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Media Measurement News Library
Media Measurement News Archives
- November 2013 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
#SocialMediaTips Webinar: Guy Kawasaki Discusses Profile Pictures, Posting Schedules and How to Cheat for Greater Social Media Success
How to Land Placements in Top Media Outlets (and Plan B If You Don't)
Turn Issues into PR Opportunities, Not Crises
Two Twitter Enhancements Can Help PR Pitches
Effective PR: Pitch Solutions, Not Products
Twitter Reach Depends on Tweet's Length, Photo Type and Manners
Looking Back: Pixar Writer Shares Powerful Storytelling Lessons
Mobile Marketing Techniques to Entertain, Engage with Consumers
Better Content Marketing = Core Components + Latest Industry Trends
SEO Techniques to Optimize Images and Video Content
Should Companies Pay Online Influencers to Promote Brands?
Inspirational Photo Story Captures Acts of Kindness
Factoids of the Week
Quote of the Week
- October 2013 - Issue #5: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Why Negative Online Reviews Aren't as Bad as You May Think
CyberAlert Adds Print Monitoring, Now Provides Full Spectrum of Media Monitoring
PR 'Spam Editors' May Ruin Wikipedia's Credibility
Media Relations: PR Do's and Don'ts
Tools & Tips to Build a D-I-Y Media List
The Customer Is Right…Even if He's Not
Changes in Media Should Spark Changes in PR Measurement Model [Slide Presentation]
Marketers Must Leverage the Second-Screen Experience
2014 Marketing Trends: What You Need to Know before Creating Next Year's Strategy and Budget
Social Media Measurement: Time-Wasting Metrics vs. Metrics that Deliver Results
How to Turn Your Website into a Business Asset
The Secure Search Dilemma: Alternative Solutions to Analyze Website and Keyword Performance
What Companies Slogans Should Really Say
Factoids of the Week
Quote of the Week
- October 2013 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
World PR Report: Digital & Social Services Promote Agency Growth
How to Pitch Infographics and Creative Content to Journalists & Bloggers
Successful PR Pitches Connect with Both Journalists and Consumers
Effective Content Marketing Requires Collaboration of PR and Marketing
Presentation Tips: How to Speak Your Audience's Language
Questions PR Agencies Should Ask Prospective Clients
Follow-up Calls to Reporters are Ineffective
Content Marketing: Roundup of How-To Guides
Brands that Connect with Customer Emotions Outperform Competitors
Strong Stories Pack Punch, Get Right to the Point
Unforgettable Viral Videos Prove Humor a Powerful Marketing Tool
Mining for Social Media Gold: Finding Insights that Meet Business Objectives
Social TV: The Next Big Thing
Google Shared Endorsements: How to Opt Out
Factoids of the Week
Quote of the Week
- October 2013 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
PR News Measurement Guidebook Exhibits PR Trends, Expert Insights
Social Media Monitoring: Goals, Cornerstones and Outcomes
PR Video Production: Tips for Creating and Sharing Videos for the Media
Must-Know SEO Practices for Public Relations
Women in PR: Networking Essential for Industry Growth
PR Guru: The Rules to Build a Successful PR Agency
PR Measurement Best Practices: Evaluate Outcomes against Goals
PR Agencies Changing Their Positioning
Cookie Alternatives Gain Popularity as Mobile Ad Budgets Grow
Finding Resources to Add Credibility to Content
Content Marketing Tips to Drive Traffic to Your Blog
Social Media Monitoring for Lead Generation
Pinterest Gives Promoted Pins a Test Run
How Fortune 500s Build Social Media Engagement Through Instagram
Dealing with Clients the "Clint Eastwood Way"
Factoids of the Week
Quote of the Week
- October 2013 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Media Monitoring for Online Reputation Management: Proactive & Reactive Strategies
Digital PR: The Inbound Marketing of Public Relations
Optimizing PR Content for Google's Hummingbird Algorithm
Upgrading from the Standard Press Release
Qualities of Winning PR Campaigns
PR Measurement: Effective Approaches from the Barcelona Principles
The Google Memory Mystery Demystified: How Link Velocity & Content Velocity Impact Your Site
How Google + Can Boost Your Business
Using Psychology in Marketing Content to Convert Customers
Marketing Content that Attracts Readers: Recipes and Examples
Social Media Clockwork: When to Post, Email and Blog
How to Foster Positive Conversations and Deal with Angry Customers
Factoids of the Week
Quote of the Week
- October 2013 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Effective Customer Engagement Strategies: Content Marketing vs. Storytelling
The Most Effective Blog Promotion Tactics
Social Media Monitoring & Measurement Tips for Reputation Management
The PR and Marketing Silos Must Fall
Hacker's Guide to Media Relations for a Product Launch
Press Release Errors: What to Write, What Not to Write
Best PR Strategy: Improve Company's Service; Don't Spin Stories
Internships Require Valuable Work and a Paycheck
PR-Wikipedia Relationship Needs Mending
Google Releases New "Hummingbird" Search Algorithm
Core SEO Concepts that Affect Page Ranking
Media Monitoring for Content Ideas
Twitter Techniques to Improve Engagement, Online Reputation
Social Media Marketing: Infuse Marketing Data into Strategy
Social Media Metrics that Align with Brand Goals
Ideas to Increase the Value of Comment Sections
Time Management Tips for a More Productive Work Day
The Traits of an Influencer
Inspiration to Succeed: Excellence is a Choice
Factoids of the Week
Quote of the Week
- September 2013 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Free Press Release Distribution Sites Drive Traffic and Readership
How to Respond to Negative Press
Reputation Management: Correct Issues Quickly with an Apology
Getting Media Coverage under a Deadline
Google+ Activity May Aid Pitching Efforts
Building Networks for Media Relations
Business Insider Names the Most Influential PR Pros in Technology
How to Build & Maintain Relationships with Influencers
FTC May Establish Native Advertising Regulations
Cracking Down on Fake Online Reviews
Social Media Monitoring vs. Consumer Privacy
Align Social Media Monitoring Program with Business Objectives
Storytelling Elements for Marketing Content
Cause Marketing Boosts Brand Sales & Reputation
Marketing in 2014: Content and Targeted Techniques Will Rule
Guest Blogs: Finding Sites and Writing Content
Linkable Assets that Drive SEO Success
SEO Tips to Improve Your Blog's Search Ranking
Social Media Methods to Achieve Better SEO, Reach and Engagement
Company Culture Should Shape Leadership Style
There's a Word for That
Business Advice from Amazon CEO Jeff Bezos
Campaign Ad Sets High Standard for Storytelling
Factoids of the Week
Quote of the Week
- September 2013 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
SEO Study: Social Signals Now Key Factor for Google Ranking
Insights & Trends on the Future of Content Marketing
Google Link Scheme Guidelines Emphasize Earned Media
PR Pitches that Convince Journalists
Press Release Mistakes that Annoy Journalists
The Transition from PR to Native Advertising
Native Advertising Risks Credibility & Customers
How to Grab a Blogger's Attention for Tech Products
Measurement of Social Media to Validate Communications Strategy
PR: Strategy vs. Tactics … and Why It's Important to Know the Difference
Marketing through Storytelling: Coca-Cola's Content Strategies
Content Ideas for Bloggers and Writers
10 Ways to Improve Marketing & Brand Websites
B2B Product Pages that Convert Buyers
Simple & Effective Ways to Identify Influencers
Free & Low-Cost Tools to Manage Social Media
Demographics & Trends of Social Networks
Video Marketing: Exemplary Brand Vines
Creative Ways to Break Creative Blocks
How to Remember Names, Dates and Details
Factoids of the Week
Quote of the Week
- September 2013 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Recycled Blog Posts that Drive Traffic: Curated and Repurposed Content
The Most Common Press Release Errors that PR Pros Miss
Pitching Bloggers for Company Articles and Product Reviews
Monitoring and Measuring Big Data in PR
Contemporary PR Methods to Build Media Relations, Receive Publicity
The "Simple" Way to Strengthen PR Content
Reputation Measurement: The Cost of a Crisis
Techniques to Manage Edits by Legal and Regulatory Departments
Utilizing Media Monitoring Data for Contextual Analysis
Keywords with Less SEO Competition, Better Results
Landing Page Tips for Better Conversion Rates
Sharing Online Content: Where to Post What
Turn Social Media Issues into Customer Service Opportunities
Hashtags vs. Keywords in Social Media Posts
The Best Ways to Say "I Don't Know"
Inspirational TED Talks for Marketers
You Know You're In PR When…
Factoids of the Week
Quote of the Week
- September 2013 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Social Media Monitoring: How to Determine Which Service and Strategy Fits Your Needs
Content Marketing Strategy to Identify Your Most Effective Posts
The New and Improved Press Release: Write the Facts, Cut the Fluff
Leveraging PR Practices for Better Rankings and Reputation
YouTube: The New "Go-To" Place for Customer Reviews
Writing Tactics that Sell: Learn from Offbeat Craigslist Ads
Strong Content Says More with Less
Rules to Follow for Better Email Etiquette
Global Brands, Banks Embrace Social Media Monitoring
Brand-Customer Relationship: Slow and Steady Wins the Race
Simple and Valuable Social Media Metrics
Social Media Management Model: Start with Morning News Brief
Google Search Ranking Tips and Answers from Matt Cutts
Alternative Comment Box Solutions to Avoid Spam and Trolls
The Most Important Content Marketing Metrics
Coping with Difficult People
Success Traits of Women (that Work for Men Too)
Factoids of the Week
Quote of the Week
- August 2013 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Writing for Impact: Headlines, Lead Paragraphs and Email Subject Lines
Building Brand Awareness: Know Your Customers and Compensate Your Influencers
How to Fail at PR, Based on Microsoft's Xbox One Crisis
The Paine Method to Establish a Media Measurement Program
Press Releases: The Value of Multimedia
Pitching Mistakes that Drive Journalists Away
Social Media PR Do's and Don't's
Preventing an Issue from Becoming a Crisis
How to Measure the Worth of Your PR Program
Advanced Boolean Search in Social Media Monitoring
Lead Generation: Core of Effective Content Marketing Strategy
Tactics for Social Media Success
Social Media Measurement: Measuring Impact and ROI
The New Metric for Media Monitoring: Viewable Impressions
The 3 Pillars of SEO: Content, Links and Social Media
The Keys to Productivity
The Trick to Introducing Someone When You…Uh…Forget their Name
Factoids of the Week
Quote of the Week
- August 2013 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Reports: As Google Alerts Wilts, Companies Seek More Reliable Media Monitoring Solutions
Studies: Long Runways for Digital and Social Growth
The Article Every PR Agency Wants Written About Itself
The Importance of Typography
Press Release Editing: Errors to Look For
Press Release SEO Still Alive and Well Following New Google Link Guidelines
Best Practices for Pitching Local TV Stations and Newspapers
Pitching Paid Media to Bloggers
How to Get the Most Out of Social Media Monitoring
Marketing with Emotional Measurement
Big Data Abuse and "Divorce" of Customer Relationships
Inbound Marketing ROI: Value of Company-Wide Coordination
The "See-Think-Do" Marketing Strategy
Social "Marketology": Steps to Success
The 15-Minute Schedule to Strengthen Your LinkedIn Presence
For Effective Web Content, Think Like a Comedian
Website Pet Peeves that Drive Readers Away
Machine Translation Technologies for International Business
Hilarious Product Reviews on Amazon
How to Resolve an Argument
Replacements for Unproductive Brainstorming
Factoids of the Week
Quote of the Week
- August 2013 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Ideas, Tools and Effective Revenue Sources for Bloggers
Strategies and Responses for Online Criticism
Using Numbers to Improve PR Content
New Edition of PR Measurement Dictionary
Pitching Journalists and Bloggers: Approaches to Avoid
Google's Press Release Restrictions: Be Careful with Anchor Text
Pitches and Press Releases that Journalists Want to Read
How to Identify and Reach Out to Influencers — and How to Become One
Social Media ROI: Attach Value to Consumer Attention
An "Elementary" Measurement Strategy
Measurement Metrics that Matter to CMOs
Big Data is Key to Strengthen Agency-Client Relationships
Pinterest Pointers for Marketers
Create Magnet Content to Attract Online Attention
Marketing Videos that Draw Crowds
How to Produce a Successful Webinar
(Literally) Integrating Social Media Into Brand Products
Posts that Fail on Instagram
Factoids of the Week
Quote of the Week
- August 2013 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Ad Company Automates Content Marketing Process; What Does It Mean for PR and Marketing?
New Radio Monitoring Service Provides PR and Marketing Opportunities
Social Media Monitoring Made Simple: Focus on KPIs
Joining Forces: How PR and Social Media Can Collaborate
Google's New Guidelines Restrict Linking Key Words in Press Releases
How to Write Executive Quotes that Sing
Think Like a Journalist
Sales Techniques for PR Staff: Preparing for a Client Pitch
How Marketers Can Use "Newsjacking" the Right Way
Social Media Marketing Tips from NASA
Social Media Engagement Tactics to Develop an Interested Audience
Customers Want Solutions, Not Online Conversations
Personas Supply Essential Donor Data for Non-Profits
Measurement from the Customer's Perspective
The Compact Guidebook on Social Media, PR and Marketing
Basic Skills Everyone Should Learn
The Most Important Emergency Items to Stash in Your Car
Factoids of the Week
Quote of the Week
- July 2013 - Issue #5: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Storytelling Methods for Better SEO and ROI
The Perils of Newsjacking in Social Media
The "How Not To" Guide to Public Relations (by Journalists for PR)
What PR Pros Should Look for in a Social Media Monitoring Service
PR is the Best Marketing Tactic
9 Publicity Stunts That Went Horribly Wrong
Reacting to Edelman's Guidelines for Sponsored Content
Blog Comments that Make an Impact
Attention-Grabbing Email Techniques
Needed College Curriculum Changes for PR
Tips to Drive Traffic to Your Marketing Content
Google's Matt Cutts Reveals the Most Effective Link Building Tactics
The Formula for Creating Viral Videos
Social Media Metrics: Measure Goals, Not Performance
How to Appeal to Different Social Media Fans
Wake-Up Call for Young Professionals
Solutions to the Most Common Printer Issues
Factoids of the Week
Quote of the Week
- July 2013 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Building a Passion Brand: How to Drive and Measure Advocacy
The Future of PR and Sponsored Content
PR Pros: Take the Content Marketing Plunge
PR's Bigger Role in the Marketing/Advertising Mix
Essential Storytelling Elements in PR Content
Fake Reviews: Your Best Customers Might Be Your Worst Enemies
Essential Attributes of a Public Apology
PR Leaders Release Guidebook for Global Measurement Framework
Creating Content with Better Engagement, Reach and SEO
How to Leverage Owned, Earned and Paid Media to Improve SEO
"Strategy" and "Tactics": Not One and the Same
Case Studies: Value of Social Media Monitoring and Measurement
Manipulative Marketing Measurement Tricks: Know Them, Don't Use Them
Privacy Policy a Gateway to Customer Intelligence
The Social CEO: Learn from Richard Branson
Social Strategies for Tangible Business Outcomes
Brand Logos with Secret Marketing Messages
The Power of Kindness
Tricks to Avoid Long Lines on Vacation
Factoids of the Week
Quote of the Week
- July 2013 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
How to Successfully Pitch a Blog Guest Post
Good PR: Customer's Needs Come First During a Crisis
Pitching Tips: Adopt a News Director's Perspective
Using "Purpose Pitches" in Your Blogging Strategy
Customer Testimonials and Social Media Techniques for PR
The PR Checklist for Choosing Clients
When Low-Priority Tasks Waste Time and Money, Outsource
How to Get Along with Your Publicist
PR Edges Advertising in Content Creation
Marketing Influencers and Content Curation Tools
Top Takeaways from the 2013 IABC World Marketing Conference
Roadmap to Social Media Monitoring Success
Determining the Most Effective Social Media Platforms for Your Brand
FTC's Latest Social Media Disclosure Guidelines
Marketing Intelligence: Monitor Competitors on Social Media
How to Build Rapport with Anyone
You're a Social Media Guru If…
Factoids of the Week
Quote of the Week
- July 2013 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Sponsored Content: Pay for Placement Issues
Understanding the Cycle of Media Attention …And What It Means for Story Placements
Hashtags & PR
The Investor Relations Website: Must-Haves and Should-Haves
Secrets to Pitching Creative Services to Big Brands and Companies
The Information CEOs Expect from PR and Corporate Communications
PR Preparations for a Social Media Catastrophe
Why Implement the New Social Media Measurement Standards
Using Online Video and Social Media to Stimulate Business Growth
8 Challenges to Measuring Social Media Performance
Social Media Monitoring in Market Research
Content Marketing: Are You Doing It Wrong?
