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Image by Gerd Altmann from Pixabay |
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Increasingly common and malicious cybersquatting schemes pose a reputational risk to all types of businesses. Here's how companies can stand up to cybersquatters. Read More » |
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Photo by Element5 Digital on Unsplash |
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Many companies and brands are undertaking intensive PR and marketing campaigns that encourage people to vote. Campaigns are often creative and sometimes supported by concrete actions. It's not too late for a last-minute push targeted to employees and local communities. Read More » |
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Photo by Chris Montgomery on Unsplash |
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Work parties are invaluable for building team spirit and morale. With employees working from home during the Covid-19 epidemic, team leaders will turn to virtual options. These ideas can help. Read More » |
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Image by Gerd Altmann from Pixabay |
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Powerful new writing software powered by artificial intelligence may revolutionize the communications industry. Although its output is essentially indistinguishable from human-written text, even the program admits it cannot yet match the quality of top-notch communications pros. Read More » |
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Image by Color Shadows from Pixabay |
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Media analysts and PR experts lambasted White House doctor Sean Conley for his media relations performance during President Trump's treatment for Covid-19. Read More » |
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Image by Mohamed Hassan from Pixabay |
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Teaching and supporting younger staff is an important and fulfilling part of managing. During the Covid-19 epidemic, senior executives in communications should rededicate themselves to providing advice and guidance to less experienced personnel. Read More » |
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Photo by Andre Furtado on Unsplash |
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Well-done photographs can be instrumental in gaining media coverage and promoting your organization. The best photos portray action, encourage people to read the story, and subtly support your message. Read More » |
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Image by Blomst from Pixabay |
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Tesla's decision to shutter its PR department is a mistake that will accelerate inaccurate and unfavorable media coverage and ultimately harm the brand's image. It's only a matter of time before CEO Elon Musk corrects the mistake. Read More » |
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Brands Use Innovative Marketing to Safeguard Halloween Fun
How Businesses Can Profit from Customers' Growing Acceptance of Text Messages
Career Paths for Social Media Managers
Strategies and Tactics for Responding to Defamatory Attacks — Either Online or in the Media
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Northstar Meetings Group
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Fast Company
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Learn Worlds
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SmartBrief
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Kellogg Insight
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CNN
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Aeon
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The New York Times
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