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Media Measurement News Library

Media Measurement News Archives

What Metrics Best Measure Social Media Marketing Success? Its NOT Likes. ffffff October 2019 - Issue #3: What Metrics Best Measure Social Media Marketing Success? It's NOT "Likes".
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C12 Must-Have Features in a Robust Media Measurement Dashboard ffffff October 2019 - Issue #2: 12 Must-Have Features in a Robust Media Measurement Dashboard
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PR Techniques: How to Refute Fake News & Misinformation More Convincingly ffffff October 2019 - Issue #1: PR Techniques: How to Refute Fake News & Misinformation More Convincingly
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How GE Energized Social Media Performance by Giving Employees Control ffffff September 2019 - Issue #4: How GE Energized Social Media Performance by Giving Employees Control
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6 PR & Marketing Lessons from the Chicken Sandwich Wars ffffff September 2019 - Issue #3: Brands Face Rising Boycott Risks: How PR Can Prepare and Respond
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How to Write Executive Quotes that Wow ffffff September 2019 - Issue #2: Brands Face Rising Boycott Risks: How PR Can Prepare and Respond
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Brands Face Rising Boycott Risks: How PR Can Prepare and Respond ffffff September 2019 - Issue #1: Brands Face Rising Boycott Risks: How PR Can Prepare and Respond
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6 Worthwhile Recommendations for PR Students ffffff August 2019 - Issue #4: 6 Worthwhile Recommendations for PR Students
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How Data Visualization Improves PR Communications ffffff August 2019 - Issue #3: How Data Visualization Improves PR Communications
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11 Key Strategies to Create Awesome Social Media Memes ffffff August 2019 - Issue #2: 11 Key Strategies to Create Awesome Social Media Memes
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Should PR Agencies Represent Reprehensible Clients? ffffff August 2019 - Issue #1: Should PR Agencies Represent Reprehensible Clients?
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How to Invigorate PR Content with Anecdotes - 10 Practical Recommendations ffffff July 2019 - Issue #4: How to Invigorate PR Content with Anecdotes - 10 Practical Recommendations
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spacer 6 Ways PR Can Benefit Businesses During a Recession ffffff July 2019 - Issue #3: 6 Ways PR Can Benefit Businesses During a Recession
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spacer 12 Cost-Effective PR & Marketing Methods for Non-Profits ffffff July 2019 - Issue #2: 12 Cost-Effective PR & Marketing Methods for Non-Profits
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spacer Stop Trying to Calculate PR ROI - Perform a Cost-Effectiveness Analysis Instead ffffff July 2019 - Issue #1: Stop Trying to Calculate PR ROI - Perform a Cost-Effectiveness Analysis Instead
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spacer 7 PR Tips for Handling a Rogue CEO ffffff June 2019 - Issue #4: 7 PR Tips for Handling a Rogue CEO
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spacer 15 Ways Start-Ups Conquer PR & Media Relations ffffff June 2019 - Issue #3: 15 Ways Start-Ups Conquer PR & Media Relations
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spacer The PR Agency Dilemma: How to Delight Clients over the Long Term ffffff June 2019 - Issue #2: The PR Agency Dilemma: How to Delight Clients over the Long Term
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spacer New Study Warns of the Danger of Junk News ffffff June 2019 - Issue #1: New Study Warns of the Danger of Junk News
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spacer 5 Practical PR Measurement Solutions ffffff May 2019 - Issue #4: 5 Practical PR Measurement Solutions
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spacer Solutions to Influencer Marketing Problems ffffff May 2019 - Issue #3: Solutions to Influencer Marketing Problems
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spacer Misspelled Hashtags for Brand Names Cause Media Monitoring Woes ffffff May 2019 - Issue #2: Misspelled Hashtags for Brand Names Cause Media Monitoring Woes
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spacer Marketing Leaders Eye Social Media & Analytics as Recession Antidote ffffff May 2019 - Issue #1: Marketing Leaders Eye Social Media & Analytics as Recession Antidote
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spacer Glean.info Releases 2019 PR Crisis Playbook ffffff April 2019 - Issue #5: Glean.info Releases 2019 PR Crisis Playbook
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spacer How Companies Can Win Customer Loyalty by Taking Stands on Issues ffffff April 2019 - Issue #4: How Companies Can Win Customer Loyalty by Taking Stands on Issues
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spacer Why Empathy is Vital for Effective Public Relations - and How to Express It ffffff April 2019 - Issue #3: Why Empathy is Vital for Effective Public Relations - and How to Express It
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spacer How to Use Twitter Lists for Public Relations ffffff April 2019 - Issue #2: How to Use Twitter Lists for Public Relations
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spacer Must-Do Media Monitoring & Measurement Methods in a PR Crisis ffffff April 2019 - Issue #1: Must-Do Media Monitoring & Measurement Methods in a PR Crisis
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spacer 7 Tips to Write Better Listicles for Content Marketing ffffff March 2019 - Issue #4: 7 Tips to Write Better Listicles for Content Marketing
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spacer 8 Essential Factors for Marketing Products on Amazon ffffff March 2019 - Issue #3: 8 Essential Factors for Marketing Products on Amazon
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spacer Crisis Communications: Can Huawei Recover from U.S. Accusations - and its PR Mistakes? ffffff March 2019 - Issue #2: Crisis Communications: Can Huawei Recover from U.S. Accusations - and its PR Mistakes?
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spacer 8 Steps to Building a Powerful Personal Brand in PR ffffff March 2019 - Issue #1: 8 Steps to Building a Powerful Personal Brand in PR
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spacer How Well-funded PR Campaigns Can Stimulate Cannabis Industry Success ffffff February 2019 - Issue #4: How Well-funded PR Campaigns Can Stimulate Cannabis Industry Success
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spacer Patch: Potential Option for Local Media Pitches & Placements ffffff February 2019 - Issue #3: Patch: Potential Option for Local Media Pitches & Placements
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spacer The Importance of TV News Monitoring - and How to Do It ffffff February 2019 - Issue #2: The Importance of TV News Monitoring - and How to Do It
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spacer How to Measure Social Media Marketing More Effectively in 6 Simple Steps ffffff February 2019 - Issue #1: How to Measure Social Media Marketing More Effectively in 6 Simple Steps
