|
|
|
|
|
|
 |
|
Photo by Andre Furtado on Unsplash |
|
Well-done photographs can be instrumental in gaining media coverage and promoting your organization. The best photos portray action, encourage people to read the story, and subtly support your message. Read More » |
|
|
|
|
|
 |
|
Image by Blomst from Pixabay |
|
Tesla's decision to shutter its PR department is a mistake that will accelerate inaccurate and unfavorable media coverage and ultimately harm the brand's image. It's only a matter of time before CEO Elon Musk corrects the mistake. Read More » |
|
|
|
|
|
 |
|
Image by Jim Brewin from Pixabay |
|
Candy makers are promoting imaginative, safe ways to distribute candy and celebrate Halloween. The key is to educate the public, and especially parents, about safe, creative trick-or-treating options. Read More » |
|
|
|
|
|
 |
|
Image by Dean Moriarty from Pixabay |
|
More people prefer to communicate with local businesses through text messages because of Covid-19 fears. Innovative organizations now use texts for a growing number of PR, marketing and customer service uses. Read More » |
|
|
|
|
|
 |
|
Image by Gerd Altmann from Pixabay |
|
Many social media managers are eager for promotions and unwilling to remain long with their current organizations, new research reveals. A lack of a clear career path for social media managers may increase turnover in the increasingly vital position. As a result, corporate PR, marketing, and reputation management could be compromised. Read More » |
|
|
|
|
|
 |
|
Photo by Bermix Studio on Unsplash |
|
Defamatory accusations online or in the media can wreck reputations of both individuals and organizations. In most cases, swift action is essential to stop the false claims from spreading and causing more damage. Read More » |
|
|
|
|
|
|
|
|
|
|
|
 |
|
Image by Alexas Fotos from Pixabay |
|
Press kits are an essential public relations tool. Comprehensive information about the organization in a digital press kit or online newsroom can help gain publicity for the company, provide background to a range of important stakeholders, and show the company in a favorable light to its entire range of constituencies. Read More » |
|
|
|
|
|
 |
|
Image by Mahmud Shoeb from Pixabay |
|
Although B2B content marketers responded quickly to Covid-19 disruptions this year, new research reveals they'll need to review their marketing metrics and concentrate more on measurement to ensure success in 2021. Read More » |
|
|
|
How PR Can Help Combat New Threats from Deepfake Videos
Should Brands Trademark Their Hashtags?
How Brands Can Counteract Cancel Culture
How to Pick Awesome Brand Names
|
|
|
|
|
|
|
|
The New York Times
|
|
|
The Wall Street Journal
|
|
|
Harvard Business Review
|
|
|
Pocket
|
|
|
Forbes
|
|
|
MarketingProfs
|
|
|
Wired
|
|
|
McKinsey
|
|
|
|
|
