2018 Ultimate Guide to Media Monitoring,
Measurement & Analytics for PR & Marketing

A FREE educational handbook for PR, marketing and competitive intelligence professionals

2018 Ultimate Guide to Media Monitoring, Measurement & Analytics for PR & Marketing

The new Media Monitoring, Measurement & Analytics Handbook is the most comprehensive ebook ever assembled on PR & marketing analytics.

  • Advice on proving and improving the value of PR & marketing
  • Insights on top trends in media monitoring, measurement and analytics
  • Tips on social media monitoring & measurement, marketing analytics, and selecting the right metrics

The 2018 Guide to Media Measurement for PR & Marketing contains 20 separate articles, 50 pages of content on topics like:

  • How to choose the best media monitoring, measurement and analytics tools for your needs and budget
  • Advanced search methods to improve media monitoring
  • Overcoming obstacles to effective measurement
  • Common measurement errors to avoid
  • Selecting the right metrics - and discarding the useless ones
  • Must-have features in a robust media analytics dashboard
  • Measuring PR on a limited budget
  • Alternatives to advertising value equivalency (AVEs)
  • Media monitoring and measurement in a PR crisis
  • Pros & cons of automated sentiment analysis
  • Tips on measuring the value of press releases, trade shows and video

And more articles on improving your PR and marketing measurement

2018 Ultimate Guide to Media Monitoring, Measurement & Analytics for PR & Marketing
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