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spacer How Social Media Listening Greatly Benefits Nonprofit Organizations ffffff January 2019 - Issue #5: How Social Media Listening Greatly Benefits Nonprofit Organizations
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spacer 10 Most Common Media Monitoring & Measurement Mistakes - And How to Fix Them ffffff January 2019 - Issue #4: 10 Most Common Media Monitoring & Measurement Mistakes - And How to Fix Them
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spacer How PR & Marketing Work Better Together ffffff January 2019 - Issue #3: How PR & Marketing Work Better Together
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spacer How to Manage Communications for a Cybersecurity Breach ffffff January 2019 - Issue #2: How to Manage Communications for a Cybersecurity Breach
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spacer Our Best PR & Marketing Blog Posts of 2018 ffffff January 2019 - Issue #1: Our Best PR & Marketing Blog Posts of 2018
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spacer 2018 Best Articles on Media Monitoring, PR Measurement and Social Media Analytics ffffff December 2018 - Issue #4: 2018 Best Articles on Media Monitoring, PR Measurement and Social Media Analytics
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spacer Key Lessons from Major PR Crises of 2018: Facebook, Tesla & Papa Johns ffffff December 2018 - Issue #3: Key Lessons from Major PR Crises of 2018: Facebook, Tesla & Papa John's
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spacer How Enterprise Media Monitoring & Measurement Benefits the Entire Organization (not Just PR) ffffff December 2018 - Issue #2: How Enterprise Media Monitoring & Measurement Benefits the Entire Organization (not Just PR)
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spacer 10 Ways to Succeed with PR Pitches during the Holiday Season ffffff December 2018 - Issue #1: 10 Ways to Succeed with PR Pitches during the Holiday Season
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spacer How to Resolve Shortcomings of Automated Sentiment Analysis Software ffffff November 2018 - Issue #3: How to Resolve Shortcomings of Automated Sentiment Analysis Software
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spacer 10 Top Technology Tools for Public Relations Pros ffffff November 2018 - Issue #2: 10 Top Technology Tools for Public Relations Pros
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spacer 8 Keys to Creating Presentations that Convince C-Suite Executives ffffff November 2018 - Issue #1: 8 Keys to Creating Presentations that Convince C-Suite Executives
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spacer 10 Important Ways Social Media Listening Can Benefit Your Business ffffff October 2018 - Issue #5: 10 Important Ways Social Media Listening Can Benefit Your Business
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spacer How Corporations Can Limit Risk When Taking a Political Stand ffffff October 2018 - Issue #4: How Corporations Can Limit Risk When Taking a Political Stand
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spacer 5 PR & Corporate Communications Lessons from Elon Musks SEC Settlement ffffff October 2018 - Issue #3: 5 PR & Corporate Communications Lessons from Elon Musks SEC Settlement
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spacer 10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season ffffff October 2018 - Issue #2: 10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season
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spacer 5 Essential PR Metrics to Measure Earned Media ffffff October 2018 - Issue #1: 5 Essential PR Metrics to Measure Earned Media
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spacer Press Release Embargoes Can Still Work: 9 Steps to Employ an Embargo Properly in Public Relations ffffff September 2018 - Issue #5: Press Release Embargoes Can Still Work: 9 Steps to Employ an Embargo Properly in Public Relations
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spacer What Are the Telltale Social Media Metrics for Higher Education? ffffff September 2018 - Issue #3: What Are the Telltale Social Media Metrics for Higher Education?
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spacer Nike Intentionally Jumps into Kaepernick Controversy - A Savvy Marketing Play? ffffff September 2018 - Issue #2: Nike Intentionally Jumps into Kaepernick Controversy - A Savvy Marketing Play?
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spacer 9 Nifty PR Writing Techniques to Grab Skim Readers ffffff September 2018 - Issue #1: 9 Nifty PR Writing Techniques to Grab Skim Readers
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spacer How Nonprofits Can Glean Greater Value from Social Media Measurement ffffff August 2018 - Issue #4: How Nonprofits Can Glean Greater Value from Social Media Measurement
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spacer PR Stakes Out New Territory in Competitive Digital Media Landscape ffffff August 2018 - Issue #3: 14 Tips: How to Create & Promote Surveys that Produce Superb Publicity and PR Success
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spacer Advanced Metrics Determine Impact of Social Media Marketing on Business Goals ffffff August 2018 - Issue #2: 14 Tips: How to Create & Promote Surveys that Produce Superb Publicity and PR Success
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spacer 14 Tips: How to Create & Promote Surveys that Produce Superb Publicity and PR Success ffffff August 2018 - Issue #1: 14 Tips: How to Create & Promote Surveys that Produce Superb Publicity and PR Success
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spacer Essential Steps to Prove PR Value ffffff July 2018 - Issue #5: Essential Steps to Prove PR Value
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spacer How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion? ffffff July 2018 - Issue #4: How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?
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spacer The Powerful Business Benefits of Integrated Analytics for PR and Marketing ffffff July 2018 - Issue #3: The Powerful Business Benefits of Integrated Analytics for PR and Marketing
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spacer 7 Tips to Assure Clean Data for PR Measurement ffffff July 2018 - Issue #2: Our Best PR Articles of 2018 - So Far
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spacer How McDonalds Uses Social Media Listening ffffff July 2018 - Issue #1: How McDonald's Uses Social Media Listening
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spacer Should Companies Take Stands on Political Issues? ffffff June 2018 - Issue #4: Should Companies Take Stands on Political Issues?
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spacer New Glean.info Service Searches Fake News Websites for False Information about Companies, Brands & Celebrities ffffff June 2018 - Issue #3: New Glean.info Service Searches Fake News Websites for False Information about Companies, Brands & Celebrities
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spacer How PR Can Help HR Manage Employer Branding ffffff June 2018 - Issue #2: How PR Can Help HR Manage Employer Branding
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spacer 8 Reasons Why PR Should Love Small Niche (or Trade) Publications ffffff June 2018 - Issue #1: 8 Reasons Why PR Should Love Small Niche (or Trade) Publications