Lessons from Great Social Media Campaigns
The Conversation Prism - 2013 Social Media Platform Landscape
Brain Picking Etiquette: How to Ask Nicely; How to Refuse Nicely
Breaking Out of Your Comfort Zone (and Why You Should)
Problem-Solving: 5 "Whys" Technique
Fast Food: The Highest Calorie Menu Items
Factoids of the Week
Quote of the Week
- July 2013 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Most Important Metrics in Social Media Measurement
The Four Pillars of Social Media Monitoring Solutions
Journalism Even When It's Tilted
Integrating Sales Tactics into PR
Marketing Skills and Trends for PR Pros
Journalists Rely on Social Media for PR Sources
How to Build Trust during Client Consultations
How to Protect Personal and Professional Online Reputation
PR Buzzwords to Leave Out of Pitches
How to Write Subject Lines that Attract Readers (Including Journalists)
Social Media Monitoring as a Sales Tool
Oversights in Social Media Monitoring
Don't Measure It Just Because You Can
Fan Engagement Tactics: Use Social Media to Give Fans What They Want
The Latest Emerging Trends in the Marketing Industry
Effective Video Storytelling Techniques for Marketers
Google's SEO Algorithm Will Demand Longer, More Diverse Content
5 Things You Should Know Before Outsourcing an SEO Consultant
Share Social Media Content Where It's Most Pertinent
What Is the Most Famous Brand from Your State?
Innovation Begins with Identifying Core Values
Factoids of the Week
Quote of the Week
- June 2013 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
The Role of PR in Content Marketing
Best PR Practices for Acquiring Earned Media
Media Monitoring for Reputation Management
Social Media Strategy to Mitigate Crises
Design Tips for Your Next Pitch or Presentation
A Guide to Creating and Editing Company Wikipedia Pages
6 Word-of-Mouth Drivers for Creating Contagious Content
Advanced Uses of Twitter for PR
Instagram to Drive Niche Video Audiences
For Better Blog Headlines, Start Experimenting on Social Media
Benefits of Social Media Monitoring and Measuring Sentiment
Use Customer Profiling to Increase Sales
Controversy: Tracking Consumers of Online Advertising without Permission
Centralizing Measurement Data for Improved Insight
The Power of Marketing
How Twitter Can Change and Save Lives
Advice for Being a Better Listener
Factoids of the Week
Quote of the Week
- June 2013 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
How Social Media Monitoring Impacts Sales, Creates Company-Wide Benefits
To Pitch Effectively, PR Pros Must Understand Their Audience (the Journalist)
Digital Media Changes Newsgathering Methods, But Not Traditional PR Values
How to Prepare for Managing an Online Customer Community
Media Monitoring = Big Data; Big Data = Great PR Campaigns
Skill Demands and Trends of the Current PR Industry
15 Habits for Better Writing Skills
Are Unpaid Internships Illegal?
"Keep Innovating" to Promote Blogs, Marketing Content
Measuring Sentiment with Facial Imaging
Twitter Marketing: Tips for Success
The Most Important Content Marketing Metrics
Tools to Identify and Connect with Influencers
The Dangers of Compound Metrics: Why Simpler is Better
Best Video Editing Tools and Software for Marketing & PR
Sure-Fire Ways to Annoy Journalists and their Editors
Pinterest Ideas Tried and Untrue
For Innovation, Think Inside the Box
Factoids of the Week
Quote of the Week
- June 2013 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Vine: Marketing and PR with 6-Second Videos
SMM Standards Coalition Defines Standards and Best Practices for Social Media Measurement
PR to Play Critical Role in the Changing Economic Landscape
Public Relations & Marketing Silos are Suicide
An Online Reputation Guide: Avoiding & Resolving Bad Reviews
Using PR to Propel Your Blog
How to Pitch Broadcast Journalists
Twitter Trends for the PR Professional
What to Expect While Meeting with Venture Capitalists
Pocket Guide to Social Media Measurement for PR
Responsibilities & Best Practices of Social Media Managers
The Latest Tools & Trends in Social Media Marketing
Creative Social Media Marketing Strategies for Uninteresting Brands
The Most Important SEO Page-Ranking Factors
Brands, Bloggers Advised to Disclose Endorsements on Social Media
The Most Used & Most Effective Business Tools for Agencies
Pocket Guide to Social Media Measurement for PR
The Reading List for Media Training, Crisis Management and Body Language
How to Cut Down on Unwanted Phone Calls
Factoids of the Week
Quote of the Week
- June 2013 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
2013 Trends of the Internet, Online Marketing and Social Media
How PR Pros Can Take Advantage of Their New SEO Role
Approach Blogger Outreach Strategies as PR Campaigns
The PR Measurement Checklist: What PR Pros Need to Know
Understanding Basic Web Analytics, Formulas and Definitions
Traditional Skills, New Applications: Introducing Inbound PR Into Your Mix
A "Pitch-Perfect" Guide to Persuading Investors, Clients and Journalists
Tighten Your Writing Copy and Avoid Grammar Mistakes
Responsibilities and Best Practices of a Successful Social Media Manager
The Latest Tools & Trends in Social Media Marketing
Influence is Defined by the Audience, Not the Messenger
The Value of Multi-Channel Attribution Measurement
An All-Encompassing Guide to Case Studies in Content Marketing
Free Marketing Tactics for Non-Profits & Small or Local Businesses
Surveys: Correlations between Employee Communication and Company Success
Advice and the Unspoken Laws of Social Media
Factoids of the Week
Quote of the Week
- May 2013 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Social Media & PR Efforts Have Indirect, But Distinct, Impacts on Profits
CyberAlert Unveiles New Media Measurement Tools
How Much Is In-House Media Monitoring Costing Your Company?
The Successful PR Account Team
PR Pros May Benefit from Crowd-Sourcing Company Products
Responses to the Price Question During New Business Pitches
Ending the Conversation: The Best Ways to Close an Email
How Technology of the Future will Impact Public Relations
Applying Dale Carnegie's Winning Methods to PR Relationships
Social Media a Go-To Source for Disaster Relief and Response
Teen Twitter Use Grows Significantly Over Past 2 Year
The Secret (and Simple) Marketing Formula Employed by Apple
Determining the Most Effective Social Media Marketing Tactics and Networks
Social Media Relationships Must Be Nurtured for Strong Customer Connections
Tips to Boost Your Video's Ranking on YouTube
The Secrets to Blogging and Social Media Success
Digiday Pokes Fun at PR Pros
Advice to Inspire Creativity and Productivity
Factoids of the Week
Quote of the Week
- May 2013 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Online Reputation Management: The Dark Side, Learning from Mistakes and Tips for Success
Journalists Need to View the PR Perspective
LARa: The PR Strategy Secret — Listen, Analyze, Relate and Act
Building the Perfect Measurement System
Pitching Strategies That Win Over Bloggers and Journalists
Sell Dreams, Not Services in Presentations and Pitches
The New Rules for Media Relations
The Chocolate Press Release and Other PR Ideas Worth Trying
How to Determine Which Metrics Deliver Social Media ROI
Boosting Your Content Marketing Strategy
Optimizing Content Important to Content Marketing Success
Effective Networking via LinkedIn Groups
Guy Kawasaki's Social Media Secrets
Using Social Media Command Centers to Monitor & Measure
Writing Customer Success Stories that Convert
Doing What You Love (and Loving What You Do)
Thinking Big: How to Be a Successful Entrepreneur
Factoids of the Week
Quote of the Week
- May 2013 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
The Customer Service Payoff in Social Media Monitoring
The Successful Pitch Deck to Raise Capital
Using SEO for PR Monitoring Purposes
It's PR, Not the Product, That Makes Start-Ups Stand Out
How to Write Headlines & Photo Captions That Grab Attention
Shrinking Newsrooms Create PR Opportunity and Culture Clash
The Associated Press Revises Social Media Policy
Being Proactive is Key in Crisis Management, Adidas Proves
SMMW: The Most Important Trends in Social Media
Essential Metrics and How to Measure Them
Marketing Metrics that Executives Notice
Klout vs. Reader Engagement: Which Has More Value?
Language and Taboos of Social Media
Successful Webinars Start with Quality Marketing
A Marketer's Inspiration for Infographics and Vine
Priceless Parodies on Digital Media
Social Media Changed the Game of Baseball
Factoids of the Week
Quote of the Week
- May 2013 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Rebuttal: Public Relations in the One-Stop Communications Shop
New Strategies, Skill Demands in Public Relations
Tips from a Journalist: How to Get the Media's Attention
Public Relations of the 21st Century
Digital News to Create Obstacles for PR Pros
Working with Celebrities: A Word of Caution
Don't Fall for Reporters' Intimidation Tactics
Expand Social Media Strategy Across the Company
Promoting Others Can Mean Promoting Yourself
Don't Underestimate the Power of RSS Feeds
Listen Before You Write
Ron Howard: Actor, Director and Potential Marketer
Marketing and Social Media Pros are Reputation Managers, Too
Commit Only to Metrics that Match Company Goals
How to Make Your Twitter Links Clickable
Social Media Advice for Non-Profits
How to Be Innovative
Factoids of the Week
Quote of the Week
- April 2013 - Issue #5: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Hacks and Attacks in Social Media: Is Your Account Safe?
The "So-What" Rule of Media Measurement
New PR Model Demands More Content, More Channels
New SEO Tactics Essential to Improve PR Strategies
What to Do with Negative Reviews Online
Skills to Look for When You're Hiring in PR
Shrinking Newsrooms an Opportunity for PR-Media Collaboration
Online Civility Must Be Maintained
How to Think More Clearly and Creatively
Companies Start Off Slow with New SEC Regulations
Building Traffic with Guest Blogging
Secrets to Compelling Content: "Negative" Headlines, Contrary Views
Monitor, Measure, Take Action
Social Media Monitoring Exemptions: Valid or a Breach of Privacy?
Universal Analytics to Revolutionize Marketing
The Core Four Components of Inbound Marketing
Marketing in Color: Appearance Can Affect Purchasing Decisions
Lessons for Growing Your Social Influence
A Collection of Fun Facts
Factoids of the Week
Quote of the Week
- April 2013 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Online Reputation Management: The Not-So-Obvious Challenges
The Future of Journalism
Common Misconceptions about Social Media Monitoring
Owner of Marketing Business Praises Media Monitoring
How to Measure PR Campaign Success and Failure
Who Owns Social Media in an Organization? The Company
PR Planning Process Must Be Flexible, Built for Change
Don't Fear the Numbers
Expensive Typos: Avoid at All Costs
Challenges and Cautions of Hiring Pay-for-Performance PR
What Brands Should Know About Content Marketing Agencies
The Different Types of Social Media Users and Why They're Important
Social Media a Challenge for Small Businesses
Teens Leaving Facebook as Older Generation Intrudes?
A Guide to Content: From Creation to Publishing
Factoids of the Week
Quote of the Week
- April 2013 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Sponsored Content: The Future of Online Advertising
A Complete Guide to Choosing Media Database Software
Quick Tips for an Effective Pitch
Pitching: Mass Distribution or Targeted?
Finding, Targeting and Reaching Out to Influencers
Build Your Network with These Problem-Solving Strategies
America's Most Damaged Brands and Why They Failed
How to Be a More Productive Marketer
Where Corporate Listening and Engagement Meet
Business Wire CEO Interprets SEC Guidelines on CNBC
Without Proper Separation, Measurement Results Are Inaccurate
Video Marketing for Viral Reach
Marketers Should Increase Metrics Use in Social Media, Study Finds
Score Loyalty Points with Pinterest Followers
Social Media Marketing: Use Appropriate Tone for Each Social Network
Rules for Using Twitter: Learn from Roger Ebert
2013's Most Powerful People in the Media
Self-Improvement
Factoids of the Week
Quote of the Week
- April 2013 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Survey: Most PR Pros are Measuring, Monitoring and Looking for Improvements
A Sit-Down with Phil Gomes, Advocate for an Active PR Presence in Wikipedia
PR Pros Stand Out Among Publicists, Journalists
Handle PR Workload Using These Time Management Tips
Tips to Writing Attractive Content: Keep it Original
Barcelona Principles Play Major Role in PR Measurement
Strong LinkedIn Presence Builds Client Following
Social Media Success Starts with Measurable Objectives
A Beginner's Guide to Social Listening Tools
Twitter Posts Gone Wrong
Notable Metrics and How to Use Them
An Infographic on Infographics
Track Your Brand with the Right Software
Inspirational Article
Factoids of the Week
Quote of the Week
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- April 2013 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
The Great Content Ownership Debate
What You Know Vs. Who You Know
Reputation Management Crisis Strategy: Follow Lululemon
Back Your Pitch with Evidence
Bogus Tweets Raise Caution Flags
Lift Your Content to Center Stage with the Three C's
Resources Invested in Video, Research and Blogs Are Worth It
Where to Add Adjectives and Where to Cut Them Out
Building Brands with Customer Content
No Universal "Cookbook" for Social Media Metrics
How to Write Engaging Headlines
A Guide to Growing Your Vine
Social Media Monitoring Tools: Where to Start?
The Secrets to Success
Factoids of the Week
Quote of the Week
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- March 2013 - Issue #5: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Pew Research Center's Media Report: The Good and the Bad
Insights on Free Press Release Distributors
Treat Social Listening as a Process, with Monitoring as the First Step
Compact Guides to Crisis Management
Modernize Your PR Tools and Strategies
The Effective Online Newsroom
Presentations: What Would Steve Jobs Do?
The Power of Blogging
How to Utilize Social Media Metrics
Marketing Engagement Requires Knowing Your Audience
Legal Issues in Social Media
Visuals in Social Media
The Metrics behind Social Media Success
Measurement Snafu: The Coke Story
Blocking Writer's Blocks: A Course in Creativity
Outsource PR Tasks: Save Time, Eliminate "Boring" Work
Factoids of the Week
Quote of the Week
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- March 2013 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
PR and Journalism: A Broken Relationship?
