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PR Measurement Handbook - glean.info

2017 Ultimate Guide to Media Measurement
for PR & Marketing

A FREE educational handbook for PR & marketing professionals

2017 guide to media measurement for pr and marketing

The new Measurement Handbook is the most comprehensive ebook ever assembled on PR & marketing analytics.

Advice from leading experts on proving the value of PR & marketing
Insights on top trends in media monitoring, measurement and analytics
Tips on social media monitoring & measurement, marketing analytics, and selecting the right metrics

The 2017 Guide to Media Measurement for PR & Marketing contains 26 separate articles, 61 pages of content on topics like:

How to select the best media monitoring tool for your needs
Overcoming obstacles to effective measurement
Common measurement errors to avoid
Advice on selecting the right metrics
Alternatives to AVEs
Using social media measurement for marketing research
How to measure video marketing
Combating fake news through media monitoring
How nonprofits benefit from media monitoring & measurement
How to measure the ROI of trade shows
Tips on measuring the value of press releases
How to manage a PR crisis with media monitoring & measurement
The Importance of TV news monitoring
Pros & cons of automated sentiment analysis

And more articles on improving your PR and marketing measurement