|
|
|
|
|
|
 |
|
Image by Methawee Krasaeden from Pixabay |
|
These recommendations from industry experts can you help find a media monitoring and measurement service that meets your organization's PR and marketing needs. These are the key criteria to select a news and social media monitoring and analytics service. Read More » |
|
|
|
|
|
 |
|
Image source: Wikipedia |
|
The Federal Aviation Administration (FAA) has cleared the Boeing 737 Max to fly again, but can Boeing's reputation soar again? Convincing airlines and the public that the plane is safe will be a challenging, long-term task that will require superb communications. Read More » |
|
|
|
|
|
 |
|
Image source: Trade Press Services |
|
Many businesses underestimate the PR value of trade journals and other types of niche publications. Trade publications offer valuable media opportunities, especially in B2B industries to achieve most any business goal. Read More » |
|
|
|
|
|
 |
|
Image source: TikTok |
|
A paint company turned a social media marketing opportunity into a PR blunder by first ignoring and then terminating an employee who featured its products on TikTok. The incident provides a lesson for PR and marketing professionals on the potential value of employees who think and act outside the box. Read More » |
|
|
|
|
|
 |
|
Image by Photo Mix from Pixabay |
|
An employee social media policy can help prevent employees from posting damaging comments, thwart public relations crises, and transform employees into valuable brand advocates. The best policies consider both the company's interest and employees' rights. Read More » |
|
|
|
|
|
 |
|
Image by Arek Socha from Pixabay |
|
Here's a salute to "Good Guys" — individuals and organizations — who did the right thing in this difficult year. They have all earned our heartfelt and unreserved thanks and praise. Read More » |
|
|
|
|
|
|
|
|
|
|
|
 |
|
Image by Public Domain Pictures from Pixabay |
|
Joint press releases offer outsized publicity that a firm seldom can obtain on its own. Both companies gain increased exposure through the partner's distribution channels. Both partners gain access to new leads and additional credibility. Read More » |
|
|
|
|
|
 |
|
Image by Dimitri Houtteman from Pixabay |
|
Misinformation about Covid-19 vaccines may stymie widespread vaccination efforts, a crucial component in limiting infections. PR professionals can assume a leading role in dispelling misinformation and convincing the public that Covid-19 vaccines are safe and effective. Read More » |
|
|
|
Are Emoji Appropriate in Employee Communications?
Localization Emerges as Key Marketing & PR Strategy this Holiday Season
How to Tap Emotions for PR and Marketing Success
5 Essentials for Successful Video Marketing
|
|
|
|
|
|
|
|
PRmoment.com
|
|
|
Pocket
|
|
|
The Wall Street Journal
|
|
|
Pew Research Center
|
|
|
McKinsey Global Institute
|
|
|
Pew Research Center
|
|
|
McKinsey & Company
|
|
|
Provoke
|
|
|
The New York Times
|
|
|
|
|