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spacer 10 Ways Start-Ups Conquer PR & Media Relations ffffff May 2018 - Issue #5: 10 Ways Start-Ups Conquer PR & Media Relations
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spacer Demise of Klout Highlights Increasing Sophistication of Social Media Measurement ffffff May 2018 - Issue #4: Demise of Klout Highlights Increasing Sophistication of Social Media Measurement
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spacer Tesla Breaks PR Rules of the Road ffffff May 2018 - Issue #3: Tesla Breaks PR Rules of the Road
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spacer 7 Tips to Assure Clean Data for PR Measurement ffffff May 2018 - Issue #2: 7 Tips to Assure Clean Data for PR Measurement
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spacer How to Dig into PR & Marketing Data to Unearth Actionable Insights ffffff May 2018 - Issue #1: 6 Keys to a Blissful Marriage between PR & Marketing
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spacer 6 Keys to a Blissful Marriage between PR & Marketing ffffff April 2018 - Issue #4: 6 Keys to a Blissful Marriage between PR & Marketing
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spacer New PR Crisis Playbook Needed for Today's Changed Media Landscape ffffff April 2018 - Issue #3: New PR Crisis Playbook Needed for Today's Changed Media Landscape
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spacer 4 Essential SEO Lessons for PR Professionals ffffff April 2018 - Issue #2: 4 Essential SEO Lessons for PR Professionals
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spacer 5 PR Crisis Lessons from the Tide Pod Challenge ffffff April 2018 - Issue #1: 5 PR Crisis Lessons from the Tide Pod Challenge
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spacer Facebook Faulted for Latest PR Crisis Response ffffff March 2018 - Issue #4: Facebook Faulted for Latest PR Crisis Response
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spacer 10 Ways to Amplify Favorable Media Mentions ffffff March 2018 - Issue #3: 10 Ways to Amplify Favorable Media Mentions
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spacer The Secret to Accelerating Career Success: See Forward ffffff March 2018 - Issue #2: The Secret to Accelerating Career Success: "See Forward"
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spacer No Chicken? Lessons from KFCs PR Crisis Response ffffff March 2018 - Issue #1: No Chicken? Lessons from KFCs PR Crisis Response
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spacer Spotlight on PR Ethics Following Bell Pottinger Scandal ffffff February 2018 - Issue #4: Spotlight on PR Ethics Following Bell Pottinger Scandal
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spacer How PR Teams Can Weather Natural Disasters ffffff February 2018 - Issue #3: How PR Teams Can Weather Natural Disasters
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spacer 6 Lessons from the Crock-Pot PR Crisis ffffff February 2018 - Issue #2: 6 Lessons from the Crock-Pot PR Crisis
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spacer How PR can Benefit from Measuring Share of Voice ffffff February 2018 - Issue #1: How PR can Benefit from Measuring Share of Voice
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spacer How PR Can Spearhead Corporate Social Responsibility ffffff January 2018 - Issue #5: How PR Can Spearhead Corporate Social Responsibility
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spacer 10 Cost-Effective PR & Marketing Methods for Non-Profits ffffff January 2018 - Issue #4: 10 Cost-Effective PR & Marketing Methods for Non-Profits
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spacer 8 Steps for Building a Data-Driven Marketing and PR Team ffffff January 2018 - Issue #3: 8 Steps for Building a Data-Driven Marketing and PR Team
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spacer 10 Simple Ways to Greatly Improve Your PR Measurement this Year ffffff January 2018 - Issue #2: 10 Simple Ways to Greatly Improve Your PR Measurement this Year
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spacer 12 Must-Have Features in a Robust Media Measurement Dashboard ffffff January 2018 - Issue #1: 12 Top Measurement Posts of 2017
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spacer 10 Steps for PR Success with LinkedIn's Sponsored Content ffffff December 2017 - Issue #4: 10 Steps for PR Success with LinkedIn's Sponsored Content
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spacer Paying Contributing Writers for Media Mentions - Unethical but Common ffffff December 2017 - Issue #3: Paying Contributing Writers for Media Mentions - Unethical but Common
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spacer How to Respond to (and Prevent) a Sexual Harassment Scandal: Role of PR & Communications ffffff December 2017 - Issue #2: How to Respond to (and Prevent) a Sexual Harassment Scandal: Role of PR & Communications
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spacer 5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service ffffff December 2017 - Issue #1: 5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service
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spacer 5 Examples of Superb Company Apologies ffffff November 2017 - Issue #4: 5 Examples of Superb Company Apologies
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spacer How Three Brands Recovered from PR Crises: United, Pepsi, Uber ffffff November 2017 - Issue #3: How Three Brands Recovered from PR Crises: United, Pepsi, Uber
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spacer The Genius of Apple's iPhone X Public Relations Strategy ffffff November 2017 - Issue #2: The Genius of Apple's iPhone X Public Relations Strategy
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spacer 4 Social Media Strategies for PR & Marketing Agencies to Attract New Clients ffffff November 2017 - Issue #1: 11 Potent Reasons to Outsource Media Monitoring & Measurement
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spacer 4 Social Media Strategies for PR & Marketing Agencies to Attract New Clients ffffff October 2017 - Issue #5: 4 Social Media Strategies for PR & Marketing Agencies to Attract New Clients
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spacer The Value of Broadcast News Monitoring for PR Agencies: Win New Clients & Impress Current Ones ffffff October 2017 - Issue #4: The Value of Broadcast News Monitoring for PR Agencies: Win New Clients & Impress Current Ones
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spacer 11 PR & Marketing Ideas for Halloween ffffff October 2017 - Issue #3: 11 PR & Marketing Ideas for Halloween
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spacer Win More Media Mentions with Data Public Relations ffffff October 2017 - Issue #2: Win More Media Mentions with Data Public Relations
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spacer The Fallacy of the PR Services Triple Play ffffff October 2017 - Issue #1: The Fallacy of the PR Services Triple Play
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spacer 8 Ways to Dump Useless Metrics & Achieve Better PR Measurement ffffff September 2017 - Issue #4: 8 Ways to Dump Useless Metrics & Achieve Better PR Measurement
