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Image by aymane jdidi from Pixabay |
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Facing budgetary pressures caused by Covid-19 shut-downs, chief marketing officers are bringing PR and marketing functions in-house, new research shows. Communications agencies can counter the in-housing trend by taking steps to better serve evolving client needs. Read More » |
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Image by Lalmch from Pixabay |
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Appearing in featured snippets of Google search results can dramatically increase website traffic and brand awareness. Although success isn't guaranteed, a combination of SEO best practices and first-class content creation can place the brand's website at the very top of search results. Read More » |
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Image by Werner Moser from Pixabay |
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Fortune 500 companies have discovered the benefits of corporate blogs during the Covid-19 epidemic. Blogs offer an excellent communications channel for sharing corporate messages with employees, consumers and other stakeholders. At the same time, more Fortune 500 social media accounts went inactive; producing fully-vetted and timely social media content became much more challenging during the pandemic. Read More » |
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While media monitoring and measurement provide many benefits, common mistakes blunt its value. Fixing those prevalent errors unleashes its full power. Read More » |
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Image source: howtostartablogonline.net |
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Proving the effectiveness of social media, especially quantitatively, remains challenging for many marketers, although many have become better at the task. Marketers can show how social media supports business goals by tracking metrics that match the organization's goals and selecting the right social media monitoring and measurement tool. Read More » |
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Vibrant quotes can transform staid news releases and other PR content into memorable stories, but most executive quotes are uninspired, wishy-washy and, in fact, quite horrible. Here's how to compose quotes that editors include in articles, bring articles to life, and make your quoted executives look good. Read More » |
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Image source: Wikimedia Commons |
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Hispanic media outlets have become a major factor in the American media landscape. It's just plain silly for businesses to ignore them - or to treat them like any other mainstream news source. Special PR skills are needed to develop strong and lasting relationships with Hispanic outlets - and those skills are in high demand. Read More » |
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Photo by Clay Banks on Unsplash |
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As election officials counted votes from the 2020 election, political pundits analyzed mistakes and successful tactics of opposing political campaigns. PR and marketing experts meanwhile analyzed the election for lessons that can be applied to corporate communications. Read More » |
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Today's Most Important PR Skills - and Needed New Expertise
CMOs Foresee Improved Results from Marketing Data & Analytics
Multimedia: The Future of Media Relations
7 Steps to the Next Generation of Virtual Conferences
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ANA
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The New York Times
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HubSpot
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Fast Company
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Knowledge@Wharton
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The New York Times
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Harvard Business Review
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