Beginner's Guide to Twitter's Vine: A Compendium
SXSW: New Ideas in Social Media Marketing and Measurement
Measuring the Wrong Data
How to Connect Content Marketing, SEO and Social Media
Social Media Marketing: Concentrate on Engagement, Not the Number of Likes
Digital Marketing Priorities for 2013
PR Pros Should Prepare for Facebook Graph Search
The Do's, Don't's and Myths of SlideShare
Essential Apps for PR Pros
B2B vs. B2C: What Works for Social Reach
Make Better Use of Metrics
News Releases Still Effective In Social Media Era
Your Voice in Twitter: Learn from the Best
Ask Big, Receive Big
Social Media ROI Takes Patience
How to Enter the Blogging World
The PR Industry: Then and Now
Quote of the Week
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- March 2013 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
The Fine Line between Listening and Annoying
Is Outsourcing PR Measurement Worthwhile?
Ode to Newspapers
PR Insights from Business Wire CEO Cathy Baron Tamraz
Consumers Favor Blogs As Go-To Source for Purchase Decisions
The Science Behind Persuasive Writing
The Best Content Marketing Tactics for 2013
"The Nasty Effect" of Reader Comments and Customer Reviews
A Fine Line between B2B Marketing and PR
5 Steps to a Successful Digital Marketing and Measurement Model
The Women of Social Media
How to Respond to Negative Stories and Social Media Complaints
Keeping Blogs Healthy and Interesting
Good Sportsmanship Means Good Business
For PR and Marketing, Kindness Can Be Key
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- March 2013 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Listening vs. Hearing: A Lesson for Marketers from a Neuroscientist
Time Magazine's Editor: How to Pitch Reporters
The Two Most Effective Media Relations Tactics for 2013
Do News Releases Have SEO Value When Distributed Via a Newswire?
10 Ways to Measure the ROI of PR
Analysis: Elon Musk (Tesla Motors) vs. NYTimes - Data Arguments
Social Media Predictions for 2013
19 Things Successful People Do on Social Media
How to Start and Grow a Blog
How to Measure B2B Social Media Marketing
5 Tips to Keep Your Brand Hack-Free in Social Media
Twitter Etiquette: Best Practices
Harnessing the Power of Pinterest
DKNY: The Perfect Example of How to Avoid a Social Media Crisis
Social Media: Early Fade?
Effective Listening: Your Ears Are the Ultimate In-Box
40 Entrepreneurship Quotes You've Never Heard
We Found Our Son on the Subway
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- March 2013 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
How Social Media Monitoring Impacts Consumer Relationships [Infographic]
Social Media ROI: 14 Formulas to Measure Social Media Benefits
PR Measurement: The Search for Consistent and Credible Metric
History of Media Monitoring [Infographic]
A Better Way to Measure Consumer Influence
A Titan's How-To on Breaking the Glass Ceiling
Lessons in PR: Tesla Motors vs. New York Times
Should Brands Have Newsrooms?
Brands Brace for Deluge of New Domains in April
Lessons from America's Foremost Gas Station
The Rich See a Different Internet than the Poor
Daily Infographic
Social Media Marketing Wins & Fails [Infographic]
Curb Your Internet Addiction: 5 Tips
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- February 2013 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Tesla Motors vs. The New York Times: Lessons for PR
10 Great Apps for PR Professionals
Bulldog Reporter's 2013 Press Release Buyer's Guide
Are You a Multitasking Writer? 3 Things to Avoid and 2 Ways to Do It Wisely
2012 Digital PR and Social Media Awards
21 Social Media Marketing Tips from the Pros
101 Social Media Marketing Resources - 2012
5 Dead Simple Ways to Track Social Media ROI
Twitter Marketing Mistakes That Will Kill Your Efforts
30 Terrible Pieces of Social Media Advice You Should Ignore
2013 Social Media Benchmark Study
Exhausted by Social Media? It May Be Time for a Breakup
Who Should Handle Your Social Media? 8 Key Considerations
A Crucial Investing Tip from Bill Gates
Five Laws Every Crisis Manager Needs to Know
A Story Takes Flight
The Yogi Berra School of Marketing
The Google (George) Ferris Wheel Logo
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- February 2013 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Body Language Power Poses - How a Short "Power Pose" Can Change Your Life and Career
30+ Ideas to Create Great Content for Your Customers
8 Ways to Discover Social Media Content
How Cisco Harnesses the Power of PR Content
Less Measurement, More Creativity
Online Newsrooms Grow Up, Go Social, Get Optimized
Surefire Tips to Breathe New Life into Your PR Campaigns in 2013
How to Recover from a Social Media Fail
The 10 Commandments of Damage Control
When Brands Get Bullied
Never Feed the Trolls
Study: Facebook Fatigue - It's Real
The Ultimate List of Social Media Policies, Procedures, Governance and Guidance
HTML Color Codes and Names
The Best Infographics on the Planet
Mobile Marketing Benchmark Report 2013
12 Lessons You Can Learn from Amazon Founder and CEO Jeff Bezos
Marketing Interns - The Uncle Sam Scam
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- February 2013 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
25 Questions to Ask When Considering a Social Media Monitoring Provider
The Pros and Cons of Crowdsourcing
Social Media Strategy in 8 Steps
The State of Measurement Standards in 2013: It's a Bridge
Three Key Take-Aways from "How to Measure Social Media"
Crawl, Walk, Run or Fly, but Keep Moving toward Measurement Standards
Developing a Framework for Social Analytics
Accelerating Your Social Maturity
How to Handle Rejection from Journalists When Doing PR
14 Things to Avoid When Being Interviewed by the Media
50 Simple Ways to Improve Your Web Content
Insights that Made Malcolm Gladwell Famous
7 Pricing Mistakes that Can Seriously Stifle Sales
10 Incredibly Simple Things You Can Do to Protect Your Privacy
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- February 2013 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Programmer Creates 800,000 Books Algorithmically, Starts Selling Them on Amazon
The Big Problem with Social Media Marketing
9 Tactics to Achieve Social Media Success
White Paper: Hotwire Measurement Framework
The Return of Story Telling vs. Corporate Speak
New York Times Editor to Take 75,000 Twitter Followers Out the Door with Him
Nine Simple Tips for Creating Twitter Hashtags
The Nine Ingredients that Make Great Content
20 Ways to Improve Customer Communications
The Basics of Neuromarketing
Must Executives Comment During a Crisis?
News Companies Must Pay for Swiping Twitter Pictures
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PR & Marketing Job Openings
Best of Previous Issues
- January 2013 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Why We Lie
When Press Releases Do (and Don't) Help Your Marketing
3 Social Best Practices for Building a Media List that Rocks the House
9 Ways to Build a Winning Partnership with Your PR Agency
How Public Relations Can Help Search Engine Optimization
23 Tactics to Improve Blog Results without Blogging
8 Lessons I Learned from Writing over 100 Guest Posts in 4 Months
Ten Blogging Commandments for a Successful Year
The Six Marketing Metrics Your CEO Actually Cares About
How McDonald's Created Worldwide Engagement at the Olympics
Survey on News Needs and Preferences: 2012 Results
20 Ideas for Content that People Love to Share on Social Media
25 Weirdest Job Interview Questions of 2012
The Pun Conundrum
30 Problem Words and Phrases
24 Signs You Went to Catholic School
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- January 2013 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
15 Reasons Google Analytics Is the #1 Tool for Social Media Monitoring
Social Media Measurement Framework [Infographic]
7 Lessons from the Worst Social Media Fails of 2013
10 Questions to Ask When Hiring a Social Media Consultant
Who Owns Social? Everyone. Period.
Social Media "Engagement" Is Not a Strategy
The 10 Best Practices in Social Media
Consumer Reviewers Wield More Power than Professional Critics
Brands' Biggest Social Media Questions [Infographic]
How to Write Great Headlines in 55 Characters or Less
11 AP Style Guide Rules That Are Easy to Mess Up
Top 10 Misspelled Words in Blogs
Five Places Where Laptops Are Stolen
10 Habits of Remarkably Charismatic People
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- January 2013 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
New Year's Resolutions to Kickstart Your PR
10 Words and Phrases That Compel Reporters
Get Publicity! Eight Tips to Make Pitching Bloggers a Home Run
16 Thoughts on Content Marketing [Infographic]
64 Content Marketing Essentials You Need to Know
17 Ways to Repurpose Your Content Marketing without Being Spammy
6 Reasons PR Pros Should Manage Social Media
102 Compelling Social Media and Online Marketing Facts for 2012 (and 2013)
Can Social Media Sell Soap?
Beginners Guide to Maths (sic) and Stats Behind Web Analytics
Handy Google Analytics Reference Guide (80+ Tips, Definitions and Rules)
5 Steps to Calculate Social Media ROI Using Google Analytics
The Psychology of Social Commerce
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- January 2013 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Initial Media Monitoring Grant Recipients Announced; Deadline Extended to 01/07/2013
Social Media Monitoring Patent
Is Listening on Social Media a Waste of Time
Hitting the Home Run: 5 Pitching Tactics from the Associated Press
Is Pay for Placement PR a Brilliant Idea or Acutely Ignorant?
The 6 Unique Traits of Remarkable Writers
17 Tragically Common Copywriting Mistakes to Avoid
Social Media Writing: How to Write for Engagement on Facebook
10 PR Stars Reveal Secrets for Social Media Success
The Social Media Cheat Sheet for Business
4 Strategies for Avoiding Twitter Hashtag Hijacking
This is Your Brain on Social Media [Infographic]
10 of the Best Branded YouTube Videos from 2012
To Succeed, Forget Self-Esteem
100 Things You Need to Know about in 2013
15 Things Overachievers Do
Eight Ways Goofing Off Can Make You More Productive
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- December 2012 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Creativity in PR
Media Monitoring Program Helps Calm Americans' Nuclear Energy Fears
Most Unhappy with Social Media Measurement, Survey Says
PR Myth of the Month: CPM Does Not Apply to Public Relations
The Changing Role of PR in the Era of 'Pageview Journalism'
WOMMA's Proposed Authenticity Guidelines
Commenting Online? Call Your Lawyer
Why We Blab Our Intimate Secrets on Facebook
There is No Such Thing as Off the Record
A 50-Point Checklist for Creating the Ultimate Landing Page
The 7 Essential Elements of Compelling Content
Nine Things Successful People Do Differently
Fiscal Cliff: A Lesson in How Not to Negotiate
30 Essential Business Apps for Your Smart Phone
10 Terrible Holiday Gifts from Bosses
Humor: "Homicide Victims Rarely Talk to Police" and Other Horrible Headlines
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- December 2012 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
4 CRM Lessons Learned from the Great Social Customer Service Race
Why Is Business Writing So Awful?
8 Reasons Not to Hire a PR Firm
12 Attributes of a Content Curation Strategy
777 Business & Marketing Ideas
Using PR to Build Trust
The 5 Most Persuasive Words in the English Language
Tuesday Mornings Is the Best Time to Send a News Release
20 Great Infographics of 2012
The Best Quotes from Tim Cook's Incredible Business Week Interview
The Ultimate Guide to Video Marketing on YouTube
12 Essential Social Media Cheat Sheets
6 Content Marketing Lessons from Victoria's Secret Fashion Show
Mary Meeker's Internet Trends Report
FTC Settlement Stops Consumer Data Collection by Advertiser
The Hundred Funniest People on Twitter
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- December 2012 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Social Media Listening to Spot Trends
12 Critical Keywords You Should Be Monitoring
Social Media Monitoring vs. Customer Intelligence Analytics
7 Metrics PR Should Track to Gain Respect
Why Social Media Listening Research Hasn't Lived Up to the Hype
Social Media Statistics 2012 [Infographic]
15 Considerations before Engaging an Agency
10 Questions to Ask Social Media Candidates
40 Tips on How to Be a Social Media Rock Star
30 Ways to Promote Your Blog Posts
20 Ways to Tweet like a Pro
12 Guidelines of When to Persist and When to Quit
Zig Ziglar: 10 Quotes that Can Change Your Life
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- December 2012 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Why Public Relations Gets No Respect
Our Time to Lead
Why PR Should Take Social Media Seriously
Embargoes, NDAs, and Tech Journalism's Way of Doing Business
Social Media Crisis Plans for Global Organizations
The Third Phase of Social Marketing
Understanding the New Roles in Marketing
10 Talks about the Beauty - and Difficulty - of Being Creative
10 Tips to Manage Criticism
Build Your Reputation the Rachel Ray Way
Burn Off That Thanksgiving Feast - 17 Infographics to Inspire You to Exercise
Five Tips for Telling Better Stories
Back Issue Featured Articles
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- October 2012 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
The Flip Side of Social Media Measurement
The 6 Times You Should Call a News Conference
Can Twitter Displace the News Release?
How to Tell a Great Story
How to Reinvent the PR Profession
The Journalistic Deficit Disorder
What the #? An Introduction to Hashtags
21 Rules for Effective Social Media Marketing Strategies [Infographic]
Brand Caught Handling Social Media Well
5 Companies with Profitable Online Customer Communities
Tips for Handling Negative Comments and Trolls on Social Media
Plain-Speaking: Glossary of Media Measurement & Evaluation
An 18-Point Checklist to Boost Online Checkouts
Things to Do If Your Competition Is Making Your Life a Living Hell
Victoria's Secret Revealed: Unretouched vs. Retouched Photos
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- October 2012 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Focus on Social Media Metrics
PR Client-Agency Relationships: Four Viewpoints
25 Questions to Ask Social Media Monitoring Providers
21 Ways to Do Better Blogger Outreach
Storytelling: Why Most Content Marketing Plans Fail
Keeping Up with Social in 30 Minutes a Day
Nine Steps to Becoming a Twitter Chat Pro
What is the Virtuous Marketing Cycle?
Tips for a Successful Earnings Call
Six Tips for Creating an Analytics-Driven Marketing Culture
How Top and Side Positions Affect CPC, Traffic Volume
How Top and Side Positions Affect CPC, Traffic Volume
10 Tips on Writing from David Ogilvy
Seven Rules of the Successful Business Lunch
The 10 Types of Social Media Addicts
Americans Are Barmy over Britishisms
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PR & Marketing Job Openings
Best of Previous Issues
- October 2012 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Why You Probably Need Social Media Crisis Monitoring More Than You Think
10 Steps for Successful Social Media Monitoring
9 Metrics to Measure Social Media Marketing Success
How to Respond to Online Reviews
It's Called Public Relations for a Reason
Why We're Turning Our Back on PR
The Forgotten Half of Social
How to Present to Senior Execs
Measure Results, Not Long Hours, to Gauge Productivity
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- October 2012 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
An Open Letter to the PR Community to Restore the Credibility of Journalists
Social Media Monitoring and Measurement
Where Sentiment Analysis Heads Next
Metrics Are Easy; Insight Is Hard
Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics
How to Deal with the Press in a Social Media Crisis
Where to Find Great Images without Copyright Worries
22 Ways to Create Compelling Content
12 Best Reasons Why You Should Comment on Blogs
Online Reputation Management Mistakes That Can Blow Up in Your Face
Social Media's Biggest Screw-Ups [Infographic]
8 Most Common Mistakes Fortune 500 Brands Make with Facebook Content
5 Digital Trends You Need to Embrace
9 Metrics to Help You Make Wise Decisions about Your Start-Up
How to Hold Meetings That Nobody Hates
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- September 2012 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Content Marketing: 10 Ways to Create a Content Engine and 10 Ground Rules for Content Marketers
The Benefits of Social Media Monitoring for Defence Contractors
Experts Trump Friends (and Facebook) for Advice on Buying Tech Products
Journalists Dish on Their Pitching Pet Peeves
New Google Analytics Social Media Reporting Tool Explained
Tying Social Media to Business Objectives, Measurement Tactics
Fact Check
Public Cheat Sheet: Social Media for News
40 Ways to Get Banned from the Top 5 Social Networks
10 Intriguing Rhetorical Devices - and How to Use Them
9 Infographics Marketers Need to See
Social Media Marketing: Solution Evaluation and Selection Guide
10 Tips for Successful Earnings Calls
12 Things Marketers Don't Get [Slide Show]
18 Tips for Success from Richard Branson
The 10 Commandments of Growing a Business
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- September 2012 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
How to Give a Speech like Bill Clinton
How to Be the Next Steve Jobs
From Good to Great by Listening to Your Customers
Is 'Brand Journalism' the New PR?
