18 Tips to Improve Your Organization's Social Media Listening

Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence and other functions. While more organizations listen to customers on social media, many may wonder exactly what to monitor and how to do it well. This primer will help improve your social media monitoring. Read More »

Marketers and PR pros generally disdain clickbait as unsavory, outdated and ineffective. But some disagree on what defines clickbait and argue that the practice is unfairly criticized. Content marketers can improve headline-writing skills by studying and adapting some clickbait tactics, they say. Read More »

Broetry - writing prose content in one-line paragraphs — is well-suited for mobile devices and the short-attention spans of today's social media users. It can be highly effective at gaining engagement, but broems can be downright annoying and may ultimately fail to achieve business goals. Read More »

For PR professionals and marketers, content is arguably their most important asset, and protecting content should be a top priority. These are best practices to keep content safe from illegal website scrapers while allowing beneficial crawlers to improve your site traffic. Read More »

LinkedIn Stories offer a new and potentially potent format for PR, HR and marketing. While some communications professionals have experimented with the posts that disappear after 24 hours, it's not clear if LinkedIn Stories will produce the same results as the format has on other networks. Read More »

Instagram is strengthening its oversight of influencers to make sure they properly disclose when posts are paid advertisements. To safeguard their reputations, brands have a responsibility to assure that influencers follow government guidelines. Social media monitoring tools can help. Read More »

Key messages build the foundation of public relations. They help PR prioritize efforts, ensure consistency, and stay focused when speaking to the media, employees and other stakeholders. Following these steps will help you develop key messages that create more positive attitudes toward your brand and persuade your audiences to take desired actions. Read More »

Women are suffering greater economic and emotional duress caused by the epidemic. By updating policies and improving communications, employers can make life easier for all staff with family responsibilities while improving employee loyalty and productivity over the long term. Read More »

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