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Image source: Nextdoor |
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Nextdoor offers an excellent PR and marketing venue for small and medium-sized local businesses and nonprofits. Organizations with physical locations can capitalize on Nextdoor's emphasis on local neighborhoods. Its practice of verifying identities and addresses of users sets it apart from other social media networks and creates a superb channel for localized marketing. Read More » |
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Photo by Daniel Schludi on Unsplash |
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Companies must undertake determined communications efforts to convince employees to take Covid-19 vaccinations next year. They'll also need to make tough decisions about mandating vaccinations. Read More » |
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Image by Gerd Altmann from Pixabay |
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While the number of influencers' sponsored posts dropped this year, their posts gained more attention, new research reveals. Brands that maintained influencer marketing budgets during Covid-19 disruptions may have gained a marketing advantage. Read More » |
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Image source: Wikimedia Commons |
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While Covid-19 accelerated the trend to remote interviews on Zoom, the underlying basics of successful media interviews remain unchanged. It's still incumbent on communications professionals to prepare and train business executives and subject matter experts for media interviews. Read More » |
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Image by Gerd Altmann from Pixabay |
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There have been a bevy of major PR blunders in 2020 in politics and business. There have also been many minor ones. Both major and minor PR blunders offer crucial lessons for PR professionals. Read More » |
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Image by Free-Photos from Pixabay |
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Achieving favorable media mentions for quarterly earnings releases can be challenging, but proper PR practices greatly improve the odds. Read More » |
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Image by Tumisu from Pixabay |
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Fixing these common mistakes will unleash the full benefits of media monitoring and measurement. Following recommended best practices when setting up search parameters and analyzing results enables companies to obtain accurate information, reach better decisions, and meet their business goals. Read More » |
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Photo by Standsome Worklifestyle on Unsplash |
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Most PR and marketing personnel prefer to work from home indefinitely, but a significant number are eager to return to company offices. Agencies and corporate communications departments will need to balance those preferences. Read More » |
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Data Breaches Spike: How Communications Teams Can Respond
3 Important PR & Marketing Predictions for 2021
3 Actionable Tips to Improve SEO Writing
Steps to Developing a Positioning Statement as a Foundation of PR Communications
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Michael Thompson
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The New York Times
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McKinsey & Company
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Harvard Business Review
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Press Gazette
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Fast Company
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