7 B2B Content Marketing Tactics
Why Great Storytelling in a News Release Can Hurt Your Cause
39 Factors: Website Credibility Checklist
Creating an Effective Online Press Page
40 of the Best Corporate Blogs
Checklist: 12 Things You Must Do after Writing a New Blog Post
The State of Social Media Marketing
Social Media Measurement: The Numbers Suck Because the Models & Metrics Are Wrong
Monitoring, Regulating and Disciplining Employees Using Social Media
33 of the Best Social Media Guides
5 Reasons Pinterest Is Overhyped for Brands
Working with Your Agency's Graphic Designer
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- September 2012 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
An End to False Equivalency
Einstein's Secret to Amazing Problem Solving (and 10 Specific Ways You Can Use It)
6 Ways to Track the Impact of Social Media on PR
Help! A Reporter Is Writing a Negative Story about My Client
How to Perform a Social Audit [Infographic]
The Top 10 Public Relations Blogs
Come on PRs, Get a Grip on SEO
How the Fortune 500 Uses Social Media
10 Innovative Examples of Traditional Media Using Social Media
Death to PowerPoint
Quick Guide to Reddit
What Drives Entrepreneurs to Win
Three Ways to Deal with Digital Media When You Die
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- September 2012 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Social Media Monitoring Tools and Services Report 2012
The Content Marketing Compendium
The New Word of Mouth
6 Myths of Crisis Management PR
50 Innovative Ways to Use Twitter More Effectively
Infographic Marketing Tips: 11 Ways to Promote
The Social Marketing Cheat Sheet
Powtoon: Create a Killer Keyword List
Making Your Press Release Newsworthy
11 Things to Give Journalists Instead of a Pitch
5 Reasons Your Brand Doesn't Need Facebook
Preparing Your Company for Inflation: What Must You Do in the Next 6 Months
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- August 2012 - Issue #5: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
The Anatomy of an Infographic: 5 Steps to Create a Powerful Infographic
Ways Marketing Agencies Can Use Social Media Monitoring: A Long, Incomplete List
The New Way Kentucky and Louisville Are Monitoring Athletes' Social Media Behavior
7 Tools for Monitoring the Effectiveness of Your Tweets
Is Content Marketing a New Public Relations Discipline?
PR Feature Release Services Buyer's Guide
Key Takeaways from the Media Measurement Summit
Social Media Measurement Standards: Everything You Need to Know
Starting Your Social Marketing? Consider a Social Brief
34 Social Media Truths in a Nutshell
30 Indispensable Writing Tips from Famous Authors
The Case for Short & Sweet
Daily Chart: Wordy Goods
9 Radical Technologies Transforming Digital Marketing
How Much Is F.r.e.e Publicity Worth
A 12-Word Social Media Policy
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- August 2012 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
5 Clever Ways You're Probably Not Using Social Media Monitoring
How to Be a Good Public Relations Client
Pinterest: 10 Tips for PR People
40+ Dashboard Tools for Competitive Intelligence
SlideShare: 15 Reasons Why It Means Business
AVEs and AVE Nots
The Future of PR Metrics and Measurement
Avinash Kaushik: Only Great Metrics
7 Metrics to Prove Marketing's Worth
7 Ways to Get Actionable Insights from Social Data
The Dawn of Convergence Analytics
Targeting vs. Privacy - Who Will Win?
The Current State of Social Networks - 2012
KISS an Online Newsroom
Media Relations Survey: PR Pros Are Behind the Digital Curve
10 Secrets to Producing a Video that Drives Results
25 Great Ways to Get a Conversation Started on Twitter
13 Ways of Looking at Medium
Glow in the Dark Bike Offers Greater Night-time Safety
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- August 2012 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
How to Thrive in Social Media's Gift Economy
How to Increase Effectiveness of Social Media Monitoring: Burberry Case Study
Getting Ahead of the Competition: An 8-Step Approach Using Share of Voice
Using Message Maps to Monitor Your Social Presence
The Clip Report: Insights on the Future of Media
Finding Influencers
The Ultimate Guide to Video Marketing on YouTube
Five Tips to Make Company Blogs Worth Reading
20 Simple Tips for Writing a Blog Post that Begs to Be Read
The Rules of Social Media
6 Unpleasant Truths about Social Media
10 Most Useful New Social Media Tools of 2012
The Top 5 Social Media Management Tools for Small Business
The Web Marketing Check List: 37 Ways to Promote Your Website
Answers to the 19 Most Frequently Asked Questions about A/B Testing
The Ultimate Guide to Start Up Marketing
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- August 2012 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Creative Showcase: 60 Brilliant Logo Designs for Inspiration
Top 10 Social Media Monitoring Tips
22 Top Blogging Tools Loved by the Pros
88 Content Creation Ideas for Better Business Blog Posts, Images or Videos
Blogs and Brands: Four Common Mistakes PR Pros Make in Blogger Outreach
How to Win at YouTube
7 Hard-Hitting Ways to Grow Your YouTube Audience
American Airlines Responds to Every Tweet with Original, Non-Scripted Answers
12 ½ Reasons PR Should Lead Social Media Efforts
Handling PR for an Olympian: 5 Lessons
The Art of the Infographic
How to Increase the ROI of Social Media Marketing
11 Ways to Make Social Media Less of a Time Suck
5 Digital Marketing Metrics That Matter
Richard Branson's Five Rules for Business
Marissa Mayer's 9 Principles of Innovation
Bypass Phone Menu Hell
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- August 2012 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Social Media Monitoring Prevents Trademark Infringement PR Nightmares
Where is Your Organization on the Social Media Listening Maturity Model?
Social Media Monitoring Review: 2012 Top 10 Compared
International Media Analysis Made Simple
7 Essential Equations for Measuring Social Media Success
Basic Social Media Monitoring Workflow
How to Measure Social Media - and Show Results to the C-Suite
7 Secrets of a Master Digital Storyteller
7 Do's and Don'ts: Design Tips for Infographics
Five Emerging PR Trends for 2012 and Beyond
The State of Social Media and Social Media Marketing 2012
Social Business: What Are Companies Really Doing
The ROI of Social Media
Who Owns Social Media at Federal Express
7 Elements of a Successful Social Media Campaign
The 6 Best SlideShare Decks on Content Marketing
Fast Answers
The Myth of Viral Videos
Hoping to Fix Bad Reviews? Not So Fast
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- July 2012 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Social Media Monitoring Tools: The Search for the Holy Grail
How to Stalk Your Competitors in Social Media (So You Can Crush Them)
How This Guy Lied His Way into MSNBC, ABC News, the New York Times and More
"This Guy" Strikes Back — PR Cat Fight/Guys Version — Ryan Holiday vs. HARO
3 Reasons Why Analytics Disappoint and How Not to Be Disappointed
What is the Role of a PR Firm?
Study: Viewers Turning to YouTube as News Source
News Releases: Too Excited
Six Characteristics of Highly Persuasive Stories
12 Most Horrible Pieces of Blogging Advice
IKEA Unveils Its Catalog of the Future
Social Media Belongs in the Contact Center
State of Social Media Recruiting: Part II
The Secrets to Packing the Perfect Carry-On Bag
Bonus Article: 19 Famous Quotes that Sum Up PR
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- July 2012 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Abuse Scandal Inquiry Damns Paterno and Penn State
The Importance of Social Media Monitoring
Social Media Monitoring 101
Social Media Is Great, but Measuring Sucks [Infographic]
Five Ways to Measure Social Media
5 Essential and Easy Social Media Metrics that You Should Be Measuring Right Now
50 Top Twitter Tracking and Analytics Tools
Hungry for Social Media Measurement Standards?
The Social Publishing Model from Intel: IQ
Websites with Excellent Font Usage and Guidelines for Your Site
23 Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality
Your Social Media Crisis FAQ
11 Effective Twitter Strategies for Brands
12 Most Intriguing Uses of Infographics
Social Media Leaders - 2012 [Infographic]
57 Ways to Spread Kindness and Brighten a Day
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- July 2012 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
TED Talks as of 5/20/2012
Changing the Culture
Monitoring Your Business Name: Keywords to Keep a Pulse On
An Approach for the Evaluation of Social Media Monitoring Tools
Five Ways to Improve Your Social Media Measurement
Calculate Social Media ROI with Purchase Equivalency Calculator
Defining a Process for Public Relations Measurement Standards
Build Tighter PR Client-Agency Relationships with the Help of Measurement
6 Steps to Content Marketing Success
Will Marketing Muck Up Social Media?
5 Ways Social Media is Rewiring Our Brains
Nine Take-a-Ways from Lee Odden's "Optimize"
True Colors, Branded Colors [Infographic]
Are You Left Brain or Right Brain? [Infographic]
Less-Confident People Are More Successful
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- July 2012 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Best Recent PR & Marketing Articles
DIY: How to Make a Free Social Media Monitoring Dashboard
7 Ways Sentiment is Hard to Decipher Online
The PR Pitch
Blogger Outreach Is Earned Media PR, Isn't It?
The Homophone Trap: 12 Most Hilarious Examples of Writing by Ear
8 Tips for Running Social Media Promotions
Questions that Empower Bloggers - 10 Essentials
8 Steps to Managing a Social Media Crisis
89 Business Clichés
Take This Simple Marketing Quiz
Why Women Can't Have It All
PRSa: Interns Deserve Fair Compensation for the Work They Do
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- June 2012 - Issue #5: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
The Truth about Engagement
A Buyers' Guide to Social Media Management Software
Carma PR Measurement Tips
[Media Measurement] Glossary - Plain Speaking
Six Types of Social Media User
The 10 Most Important SEO & Social Media Tactics of 2012
Social Media: 5 Legal Risks to Your Company
The WOMMA Guide to Disclosure in Social Media Marketing
The Thankless Job of Online Comments Moderator
12 Keys to Success on Twitter
20 Ideas for Things You Can Tweet Right Now
20 Top Twitter Monitoring and Analytics Tools
9 Slimy Sales Tricks that Work
The Discipline of Listening
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- June 2012 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Social Media Monitoring in 15 Minutes
The 22 Rules of Storytelling According to Pixar
Twitter Content Strategy Guide
The 30 Best Content Curation Sources for Marketers and Business Pros
11 Deadly Social Media Sins
How to Really Measure Engagement
9 Ways to Measure Your Brand's Social Media Health
How to Use the Google Social Analytics Reporting Tool
Evaluating Social Media? Try Working Out the Value of a Kiss
Why Companies Think Twice about Building a Customer Community in Facebook
Fungible: The Mess the News Industry Is In
The Manager's Cheat Sheet: 101 Common-Sense Rules for Leaders
32 Innovations that Will Change Your Tomorrow
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- June 2012 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Companies Use Social to Track and Follow Up on Brand Mentions
You Want Engagement and Relationships? Listen Up!
Monitoring the Social Media Conversation
Employers Face New Laws on Social Media Monitoring
Standards Agreed Upon for Traditional PR Measurement
AVEs Don't Measure PR: Here's Why
CMO Reports on the Value of Social Media [Infographic]
The Art of Polish: 7 Steps to Making Your PR Writing Shine
5 Dos and Don'ts of Social Media
The 10-Step Content Marketing Checklist
To Gate or Not to Gate: That is the B to B Content Marketing Question
Mary Meeker's Latest Presentation about the State of the Internet
The New Funnel
20 Tips to Avoid Being a Social Brand Gone Wrong
Business Tips from the Google+ Trenches
The Beginner's Guide to Twitter
The Twitter Thesaurus: Gives You Shorter Synonyms
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- June 2012 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Sentiment in Social Media [Video with Slides]
At What Cost? Justifying a Media Monitoring Service
The Truth about Social Media Measurement and Marketing Dashboards
Social Media and Its Associated Risks
The 10 Most Misleading Social Media Metrics
Data Storytelling: The Art and Science of Social Media Metrics
Social Demographics: Who's Using Today's Biggest Networks [Infographic]
20 Reasons to Switch to Google+ [Infographic]
Gartner Predicts Huge Rise in Monitoring of Employees' Social Media Use
What the Forbes Model of Contributed Content Means for Journalism
Media Interview Checklist
10 Mandatory Ingredients of Online Video Content (Part 1)
8 Great Marketing Infographics
PR People: Please Take This Quiz before You Send Out Another Press Release
Say What? PR Slang Defined
A Super-Efficient Email Process
The Adorable "Lip-Dub" Marriage Proposal
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- June 2012 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Content Marketing Compendium
20 Social Media Ratings You Should Be Monitoring
Social Media Measurement Model [Infographic]
How Insane is Social Media?
7 Ways Business Blogs Build Social Media Success
How to Promote Your Blog with Social Media
How to Win Executive Sponsorship for Your Social Media Effort
5 Tactics for Communicating Change to Employees
10 Lessons Learned in Creating a Social Network
10 Strategies to Optimize Conference Attendance
Are You a Good Business Listener?
6 Habits of Truly Memorable People
Keeping Your Privacy & Family Safe Online
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- May 2012 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Click! 10 "Real-time" Photo Search Engines
Why Social Networks Want Your Photos
Mobile Measurement - A Customer Intelligence Imperative
Three Online Newsrooms That Don't Suck
100 Ways to Measure Social Media
4 Ways to Measure Social Media Success with Free Tools
Data Storytelling: The Art and Science of Social Media Metrics
Five Common Mistakes of Social Media Measurement
The "Who, What, How, Why" of Customer Sentiment
Measuring Marketing's Worth
Dark Websites as a Social Media Crisis Strategy
Use Social Media? Memorize These 12 Words
5 Brands That Embarrassed Themselves on Social Media
How to Be a Formidable Content Curator - A 17-Step Guide
A Computer User's Guide to Finding Storage Space in the Cloud
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- May 2012 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
10 Sentiment Analysis Issues to Be Aware Of
The Blogger's Checklist
Nobody Reads Agency Blogs - Or Why You Need Skin in the Game
Is Your University Monitoring Your Social Networks
PR Use of Statistics on Trial - Where's Your Evidence?
16 Ways to Use Pinterest for Public Relations
Top 5 Reasons SMBs Should Be Afraid of Social Media
4 Steps to Preventing a Social Media Crisis
3 Ways News Publishing is Changing and 6 Actions to Take Now
The Power of Introverts
Does Your Resume Tell the Truth?
