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How Businesses Can Limit PR Risks of Reopening

May 2020, Issue #4

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May 2020 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
How Businesses Can Limit PR Risks of Reopening
Image credit: U.S. Air Force
Businesses risk reputational damage if they reopen without following health guidelines. How they communicate their adherence to health guidelines and handle any mishaps will be instrumental in shaping their public images. Read More »

How the Coronavirus Impacts Your PR Job
Image by Mohamed Hassan from Pixabay
As PR agencies reduce staff during the current economic difficulties, PR professionals are well-advised to brush up their resumes and keep their work suitcases packed. Read More »
8 Recommendations for Successful PR Freelancing during Covid-19
Image by stokpic from Pixabay
Communications professionals joining the ranks of freelancers due to Covid-19 face some tough challenges. These recommendations from industry leaders can help PR pros launch successful freelance businesses, even in tough times. Read More »
Dwell Time: A Rising Metric for Social Media, SEO & Content Marketing
Dwell time has become an important metric for search engines and social media platforms. How long people view content, rather than numbers of likes or shares, offers a better indication of content quality. Read More »
LinkedIn Polls Offer New PR & Marketing Tool
LinkedIn polls offer an additional PR & marketing tactic. Poll results may create original data that PR can use in press releases and content marketing. Read More »
How and Why CEO Reputations Soared or Tanked during Covid-19
Reputations of CEOs rose or dropped dramatically depending on how they and their corporations responded to Covid-19, new research shows. Those who improved their reputations communicated with empathy and worked to protect the health of customers and employees. Read More »
Last Weeks Articles
Analysis of Corporate Covid-19 Messages: What Worked & What Did Not
Image by Queven from Pixabay
An analysis of email messages about Covid-19 reveals what worked and what didn't. Relatable messages from CEOs that expressed empathy and optimism were the most successful. Efforts to market products or services mostly produced "ugh" reactions. Read More »
11 Tips on How to Nail Remote Media Interviews
Image source: SK via Flickr
Avoiding common pitfalls of remote media interviews can greatly improve corporate messaging and has now become an essential communications skill. Even if social distancing guidelines ease, remote interviews will remain common. Read More »

10 Essential Elements of Influencer Marketing Contracts

Facebook Offers New Tools & Advice for Marketing & Measurement during Covid-19

2020 Social Media Marketing Industry Report: Measurement Challenges Remain

Advantages of VPNs for Digital Marketing

Recommended Reading
The New York Times
Social Media Examiner
Ragan's PR Daily
Kellogg Insight
From the Archives
Conferences and Webinars
Conference: Global Communication Summit, May 28-29. Fully digitalized.
Conference: Search & Performance Insider Summit, June 7-10 in Pinehurst, NC. Presented by MediaPost.
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: 2020 IABC Virtual World Conference, June 14 to 17.
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director, Public Relations & Influencer Marketing - Revlon, New York, NY
Science Writer and Editor - The Rockefeller University, New York, NY
Public Relations Assistant - Intercontinental Exchange, New York, NY
Assistant Director of Communications - Drexel, Philadelphia, PA
Supervisory Public Affairs Manager - Department of Defense, Fort Meade, MD
Senior Strategic Communications Specialist - HJF, Portsmouth, VA
Marketing Positions
Vice President of Marketing and Communications - Hopelab, San Francisco, CA
Senior Manager, Social Media - CBS News, New York, NY
SEO Marketing Manager - Prudential, Newark, NJ
Product Manager - McCormick & Company, Inc., Hunt Valley, MD
Marketing and Communications Coordinator - AmeriCorps VISTA, Los Angeles, CA
Web Communications Specialist - SEIU-UHW, Oakland, CA
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Factoids of the Week
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Freelancers doing skilled services earn a median rate of $28 an hour, earning more per hour than 70% of workers. (Upwork)Tweet this!
Website conversion rates drop by an average of 4.42% with each additional second of load time. (Portent)Tweet this!
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Ted Talks of the Week
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How to Rebuild the Global Economy
Kristalina Georgieva
Managing Director, International Monetary Fund
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Quote of the Week
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"If you want the rainbow you've got to put up with the rain."
Dolly Parton
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Gizmo of the Week
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Save, transcribe, and share video highlights of online meetings. Instantly.
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