by William Comcowich | Apr 13, 2017 | Social Media Marketing
Hashtags remain a powerful tool for promoting brands – but only if used carefully and strategically. Inappropriate use or overuse of hashtags can backfire and damage an organization’s marketing efforts, digital marketing pros warn. Hashtags help social media users...
by William Comcowich | Apr 11, 2017 | Crisis Management
Crisis communication experts are vociferously criticizing United Airlines’ response to its latest PR crisis. Public relations experts fault United for its feeble reaction after a video circulated on social media showing a 69-year-old male passenger being dragged down...
by William Comcowich | Apr 11, 2017 | Public Relations
Public relations is converging with marketing, PR and marketing executives believe. But they don’t agree on whether that’s a good thing or not. Almost half of PR professionals surveyed for the Global Communications Report say public relations will become more aligned...
by William Comcowich | Apr 10, 2017 | Blogging
Many bloggers and marketers praise Medium as an excellent digital publishing platform option. They admire its easy-to-use editing tools, clean aesthetics, and potential to attract readers. Some say they obtain more readers on Medium than their own blogs that must rely...
by William Comcowich | Apr 10, 2017 | Journalism
More publishers believe the local and regional newspaper industry is recovering, thanks to new technologies and digital strategies. According to the 2017 HubCiti Publishers’ Confidence & Technology Report, 42.2 percent of publishers surveyed believe that the...