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- May 2012 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
How to Fix the 8 Most Common Errors in Social Media Monitoring
That Which You Measure Will Improve
Listening for a Crisis
It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations
How Not to Apologize: A Lesson in "Apology PR"
For Brands, Social Media Shows Returns, but Measurement Hurdles Remain
Who Are the Measurati that Are Setting Social Media Measurement Standards
Journalists Tweet their PR Pet Peeves
6 Business Lessons from 50 Shades of Grey
Six Ways to Chop that Tweet Down to Size
12 Annoying Things that Drive People Away from Your Website
Caution: I've Been Diagnosed with Social Media Madness
The Beginning of the End of Unpaid Internships
Talking Business in Flight? Watch What You Say
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- May 2012 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
FAQ Your Way through the Social Media Crisis
Demystifying Social Media
Social Media's Modern Day Role in PR and Marketing Campaigns
Am I Wasting My Time with Social Media?
Eight Steps to Creating a Better Podcast
How a Video Is Worth 2,000 Words
Man vs. Machine [The Value of Human Curation]
The 10 Commandments of Social Media Content Marketing
How Siri Is Going to Completely Change Your Job
Top 10 Public Relations and Communications Job Boards
Stop! Don't Hire that Intern
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- April 2012 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
12 Most Brand-Saving Reasons for Social Media Monitoring
Profitable Use of Social Media Monitoring
The Best Social Media Monitoring Tools for Your Brand
Monitoring or Snooping: When Employers' Social Media Checks Cross the Line
Launching a Social Command Center (without the Center)
The First Step in Regaining Control of a Social Media Crisis
9 Social Media Crisis Questions Dole Food Company Failed to Answer
Measuring Social Media ROI; 12 New Factors to Include in the Equation
Yogi Berra: 13 Social Media Lessons from the Mound
What to Think About before You Hit 'Send'
Opinion: The Flight from Conversation
10 Communications Secrets of Great Leaders
Machines or Humans? The False Choice in Content Analysis
Social Media Jobs Salary Guide
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- April 2012 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
The Perfect Google Analytics Dashboard
Ten Blogging Lessons from Chris Brogan
12 Most Downright Useful Digital Tools for PR
Why Gawker Is Writing Better Headlines Than the Rest of the Web
Social Media: Friend or Foe
Four Steps to Take When You Lose a Big Client
Government Plans Increased Email and Social Network Surveillance
Pimp Your Press Release
The Power of Questions
Automated Sentiment Analysis [Infographic]
The State of the News Media 2012
Tech Blog Payola?
What Online Influencers Want from You
How to Write a Killer RFP
Social Media to Marketers: Get Over Yourself!
Pinterest — The Good, the Bad and the Ugly
15 Things You Should Give Up to Be Happy
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- April 2012 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Why Monitoring Your Top Articles Is Important and What to Do If Your Content Is Copied
Companies Incorporate Social Media Monitoring into Bottom Line
Strategic PR: When Silence is Golden
The 6 Trickiest Terms in [PR] Measurement — and What They Really Mean
Raising Your Game: Make Your Move from Spreadsheets to Real PR Measurement
Measure Social Media ROI with Google Analytics
The 8 Google Analytics Features Every Site Must Have Implemented
20 Key Points about Social Media Measurement and Metrics
Report: Communication and Public Relations Generally Accepted Practices
2012 Social Media Marketing Industry Report
Walgreen's Case Study: Humanizing Social Business
Social Media to Marketers: Get Over Yourselves
7 Common SEO Mistakes You've Been Making Since 1995
Determine the True Value of Your B2B Search Marketing Program
America's Most Reputable Companies
12 Most Valuable Lessons I Learned from Steve Jobs
6 Leadership Tips from Ford CEO Allen Mulally
A Cure for Boring Marketing and White Paper Detritus
10 Things Online Data Collectors Won't Tell You
Selling You on Facebook
How to Change Your Life [by Changing Your Bad Habits]
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- April 2012 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
20 Tips to Brand Your Blog
Getting Coverage for Your News Should Be Easy
Four Ways to Maximize "High Masthead Value" Publicity
How to Protect Your Brand's Social Reputation
5 Steps to Set Up Your Measurement Program
Cutting through the Noise [of Social Media]
Katie Paine's 13 Favorite Papers from IPRCC 2012
The Metrics Every PR Team Should Track
Capturing the Value of Social Media
12 Top Community Managers Share Their Tips for Better Engagement
How Paid, Earned and Owned Are Becoming One
63 F.re.e (or almost F.re.e) Ways to Market Your Business
Six Habits of True Strategic Thinkers
Survival of the Fitting: 10 Important Trends to Survive Digital Darwinism
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- March 2012 - Issue #5: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
The Difference between Popularity and Influence
The 10 Commandments of Pitching
How to Fix Tech PR
CMO's 2012 Interactive Guide to the Social Media Landscape
The Case for Standards in PR Measurement
The Evolution of Social Media Measurement
Measuring Social Media Success 2012
"Sentiment Analysis" Aims to Sort Marketing Truth
Activating Your Socially-Connected Business
What Lady Gaga Can Teach You about Twitter
Ethics Start with "Me"
How to Get Up to $40,000 (sic) per Month in F.re.e. Ads from Google
Picking Planes Wired for Wi-Fi (for Tweeting at 30,000 Feet)
Want Respect? Ditch the Hotmail, Yahoo, and AOL Email Addresses
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- March 2012 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
How to Be Creative
Social Media Monitoring: Analyzing Unexpected Results of Social Conversations
Google Gives Search a Refresh
It's New Media, but You Can Measure ROI Using Old Tools
How to Measure Those Three Little Words: Return on Investment
Study Finds Marketers Don't Practice ROI They Preach
Tips for Powerful Quotes that Get Noticed
8 Ground Rules When Working with a Reporter
Getting Ink
When Businesses Can't Stop Asking, "How Am I Doing?"
The Economics of Emotion
State of the Media: U.S. Digital Consumer Report
6 Things to Do before Your Job Interview
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- March 2012 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Homeland Security Media Monitoring: Analyst's Desktop Binder
How to Monitor Your Global Reputation
Why Social Media Monitoring Is Like Fishing
Think Before You Pay Too Much for Social Media Monitoring
Mark Weiner Dispels Some PR Measurement Myths
See, Say, Feel, Do: Social Media Metrics That Matter
The Anatomy of the Perfect Pitch
60+ F.re.e Press Release Distribution Sites
Tell It All: Challenging Crisis Communications' Rules
8 Strategies for a Standout Satellite Media Tour
Why Marketers Never Learn for Others' Social Media Mistakes
7 Tips for Developing a Killer Key Word Strategy
A 47-Point Guide for First-Time Webinar Success
12 Dos & Don'ts for PR Interns
The Executive's Guide to Better Listening
How Do You Ship a Horse to the Olympics in London?
What Happens to My GMail Account When I Die?
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- March 2012 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
8 Ways to Measure Return on PR Investments
Six Degrees of Social Media Monitoring
How Coca-Cola Monitors Social Media
A Modern Definition of Public Relations
92 Ways to Get (and Maximize) Press Coverage
Are Reporter's Making More Mistakes Now? (Yes!)
A Journalist Rants: 5 PR Sins to Avoid
PR Measurement Tips
48 Ways to Measure Social Media Success
Social ROI: Measure What Matters
Building Brands for the Connected World
How the Era of "Big Data" Is Changing the Practice of Online Marketing
State of Social Media Marketing
Six Great Questions to Ask on a Job Interview
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- March 2012 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Preparing for a Social Media Crisis
21 Ways to Create Compelling Content When You Don't Have a Clue
A Brief History of Content Marketing
20 Tips to Build Your Blog Audience From Scratch
How to Identify Influence Leaders in Social Media
Trends in Social Media
Social Strategies for Controversial Industries
The Social Media Measurement Smackdown
The Social Media Metrics That Really Matter
Are You Ready for the Era of "Big Data"?
The 8 Principles of Product Naming
6 Types of Questions the Media Always Asks
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- February 2012 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Lawmakers to Homeland Security: Social Media Monitoring Threatens Free Speech
Six Key Metrics for Managing Global-Local Communications
Content Marketing Tactics Now Critical to All Businesses [Infographic]
The Ultimate Guide to Writing Incredible Headlines
How Companies Learn Your Secrets
Is Social the New News?
So Where Did AVEs Come From Anyway?
4 Unique Approaches for Measuring Social Media
Measuring Social Media: Interview with Web Analytics Guru Jim Sterne
How to Use Facebook Metrics to Give Your Audience the Content They Want Most
Don't Be a Pest with "This Social Media Stuff"
Five Crucial Steps to Retaining Brand Loyalty in a Crisis
12 Most Productive, Low-Cost Ways to Influence the Media
Jeremy Lin and the Power of Social Media
13 Cost-Saving Web Sites for Entrepreneurs
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- February 2012 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Tweets as Poll Data? Be Careful
How Measuring PR Helps You Triumph Over Competitors
7 PR Lessons Komen Didn't Know It Was Giving You
Managing Negative Comments in Social Media
How to Survive an Ambush Media Interview
How Americans Are Spending Their Media Time…and Money
8 Tips for Writing a Great Case Study
51 Ideas for Blog Posts
How to Guarantee Your Press Releases Will Be Completely Ignored
Top 100 Influencers in Social Media
5 Essential Spreadsheets for Social Media Analytics
What Others Like (and Dislike) about Your Tweets
The State of Social Media Marketing
Social Media Explained Through Donuts
10 Immutable Laws of SEO
Fixing the Reputations of Reputation Managers
5 Ways to Find the Best Travel Deals Using Social Media
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- February 2012 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
CyberAlert Awards 18 Non-Profits PR Grants for F.r.e.e. Media Monitoring
Social Media Monitoring for Higher Ed
Measuring Social Media ROI
Gamification of PR Messages Could Be a Game Changer
How to Make Your Pitch Stand Out in Crowded In-Boxes
How To Be a Self-Righteous Social Media Jerk
Analysis: The Susan G. Komen Kerfuffle
The Truth about Reputation Management - What You Need to Know NOW!
Twitterverse Tips: Headlines to Boost Your News Release Online
Be Better at Twitter: The Data-Driven Guide
7 Common Mistakes on Social Media (and How to Fix Them)
14 Cringe-Worthy Things PR Clients Say
The Best and Worst of the Super Bowl Commercials
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- February 2012 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
A Glimpse of Murdock Unbound
Tools to Monitor Online Reputation Across Different Languages
Stop Avoiding Video for PR Purposes
The 11 Things that Journalists Consider Newsworthy
26 Tips for Writing Great Blog Posts
13 Social Platforms Your Small Business Should Consider Using
Who Are the Top 50 Social Media Power Influencers?
Automated vs. Human [Sentiment] Analysis
In Paterno Death Apology, a Lesson for CEOs
8 Things You Should Think About When Dealing with Several Crises at Once
How Chasing Your Metrics Has You Chasing Your Tail
Qualitative Web Analytics: Heuristic Evaluations Rock
Marketer's Guide to Engaging the Tablet User
11 Deadly Social Media Sins
What Not to Post on Facebook
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- January 2012 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
DHS Monitoring of Social Media Concerns Civil Liberty Advocates
Air Force's Top Brain Wants 'Social Radar' to See into 'Hearts and Minds'
Google Search + Your World
48 Ways to Measure Social Media Success
Five Steps to Measure the ROI of Digital Channels
7 Tips on How to Apologize in the Business World
The Social Network Quiet Giant
The Power of Social Web for Local Businesses
New Top-Level Domains Create Fear, Uncertainty and Doubt
UNSUBSCRIBE ME…Yes…Really….Please
10 Ways to Use Linked-In for Your Job Search
To Find Happiness, Forget about Passion
Five Pieces of Universal Advice You Can Give Anyone, Anytime
Your Round-Up of 2011: Best of Round-Ups, Predictions, and Trends
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- January 2012 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
The New Definition of PR
4 Reasons Why the PR Team Should Be in Charge of Social Media
Why Brevity in PR Will Get You Noticed
How to Create an Infographic
Social Media Measurement and Analytics
CES 2012: Measuring Social Conversations Among the Noise
State of the Media Report
5 Ways to Get Started with Gamification [Slide Show]
10 Measurement Predictions for 2012
7 Top Online Marketing Trends for 2012
7 Social Media & SEO Tactics Businesses Will Adopt in 2012
5 New Rules for a Knock-Out Pitch
Social Media Compendium
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- January 2012 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Questions to Ask When Choosing a Social Media Monitoring Vendor
Social Media Battlefield: Marketing vs. PR
Top 8 Signs You're in PR
11 Tips for Getting Booked on National TV
How Rick Santorum Is Making His "Google Problem" Worse
25 Grammar and Language Mistakes
7 Tips for Forging an Appropriate Online Apology
Social Networks' Predictive Powers Will Be Highlighted in 2012 Election Cycle
Why Web Monitoring is Better Than Social Media Monitoring
7 Apps That Rocked My Work
The Power of Words
Homeland Security Social Media Monitoring Policy Under Fire
Have an Online Press Room You Can Be Proud Of
Jacob Nielsen on Usability for Mobile Sites and Apps
Book Review: The Ideals Behind Performance
Internal Communication and the Art of War
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- January 2012 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
PR Grants Deadline for F.r*e.e Media Monitoring Extended to Jan. 9
Media Relations for The Cable Channel TLC: The Least Said the Better
2012 Prediction: The Year of Customer Activism
11 New Year's Resolutions for PR and Marketing Professionals
7 Sneaky Ways to Use Facebook to Spy on Your Competition
Customer's Social Data Isn't Yours
How to Capture Powerful Insights from Retail QR Code Campaigns
Pinterest: A Beginner's Guide to the Hot New Social Network
When "It" Hits the Fan: The 10 Mishandled Crises of 2011
How to Ace a Google Interview
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- December 2011 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
CyberAlert Offers F.r*e.e Media Monitoring to Not-for-Profits
Why Businesses Can No Longer Ignore Monitoring Social Media
The PR Factor 2011: Leading Today's Marketing Conversations
7 Reasons to Rethink Your Blogging Strategy: New Research
A CEO's Guide to Social Media in 2012
10 Cool Social Media Monitoring Tools
Measuring Social Media Successfully: A Few Tricks and Tips
5 Killer Facebook Marketing Infographics
The 25 Best Social Media Books of 2012
7 Tips for Managing Social Media from McDonald's
Top 20 Ways Clients Annoy PR Pros
Ads That Entertain: YouTube's Top Spots in 2011
The Worst Corporate Jargon Offenders
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- December 2011 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Media Monitoring Checklist
The State of the Blogosphere
Social Business Planning
The Trap of Social Media Noise
Why the Numbers Game Really Matters in Social Media
Buzzword Bingo: 12 Words That Need to Die in 2012
The 10 Worst Media Disasters of 2011
Top PR Blunders of 2011
The Top 10 Best and Worst Communicators of 2011
10 PR Predictions for 2012
Metrics & ROI: Most Marketers Can't Measure ROI of PR, SEO, or Social Media
Pros & Cons of Letting PR Pros Tweet for You
10 Consumer Megatrends That Will Impact Your Marketing [and PR] Strategy
Report: Most Newspapers Will Fold within Five Years
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- December 2011 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Are You Listening?
How Social Media Monitoring Can Grow Your Company's Online Reputation
22 Social Media Alerts Your Company Should Be Using
Setting Priorities in Measurement
How Sony Connects Social Media Monitoring to ROI (and You Can Too!)