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spacer 7 Ways Equifax Bumbled its PR Crisis Response to its Massive Data Breach ffffff September 2017 - Issue #3: 7 Ways Equifax Bumbled its PR Crisis Response to its Massive Data Breach
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spacer Why and How PR Can and Should Help the Dreamers Cause ffffff September 2017 - Issue #2: Why and How PR Can and Should Help the Dreamers' Cause
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spacer The Massive Myth of Millennial Marketing ffffff September 2017 - Issue #1: The Massive Myth of Millennial Marketing
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spacer Can Measuring Return on PR Spend Gain PR More Stature within C-Suite? ffffff August 2017 - Issue #4: Can Measuring Return on PR Spend Gain PR More Stature within C-Suite?
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spacer How to Measure PR & Marketing on a Limited Budget ffffff August 2017 - Issue #3: How to Measure PR & Marketing on a Limited Budget
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spacer The Coming of Fake Videos - Implications for PR ffffff August 2017 - Issue #2: The Coming of Fake Videos - Implications for PR
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spacer Reddit Ask Me Anything Sessions Can Produce Big PR Benefits, but Danger Lurks ffffff August 2017 - Issue #1: Reddit Ask Me Anything Sessions Can Produce Big PR Benefits, but Danger Lurks
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spacer The New Super Influencers on Social Media: Animals ffffff July 2017 - Issue #4: The New Super Influencers on Social Media: Animals
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spacer Social Media Listening: How PR Firms Satisfy Clients ffffff July 2017 - Issue #3: Social Media Listening: How PR Firms Satisfy Clients
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spacer The Essential Role of PR & Social Media in Responding to Negative News ffffff July 2017 - Issue #2: The Essential Role of PR & Social Media in Responding to Negative News
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spacer 11 Questions to Ask Media Monitoring & Measurement Vendors ffffff July 2017 - Issue #1: 11 Questions to Ask Media Monitoring & Measurement Vendors
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spacer How to Prepare for the Inevitable PR Crisis ffffff June 2017 - Issue #4: How to Prepare for the Inevitable PR Crisis
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spacer 7 Steps to Unlock the Marketing & PR Power of User-Generated Content ffffff June 2017 - Issue #3: 7 Steps to Unlock the Marketing & PR Power of User-Generated Content
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spacer Learning Snapchat Metrics: Winning in the Wild West of Measurement ffffff June 2017 - Issue #2: Learning Snapchat Metrics: Winning in the 'Wild West' of Measurement
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spacer Improve Your Media Monitoring & Web Searches with Advanced Search Operators ffffff June 2017 - Issue #1: Improve Your Media Monitoring & Web Searches with Advanced Search Operators
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spacer 10 Tips to Leverage the Power of Brand Journalism ffffff May 2017 - Issue #5: 10 Tips to Leverage the Power of Brand Journalism
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spacer How Media Monitoring of Brand Mentions can Energize Your SEO ffffff May 2017 - Issue #4: How Media Monitoring of Brand Mentions can Energize Your SEO
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spacer The Fallacy of Increased Awareness as a PR Goal & Metric ffffff May 2017 - Issue #3: The Fallacy of Increased Awareness as a PR Goal & Metric
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spacer The Realities of Becoming a Solo PR Pro - and How to Succeed ffffff May 2017 - Issue #2: The Realities of Becoming a Solo PR Pro - and How to Succeed
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spacer Katie Paines 6 Steps to PR Measurement Success ffffff May 2017 - Issue #1: Katie Paine's 6 Steps to PR Measurement Success
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spacer How Social Media Listening Benefits Book Publishers & Authors ffffff April 2017 - Issue #3: How Social Media Listening Benefits Book Publishers & Authors
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spacer 18 Tips to Improve Your Organizations Social Media Listening ffffff April 2017 - Issue #2: 18 Tips to Improve Your Organizations Social Media Listening
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spacer How PR & Marketing Work Better Together ffffff April 2017 - Issue #1: How PR & Marketing Work Better Together
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spacer 8 Ways Law Firms Benefit from Media Monitoring ffffff March 2017 - Issue #4: 8 Ways Law Firms Benefit from Media Monitoring
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spacer How to Find the Best Influencers for Your Brand ffffff March 2017 - Issue #3: How to Find the Best Influencers for Your Brand
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spacer Why PR Should Help Restore Public Trust in the Media — and How It Can Do It ffffff March 2017 - Issue #2: Why PR Should Help Restore Public Trust in the Media — and How It Can Do It
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spacer Social Media Monitoring: A Potent Source of Data on Drug Misuse ffffff March 2017 - Issue #1: Social Media Monitoring: A Potent Source of Data on Drug Misuse
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spacer Why AVEs Live on as a PR Measurement Metric ffffff February 2017 - Issue #4: Why AVEs Live on as a PR Measurement Metric
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spacer 12 Must-Have Features of a Robust Media Measurement Dashboard ffffff February 2017 - Issue #3: 12 Must-Have Features of a Robust Media Measurement Dashboard
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spacer 3 Ways PR & Marketing Can Gain More C-Suite Engagement & Understanding ffffff February 2017 - Issue #2: 3 Ways PR & Marketing Can Gain More C-Suite Engagement & Understanding
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spacer Social Media Listening Rises in Importance & Value ffffff February 2017 - Issue #1: Social Media Listening Rises in Importance & Value
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spacer Does Engagement Still Matter as a Social Media Metric? ffffff January 2017 - Issue #5: Does Engagement Still Matter as a Social Media Metric?
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spacer Benefits, Challenges & Solutions for Competitive Intelligence through Media Monitoring ffffff January 2017 - Issue #4: Benefits, Challenges & Solutions for Competitive Intelligence through Media Monitoring
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spacer Combatting Fake News: PRs Critical Role ffffff January 2017 - Issue #3: Top PR & Marketing Trends to Embrace in 2017
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spacer Top PR & Marketing Trends to Embrace in 2017 ffffff January 2017 - Issue #2: Top PR & Marketing Trends to Embrace in 2017
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spacer spacer ffffff January 2017 - Issue #1: Best PR & Marketing Blog Posts of 2016: Media Relations, Crisis Management, & More
