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Data breaches continue to torment businesses, government agencies and other organizations. The number of significant breaches exceeded 1,300 last year, compared to fewer than 200 in 2005, according to the Identity Theft Resource Center (ITRC), a U.S. nonprofit....
Social media offers substantial benefits, but many businesses lack a strategy to reap those benefits. Half of businesses surveyed say they lack a documented social media strategy, according to the State of Social Report from Buffer. Many say a social media strategy is...
Papa John’s recent PR crisis shows several PR crisis and reputation management lessons. Papa John Chairman and founder John Schnatter resigned after using a racial slur during a conference call. It wasn’t his first experience with a PR scandal. Schnatter...
PR and marketing professionals involved in influencer marketing will probably re-evaluate their influencer partners following Twitter’s recent purge of fake accounts. Twitter has been on a long-term mission to remove fake accounts, harassment, and fake news from...
More organizations have turned to brand journalism to improve their reputations, engage customers and gain positive media mentions. Coca-Cola, American Express, and Adobe are just a few examples of companies that employ journalism-style, data-based, educational and...