Which is Best? Vocus vs. Cision
How 3 Companies Built Their Twitter Strategies
20 Social Media Marketing Do's & Don'ts
The Top 50 Marketing Blogs for 2012
The Best Social Media Campaigns of 2011
10 Digital Marketing Trends for 2012
Yahoo Study Seeks Algorithmic Answer to "Six Degrees of Separation"
9 Habits of Extraordinary Blogs
The Checklist All Facebook Pages Absolutely Must Have
The 20 Funniest Customer Service Stories of 2011
Damn You Autocorrect Reveals 9 Funniest Texts of the Year
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- December 2011 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
22 Social Media Alerts Your Business Should Be Using
Corporate Social Media Strategy
Best Practices for Social Media Research
An Approach to Social Media Monitoring and Measurement Based on the Spectrum of Online Relationships
10 New Google Analytics Features You Need to Start Using
A Commonsense Framework of Social Media Measurement
Metrics for Social Media ROI
15 Ways to Bring Social Media to Events
2012 Social Media Business Trends
5 Reasons Your Business Should Be Blogging
Sniffing Out Social Bots: The Combustive Potential of Social-Media Based Algorithms
40 Useful Things to Share on Facebook
12 Things You Didn't Know Facebook Could Do
9 Tips for a Successful Facebook Presence
The 10 Best Commercials of 2011
10 Great Gift Ideas for Women in Business
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- November 2011 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Social Media Monitoring — 10 Social Media Experts Tell You What to Use
The Difference Between Monitoring & Listening
The New Era of Online Listening
Are You Measuring the Right Social Media Metrics?
How to Be a Rock Star on 8 Social Media Platforms
How Search Engine Watch Grew Google News Traffic by 300%
A Better Way to Handle Publicly Tweeted Complaints
Is Your Company Social Media Ready for a PR Crisis?
The Power of Word of Mouth Marketing [Infographic]
About the Public Relations-Defined Initiative
How to Write a Winning Proposal
The Secrets of the Best PR Pitch I Ever Received
40 Useful Things to Share on Facebook
10 F.r.e.e Ways to Track All Your Passwords
Social Media Marketing - 10 Inspiring Infographics
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- November 2011 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
5 Things PR Can Do to Matter More
Google Give(s) PR Pros a Holiday Gift
Pitching to Google's Fresh New Algorithm Via News, Blogs, Events, and Google+
Social Media Monitoring: You're Doing It Wrong
How the CIA Uses Social Media to Track How People Feel
PR Monitoring & Management Tools: Which Is Best? Vocus vs. Cision
How Marketers Are Measuring ROI [Infographic]
The ROI of Social Media ROI
The One Social Media Metric You Need
The State of Setting Social Media Measurement Standards
Priorities for Public Relations Research, Measurement and Evaluation
How Valuable Is Word-of-Mouth?
10 Traits of Amazingly Awesome Infographics
Careful Writers! 10 Common Words with Opposite Meanings
Is Social Media Monitoring Ethical? (Interesting College Assignment)
50 Best Blogs for the Public Relations Major
Murphy's Law and the PR Pro
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- November 2011 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Durham Conclave: Progress in Setting Social Media Measurement Standards
A Framework for Social Media Analytics
Social Media Monitoring: Measuring the Metrics that Matter
Measuring Social Media and the Value of Information
How Businesses Should Measure Social Media
Measuring Social Media ROI: 12 New Factors to Include in the Equation
How to Make a Free Social Media Monitoring Dashboard
My Favorite Google Search Secrets
The Effectiveness of Free PR News Release Distribution Services
50 Best Blogs for Public Relations Major
Do These 5 Social Media Monsters Still Scare You?
The Big List of 77 Twitter Mistakes: Which Do You Make?
The 5 Smartest Kinds of Twitter Users. Which Ones Are You Most Like?
17 Twitter Marketing Tips from the Pros
Infographic: The Social Media Crisis Communications Decision Tree
10 Consumer Megatrends That Will Impact Your Marketing [& PR} Strategy
5 Ways to Bring More Fun to Your Social Media
The Shady Marketing Scheme That's Buying Off Your Favorite Bloggers
7 Laws of Technology for Marketers
8 New Technologies Marketers Should Know About
Bank of America Fee Retraction Shows Effect of Consumer Rage
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- November 2011 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Shonali Burke on Listening in Social Media
What Does Your Profile Picture Say to the World?
How Many PR Practitioners Does it Take to Change a Light Bulb
Occupy Wall Street: Is Madison Avenue Listening?
The Starting Salary for a PR Specialist Is….
Reputation Management: 10 Bizarre Company Rumors
Website Grader
Media Training: Preparing Your CEO for a Media Interview
The Logic Behind Making Your Post Sharable
The Six Attitudes Leaders Take Toward Social Media
50 Quick, Dirty and Cheap Ways to Improve Your Social Media Presence
How Quaker Oats Brought Cap'N Crunch to Life in Social Media
What's Next for Marketing
Marketers Seek to Better Measure Social Media Success
10 Truths about Social Media You Need to Know
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- October 2011 - Issue #4: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Measuring Impact and Influence in a 3.0 World
15 Questions for Social Media Marketing and Measurement Success
How Top Brands Measure Social Media Success
Social Monetization: Measuring Its Impact on the Bottom Line
Video: What You Should Be Measuring in Social Media
5 Action Steps to Take in B2B Reputation Management
The 5 Crucial Rules of How to Handle a Social Media Crisis
20 Things PR Pros Should Know NOT to Do
What Makes People Buy? 20 Reasons Why
Internet Trends — 2011
The Great Tech War of 2012
Twitter Business Guide: Communication & Marketing
7 Strategies for Effective No-Cost Marketing
60+ Key Takeaways and Soundbites from Jump 2011 Conference
Ten Tips for a Successful Earnings Call
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- October 2011 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Maximizing Your Media Monitoring Results
Are You Teaching Your Customers?
10 Ways to Never Run Out of Blog Ideas Again
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Communications Industry Forecast — 2011
The State of Social Media 2011: Social is the New Normal
The Worst Thing to Put on Your Company Web Site
10 Best Places for Top-Paying PR Jobs
37 Tweet Size Writing Tips
Top 10 Tips to Reclaim Your Life from Distraction
How to Graciously Say No
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- October 2011 - Issue #2: Media Monitoring News: This Week in Media Monitoring
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Melissa Waggener: Notes from One of America's Best
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9 Key Marketing Metrics Every Company Should Measure
7 Tips for Getting Legal Approval on Social Media Programs
What Do Facebook Users Expect from Brands?
Social Media Customer Service Is a Failure!
The Social Corps: Social Media Handbook of the U.S. Marine Corps
Where to Put Your Money: 12 Top Marketing &v PR Trends for 2012
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PR Meetings, Webinars, White Papers
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- October 2011 - Issue #1: Media Monitoring News: This Week in Media Monitoring
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Why Organizations Have to Monitor Social Media
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The 6 Most Important Online Marketing Metrics Ever
Measurement 2020 and Other Fantasies
Could Social Media Monitoring Have Saved Netflix & Blockbuster
PR Needs a Moneyball Makeover
Social Media Jobs Getting More Plentiful
Social Media Monitoring ROI: Metrics for Measurement
Visual Tour: Amazon Kindle Fire
Google Launches Paid Premium Version of Analytics
Best Books for Marketing - A Top 5 Review
Dell Defines Social Media ROI: An Interview with Rashi Dave
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- September 2011 - Issue #5: Media Monitoring News: This Week in Media Monitoring
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Five Social Media Lessons for Business
PR People: Where Are You and Why the "Bleep" Can't I Find You?
Twitter's 13 All-Time Epic Tweets (And the Stories Behind Them)
Top 50 Social Media Campaigns Revealed
Preventing Goog-Ups: 10 Proofreading Tips
Harris Poll Measures How Public Perceives 22 Industries
Coca-Cola, AT&T, Others Out to Reinvent Web Measurement
How Many Apps Are Too Many?
Why So Many Blogs Fail — And What to Do About It
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- September 2011 - Issue #4: Media Monitoring News: This Week in Media Monitoring
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Nine Questions to Ask before Every Media Interview
Social Power and the Coming Revolution
How to Issue a Great Apology
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My Top Five Free Online Productivity Tools
12 Must-Read Posts about QR Codes for PR Pros
What's Your Social Media Marketing IQ
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3 Reasons VMS Failed and 3 Lessons for Survival
10 Must-Read Public Relations and Marketing Books
PR Meetings, Webinars, White Papers
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- September 2011 - Issue #3: Media Monitoring News: This Week in Media Monitoring
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10 Ways to Be an Indispensable Media Source
Grammar Quiz: Should The Verbs Be Singular or Plural?
Top 10 Web Analytics Myths Dispelled
Marketing Metrics: The Good, The Bad and The Irrelevant
How to REALLY Measure the ROI of Social Media
5 Vanity Metrics to Stop Measuring (and Better Alternatives)
Forget the Hype: Gamification Is Already Mainstream
3 Non-Obvious Ways Social Media Will Impact Big Companies
What President Obama Can Teach Us About PR, Public Speaking & Media Training
7 Tips to Increase Your Blog Comments
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PR Meetings, Webinars, White Papers
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- September 2011 - Issue #2: Media Monitoring News: This Week in Media Monitoring
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4 Biggest Lies About Social Media
5 Motivations for Sharing Content
12 Most Popular Social Media Alter-Egos
Combining Public Relations and Marketing to Change Consumer Opt-In Behavior
The Myth of Reputation
Online Reputation Management: Top 10 Tips for Small Business
In a Race to Out-Rave, 5-Star Web Reviews Go for $5
Seven Things You Need to Know Before Going on TV
23 Smart Phone Apps That PR Professionals Can't Live Without
PR Meetings, Webinars, White Papers
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- September 2011 - Issue #1: Media Monitoring News: This Week in Media Monitoring
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41 Terrific Twitter Tips for PR Pros
12 Most Wrong Things to Do on Linked-In
64 Awesome Facebook Marketing Techniques
5 Ways to Measure Social Media
Highlights From the Army Social Media Handbook
Top 10 Reasons You Know You're a Social Media Expert
9 Ways to Sneak Your Website Address into Media Stories
How to Pitch Anything to Anyone
5 Tips for Navigating Reporter Query Services
The 10 Most Viral Ads of All Time
10 Communications Lessons You Can Learn from Harry Potter
Public Relations a Concern as NBA Millionaires Spar
Six Things Many PR Firms Won't Tell You
PR Meetings, Webinars, White Papers
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- August 2011 - Issue #3: Media Monitoring News: This Week in Media Monitoring
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The Single Answer to Every Measurement Question
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The 10 Commandments of Media Outreach
Jakob Nielsen on Usability for Mobile Sites and Apps
10 Stories Beautifully Told with Animated Typography
The 7 Biggest Mistakes Companies Make During a PR Crisis
Why Isn't Your Business on Google+
Social Media Insights You Can Glean from Dating Sites
Slide Show: The Impact of Social Media
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- August 2011 - Issue #2: Media Monitoring News: This Week in Media Monitoring
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29 Tips to Make Your Video Marketing Easier
Burson Marsteller Digital Crisis Media Study
The 10 Percent Rule is a Myth: Determine the Right Amount of PR Research
What Brand Marketers Can Learn from PR
Study: Will You Abandon Facebook in Favor of Google+?
Top 10 Resources to Keep Up with the Pulse of Marketing in this Social Media Age
12 Things to Tweet About on Twitter
30 Tips to Blog with Confidence
5 Tips for Running Successful Cause Marketing Campaigns
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- August 2011 - Issue #1: Media Monitoring News: This Week in Media Monitoring
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5 Things to Listen for in Your Community
ComScore: Brands Should Look Beyond Facebook Fans
Social Media Is Not Going to Save Your Business
7 Sneaky Ways Use Facebook to Spy on Your Competition
12 Most Common Mistakes New Bloggers Make
Marketing on Google+
10 Top 'Branded' iPhone Apps
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- July 2011 - Issue #3: Media Monitoring News: This Week in Media Monitoring
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12½ Reasons PR Should Lead Social Media Efforts
Top 10 Ways to Succeed in PR
20 Questions to Ask to Find the Right Social Media Monitoring Tool
#FU Washington
25 Google+ Resources, Articles and Reviews to Help Get You Started
How Public Companies Use Social Media Monitoring
The Top 10 Sites for Social Media Marketing
How SeatGeek Measures PR Success
Trick Questions
26 Incredibly Daring Ads That Were Made to Shock You
The Top 15 DYAC Texts of All Time
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PR & Marketing Job Openings
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- July 2011 - Issue #3: Media Monitoring News: This Week in Media Monitoring
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Definitive Guide to Marketing Metrics & Analytics
How to Make Measurement Fun
Do You Know What Social Media Marketing Really Costs?
Six Reasons Every Brand Should Blog
41 Ideas for Posts for Your Company Blog
21 Buzz Words and Phrases That We Can Live Without
The PR Video Primer
Video: 29 Ways to Stay Creative
Social Media Strategy in One Slide
Google Posts the Best Doodle in the World
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- July 2011 - Issue #2: Media Monitoring News: This Week in Media Monitoring
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Top Viral Videos — June 2011
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PRSA Report: Profit Margins Up for PR Agencies
How to Create a Useful Logo
7 Twitter Marketing Campaigns to Learn From
Never Underestimate the Power of Traditional Methods [Media]
Facebook Marketing Success by Mari Smith
InfoDoodle: 17 Content Creation Ideas to Inspire You
The 10 Most Common Website SEO Mistakes
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- July 2011 - Issue #1: Media Monitoring News: This Week in Media Monitoring
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Why Do People Follow Brands?
The Ultimate 8-Point Checklist for Remarkable Content
8 Brands That Were Forced to Apologize
How Oracle Uses Storytelling to Sell More
The Secret World of Amazon Reviewers
14 PR Tips for Successful Facebook Campaign
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- June 2011 - Issue #5: Media Monitoring News: This Week in Media Monitoring
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Stuck at the Airport Overnight
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40 Ways to Take Your Agency's Blog to the Next Level
Making the Case for Infographics in PR
Paid, Earned and Owned: Revisited
Social Media Now Directly Influences Search Ranking
6 Reasons Social Media Sucks, But You Need to Use It Anyway
Are Social Media the Villain in the Spiderman Saga?
194 Social Media Case Studies (and 23 Tactics) from 2011
Is Your Business Antisocial?
4 Ways to Stomp Out a Social Media Wildfire
Tips for Handling Hecklers: "Get the Hell Off the Stage"
The Perfect 7-Step Plan to Boost Daily Productivity
10 Big Brand Lessons at the Corporate Social Media Summit
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- June 2011 - Issue #4: Media Monitoring News: This Week in Media Monitoring
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Guy Kawasaki's Dicey PR Tips: Social Media to Enchant People
PR Industry Sets Top 4 Measurement Priorities
10 Great Expectations: What CEOs Want from Their CMOs
The Creativity Conundrum
Use Twitter? Always Remember These Three Things
Social Media Monitoring & Metrics: The Definitive Introduction
5 Killer Social Media Tips for PR Pros
Hypebusters: Start-Ups Need PR
5 F.r.e*e & Easy Listening Tools for Monitoring Social Media
What Not to Do on Social Media
8 Tips to Avoid a Social Media Disaster
UK Social Media Case Studies
The 9 C's of Social Media User Types — Which Ones Are You?