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spacer 2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics for PR and Marketing ffffff December 2016 - Issue #4: 2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics for PR and Marketing
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spacer PR Leaders Predict Increased & More Effective Media Analytics in 2017 ffffff December 2016 - Issue #3: PR Leaders Predict Increased & More Effective Media Analytics in 2017
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spacer PR Crisis Plans Must Now Include Fake News Attacks ffffff December 2016 - Issue #2: PR Crisis Plans Must Now Include Fake News Attacks
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spacer CyberAlert LLC Introduces New Media Measurement Dashboard, Rebrands as Glean.info ffffff December 2016 - Issue #1: Facebook Faces the Measurement Music
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spacer Facebook Faces the Measurement Music ffffff November 2016 - Issue #4: Facebook Faces the Measurement Music
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spacer What Trumps Surprise Election Victory Means for PR & Marketing ffffff November 2016 - Issue #3: What Trump's Surprise Election Victory Means for PR & Marketing
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spacer 7 Steps to Develop Successful Influencer Marketing Campaigns ffffff November 2016 - Issue #2: 7 Steps to Develop Successful Influencer Marketing Campaigns
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spacer How to Obtain Maximum Benefits from Marketing Analytics ffffff November 2016 - Issue #1: How to Obtain Maximum Benefits from Marketing Analytics
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spacer Why Key Messages are Essential for PR - and How to Create Them ffffff October 2016 - Issue #4: Why Key Messages are Essential for PR - and How to Create Them
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spacer 8 Metrics to Better Measure Videos for PR & Marketing ffffff October 2016 - Issue #3: 8 Metrics to Better Measure Videos for PR & Marketing
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spacer How to Best Measure the Value of Trade Shows ffffff October 2016 - Issue #2: How to Best Measure the Value of Trade Shows
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spacer How to Avoid the Most Prevalent Social Media Measurement Errors that Afflict Most Everyone ffffff October 2016 - Issue #1: How to Avoid the Most Prevalent Social Media Measurement Errors that Afflict Most Everyone
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spacer 6 Ways to Integrate PR and SEO ffffff September 2016 - Issue #4: 6 Ways to Integrate PR and SEO
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spacer Why Google Analytics Cant Measure PR ffffff September 2016 - Issue #3: Why Google Analytics Cant Measure PR
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spacer What Drives Social Media ROI? [New Research] ffffff September 2016 - Issue #2: What Drives Social Media ROI? [New Research]
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spacer Influencer Marketing: The Need for Measurement (and What Metrics to Use) ffffff September 2016 - Issue #1: Influencer Marketing: The Need for Measurement (and What Metrics to Use)
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spacer Can Social Media Listening Replace Traditional Market Research Methods? ffffff August 2016 - Issue #4: Can Social Media Listening Replace Traditional Market Research Methods?
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spacer Social Media Listening Requires a New Mindset that Focuses on Content and Meaning in Addition to Data ffffff August 2016 - Issue #3: Social Media Listening Requires a New Mindset that Focuses on Content and Meaning in Addition to Data
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spacer How to Measure ROI of Trade Shows ffffff August 2016 - Issue #2: How to Measure ROI of Trade Shows
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spacer The Truth about Free Press Release Distribution Services ffffff August 2016 - Issue #1: The Truth about Free Press Release Distribution Services
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spacer PR Measurement and Marketing Lessons from Trump's Successful Primary Campaign ffffff July 2016 - Issue #4: PR Measurement and Marketing Lessons from Trump's Successful Primary Campaign
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spacer Social Media Listening: Huge Benefits Await Pharma, Biotech Firms that Surmount Regulatory Fears ffffff July 2016 - Issue #3: Social Media Listening: Huge Benefits Await Pharma, Biotech Firms that Surmount Regulatory Fears
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spacer AMECs New Evaluation Framework: An Important PR Measurement Tool ffffff July 2016 - Issue #2: AMEC's New Evaluation Framework: An Important PR Measurement Tool
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spacer The Surprising Value of Social Media for Investor Relations ffffff July 2016 - Issue #1: The Surprising Value of Social Media for Investor Relations
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spacer Why Influencer Marketing Is Faltering and How PR Can Save It ffffff June 2016 - Issue #4: Why Influencer Marketing Is Faltering and How PR Can Save It
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spacer Untapped Benefits of Media Monitoring for Competitive Intelligence ffffff June 2016 - Issue #3: Untapped Benefits of Media Monitoring for Competitive Intelligence
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spacer How to Succeed in the Crowded Content Marketing Competition - and Prove It with Media Measurement ffffff June 2016 - Issue #2: How to Succeed in the Crowded Content Marketing Competition - and Prove It with Media Measurement
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spacer How PR Can Prepare for Data Security Threats ffffff June 2016 - Issue #1: How PR Can Prepare for Data Security Threat
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spacer The Social Media Measurement Quandary - and Some Solutions ffffff May 2016 - Issue #5: The Social Media Measurement Quandary - and Some Solutions
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spacer What Are the Essential Metrics to Evaluate PR Success? ffffff May 2016 - Issue #4: What Are the Essential Metrics to Evaluate PR Success?
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spacer The Panama Papers Scandal: What PR Must Do - And Quickly ffffff May 2016 - Issue #3: The Panama Papers Scandal: What PR Must Do - And Quickly
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spacer Benefits of Integrating PR and SEO - and How to Do It ffffff May 2016 - Issue #2: Benefits of Integrating PR and SEO - and How to Do It
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spacer Media Monitoring & Measurement in a PR Crisis ffffff May 2016 - Issue #1: Media Monitoring & Measurement in a PR Crisis
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spacer PR Executives Pursue the Holy Grail of PR Measurement ffffff April 2016 - Issue #4: PR Executives Pursue the Holy Grail of PR Measurement
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spacer The Worrisome Decline of Corporate Blogs ffffff April 2016 - Issue #3: The Worrisome Decline of Corporate Blogs
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spacer How PR Can Use Social Media More Effectively ffffff April 2016 - Issue #2:
How PR Can Use Social Media More Effectively

