertising has become a popular and profitable income stream for web publishers. Native ads, also called sponsored content, are designed to resemble publishers’ editorial content in form and function. Web publishers run the native ads within their newsfeeds. ...
by William Comcowich | Sep 2, 2015 | Blogging
The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. If blogs don’t post new content multiple times a week or even daily, page views will fall and the blog will lose credibility. That’s the prevalent belief at any...
by William Comcowich | Aug 31, 2015 | Quick Thought
As in investing, decisions in PR and marketing depend on risk vs. reward. Glean.info grants permission to republish this article provided that the republished version contains a link to the original article on the Glean.info Blog. William ComcowichWilliam J. Comcowich...