30 Social Media Marketing Tips and Tactics
Google's New Search Features: Everything You Need to Know
Three Time-Saving Techniques That Can Ruin Your Return
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- June 2011 - Issue #3: Media Monitoring News: This Week in Media Monitoring
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Marketing & Social Media Compendium
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Ultimate Bloggers' Guide to Search Engine Optimization
The "Get 'Em Laughing" Issue
The 5 Dumbest Things on Wall Street: Delta Airlines
How to Use YouTube to Stimulate Positive Conversations Online
"That" vs. "Which": Easy Tips for Determining When to Use Each Word
Blueprint for a Perfect Blog Post
6 Ways to Know Your Business Blog Is a Waste of Time
How to Co-opt Online Critics Without Threatening Them
How Do You Solve a Problem Like Weiner-gate?
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- June 2011 - Issue #2: Media Monitoring News: This Week in Media Monitoring
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50 Social Media Marketing Tips and Tactics
The Basics of Social Media Measurement for Business
A New Social Media Influence Tool
7 Organizations Trying to Shape the Future of Social Media Measurement
The State of Mobile ROI
3rd Annual Survey of Media in the Wired World
Family Business
Crisis Communications: PR vs. Legal
Top 10 Brands in Video: Big Names and Bigger Surprises
How Food Superbrands Manage to Become Your Family
The Pocket Notebooks of 20 Famous Men
The Only Business Networking Guide You'll Ever Need
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- June 2011 - Issue #1: Media Monitoring News: This Week in Media Monitoring
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Top 8 Reasons Your Company Needs Vanity Short Codes and Star Star Numbers
7 Qualities of Effective Tweets
109 Ways to Make Your Business Irresistible to the Media
Top 10 Traits of Highly Successful People
What Lady Gaga Can Teach You about PR
20 Reasons Why Customer Service is Broken
The World's Most Ridiculous Sports Team Names
The Dysfunctional Client and Ad Agency Relationship
10 Creative Social Media Resumes to Learn From
Useful List of Freelance Job Sites
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- May 2011 - Issue #2: Media Monitoring News: This Week in Media Monitoring
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7 Twitter Myths Busted
31 Reasons You Are Not #Winning on Twitter
#Winning on Twitter: The Top 10 Promoted Tweets
5 Reasons Social Media Is a Waste of Marketing Dollars
Preparing Your Communication Response to a Data Breach
10 Excellent Examples of Guerrilla Marketing Campaigns
How to Relate to Mom Bloggers
10 Things I Hate About You (As a Blogger)
8 Ground Rules When Working with Reporters
8 Ways to Buy More Happiness
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- May 2011 - Issue #1: Media Monitoring News: This Week in Media Monitoring
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PR Industry Fills Vacuum Left by Shrinking Newsrooms
PR is Dead
Why the News Release Is Worth More in Today's Social Media Age
Business Wire Announces Press Release Measurement Upgrades
20 Common Grammar Mistakes that Drive Editors Nuts
Wall Street Traders Mine Tweets to Gain Trading Edge
Six Signs Your Client Isn't Happy
Fishing Is a Lot Like PR (Honestly!)
10 Biggest Tech Cover-Ups: Shut Up and Act like Nothing's Wrong
The Op-Ed as a Platform for Storytelling
Social Media Is a Tactic, Not a Strategy
Should You Join the Social Conversation If No One is Talking About You?
14 Best Practices for Long-Term Social Media Success
PR Pro's Guide to Twitter
A New (and Simple) Strategy for Secure, Essentially Unbreakable Passwords
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- April 2011 - Issue #4: Media Monitoring News: This Week in Media Monitoring
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What David Ogilvy Can Teach You About Good Manners
Repairing Your Online Reputation: When Is It Time to Bring in the Experts?
Seven Secrets of Rainmaking
How to Get the Most Out of SlideShare
The PR Pro's Guide to Twitter
Of the 1%, by the 1%, for the 1%
The PR Guide to E-Mail Pitching
Impact of URL Shorteners on Search Engine Optimization (SEO)
7 Outdated SEO Tactics and What You Should Do Instead
Small Business SEO: 46 Experts on the Biggest Mistakes and How to Avoid Them
The Web Marketing Check List: 37 Ways to Promote Your Website
When Publicists say "Shhhh"
Are You Talking to Me?
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- April 2011 - Issue #3: Media Monitoring News: This Week in Media Monitoring
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Three Key Ways to Manage Risk in Social Media
When Netizens Attack! Five Common Tactics & How to Handle Them
Top 5 Innovative Ways PR Pros Are Using Social Media
Top 10 Myths about Public Relations
The Difference Between Web Reporting and Web Analysis
Metrics Advice: Think KPIs, not ROI
Measuring the Future: New Metrics for New Media
PR Industry Must "Consign AVE to the Graveyard"
Nine Steps to Getting More from Your PR Resources
A Publicist Who Sees No Need to Duck Calls
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- April 2011 - Issue #2: Media Monitoring News: This Week in Media Monitoring
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Principles for Leading Creative Teams
How NOT to Respond to Criticism or Bad Reviews in Social Media
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Advertising vs. PR: How to Measure the Value of Editorial Coverage
8 Negotiation Lessons from the NFL Lockout
The 12 Essential Talents of Leadership
The Top 8 PR Pitch Phrases I Hate
How to Follow Up on Media Pitches
Paid Content 50: The 50 Most Successful Digital Companies in the U.S.
Emotional Marketing: Creating Ties That Bind
10 Things Every Small Business Website Needs
10 Questions Every Communications Professional Must Be Able to Answer Before Beginning a Measurement Program
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- April 2011 - Issue #1: Media Monitoring News: This Week in Media Monitoring
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What Marketers Don't Know About Public Relations
Ethical Best Practices of Recording Media Interviews
The Yankees' Guide to Media Survival
5 Awful Press Release Blunders to Avoid
Do You Make This Mistake with Your Headlines?
The Rules of Social Media Engagement
When Social Bites Back: Dealing with Missteps
10 Tips to Grow Your Twitter Following
The Dos and Don'ts of Article Marketing
51 Ways to Reward Employees Without Money
How to Track Social Media Metrics Like a Rock Star
7 Local Web Marketing InfoGraphics to Overload Your Brain
YouTube Marketing Mistakes
Sarah Palin's Lessons of Personal Branding
General Electric Paid No Federal Taxes in 2010
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- March 2011 - Issue #3: Media Monitoring News: This Week in Media Monitoring
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The Creative Personality
To Release — Or Not Release —That Is the Question
Why TV Publicity Matters
How Businesses Can Get a Link in Wikipedia
Things Worth Noting at SXSW 2011
Six Ways to Avoid a Social Media Catastrophe
J.C. Penny's SEO No-No: How to Avoid the Same Fate
Should Social Media Really Be a Top Priority?
How to Read the New York Times F.r.e.e. Online (After They Start Charging)
Analyzing the Wrong Social Media Numbers
48 Social Media Key Performance Indicators
Should People Get Media Training Before Using Twitter
13 Must-Have Tips for Local Search Marketing
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- March 2011 - Issue #2: Media Monitoring News: This Week in Media Monitoring
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Corporate Killers of Creativity
10 Ways to Think Different — Inside Apple's Cult-like Culture
The Legal Magic Bullet That Protects Twitter And Yelp
Report of the Advertising Value Equivalency (AVE) Task Force
Biggest Tech PR Disasters
What Role Does PR Play in Social Media Marketing (Presentation)
F.r.e.e Marketing Tools Via Google
Social Media for B2B Marketing
20 Questions to Ask to Find the Right Social Media Monitoring Tool
10 Quick & Dirty SEO Success Metrics
2011's Best Social Media Stats and Insights (So Far)
6 Secrets of Social Media Success
7 Top Twitter Tools
Look at Your Social Media. You're Seeing the Future of Your Brand
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- March 2011 - Issue #1: Media Monitoring News: This Week in Media Monitoring
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How to Make a Small Business Look Big
Listen Up! Dell Lends Its Ear to Social Media
Which Social Media Marketing Metrics Really Matter? (And To Whom?)
Your Investment in Measurement
What We Learned from Our 2011 Journalist Survey (Results May Surprise You)
Sentiment Analysis Gives Companies Insight into Consumer Opinion
Why Tuesdays Suck for Social Marketers
The Problem with Public Relations
7 Ways PR People Make Me Crazy
Social Brands and the Seven Deadly Sins
When Tweets Go Wrong and How to Do It Right
Exploring the Serious Business of Game-Based Marketing
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- February 2011 - Issue #3: Media Monitoring News: This Week in Media Monitoring
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Measuring Outcomes and Not Just Outputs
How to Measure the Success of a Government Web Site
10 Laws of Social Media Marketing
Social PR: 10 Ways to Do PR Better with Social Media
How to Optimize Your Social Media Budget
Lessons from Sociology: 5 Tips to Help You Sell More
How H&R Block Uses Social Media to Enhance Customer Relations
Blogs Wane as the Young Drift to Sites like Twitter
Want to Get a Conversation Going on Twitter? Call a Reporter
How Do I Tell If My SEO Agency is Using Black Hat Tactics?
Keep It Short — Media Tips
Seven Reasons Why Porsche is Winning the Social Media Game
The Man at the Top of PR
The Day Egypt Disappeared
Blogger Outreach: 8 Tips for Managing Brand Promoters & Detractors
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- February 2011 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
The Power of Listening in Social Media
PR Measurement Formula #Fails?
Monitoring Vs. Analytics
13 Tips for Facilitating Viral Uptake
How Do You Encourage People To Share Your YouTube Videos
9 Charts That Simplify the Social Media Story
The Intersection of Social Media, Mobile and Search Marketing
Overcoming the 5 Barriers to B2B Social Media Marketing Success
Report: Marketers Optimistic About Finding Social Media ROI
6 Ways to Romance Journalists with Your Pitch
Ten Best Ways to Beat Writer's Block
The Dirty Little Secrets of Search
5 SEO Mistakes that Crush Google Rankings
Negative Reviews in Local Search: A Survival Guide for Businesses
11 Social Media Cartoons
14 Banned SuperBowl Ads
Love in the Age of Social Media
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- February 2011 - Issue #1: Media Monitoring News: This Week in Media Monitoring
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Social Media Measurement 101
Keys to Effective Influencer Measurement
Your Guide to Influence: Tools, Techniques and Recent Conversations
Taco Bell PR Crisis
Old-Fashioned Message Boards Still Get the Job Done
Many Brands Don't Track Social Media Conversations
Five Reasons Your Competitors Aren't Blogging
The 50-40-10 Rule of Optimizing Press Releases
10 Top Twitter Analytics Tools
The 10 Best Corporate Blogs in the World
Surviving Tough Times: 100 Entrepreneurs Share Their Tips
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- January 2011 - Issue #2: Media Monitoring News: This Week in Media Monitoring
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Social Media on Full Display in Wake of Gabrielle Giffords Shooting
Defining PR in 140 Characters or Less
Pitch Perfect: The Art of Media Pitching
NPRs Scott Simon: How to Tell a Story
Blogger Relations Misconceptions
Marketing Wisdom for 2011
The Social Compass is the GPS for Adaptive Business
From Community Management to Command Centers
Internet 2010 in Numbers
The Top-10 Reasons Consumers Follow a Company on Facebook
The Big List: 168 Marketing Trends, Predictions & Resolutions for 2011
25 Important Search Engine Optimization Mistakes to Fix Right Now
7 Common Homonymic Spelling Errors
Crisis PR — The Lightning Round in Dealing with a Badly Babbling Blogosphere
Best Products and Top Trends from the Consumer Electronics Show
How to Dig Through the Avalanche in App Marts
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- January 2011 - Media Monitoring News: This Week in Media Monitoring
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Information Industry Outlook in 2011: Looking for Revenue in All the Right Places
Tim Marklein Takes Measure of Changes Coming to PR Measurement
The 11 Unwritten Laws of Reputation Management
How to Un-Google Yourself and Push Bad News Off Page 1
PR Lessons from 2010 — The Year of the Mega Crisis
Eleven Digital Trends to Watch in 2011
Public Relations: Rise of the Image Men
Your Followers Are No Measure of Your Influence
Facing WikiLeaks Threat, Bank Plays Defense
The Future of Social Shopping
125 Tips for Building an Irresistible Brand
The 20 Most Hilarious and Clever Print Ads Ever
2010's Most Shared Videos
LSSU's 36th Annual List of Banished Words
Reading Wife's E-Mail Illegal? Man Faces Up to 5 Years
10 Ways to Get the Most Out of Technology
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- December 2010 - Issue #3: Media Monitoring News: This Week in Media Monitoring
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F.r.e.e Media Monitoring Service: PR Grants Available to Not-for-Profits
Wikileaks and the New Corporate Disclosure Crisis
Social Media and Numbers — Why They Don't Matter
Story Telling for Business
The Best and Worst Measurement Products of 2010
Who Owns Your Company's Social Media Strategy?
Socially Awkward Media
The Five Worst Ways to Save Money on PR
Malcolm Gladwell is Wrong — Social Media IS Revolutionary
The 2010 Top 10 of the Measurement Standard
Your Holiday Gift Guide to Measurement Books
13 Twitter Chats for #PR Pros
Why PR Is So Misunderstood
When It Comes to Marketing, Twitter Destroys Facebook
Reputation Management in the Age of Collaboration
Funniest Commercials of 2010
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- December 2010 - Issue #2: Media Monitoring News: This Week in Media Monitoring
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PR Grants for Not-for-Profit Organizations Worldwide
The Power of Listening in Social Media
We May Not Need Social Media Measurement After All
20 Brilliant Marketing Campaigns That Literally Stopped Traffic
How the Fortune 500 Use Social Media to Grow Sales & Revenue
Digital Death: The Wrong Way to Launch a Celebrity PR Campaign
The Twitter Guide Book
13 Twitter Chats for #PR Pros
Top 10 CEOs Who Tweet
The Ten Commandments of Social Media Crisis Management
Wikileaks: The Shape of Things to Come in Crisis PR
How A Capacitor Popped Dell's Reputation
Facebook 101: A Simple Guide to Using Basic Features
Breathtaking Facebook Fan Pages
10 Facebook Pages Every PR Professional Should Follow
The Algorithm + The Crowd Are Not Enough
10 Glaring Faults of the Latest Tablet PCs
The 30 Freakiest Ads of 2010
Five Simple Rules to Get the Most Out of Your Agency
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- December 2010 - Issue #1: Media Monitoring News: This Week in Media Monitoring
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Top 10 Must-Have Apps for the iPhone and Some Runners-Up
Top 10 Ways to Make a Website Customer Centric
Top 10 Commonly Confused Words, Vo1. 1 & 2
Top 10 Communication Tips of the Year
Top 10 Tips for Responding to Negative Comments
6 Ways Marketers Can React in Real Time to Social Media Search Results
Tools to Help Companies Manage Social Media
The Year's Biggest Corporate Blunders
Fascinating Social Media Facts of the Year 2010
How to Calculate the ROI of Your Social Media Campaign
Saying You're Sorry to Save Your Social Media Hide
Removing Pages from Google: A Comprehensive Guide for Content Owners
Deadly Spin
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- November 2010 - Issue #2: Media Monitoring News: This Week in Media Monitoring
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State of the Blogosphere: Blogs Growing Up
245 Essential Social Media Tools
Five Non-Political Public Relations Lessons From Campaign 2010
Social Media as Predictive Analytics?