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spacer Are Vanity Metrics Really So Bad? ffffff April 2016 - Issue #1:
Are Vanity Metrics Really So Bad?

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spacer Is Automated Sentiment Analysis Right for Your Media Measurement? Questions to Consider ffffff March 2016 - Issue #5:
Is Automated Sentiment Analysis Right for Your Media Measurement? Questions to Consider

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spacer Study on Trumps Earned Media Shows Whats Wrong with AVEs ffffff March 2016 - Issue #4:
Study on Trumps Earned Media Shows Whats Wrong with AVEs

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spacer 10 Often Overlooked Ways PR Earns Journalists' Attention and Wins Media Coverage ffffff March 2016 - Issue #3:
10 Often Overlooked Ways PR Earns Journalists' Attention and Wins Media Coverage

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spacer 7 Ways to Counteract a Competitor's Favorable Media Coverage ffffff March 2016 - Issue #2:
7 Ways to Counteract a Competitor's Favorable Media Coverage

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spacer How to Gain Actionable Insights from Social Media Monitoring & Measurement ffffff March 2016 - Issue #1:
How to Gain Actionable Insights from Social Media Monitoring & Measurement

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spacer What PR Needs to Do to Gain C-Suite Confidence ffffff February 2016 - Issue #4:
What PR Needs to Do to Gain C-Suite Confidence

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spacer Why TV News Monitoring Remains Essential - and How to Do It ffffff February 2016 - Issue #3:
Why TV News Monitoring Remains Essential - and How to Do It

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spacer Competitive Intelligence: The Missed Opportunity for Business ffffff February 2016 - Issue #2:
Competitive Intelligence: The Missed Opportunity for Business

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spacer Schools Learn to Use & Appreciate Social Media Listening ffffff February 2016 - Issue #1:
Schools Learn to Use & Appreciate Social Media Listening

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spacer How to Select the Right PR Agency for You ffffff January 2016 - Issue #4:
How to Select the Right PR Agency for You

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spacer Chipotle or Volkswagen - Crisis Management Experts Analyze Which Faces the Tougher PR & Communications Challenge ffffff January 2016 - Issue #3:
Chipotle or Volkswagen - Crisis Management Experts Analyze Which Faces the Tougher PR & Communications Challenge

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spacer How Rapid Response Pitching Can Produce Immense PR Value ffffff January 2016 - Issue #2:
How Rapid Response Pitching Can Produce Immense PR Value

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spacer Experts Predict Greater Use of Social Media Listening by Marketing & PR in 2016 ffffff December 2015 - Issue #4:
Experts Predict Greater Use of Social Media Listening by Marketing & PR in 2016

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spacer CyberAlerts New Dashboard Named Best New Measurement Technology of the Year ffffff December 2015 - Issue #3:
CyberAlert's New Dashboard Named Best New Measurement Technology of the Year

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spacer The Value of Social Media Listening for Colleges and Universities ffffff December 2015 - Issue #2:
The Value of Social Media Listening for Colleges and Universities

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spacer No Holiday for Media Pitching during the Holidays ffffff December 2015 - Issue #1:
No Holiday for Media Pitching during the Holidays

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spacer New Media Pitching Technique - Targeted Facebook & Twitter Ads ffffff November 2015 - Issue #4:
New Media Pitching Technique - Targeted Facebook & Twitter Ads

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spacer 10 Ways Social Media Listening Can Benefit Your Business ffffff November 2015 - Issue #3:
10 Ways Social Media Listening Can Benefit Your Business

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spacer How PR Agencies Can Win More & Better Clients ffffff November 2015 - Issue #2:
How PR Agencies Can Win More & Better Clients

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spacer Best Practices for Corporate Newsrooms ffffff November 2015 - Issue #1:
Best Practices for Corporate Newsrooms

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spacer Data Analytics: Imperative New PR Skill ffffff October 2015 - Issue #4:
Data Analytics: Imperative New PR Skill

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spacer Social Media Listening: Essential Tool for Both PR & Marketing (and Competitive Intelligence Too) ffffff October 2015 - Issue #3:
Social Media Listening: Essential Tool for Both PR & Marketing (and Competitive Intelligence Too)

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spacer Ad Blockers Unlock Opportunities for PR & Content Marketing ffffff October 2015 - Issue #2:
Ad Blockers Unlock Opportunities for PR & Content Marketing

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spacer How to Prepare a Great Request for Proposal (RFP) for Media Monitoring & PR Measurement Services ffffff October 2015 - Issue #1:
How to Prepare a Great Request for Proposal (RFP) for Media Monitoring & PR Measurement Services

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spacer Should VW Follow the Standard PR/Legal Crisis Management Playbook? ffffff September 2015 - Issue #5:
Should VW Follow the Standard PR/Legal Crisis Management Playbook?

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spacer How PR Is Rescuing Guest Posting after SEO Sharks Nearly Kill It ffffff September 2015 - Issue #4:
How PR Is Rescuing Guest Posting after SEO Sharks Nearly Kill It

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spacer What PR Can Learn from Donald Trump ffffff September 2015 - Issue #3:
What PR Can Learn from Donald Trump

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spacer Industry Issues Barcelona Principles 2.0 for PR Measurement; Revisions Focus on What to Do vs What Not to Do ffffff September 2015 - Issue #2:
Industry Issues Barcelona Principles 2.0 for PR Measurement; Revisions Focus on 'What to Do' vs 'What Not to Do'

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spacer Time to Learn to Love PR Measurement ffffff September 2015 - Issue #1:
Time to Learn to Love PR Measurement

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spacer New Top-Level Domain Names: Effective Marketing Tool or Digital Hype? ffffff August 2015 - Issue #4:
New Top-Level Domain Names: Effective Marketing Tool or Digital Hype?

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spacer Want to Win a PR Award? Employ Proper PR Measurement ffffff August 2015 - Issue #3:
Want to Win a PR Award? Employ Proper PR Measurement

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spacer Washington Redskins Fumble PR Measurement Claim ffffff August 2015 - Issue #2:
Washington Redskins Fumble PR Measurement Claim

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spacer Media Measurement: Sentiment Analysis Software vs. Human Analysts ffffff August 2015 - Issue #1:
Media Measurement: Sentiment Analysis Software vs. Human Analysts

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spacer 3 Case Studies of Successful PR Measurement ffffff July 2015 - Issue #4:
3 Case Studies of Successful PR Measurement

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spacer Should PR Take the Lead in Monitoring & Managing Online Customer Reviews? ffffff July 2015 - Issue #3:
Should PR Take the Lead in Monitoring & Managing Online Customer Reviews?

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spacer How Social Media Listening Can Benefit Product Development ffffff July 2015 - Issue #2:
Earned Media Measurement for PR: Evolution, Current Practice and Coming Innovations

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spacer Earned Media Measurement for PR: Evolution, Current Practice and Coming Innovations ffffff July 2015 - Issue #1:
Earned Media Measurement for PR: Evolution, Current Practice and Coming Innovations

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spacer Should Brands Pay Bloggers for Media Placements? ffffff June 2015 - Issue #5:
Should Brands Pay Bloggers for Media Placements?

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spacer How to Achieve 97% Media Monitoring Accuracy (Even with Difficult-to-Search Keywords) ffffff June 2015 - Issue #4:
How to Achieve 97% Media Monitoring Accuracy (Even with Difficult-to-Search Keywords)

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spacer Dark Money Political Contributions Pose PR Risks to Corporations ffffff June 2015 - Issue #3:
Dark Money Political Contributions Pose PR Risks to Corporations

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spacer Live Streaming Video: PRs Great New Opportunity ffffff June 2015 - Issue #2:
Live Streaming Video: PR's Great New Opportunity

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spacer How PR Can Win the Support of C-Level Executives ffffff June 2015 - Issue #1:
How PR Can Win the Support of C-Level Executives

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spacer Time-Based Ad Metrics Gain Popularity ffffff May 2015 - Issue #4:
Time-Based Ad Metrics Gain Popularity

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spacer The Social Media Monitoring & Measurement Imperative for PR ffffff May 2015 - Issue #3:
The Social Media Monitoring & Measurement Imperative for PR

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spacer Social Media Monitoring to Assess Corporate Threats ffffff May 2015 - Issue #2:
Redefining "Earned Media" and PR's Role

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spacer Social Media Listening Has Become Imperative for Brands, Leaders Say ffffff May 2015 - Issue #1:
Social Media Listening Has Become Imperative for Brands, Leaders Say

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spacer Google Algorithm Change Empowers Press Releases ffffff April 2015 - Issue #4:
Google Algorithm Change Empowers Press Releases

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spacer PR Lessons from Apple ffffff April 2015 - Issue #3:
PR Lessons from Apple

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spacer Should PR Adopt More Stringent Ethics that Acknowledge Responsibility to the Public? ffffff April 2015 - Issue #2:
Should PR Adopt More Stringent Ethics that Acknowledge Responsibility to the Public?

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spacer Are Attention-Based Metrics the Future of Digital Measurement? ffffff April 2015 - Issue #1:
Are Attention-Based Metrics the Future of Digital Measurement?

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spacer Who Should Manage Social Media? Public Relations? Marketing? Customer Service? ffffff March 2015 - Issue #5:
Who Should Manage Social Media? Public Relations? Marketing? Customer Service?

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spacer The Viral Power of Long-Form Articles — A Key Insight for PR & Content Marketing ffffff March 2015 - Issue #4:
The Viral Power of Long-Form Articles — A Key Insight for PR & Content Marketing

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spacer How to Turn Employees into Social Media Advocates ffffff March 2015 - Issue #3:
How to Turn Employees into Social Media Advocates

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spacer What the Pending Demise of Google+ Means for PR and Marketing ffffff March 2015 - Issue #2:
What the Pending Demise of Google+ Means for PR and Marketing

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spacer Is PR Blowing It in Digital Media? ffffff March 2015 - Issue #1:
Is PR Blowing It in Digital Media?