How US Airways Just Lost Yet Another Customer
8 Simple Reasons to Promote Your Brand on SlideShare
10 Worst Brand Blunders of 2010
Deciding on the Best Blogging Tool for You
Guerrilla Marketing 2010
Top 25 Grammar & Language Mistakes
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
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- November 2010 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Measurement Starts Here
Engagement and How to Measure It
Third Annual Lecture Series: Public Relations Excellence 2010
How Social Networks Predict Epidemics
Common Copyright Mistakes That Can Get You Sued
Five Cultural Trends Shaping Business Communications and Public Service
Your Social Media Disaster Kit
The Next Generation of Business Engagement
Social Media Optimization for Public Relations
Is Social Media Driving the Economy?
Media Monitoring: The Complete Guide: What You Always Wanted To Know, But Didn't Think To Ask...
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- October 2010 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
4 Ways Gen Y Is Changing the B-to-B Sales Proces
Blurring Lines, Turf Battles and Tweets
5 Ways Agencies Can Win Business
Selecting Online Influencers? Here's 10 Things to Consider
Social Media Quantity vs. Quality Question Answered
Social Media Screw Ups — A History
25 Ways to Listen to Customers on Social Media
10 Excellent Examples of Guerrilla Marketing Campaigns
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- October 2010 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Why Companies Watch Your Every Facebook, YouTube and Twitter Move
The New Business Intelligence of Social Media
Katie Paine's Dirty Dozen Public Relations Measurement Mistakes
Your Boss's Top Four Objections to User-Generated Content
The Top 10 Reasons Your Company Shouldn't Blog
Small Change: Twitter, Facebook and Social Activism
Social Media Analysis Starts With a SWOT Analysis
Is Our Addiction to ROI Killing Social Media?
The Rise of Apps Culture
Study Finds That Apple Dominates Tech News
How to Partner with a Cause for Your Event
Two Rules for a Successful Business Presentation
50 Can't Fail Techniques for Finding Great Blog Topics
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- September 2010 - Issue #3: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
195 Social Media Monitoring Tools to Listen, Find and Distract You
10 Steps for Successful Social Media Monitoring
Six Critical Steps to Take Before Starting Your Social Media Monitoring Initiative
Survey: Social Media Monitoring & Measurement
How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop
Social Media Under One Roof
The Socialization of Business: Your Dirty Little Secrets Are No Longer Secret
Why PR May Not Win the Social Media Agency Wars
How to Respond when Social Media Attacks Your Brand
McDonald's Did NOT See 33% Increase in Foot Traffic Because of Foursquare
How to Partner with a Cause for Your Event
Ten Management Practices to Axe
How to Get a Job at Google — Interview Questions, Hiring Process
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- September 2010 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Why Social Media Monitoring Tools Are About to Get Smarter
A Wiki of Social Media Monitoring Solutions
How Much Should Brands Budget for Social Media?
Key Performance Indicators in Social Media
Engagement: Why Social Media Numbers Don't Matter
Mistakes Being Made Trying to Measure Social Engagement
40 Useful Things You Can Share on Twitter Besides Blog Posts
Ten Corporate Social Media Mistakes
Social Media Are Easier Than You Think
Marketing's New Rage: Brands Sponsoring Influential Bloggers
Twitter-Based Customer Service: How Best Buy Gets It Right
Web of Lies? Brands Hire to Secure Reputation
Think Negative Comments/Reviews Online Hurt Your Company? Guess Again
50 Best Websites of 2010
What People Think of the Ad/PR Biz
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- September 2010 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
The Perfect Social Media Measurement Plan
In Case of Emergency, What Not to Do
How to Use Social Media During a Product Recall
How Social Media is Helping Public-Relations Sector Not Just Survive, but Thrive
Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
The Use of Social Media Tactics
Best Ever Social Media Campaigns
The Future of Public Relations and Social Media
Financial Reporting: The State of XBRL — Rules, Regulations & Best Practices
The Rise of PR in Asia
Unsuck It: Eliminating Business Jargon
25 Essential PR Bloggers You Should Be Reading
25 Essential Blackberry Tips and Tricks
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- August 2010 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
The Guide to Social Media Etiquette for Businesses
Gilty Secrets: 10 Marketing Techniques from Today's Hottest eCommerce Site
The 10 Commandments of Content Marketing
195 Social Media Measurement Tools
Meaningful "Social" Measurement with Net Promoter Score
Useless Online Metrics You Might Be Tracking
A Primer for Marketers Who Are Scared of Web Analytics
Making Sense of Buzz
Measuring Twitter: Popularity is Irrelevant
4 Unexpected Benefits of User-Generated Content
50 Surprising Facts about Social Media
Twitter Abbreviations You Need to Know
5 Reasons Why the Marketing Team Should Own Social Media
JetBlue PR Talks about JetBlue Response to Slater Incident
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- August 2010 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Influencers — Identifying and Measuring
KDPaine's Trade Show & Event Measurement Checklist
6 Key Metrics for a Social Media Measurement Dashboard
Social Media Monitoring: Time to Say 'Sod It'?
Is Social Media Monitoring Worth The Trouble?
Twitter, Twitter Little Star
Old Spice: A Social Media Success Story
Top Execs Dish About Social Media Strategies
Reputational Risk Management: A Framework for Safeguarding Your Organization's Primary Intangible Asset
PR Crisis: McDonald's Goes Above & Beyond
Webinar Marketing Checklist
The 7 Secrets of Running a Wildly Popular Blog
Blog Commenting for PR: Dos and Don'ts
The Stupidest Men's Products Ever Invented (Slide Show)
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- July 2010 - Issue #2: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
How Savvy Firms Monitor Customers' Online Chatter
Social Media Monitoring Tools — How to Pick the Right One
Measurement Myths, Misconceptions and Misfiresn
Your Business vs. CyberBullies
Social Media Employee Policy Examples from Over 100 Organizations
Rethinking the Wining and Dining of Yelpers
Marketing Lessons From The World Cup
Matrix: Challenges of the Social Technology Industry
5 Social Media Trends to Watch Right Now
The Future of Social Relations
Global Forces: An Introduction
Foursquare vs. Gowallay
What Does It Take to Sell Magazines These Days?
For Those Facebook Left Behind
Public Relations: Put 'Em to the Test — How Big Name Consulting Companies Are Doing on Social Media
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- July 2010 - Issue #1: Media Monitoring News: This Week in Media Monitoring
Best PR Articles of the Week
Social Media Success: Mindset vs tools
Lena West's 12-point social-media road map
How To Develop a Social Media Strategy: A Roadmap for Integration
Eloqua's Social Media Playbooks
Top Five Social Media Marketing Mistakes
100 Useful Social Media Learnings from 2010…So Far
21 Unique Location Examples from Foursquare, Gowalla, Whrrl, and MyTown
10 Foursquare Secrets Worth Making 'Public'
Measuring Your Social Marketing
Measuring Social Media's Contribution to the Bottom Line
Twitter 101: Seven Tips for Effective Marketing
Why Traditional PR Should be Part of Your SEO Strategy
Lessons in PR from the Soviet Union
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- June 2010: Media Monitoring News: This Month in Media Monitoring
Best PR Articles of the Month
Online Media Tracking Methodology for Social Media
195 Social Media Measurement Tools & Technologies
13 Truths About Social Media Measurement
Social Media Guidelines
The Fine Art of Video PR
BP PR Gaffs
50 Coolest Niche Search Engines You Never Knew Existed
How a 3-Month Old Webstie Received 958,373 Visits from Google
60 Humorous Print Advertisements to Tickle Your Bones
When is the Best Time to Tweet?
Develop a Plan to Deal with Complaining Tweets, Posts
New York Times Bans the Word "Tweet"
Internet Trends 2010 by Morgan Stanley Research
8 Social Media Hits … and Misses
Hyperlinks in Press Releases
The Ugly Truth about Facebook for Business
How to Build a Great Company Facebook Page
Social Media Clutter: Will Consumers Tune Out?
How to Get the Media to Cover Your Business
Best Practices for Corporate Twittering
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- May 2010 - Issue #2: Media Monitoring News: This Month in Media Monitoring
Best PR Articles of the Month
F.r.e.e. News Release Distribution Services
Include Free Media in Your Online Media Plan
You've Been Yelped!
How to Protect Your Brand from Bad Business Reviews
Wha!? PR people who don't answer the phone??
Oyster Photo Fakeouts: PhotoShop vs. Undoctored
How to Write Your Social Media Plan in 8 Steps
Making a Military Grade Case for Social Media
Meaningful Metrics for B2B Blogging
Yes We Can Measure Social Media ROI
10 Dos and Don'ts for Brands on Twitter
5 Hilarious Branded Videos
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- April 2010 - Issue #2: Media Monitoring News: This Month in Media Monitoring
Top PR Articles of the Month
10 Ways to Use Linked-In
20 Ways Businesses Can Benefit from Social Media
30 Tips On How To Make Your Company’s Blog Rock
20 Social Media Allstars
15 Biggest PR Disasters Of The Decade
7 Reasons Your Company Needs to Prepare for Crises
How to Bounce Back from a PR Crisis
The SPJ Digital Media Handbook
What Makes PR and Marketing Videos Go Viral
Approaches to Handling Online Criticism
Funniest Newspaper Corrections Ever
2.5-Year-Old Encounters an iPad
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
- Early December 2009: CyberAlert to Award 15 Public Relations Grants to
Not-for-Profit Organizations
- September 2009: Best of the Web in Public Relations & Marketing
Great PR Articles: The Social Media Compendium
CyberAlert: New Media Monitoring Features & Services
PR & Marketing Conferences Upcoming
Public Relations Grants for Not-for-Profits
PR & Marketing Job Openings
Best of Previous Issues
- September 2009 PR & Marketing Job Openings
Public Relations Positions
Marketing Positions
- late June 2009: Best of the Web in Public Relations & Marketing
Listing Services: Media Placement Opportunities
White Papers on PR & Marketing
PR and Marketing Articles of Interest
PR Seminars
PR Webinars
- Early June 2009 PR & Marketing Job Openings
Public Relations Positions
Marketing Positions
- January 2009
PR Grants Awarded to 22 Not-for-Profits
F.r.e.e and Low-Cost News Release Distribution Services
Internet Tops Newspapers as News Source
Five Proven Ways To Waste Money With Pay Per Click Advertising
Utilizing Social Media in PR and Marketing: 50 Successful Tactics
2009 Calendar: Easy-to-Read 12-Month Calendar on One Page
Worth Reading: Recent PR Articles of Note
PR/Marketing Job Openings
Best of Previous Issues
- December 2008
Media Monitoring Check-Up
PR Grants for Not-for-Profits
Viral Video for PR: Guidelines for Success
A Customer Success Program Is Your Best PR Tool
Recommended Reading: Recent PR Articles of Note
Media Monitoring Savings: CyberAlert Promotion
PR/Marketing Job Openings
Best of Previous Issues
- September 2008
Questions to Ask When Choosing a Media Monitoring Service
Measuring Public Relations: The Debate Goes On
2009 PR Grants for Not-for-Profit Organizations
Guide to Handling a Blog Crisis
Pew Survey: New Types of News Consumers
End of Year Promotion: Save Now on Media Monitoring Services
PR Job Openings/ Marketing Positions
Best of Previous Issues
- November 2007
The 60-Second PR Pitch
Upgraded Media Calendars Service
Corporate Blogging: Lessons, Opportunities & Pitfalls
Searching Video Clips on Video Sharing Websites
Favorite YouTube Videos
PR Bashing and Why Not to Hate PR People
New Rules for Creating Publicity
Search Engines Beyond Google: 119 Research & Placement Resources
2008 PR Grants for Not-for-Profit Organizations
PR Job Openings / Marketing Positions
End of Year Promotion: Save Now on Media Monitoring Services
Best of Previous Issues
- May 2007
Crisis PR: 12 Biggest Mistakes
No Cost/Low Cost PR News Release Distribution
CyberAlert Announces SSE OneClip Service
Blogging & The Law: How to Stay Out of Trouble
Using Press Releases to Increase Web Site Traffic
2007 PR Grants for Non-Profit Organizations
Media Relations Conference
State of the News Media 2007
Job Openings: PR & Marketing
PR/Marketing Internship
- December 2006
Public Relations Positions
Marketing Positions
- September 2006
"Teensy" Videos: PR Opportunity
Online PR Survey on Digital Media
PR Grants for Non-Profits
Getting PR in Wikipedia
The Economist: On the Value of PR
New Low-Cost Media Measurement Service
The Myth of PR Multipliers
Job Openings: PR and Marketing
Most Read Articles From Previous Issues
F.R.E.E. Media Monitoring Trial
Public Relations Positions
Marketing Positions
- August 2006
Public Relations Positions
Marketing Positions
- March 2006
How to Create a Successful Business Blog: 17 Tips You Need to Know
a.m. News Brief: New Made-to-Order Daily News Digest
Online Video: New Publicity Outlet
Media Relations Conference: Summit on Communications
Pitching Freelancers: Techniques to Score More Ink and Pixels
Non-Profit Organizations Receive PR Grants
New Akamai World News Index
F.r.e.e Media Monitoring Trial
Most Read Articles from Previous Issues
2006 Full-Year Calendar
- December 2005
PR Grants Available for Non-Profit Organizations
2005 Media Trends
Readership Studies: New Media Gains Eyeballs Across All Demographics
Top 10 Internet News Sites
F.r.e.e Media Monitoring Trial
11th Annual PR Blunders List
How to Get a Reporter's Attention?
2006 Full-Year Calendar
Trade Show News - PR Opportunities
Articles Invited on PR
- May 2005
CyberAlert Launches National TV Monitoring Service
Vlogs (Video Blogging): Potent New Media
Blog Monitoring Enhanced
Preparing Executives for Media Interviews
The Truth About Website Analytics
Key Word Advertising in PR
Must Read Articles for PR Professionals
- February 2005
New Approaches to Broadcast News Monitoring
CyberAlert Introduces New Internet Measurement Data
Optimizing and Measuring News Releases on the Internet
2005 PR Summit - New York - May 2-3
Participate Now in Worldwide Media Measurement Survey
- December 2004
New PR Grants Available for Non-Profit Organizations
Creating Buzz About Companies and Products
Flip Side of Business Blogging
Top 10 News and Information Destinations on the Internet
2004 Media Monitoring Survey Results
- November 2004
2004 Media Monitoring Market Survey Results Released
New PR Survey: 2004 Market Survey of Media Measurement, Evaluation and Analysis
New IPR Measurement Bibliography
New Blog Monitoring Service
"Do It Yourself" Vs. Company Service
What PR Can Learn from Activists
Newspaper Circulation Continues to Erode
- June 2004
The 18 Immutable Laws of Corporate Reputation
Tips for an Effective Online Newsroom
Media Monitoring Service Clips Only Important News Articles
Top 10 News Sites on the Internet
Insight of the Month: Marc Andreessen (A founder of Netscape Communications)
- April 2004
Current Insights in Media Measurement
PR Blogs: Rich Resource for Research
PR Media Monitoring Grants Program Expands
Author's Query: Interactive Textbook of Public Relations
CyberAlert Announces New High Speed News Monitoring Service
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