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spacer Top 10 PR Measurement Atrocities and How You Can Avoid Them ffffff February 2015 - Issue #4:
Top 10 PR Measurement Atrocities and How You Can Avoid Them

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spacer Three Business Benefits of Social Media Engagement ffffff February 2015 - Issue #3:
Three Business Benefits of Social Media Engagement

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spacer What Social Media Marketing Metrics Matter Most? ffffff February 2015 - Issue #2:
What Social Media Marketing Metrics Matter Most?

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spacer Whats the Real Value of Social Media Engagement? And How Can It Be Measured? ffffff February 2015 - Issue #1:
What's the Real Value of Social Media Engagement? And How Can It Be Measured?

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spacer Boolean Search Techniques for Social Media and News Monitoring ffffff January 2015 - Issue #4:
Boolean Search Techniques for Social Media and News Monitoring

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spacer The Real Value of Monitoring the Media about Competitors ffffff January 2015 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer Must-Do PR Strategy: Align PR Measurement with Corporate & Brand Goals ffffff January 2015 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer Social Media Monitoring to Assess Corporate Threats ffffff January 2015 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer 10 Challenges Facing Public Relations Right Now ffffff December 2014 - Issue #5:
Media Monitoring News: This Week in Media Monitoring

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spacer 15 PR Resolutions for 2015 ffffff December 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Are Print Clips More Valuable Than Digital Clips for PR? ffffff December 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer Non-Profit Organizations to Benefit from Free Media Monitoring Service ffffff December 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer Optimizing the Value of Social Media Monitoring ffffff December 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer Lessons from Ubers Public Relations Fiasco ffffff November 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Eight Requisites for Social Media Marketing Success ffffff November 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer How to Control Media Quotes without Breaking the Rules ffffff November 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer 3 Case Studies Proving the Value of Smart PR Measurement ffffff November 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer 5 PR Tactics Celebrities Employ that Companies Can Emulate ffffff October 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer The Spammy Press Release Thats Ruining PRs Credibility ffffff October 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer 5 Homework Assignments for PR to Complete before Pitching ffffff October 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer 10 Easy Website Changes That Can Increase Conversions ffffff October 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer The Elements of a Perfect B2B White Paper ffffff September 2014 - Issue #5:
Media Monitoring News: This Week in Media Monitoring

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spacer The Best Quotes and Advice from 2014 Measurement Week ffffff September 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Use Social Listening to Improve Products and Services ffffff September 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer How Cause Marketing Can Actually Hurt Brands ffffff September 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer 4 Ways to Use Location-Based Social Media Listening Data ffffff September 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer 3 Ways Social Listening Benefits Colleges and Universities ffffff August 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer PR-Journalism Pay Gap Presents Challenges for the Public Relations Industry ffffff August 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer How to Create Share-Worthy PR Stories ffffff August 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer 5 Non-Communication Skills That PR Professionals Need ffffff August 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer Counting vs. Insight: How Media Monitoring Can Greatly Improve Your Business Results ffffff July 2014 - Issue #5:
Media Monitoring News: This Week in Media Monitoring

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spacer PR Recipe: The Press Release That Journalists Will Eat Up ffffff July 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Content Marketing Measurement in 5 Easy Steps ffffff July 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer The Value of Media Monitoring Beyond PR ffffff July 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer Listening: The First Step to Social Media Marketing Success ffffff July 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer Study: Companies that Involve PR in Strategic Planning Have Stronger Reputations ffffff June 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer NYT Just Published One of the Best Pieces of Sponsored Content Ever ffffff June 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer Panda 4.0: How It Changes PR Strategies ffffff June 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer Social Media Monitoring: 7 Ways PR & Marketing Can Use It More Effectively ffffff June 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer 7 Brand Lessons from the Leaked New York Times Internal Report ffffff May 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Why Content Marketing Will Never Beat Earned Media ffffff May 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer PR and Marketing Laws that Changed in 2013, and What to Expect in 2014 ffffff May 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer Why More Brands are Adopting Round-the-Clock Media Monitoring ffffff May 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer PR as the Corporate Conscience: The Key to Avoiding Crises? ffffff April 2014 - Issue #5:
Media Monitoring News: This Week in Media Monitoring

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spacer How Important Are Quotes in Press Releases? ffffff April 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Which Social Media Networks Work Best for Your Brands Goals and Audience? ffffff April 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer Journalism Ethics that PR Should Consider Adopting ffffff April 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer What the State of the News Media 2014 Means for PR ffffff April 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer Millennials Trust & Remember User-Generated Content ffffff March 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer 10 WordPress Plugins that Make Content Marketers Jobs Easier ffffff March 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer New PR Responsibility: Fact-Check Like a Journalist ffffff March 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer How to Earn Higher Search Rankings without Content Marketing ffffff March 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer Digital Marketing Organization Areas of Focus ffffff February 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Market Intelligence Gold in Social Media ffffff February 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer CVS Quits for Good ffffff February 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer Too Many Reports, Too Little Insight ffffff February 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer Give Me Your News ffffff January 2014 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer Governor Christie ffffff January 2014 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff January 2014 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff January 2014 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff December 2013 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff December 2013 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff December 2013 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff December 2013 - Issue #1:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff November 2013 - Issue #4:
Media Monitoring News: This Week in Media Monitoring

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spacer photo ffffff November 2013 - Issue #3:
Media Monitoring News: This Week in Media Monitoring

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spacer Bazaarvoice reviews ffffff November 2013 - Issue #2:
Media Monitoring News: This Week in Media Monitoring

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